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Authority SEO
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 Introduction To The Course

Introduction

 News & Updates

 Introduction To The Course

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Hey!
Part 1: Niche & Keyword Research

 Finding Your Niche Welcome to Authority SEO, my flagship training course on SEO and niche site creation.

 The Benefits Of Going Ultra-

Targeted
Before we dive into the training, I want to take a quick minute to introduce the course and what
you’ll be learning.
 Analyzing Your Niches For
Keywords
This course contains my complete step-by-step strategy that I use to build niche sites into a
 How To Deal With Google’s business. I’ve been using and updating these core fundamentals into all of my successful niche
Keyword Planner Update sites, including my latest site that is now generating over 15k in income every single month.

 Setting Up Your Pillar Keywords

I left nothing out. Every little thing that I do in terms of niche selection, keyword research, site
 Creating Your Pillar Posts setup and on-site SEO, and of course… link building and acquiring traffic, is in this in-depth course.

 Further Clarifications Of Pillar Posts

Even if you’re an experienced SEO, you’ll get a lot out of this course. A lot of what I do is self-
 The Best Type of Keywords To taught through testing, and I have some unique tips to share with you.
Target

This is now version #4 of the training guide. I’ve made a lot of new updates and additions after
 How To Do Competition Analysis
The Right Way the feedback I’ve received from my past students.

 Step-By-Step Walk Through of My My goal with this guide is to change the way you approach niche site creation and SEO. My
Competition Analysis Process
growth strategies especially will open your eyes to how niche sites should be built IF you want to
 Wrapping Up & Launching The Site grow this thing into a full-time income.

 BONUS: Outsourcing Pillar Posts

My entire model and philosophy is built around sustainability and long-term growth.

Part 2: On-Site SEO & Site Structure Everything I do is focused around traffic that scales for the long-haul. It’s this dedication to long-
term growth that allowed me to quit my job, and hopefully will allow you to achieve a new financial
 Domain Names, Layers, And
Growth Planning freedom doing what you love: SEO and building and growing niche sites!

 How To Structure An Authority So when you’re ready, let’s get started.

Blog

 How To Layout The Homepage I want to briefly discuss this model that I speak about, and HOW we’re going to achieve this.
The best part about this training course is that this is a proven step-by-step formula.
 How To Keep The Link Juice
Flowing Throughout Your Entire Site
Yes, it does take work, like any business. But if you can follow the strategies in this course, you’ll
 Essential Plugins be on your way to building a web property that can turn into a full-time income for you.

 How to Use Yoast To Optimize

Your Page For Multiple Keywords

 A Title Tag Trick That Increases

Traffic Instantly
What is this course all about?
The first part of building a niche site is niche selection.
 Creating Your Site's Inner Pages

 How To Get Endless Keyword BUT… before we select a niche, we have to understand the WAY niche selection works for the
Ideas From Spying On Your TYPE of site we're aiming to build.
Competitors

 Wrapping Up & F.A.Q. The problem today is: All the resources out there on how to properly select a niche is outdated.

Google has changed completely in the last couple of years, and the way to rank a site long-term
Part 3: Link Building
has changed as well.
 Introduction To The Link Building
Module This course is about building an authority site to thousands per month. It's not about building micro
sites to $100/month.
 How Rankings Work In 2018

 A Short Note About PBN Links So… our niche selection has to fit properly with that goal.

 A Link Builder's Most Powerful

Weapon

 How to Manipulate People Into

Linking To You Naturally
The OLD way of building niche sites
In the past, building niche sites was a fairly easy way to get to $100/month in a short amount of
 The Lazy Networker's Link Building
Method time. As long as you avoided big competition and went after long-tail keywords, it was easy to rank
your sites quickly and get a good amount of traffic coming in.
 One Of My Favourite Types of Link
Building: Broken Down Step-By-Step
Try using that same approach today, and I see people full of frustration.
 Get Super Powerful Links All Day
Long Through Competitor Link Mining Long-tail searches are not so easy anymore. The search results are full of authority sites no matter
how small the search volumes are for the keyword.
 Link Baiting Authority Figures For
Authority Links
And aside from competition, small keywords won't get you to $10k per month. It won't even get
 When And How You Should Use you to $3k per month. You can't build a niche site around a few 500-1000 searches/month
Guest Posting As A Link Building
Strategy keywords and expect it to make you thousands of dollars.

 Wrapping Up And FAQ's About Instead, we have to approach our niche sites accordingly with our goal: building a long-term, high
Link Building
traffic media property with sustainable rankings.

Part 4: Monetization, Growth, Putting What do I mean by sustainable rankings?

Everything Together

 Monetization Options I mean rankings that don’t get destroyed whenever a new Google update gets released.
  Growth Stages Of An Authority
Blog
 How To Get Started: The 5×20
Approach
Bonuses
 Deep Dives
 3 Month Checklist
 PDF Cheatsheets
 Q&A Pack
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 WordPress Themes
Special Bonus Pack
 Get 20,000 Visitors To A Brand
New Blog
 Outsource Content Like A Pro
 Niche Book - 112 Niche Ideas
Believe it or not, sites created the proper way from the beginning CAN withstand the test of time.
In fact, it gets stronger as more time passes. It gets rewarded when Google updates get released
instead of being demolished by them.
Let’s see what’s working now, and how we can build these web properties for ourselves.
The NEW way of building niche sites
We first have to realize just how much weight is being given to big brands and trusted authorities
now.
We can build all the micro sites we want. If we don't build any authority to it, it won't rank. It's just
that simple. Search volume is irrelevant.
We have to move away from the mindset of:
“How can we throw up some micro sites and quickly make a couple hundred bucks?”
Is it still possible to build such a site? Absolutely.
Is it a long-term, sustainable model? No.
You have no security. You have to approach these kinds of sites knowing that they can be wiped
out one day.
In 2013, I quit my day job and started working on my sites full-time. At the time, they were
consistently making around $3000/month ($100/day).
But I never would have quit my job if I were building sites using “shortcuts.” Even if I was making
$5000/month… if my sites weren’t built the way I’m about to teach you in this course, I couldn’t
have quit.
Why? Because it would have been too risky. I know a site built in such a way wouldn’t be
sustainable. I couldn’t sleep well at night knowing I could wake up the next morning and see my
rankings and traffic have disappeared.
So….
INSTEAD, we have to move towards the mindset of:
“How can we build out this site into a REAL business that makes 6 figures a year, and will be a
SUSTAINABLE, LONG-TERM business model?”
The good news is that the conditions are better now than ever to do exactly that.
The people complaining that Google is dead are all complaining about one thing: spam is dead.
Short cuts are dead. Quick rankings are dead.
But those looking to build real backlinks doing SEO the correct way, aiming to build a REAL
business out of their sites are noticing that the possibilities look brighter than ever.
There are a few reasons for this:
1. Spam and quick rankings are dead: Remember the days when you could outrank aged authority
sites by bombing thousands of links at your brand new site? Those days are gone. If you’re the one
with the authority site, you won’t be frustrated by these thin competitors outranking you when they
don’t deserve it.
2. Authority sites are given so much weight: They’re given more weight than ever to combat
spammers. It makes sense. As Google fights to make their search results higher quality, the results
are weighted toward trusted sites that have built this authority.
3. It’s easy to rank without links anymore: I don’t mean you can build a brand new site and just start
ranking immediately without building any links. BUT… if you have an authority site with a good
domain authority and a lot of links pointed at it, you can pump out content that immediately shoots
to the top page without any link building.
Because of your site’s established authority, your “inner pages” (explained later) are given more
weight than pages from other sites.
I see this happening on a daily basis.
For my own sites, I’ve built so many strong backlinks to them, that I can create a new page and
outrank sites that are only dedicated to that one topic.
For example, let’s say I have a strong career site where I write about all the different types of
careers. I decide to create an article about how to become a plumber.
I’ll publish that article today, and in a few weeks, it’ll be ranking on the first page. EVEN when I
haven’t build any links to that page specifically.
Furthermore, I’ll see that it’s outranking sites that are specifically dedicated to that topic alone like
“www.plumbertraining.com” or “becomeaplumber.com” etc.
It’s a beautiful thing once you can build a site to this level. It’s why huge blogs hire writers to pump
out dozens of articles per day.
Once you get to this level, it becomes extremely profitable to scale.
What it takes to build a site to $10k/month
 This course is designed around building ONE site, NOT multiple sites.

Growing a single site to $10k/month is so much easier and faster than building a batch of sites that
add up to $10k/month.

Yes, you can continue to use this model for additional sites in the future, but you should go at this
one at a time. Like I mentioned above, once you build authority to your site, it’s like a snowball
effect. The more content you add on, the more rankings and traffic you add on.

And you don’t want to slow down that snowball by stopping operations and turning your attention

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onto a new site.

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This is a break down of the model we're working towards…
The way we're going to approach our authority sites is:

1. Target the biggest keywords in the niche.

2. Consistently build links to these pages targeting the big keywords.
3. Build out the site with inner articles.
4. Pull in tons of long-tail traffic.
5. Not right away, but eventually our rankings will rise for our big keywords.

That's the model in the most basic description.

And I'm going to explain throughout the course exactly what goes into building it out and how to
build the proper backlinks to establish powerful authority to your site.

In the long run, this approach to building an authority site will result in the following:

1. Our site will rank for the biggest keywords in the niche, and every variation of the phrase.
Variations are a POWERFUL tool, and one of the key strategies taught in this course called “Pillar
Posts.” We’ll dive into that in just a little bit.

5. We will start getting traffic to our site from tons of long-tail searches which will eventually out
number the number of visitors who come in through our biggest keywords (even when we're
ranking #1).

THAT'S THE WAY THE AUTHORITY MODEL WORKS.

Benefits of using this strategy:

1. It's sustainable and long-term. You don't need to worry about spam updates demolishing your
traffic overnight.

2. It's passive once you build authority to the site. SEO works 24/7. You’ll get traffic even when
you’re not present. I frequently take 3-4 weeks off and income stays the same or even increases.

3. You build a REAL business. $10k/month is a real business. We're going to be driving a lot of
traffic to our niche site and you have a lot of opportunities to grow.

4. You have an amazing valuable asset. A site making $10k/month can be sold for around
$250,000-$500,000. Most website valuations are 20-30x multiples of monthly income. But when
your income crosses 5k, especially with the type of links and the amount of authority we're going
to be building to our site, valuations can be stretched a lot higher.

Buyers want sustainable passive businesses. It’s the holy grail for niche site marketers. And the
strategies you’re going to learn in this course is specifically suited to this strategy.

This model is exactly what we're going to learn in this course.

And everything starts with niche selection.

Let's move on to the first lesson, and I'll show you all about HOW to choose a niche, and HOW it
should be built into your overall site planning.