POTUNGAN NATIONAL HIGH SCHOOL

Potungan, Dapitan City

2nd Quarter Examination

(Media and Information Literacy – 12 GAS/TVL)

Name: __________________________________________________ Score: ____________________

Grade & Section: _______________________ Date: _____________________

I. MULTIPLE CHOICE.
Shade the box of the letter with the correct answer.
A B C D
1. It is a media effect which shapes social reality by giving us a distorted view on the amount of
violence and risk in the world
A. Third-party Theory C. Reciprocal Effect
B. Cultivation Theory D. Boomerang Effect

2. What kind of statement are often false and exaggerated?

A. Information C. Propaganda
B. Concepts D. Literacy

3. A fallacy which appeals to the popularity that many people do as a form of validation.
A. Ad Hominem C. Bandwagon
B. Loaded Question D. Slippery Slope

4. These are intended or unintended consequences of what the media does.

A. Media Effects C. Media Analysis
B. Mass Media D. Propaganda

5. When a person or event gets media attention, it influences the way a person acts. What does this
show?
A. Cultivation Theory C. Agenda-setting Theory
B. Boomerang Effect D. Reciprocal Theory

6. It refers to the intellectually disciplined process of synthesizing and evaluating information.

A. Propaganda C. Critical Thinking
B. Media Literacy D. Media Analysis

7. An act of manipulating an emotional response for a compelling argument.

A. Strawman C. Composition/Division
B. Appeal to Emotion D. Slippery slope

8. It refers to the ability to decode, analyze, evaluate and produce communication in a variety of forms.
A. Information Literacy C. Technological Literacy
B. Media Analysis D. Media Literacy

9. This refers to media-induced change that is counter to the desired change.

A. Boomerang C. Third-party Theory
B. Reciprocal D. Cultivation Theory

10. What government agency is responsible for rating television programs and films in the Philippines?
A. PDEA C. MTCRB
B. MTRCB D. MTCBR

11. When public reacts not to the act events but to the pictures in our head, this shows what fallacy?
A. Agenda-setting C. Third-party theory
B. Cultivation theory D. Reciprocal Theory
 12. This refers to a channel of communication that involve transmitting information to a large number
of people.
A. Media C. Media Effects
B. Mass Media D. Media Literacy

13. What is the essence of Propaganda?

A. To create a perception that our actions are always ethical and honorable, while our
opponent are not.
B. To convince people to use/buy/believe in something.
C. To persuade other citizens of the truth in one side only.
D. To create a misunderstanding between groups.

14. This media effect tries to understand how the social, economic, and political attitudes are
fashioned in the minds of the people.
A. Boomerang C. Agenda-setting
B. Reciprocal D. Propaganda Model

15. When people think that they more immune to media influence than others, they are under ____.
A. Cultivation Theory C. Agenda-setting
B. Third-party D. Slippery Slope

II. MEDIA ANALYSIS

Analyze the News article below by answering the key questions in media messages. Use the attached
sheet for your answers. (20 pts.)

Recycling not enough: Groups call for waste prevention amid global plastics crisis
Tarra Quismundo, ABS-CBN News
Posted at Oct 13 2019 06:59 PM

PENANG, Malaysia - Activists and advocates from
around the world renewed their call for waste
prevention, underscoring a global plastics crisis
polluting the world’s communities and oceans with
non-biodegradable trash.
Ahead of the International Zero Waste Conference
here, representatives from the Global Alliance for
Incinerator Initiatives (GAIA), Break Free from
Plastics (BFFP), Zero Waste Europe and the
Consumers Association of Penang urged
stakeholders to work together to limit single-use
plastics, citing hazards to health and the
environment.
“Plastic recycling is not enough. There is too much
single-use plastic in the world. We have to turn off
the tap of single use plastic,” said Monica Wilson,
representative from GAIA USA, referring to waste
such as water bottles and straw.
She urged governments around the world to hold
manufacturers accountable for the plastics
problem, with the problem largely rooted in the
failure to design better packaging. Consumers, thus,
continue to “rely on throwaway packaging.”
“It’s time for governments to make corporations pay
for the global plastics scourge,” said Wilson, adding
that there should be a reduction in plastic
production and redesign of packaging to “avoid
waste in the first place.”
Global plastic production has increased 20-fold
since the 1960s, with 322 million tons produced in
2015, said Jack McQuibban of Zero Waste Europe.
This figure, at the current rate, is expected to double
by 2035 and quadruple by 2050.
In the Philippines, the plastics problem is most
apparent in the use of sachets- single-use packs of
shampoo, coffee, and other everyday products that
are more accessible to most Filipinos.
Shocking waste: Filipinos using nearly 60 billion
sachets a year
Slave to sachets: How poverty worsens plastics crisis
in the Philippines
GAIA Asia Pacific Regional Coordinator Froilan Grate
said the use of sachets results in 164 million pieces
of trash daily in the Philippines, or 59.7 billion pieces
annually.
A 2015 report showed that plastic packaging
accounts for the most amount of plastic produced at
146 million tons, with building and construction
materials a far second at 65 million tons.
Wilson emphasized that waste recycling is not
enough, as residual waste- much of it plastics-
remain. McQuibban echoed this point, saying there
should be a holistic approach to tackling waste,
including “community-led, citizen-led approaches to
waste prevention.”
“We should redesign our relationship with nature
and resources in particular. We consume in a way
that businesses, overproduction has led us to the
problems we have today,” he said.
The groups cited how the need to address the
plastics problem has spawned false solutions too.
These include relying too much on paper, use of
cardboard boxes that also have plastic liners, and
incineration of plastic waste that leads to toxic
emissions harmful to nature and humans.
SILVER LINING
But there’s an upside to the narrative, with
communities around the world initiating- and
succeeding- in zero waste programs.
In San Fernando City, Pampanga, recycling and a ban
on plastics have led to a 20 percent cut in the
amount of waste that needs to be dumped in
landfills, said San Fernando City Mayor Edwin
Santiago in a press conference here.
The city has been strictly enforcing the national law
on waste management, starting with an information
campaign and then imposing penalties on
individuals, companies, shops, schools and
barangays that fail to comply.
“The secret of this is we did the cooperation of every
household, barangay, schools, businesses, private
firms. We have to inspire them, not only motivate
them,” said Santiago.
“They’re very compliant because they understand,
it’s about their future.”

III. ENUMERATION
Give what is asked.

A. Six Key Concepts in Media Analysis

1.
2.
3.
4.
5.
6.

B. Six Movie Classification Ratings

1.
2.
3.
4.
5.
6.

C. Give three types of fallacies

1.
2.
3.

Prepared by:
WINDLOVEJUST B. REFUGIO
Subject Teacher