Result and Discussion

This describes each research statement and the findings obtained

through an analysis of the data. Data was collected through survey.

Table 1
Respondents Profile

Category Frequency Percent

Gender Male 44 16.9
Female 203 77.8
Unknown 14 5.4
Total 261 100
Age 17-20 years 203 77.8
21-30 years 36 13.8
31-40 years 21 8
41 years and ab6ve 1 0.4

The result shows the total number of male respondents are 44 with the
percent of 16.9, the total number of female respondents are 203 with the
percent of 77.8 and the total number of unknown respondent are 14 with the
percent of 5.4. The majority of the respondents are female.
The result shows the age range of the respondents, 17-20 years have
the frequency of 203 with the percent of 77.8, 21-30 years have the frequency
of 36 with the percent of 13.8, 31-40 years have the frequency of 21 with the
percent of 8 and 41 years and above have the frequency of 1 with the percent
of 0.4. The majority of the age of respondents are 17-20 years.

Table 2.
The percentage of the students prefer brand new clothes and ukay-ukay

Item Frequency Percentage

Ukay-ukay 121 46.4
Brand new 140 53.6
Composite Mean 261 100

The result shows that the number of students in Colegio ng Lungsod ng

Batangas prefer to buy brand new clothes rather than Ukay-ukay. People buy
brand new products for a variety of reasons. From having good experiences
with the brand in the past, to wanting to portray a certain image. People have
a desire to fit in, whether at school, work or in social circles. For this reason,
people sometimes buy brands because they believe the brands will contribute
to greater social acceptance. This is especially true in fashion. Consumers
often buy clothing brands that are either perceived as fashionable, trendy or
high class, or that fit into a particular subculture or peer group. (Kokemuller).

On the other hand, the number of students in Colegio ng Lungsod ng

Batangas who prefer Ukay-ukay are few although Ukay-ukay is a very
affordable source of fashionable yet durable clothes for those with fairly small
incomes many would still prefer those clothes that are brand new. The
researchers found out that the students in Colegio ng Lungsod ng Batangas
are satisfied with the quality and price range of preferred clothes.
The ukay-ukay will benefit the poor and lower middle class most, it will
allow them to bargain for cheap wear and gives them the chance to get hold
of mannerly clothing that otherwise would end up as cleaning material,
meeting its final destination at a garbage site. These days more and more
people want or need to dress for less and are joining the ukay-ukay craze.
So, dig in and dear to wear, ukay-ukay is okay, it is a number-one shopping
experience for second-hand happiness. ukay-ukay is not exclusive to the
less fortunate anymore, even the most stylish fashionistas are scrounging
into the piles of clothing, looking for that perfect vintage piece for next to
nothing. However, as well for the poor and the prosperous, poking into that
pile of hand-me-down fashion trying to find that something to-die-for comes
with a certain price (De Jong 2011). The students, although they buy ukay-
ukay clothes they also consider the price

Table 3
CLB students that prefer brand new clothes and Ukay-ukay
Item Weighted Mean Interpretation
1. Which do you prefer to buy? 1.5 Brand new clothes
2. Are you satisfied with the quality 3 Yes
of preferred clothes?
3. Are you satisfied with the price 3.1 Yes
range of preferred clothes?
Composite Mean 7.6

The results shows that the number of students in Colegio ng Lungsod

ng Batangas who prefer brand new clothes are greater than those students who
choose Ukay-ukay with Weighted Mean 1.5. The researchers found out that the
students in Colegio ng Lungsod ng Batangas are satisfied with the quality and
price range of preferred clothes.
 Table 4
Consumer Behavior towards Brand New Clothes and Ukay-ukay
Item Weighted Interpretation Ranking
Mean
1. Do you buy in the Ukay-ukay
store the same style as an artist
wore. 3.3 Neutral 6
(Bumibili ng damitgaya ng sa
artista sa Ukay-ukay.)
2. Do you believe that Ukay-ukay
are branded products. 3.8 Agree 2
(Naniniwala ka na ang Ukay-ukay
ay isang branded na produkto.)
3. Do you considered your
classmate feedback about buying
Ukay-ukay. 3.3 Neutral 6
(Bumibili ka ayon sa sabi ng
kaklase sa Ukay-ukay.)
4. Do you think that Ukay-ukay
clothes are all imported from other
countries.
(Naniniwala ka ba ang mga damit 3.5 Neutral 1
sa Ukay-ukay ay galling sa ibang
bansa.)
5. Do you look for the good quality
of Ukay-ukay clothes.
(Tumitingin ka ba sa magandang 4.2 Strongly agree 1
kalidad ng damit)
6. Does your friends influence you
to buy brand-new clothes.
(Naiimpluwensiyahan ka ba ng 3.5 Agree 4
mga kaibigan mo para bumili ng
brand-new clothes.)
7. Does trends have an impact in
buying brand new clothes. 3.4 neutral 5
(bumibili ka ba ng mga brand-new
clothes dahil trending ito.)
8. Do you buy brand new clothes
based on advertisement. 3.1 Neutral 7
(dahil ba sa advertisement kaya
ka bumibili ng brand-new clothes.)
9. Does brand new clothes have
many designs available. 3.7 Agree 3
(ang mga brand-new clothes ba
ay maraming disenyo.)
 10. Do you considered the price in
buying clothes. 4.2 Strongly agree 1
(kinokosidera mo ba sa ang
presyo ng damit sa pagbili nito.)
Composite Mean 31.8 Neutral

This shows that the students tend to find a clothes with a high quality
but affordable. This show in the result wherein the consumer behavior that
pertains to quality and price earn the highest weighted mean of 4.2. This
contradict the belief that having a higher cost hold a higher quality. There is a
consumer-clothing trend to buy fewer, longer lasting items often at higher price
points (Salfino, 2018). While the lowest ranking fall to the buying behavior on
brand new clothes based on advertisement. This earn the weighted mean of 3.1
that shows that the students does not always rely on the advertisement of every
brand in terms of buying clothes. This also contradicts the belief that “the more
we see ads, the more our subconscious accepts the information that is fed to
us. -trustedclothes.com”.

Table 5
Significance of Brand-New Clothes and Ukay-Ukay
Item Weighted Interpretation Ranking
Mean
1. Is it really important to consider
a friend’s advice in buying
clothes.
(mahalaga ba na ikonsidera ang 3.5 Important 3
payo ng mga kaibigan mo sa
pagbili ng damit.)
2. Is it really important to buy
clothes based on trends.
(mahalaga ba talaga na bumili ng 2.8 Important 5
damit dahil trending ito.)
3. Is it really important to depend
on flyers/promotional materials in
buying clothes.
(mahalaga bang dumipende sa 2.9 Important 4
mga flyers/promotional material
sa pagbili ng damit.)
4. Is it really important to buy
clothes with variety of designs. 2.8 Important 5
(mahalaga ba na bumili ng damit
na may maraming desenyo.)
 5. Is it really important to buy
branded clothes. 2.9 Important 4
(mahalaga ba na bumuli ng mga
branded na damit)
6. Is it really important for clothes
to be imported from other
countries. 2.5 Less important 6
(mahalaga ba na mula pa sa
ibang bansa ang mga damit.)
7. Is it really important to buy
second hand clothes. 2.8 Important 5
(mahalaga ba na bumili ng damit
na second hand.)
8. To make customers satisfied is
it important to have good quality
of ukay-ukay clothes.
(para masiyahan ang mga 4 More important 1
bumibili importante na may
magandang kalidad ang damit na
bibilihin sa ukay-ukay.)
9. Is it important to consider your
habit of buying discounted
clothes.
(mahalaga ba na ikonsidera ang 3.8 More important 2
iyong nakaugalian sa pagbili ng
mga may discount na damit.)
Composite Mean 24.2 Important

This result shows that the consumer satisfaction is more important in

terms of the good quality of clothes. The importance of good quality is always
the first priority of most of the consumers. This earn the highest weighed mean
of 4. On the other hand, the average consumer think that it isn’t important that
the clothes is imported. One (1) percent of the students says that it is less
important for clothes to be imported from other countries (Salfino, 2018). People
doesn’t rely on whether the clothes is imported or not that is the reason why the
researchers got the weighted mean of 2.5 which is also the lowest rank. They
think that aslong as the clothes hold a high quality it suffice.
References

De Jong, R. (2011). Ukay-ukay. thingsasian.com

Kokemuller,N. (2019).Why Do People Buy Brand Names?.
smallbusiness.chron.com
Salfino C. (2018). Price, Quality and Style: Consumers Seek Shopping
Symmetry. SourcingJournal.
trustedclothes.com. (2016). We live in an age where almost every part of the
environment around us, our clothing, and our electronic devices are
constantly lit up with advertisements.