PPSD

Hand Over to Respected Sir Amjad Majeed

Group Members:
 656
 678
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 668
Topic : “HumMart”
Introduction:
Hum Mart (Private) Limited is a subsidiary of Hum Network Limited. HumMart
is an online super market which aims at saving users from the hassle of going out and buying
every day necessities.

Categories of Items:

The online store brings to you different categories such as;

 HOUSEHOLD NEEDS
 BABY & KIDS
 BEVERAGES
 HOME & KITCHEN
 FURNISHING & HOME NEEDS
 PERSONAL CARE
 PET CARE
 OFFERS
 ICECREAM
You can choose from thousands of products. HumMart is currently delivering in Karachi
only.

Procedure for shopping:

 1. First download the HumMart app from google play store.
2. Then order:
 Add products in your shopping cart
 Proceed to checkout
 Provide contact details and address
 Schedule of delivery and payment details
3.Take the order and enjoy yourself

Importance of HumMart:

 Security
 Trust
 Time saving
 Cash saving
 Quality Product
 Proper Quantity
 Privacy

Silkbank signs Mou with HumMart:

Silkbank Credit Card Holders can avail 25% discount on grocery items using Silkbank
Credit Cards on Hummart.com.
How many people are shopping online :

At initial level of data collection the collected

for the people those who like online shopping or they don’t like online shopping. Here the
collected data shows that there 87.98% people they had done online shopping and they like to
do online shopping because it saves there time and they gets different types of varieties of
products. [3]

Answer Percent No. of people

YES 87.98% 161
NO 12.02% 22
Total 183
 Fig

How to Advertise HumMart:

The collected data shows that there are many people those who have influence of many things
towards online shopping. There are 25.42% people influence by bill-boards magazines, 41.81%
people influenced by advertisements which are broadcast on television in between movies and
serials, 12.99 % people inspired from the advertisements which are published in the monthly
magazines and rest of 19.77% people inspired from search engines that is online advertisements
during their internet surfing. When they used to surf internet online and see some good offer
advertisement then they used to visit the websites for shopping.[4]
Payment schedule:
There are many options are available for payment on online shopping based on the customer’s
comfort.75.71% people prefer cash on delivery for payment on online shopping because they are
bothered about net banking and also they want to pay after they got their products, 23.16%
people prefer net banking for payment on online shopping and 1.13% prefer other options for
payment on online shopping. [2]
Benefits on society:
• The first benefit on society of HumMart is that people can buy grocery online.
• People do not have to go to market for shopping because with the help of this software
they can buy grocery online through this software.
• Free delivery over 1000 Rs shopping.
• Cash on delivery means: You pay when rider comes at your address.
• Cash on delivery means there is no chance of any fraud.
• There is only one disadvantage that this service software is only available in Karachi.
Aim:

HumMart aims to evolve the grocery service industry in Pakistan and we aim to target
the people who lead a busy lifestyle to shift them from the traditional method of grocery
procurement to a more advance online mode. We will ensure a hassle-free shopping
experience for our customers, so that they can spend valuable time somewhere else.[1]

HumMart CEO:

Mr. Duraid Qureshi, said that:

Getting into online business is part of the diversification strategy of Hum Network
Limited. “We intend to stay focused and are starting with our grocery segment in
Karachi before expanding to other cities and categories” [1]

Reference:
1.https://HumMart.com

2.Anckar, B., Walden, P., & Jelassi, T. (2002). Creating customer value in online grocery
shopping. International Journal of Retail & Distribution Management, 30(4), 211-220.

3.Hansen, Torben, Jan MøLler Jensen, and Hans Stubbe Solgaard. "Predicting online grocery
buying intention: a comparison of the theory of reasoned action and the theory of planned
behavior." International Journal of Information Management 24.6 (2004): 539-550.

4. Mahadevan, Balasubramaniam. Business models for Internet-based e-commerce: An anatomy.

California management review. 2000; 42(4):55-69.