INTEGRATION OF PUBLIC POLICIES ON CSR STAGE 2: Applying relational governance

approach to analysis of CSR Public policies

INTEGRATING DIFFERENT APPROACHES OF
GOVERNMENT ACTION ON CSR

3 Main Approaches to Analyze Government

Action on CSR

1.Themes and instrumental used by

government to promote CSR

STAGE 3: Developing Analytical framework for

government profiles of CSR

2.Players and Context 1.The profiles and models of action adopted by

governments.
-Development of frameworks for the
implementation of public policies and 2.Actions and public policies
government departments concerned
3.Discourses devised by governments on
concept of CSR

4.Incorporation of CSR into the governmental

structure
3.Relational and Strategic Aspects
Models of CSR Public Policies in Europe
-Analyzing models for action
1.The Partnership Model
-Design strategic visions
2.The Business in the Community Model
-Leadership
3.The Sustainability and Citizenship Model
3 Stages of Construction of Analytical
Framework 4.The Agora Model

STAGE 1: Applying CSR Matrix to government CSR Policies and the Welfare State
Action
1.Social
-Vision-Mission-Values
2. Cultural
-Market -Accountability
3.Political
-Stakeholders -Framework

-Works
Attachment to the Government Policies of CSR
1.Towards supplier
2.Towards owners and capital providers
3.Towards local & national government
4.Towards society in general
5.Towards businessmen and the code
CORPORATE IMAGE: AN EXPRESSION OF
CHANGING RESPONSIBILITIES
Corporate Images for Corporate “Publics”
-not in economic performance but in human
relationships
1.Concern for the customer was evidenced in
promises to provide quality at low cost
2.Responsibility to the stockholders delineating
corporate management’s position as a steward
or trustee of company resources.
3.Management in numerous companies
surveyed acknowledgement in various ways
their particular responsibility to employees.
4.Most companies are very community
conscious and attempt to project their image of
“good citizens” to their neighbors
Corporate Image for Employees
1.Creation of corporation’s image-top
management’s responsibility- takes
considerable time and thought
2.Practicing what it preaches in its redo-credo
3.Employment-a work-life attachment to a firm
Corporate Image for the Trade
1.Between corporation and middlemen –
“sellers integrity and reputation”
2.Imagebuilding – part in long-lasting loyalty
towards company and its products
3.Trust
Corporate Image for the Local Community
Benefits accrue to corporations
1.Recruitment of better workers
2.Reduction of turnover and absenteeism
3.Improvement of job satisfaction and morale
4.Increased sales
5.Creation of a better local understanding and
acceptance of the company
Corporate Image for Government
>Development of moral responsibilities and
sanctions
>Principles of economic rationality gave way to
varying kinds of moral beliefs and values –
existence of community and government
contracts
Corporate Image for the Investing Community
>Prime purpose of projecting a favourable
image to the financial community is to:
-Inspire confidence in management policies
-Confidence that can result in a decision to
invest
Corporate Image Measurement
Government spends billion dollars each year to
promote a better corporate image