Mba - 2018-2019

Course Directory for
Master of Business Administration
(Students admitted from 2018 – 2019)
Offered by the
SCHOOL OF MANAGEMENT
SASTRA Master of Business Administration
Scheme of Study
I Semester (30 Credits)
No. of Contact
Course Code Course Name Periods/Week C
L T P
MGT401 Foundations of Management & Organizational Behavior 4 - - 4
MGT402 Managerial Economics 4 - - 4
MGT403 Financial Reporting and Performance Analysis 4 1 - 5
MGT404 Quantitative Techniques for Managers 4 1 - 5
MGT405 Legal & Business Environment 4 - - 4
MGT406 Business Research Methods 3 1 - 4
MGT407 Computer Applications for Business 1 - 2 2
MGT408 Business Communication 1 - 2 2
TOTAL 30
II Semester (30 Credits)
No. of Contact
Periods/Week
Course Code Course Name C
L T P
MGT501 Human Resource Management 4 - - 4

MGT502 Marketing Management 4 - - 4
MGT503 Financial Management 4 1 - 5
MGT504 Analytics for Business Decision making 2 - 2 3
MGT505 Operations Management 4 - - 4
MGT506 Corporate Strategy 4 - - 4
MGT601 Entrepreneurship Development 3 - - 3
TNP401 Managerial Skills for Effectiveness - - 2 1
TOTAL 28
Page 2 of 110
III Semester (26 Credits)
No. of Contact
L T P
Elective 1 4 - - 4
Elective 2 4 - - 4
Elective 3 4 - - 4
Elective 4 4 - - 4
Elective 5 4 - - 4
Elective 6 4 - - 4
MGT602 Internship - - 4 2
TOTAL 26
IV Semester (24 Credits)
No. of Contact
L T P
Elective 7 4 - - 4
Elective 8 4 - - 4
Elective 9 4 - - 4
Elective 10 4 - - 4
MGT600 Project Work & Viva Voce - - 8 8
TOTAL 24
Total Credits: 108 (30+28+26+24)
Page 3 of 110
Electives (III & IV Semester)

Finance Electives
No. of Contact
L T P
MGT625 Investment Analysis and Portfolio 3 1 - 4
Management
MGT627 Managing Banks and Financial Institutions 3 1 - 4
MGT628 Project Appraisal and Finance 3 1 - 4
MGT629 Financial Markets and Mutual Funds 3 1 - 4
MGT630 Financial Derivatives & Risk Management 4 - - 4
MGT631 International Finance 3 1 - 4
MGT632 Behavioural Finance 4 - - 4
MGT633 Principles & Practices of Banking & Insurance 4 - - 4
HRM Electives
No. of Contact
Periods/Week
Course Code Course Name C
L T P
MGT611 Organizational Development and Change 4 - - 4

Management
MGT612 Performance Management Systems 4 - - 4
MGT613 Human Resource Metrics and Analytics 4 - - 4
MGT614 Compensation Management 4 - - 4
MGT615 Industrial Relations & Labour Laws 4 - - 4
MGT616 Leadership 4 - - 4
MGT617 Training and Development 4 - - 4
MGT618 Strategic Human Resource Management 4 - - 4
Page 4 of 110
Banking Electives
No. of Contact
C
Course Code Course Name Periods/Week
L T P
MGT619 Principles & Practices of Banking 3 1 - 4
MGT620 Legal & Regulatory Aspects of Banking 3 1 - 4
MGT621 Accounting & Finance for Bankers 3 1 - 4
MGT622 Credit Appraisal &Management in Banks 4 - - 4
MGT623 International Banking 4 - - 4
MGT624 Rural Banking & Financial Inclusion 4 - - 4
MGT626 Retail Banking 4 - - 4
Marketing Electives
No. of Contact
C
Course Code Course Name Periods/Week
L T P C
MGT603 Consumer Behaviour 4 - - 4
MGT604 Retail Management 4 - - 4
MGT605 Sales and Distribution Management 4 - - 4
MGT606 Integrated Marketing Communications 4 - - 4
MGT607 Digital and Social Media Marketing 4 - - 4
MGT608 Product and Brand Management 4 - - 4
MGT609 Services Marketing 4 - - 4
MGT610 International Marketing 4 - - 4
Operations Electives
No. of Contact
Course Code Periods/Week
Course Name
C
L T P
MGT634 Supply Chain and Logistics Management 3 1 - 4

MGT635 Quality Management 3 1 - 4
MGT636 Operations Strategy 3 1 - 4
MGT637 Materials Management 3 1 - 4
MGT638 Applied Operations Research 3 1 - 4
Page 5 of 110
L T P C
4 - - 4
Course Code: MGT401

Semester: I
FOUNDATIONS OF MANAGEMENT & ORGANIZATIONAL BEHAVIOUR
Course Objective:
This course aims at providing fundamental knowledge to students on Management concepts, its
functions, to introduce various dimensions of employee behaviour and studying the impact of
employee behavior on organizational performance and growth.
UNIT - I 10 Periods
Introduction to Management
Management- Definition and meaning, Historical perspectives of Management Principles; The
changing paradigm of Management - Functional Management ,Management levels – Key
Managerial Roles – Management Skills, Values, Vision and Mission of Organizations.
Management Vs Administration. Scientific and Modern Management theories-Functions of a
Manager
UNIT – II 8 Periods
Fundamentals of Organizational Behaviour
OB- an overview: Challenges and opportunities for OB, Foundations of Individual Behaviour-
Types of Individual Behaviours, Work place emotions and Attitudes: Managing Emotions at
work – Job satisfaction, Personality, Perception and Learning, Motivation - Types and Important
theories of motivation.
UNIT - III 8 Periods

Team processes
Foundations of Group behavior: Types of Teams, Team effectiveness, Team processes.
Developing high performance teams: Self-directed work teams, Virtual teams, Team Decision
making. Basic approaches to Leadership and its applications, Communicating in Teams
UNIT - IV 7 Periods
Conflict Management and Interpersonal Behavior Analysis
Conflict Management and Negotiation – Sources of Conflict, Interpersonal Conflict Management
Styles, Structural Approaches, Negotiation – process, Third party conflict resolution.
Interpersonal Behavior Analysis – FIRO –B, Transactional Analysis, Johari Window.
UNIT - V 7 Periods
Organization processes
Organization Culture: Elements, Merging Cultures, Changing and Strengthening Cultures.
Learning Organizations, Organizational socialization. Emerging trends in Power, Politics and
Authority -Organizational climate.
(Appropriate cases will be discussed under each topic)
REFERENCES
1. Stephen Robbins, David De Cenzo, Mary Coulter., Fundamentals of Management,
Global Edition, 8/e, Pearson Education, New Delhi,2012.
2. James A. F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Management, Pearson
Education, 6/e, New Delhi, 2007.
Page 6 of 110
3. Steven .L. Mcshane, Von Glinow, Radha.R.Sharma. M. A., ‘Organizational Behavior’,

Tata McGraw-Hill, New Delhi, 2008
4. L.M.Prasad, Organisational behaviour’,Sultan Chand & Sons, Fifth edition, 2014
5. Robins, S.P., Judge,Timothy.A., ‘Organizational Behavior’, PHI, 13/e, 2013
LEARNING OUTCOMES
Unit I The learner will be able to understand the concepts of management and its role in
an organization
Unit II The learner will be able to describe the individual behaviour and its types
Unit III The learner will be able to understand the group behaviour and its processes
Unit IV The learner will be able to identify the concept of conflict management and inter-
personal behavioral analysis
Unit V The learner will be able to describe the organization culture and organization
processes
Page 7 of 110
L T P C
4 - - 4
Course Code: MGT402

Semester: I
MANAGERIAL ECONOMICS
Course Objective:
This course aims to impart knowledge about the economic fundamentals with managerial
perspective which would assist in decision making under given environmental constraints
UNIT- I 8 Periods
Introduction to Managerial Economics
Definition, Economic theory and Managerial economic theory, Difference between Micro and
Macro economics, Nature and scope, Relationship with other disciplines, the role of managerial
economist, Objectives of the firm, Basic economic principles – utility, price, cost, incremental
concept, equi-marginalism, time perspective and discounting principle.
UNIT- II 8 Periods
Individual and Market Demand and Supply Functions
Law of demand, determinants of demand; Elasticity of demand - its meaning and importance;
price, income and cross elasticity; using elasticity in managerial decisions- Law of supply-
factors influencing supply- elasticity of supply.
Consumer behavior - consumer surplus and equilibrium cardinal utility approach - indifferences
approach - revealed preference and theory of consumer choice under risk- Demand forecasting
techniques and its significance.
UNIT- III 8 Periods

Production Function
Law of variable proportions - law of returns to scale - stages of production - estimation of
production function. Cost Analysis: - cost theory and estimation; economic value analysis - short
and long run cost functions - their nature, shape and inter-relationships- Economies of scale.
UNIT- IV 8 Periods
Market Structure
Price determination of different kinds of market conditions - characteristics of different market
structures - price determination and firm’s equilibrium in short run and long run under perfect
competition - monopolistic competition - oligopoly and monopoly - Methods of price
discrimination in practice
UNIT- V 8 Periods
Macroeconomics
Inflation and its types – Business cycles - Fiscal Policy - objectives, tools, effects of taxation on
production - Monetary policy - objectives, instruments of monetary policy, limitations. NITI
Aayog functions - Balance of Trade and Balance of Payment – Exchange rates – factors
determining exchange rate - WTO – functions and objectives – WTO Agreements - Foreign
Direct Investment - definition, types, forms of FDI incentives, barriers to FDI .
Page 8 of 110
REFERENCES
1. Varshney R. L & K.L. Maheswari. Managerial Economics: Sultan Chand & Sons, New Delhi,
2014.
2. Joel Dean. Managerial Economics: Prentice Hall, New Delhi , 2005
3. Trivedi D.N. Managerial Economics: Vikas Publishing House,New Delhi , 2010.
4. Mithani D.M. Managerial Economics-Theory and Applications: Himalaya Publishing House,
Mumbai , 2011.
5. Adhikary M. Business Economics: Excel Books, New Delhi, 2000.
LEARNING OUTCOMES
The learner will be able to identify diverse economic theories and techniques that
Unit I would be applied for solving business problems; evaluating business options and
opportunities with a view to arrive at an appropriate business decision.
The learner will be able to interpret demand analysis, pricing, advertising,
Unit II production planning, inventory management, and financial evaluation and
investment decisions.
The learner will be able to apply the production function to address allocative
Unit III efficiency in the use of factor inputs in production and the resulting distribution of
income to those factors.
The learner will be able to analyze different market structure, the behavior of the
Unit IV
firm in pricing, supply, entry into markets, efficiency and competition.
The learner will be able to evaluate the monetary policy and fiscal policy; FDI and
Unit V
SEZs.
Page 9 of 110
L T P C
4 1 - 5
Course Code: MGT403

Semester: I
FINANCIAL REPORTING AND PERFORMANCE ANALYSIS
Course Objective:
This course aims at providing an insight into accounting information from a managerial
perspective to the learners and to help them gain familiarity in the process of capturing,
recording and communicating accounting information.
UNIT – I 10 Periods
Introduction to Accounting and Business
Types of organizations - Users of Financial Statements - Accounting Theory - Accounting
Conventions - Assumptions - Accounting Equation and financial statements - Accounting
Process - Journal - Ledger - subsidiarybooks – cash book – BRS - Trial Balance –Methods of
Depreciation - Adjustments - Final Accounts.
Components of Income Statement and Balance Sheet
Understanding the components as per Companies Act 2013 - Schedule III - Preparation of
Income statement and Balance Sheet -Ratio Analysis
UNIT – III 10 Periods

Financial Statement Analysis
Objectives – Techniques – Inter and Intra Firm Comparison using comparative and common
size Financial Statements, Trend analysis and Interpreting the financial statements of
Manufacturing companies, Insurance companies and Banks.
UNIT – IV 10 Periods
Cash Flow Statement Analysis
Cash Flow statement - Purpose, use and structure – Preparation & analysis of Cash Flow
Statement – Profitablity Vs Liquidity - The content of Cash Flow statement of Companies (AS
3), banks and insurance companies
UNIT – V 10 Periods
Recent Developments in Accounting and Auditing
An Introduction to Accounting frauds, Forensic accounting, Earnings Management, Internal
Controls and Audit – Audit under computerized environment – Accounting packages and ERP -
Indian Accounting Standards (IND AS), International Financial Reporting Standards (IFRS),
Extensible Business Reporting language (XBRL) – Integrated Reporting - An Introduction
REFERENCES
1. Dr. Ashok Sehgal and Dr. Deepak Sehgal, Accounting for Management, Taxmann
Publications (P) Ltd., New Delhi, 2012
2. T. P. Ghosh, Financial Accounting for Managers, Taxmann Publications (P) Ltd., New
Delhi, 4th edition, 2012.
3. Paresh Shah, Basic Financial Accounting for Management, Oxford University Press,
2012.
4. R. Narayanaswamy, Financial Accounting – A Managerial Perspective, PHI Learning
Private Limited, 2012
Page 10 of 110
5. Subhash Sharma &Vithal M.P., Financial accounting for Management – Text and Cases,
Macmillan India Ltd., 2008.
6. S. K. Bhattacharya and John Dearden, Accounting for Management – Text & Cases,
Vikas Publishing House Pvt. Ltd., 2012.
7. Companies Act - Schedule VI
LEARNING OUTCOMES
Unit I The learner will be able to sketch the financial statements as per
accounting concepts, conventions and standards.
Unit II The learner will be able to understand and prepare income statement
and balance sheet as per Companies Act 2013.
Unit III The learner will be able to prepare and examine funds flow and cash
flow statements
Unit IV The learner will be able to evaluate the performance of a company by
employing appropriate techniques.
Unit V The learner will be able to understand the recent developments in the
field of accounting and auditing in a computerized environment.
Page 11 of 110
L T P C
4 1 - 5
Course Code: MGT404

Semester: I
QUANTITATIVE TECHNIQUES FOR MANAGERS
Course Objective:
This course aims at providing an in-depth introduction into basic, applied statistical concepts
and tools needed for making informed decisions in the modern-day business research.
Emphasis will be on the application of statistical techniques to managerial decision making.
Analysis of data
Introduction to Statistics: Types of data, Tabulating data, Graphical and diagrammatical
presentation of data, Measures of central tendency- Arithmetic Mean, Median, Mode, and
Measures of Dispersion: Variance, Standard deviation, Co-efficient of variation, Skewness and
Kurtosis.
Hypothesis Testing
Introduction to Hypothesis Testing, Procedure of testing hypothesis, Type I and Type II Errors.
Z-Test, t-test, F-test, Chi-Square test; Analysis of Variance – One-Way and Two-way
classification. Computation and interpretation of Z-Test, t-test, F-test, Chi-Square and ANOVA
results using statistical packages and spread sheet applications - Non-Parametric Testing –
Run Test and Rank Sum Test

Correlation, Regression and Time Series Analysis
Correlation – Significance, Types of correlation, analysis and interpretation. Regression
models: Simple linear regression equation. Assumptions of regression and correlation, co-
efficient of determination (R2) and correlation (r).Time series analysis: Concept, Additive and
Multiplicative models, Components of time series, Trend analysis: Least Square method -
Linear and Non- Linear equations, Applications in business decision-making.
Probability Distribution
Introduction to Probability: Cumulative and expected Value and variance of random variable;
Probability distributions – Discrete Probability distribution: Binomial and Poisson Probability
distribution- Continuous Probability distribution- Normal Probability distribution
Applied Operations Research Concepts
Introduction to Operations Research: Linear Programming Model – Minimization and
Maximizations problems : Graphical solution- Transportation Models: Least Cost Method, North
West Corner Rule and Vogel’s approximation method- Assignment Models : Hungarian
Assignment Method- Queuing Theory Models: Single and Multiple server problems.
REFERENCES
1. Levin, R.I and Rubin, D.S, Statistics for Management, 7/e, Pearson Education, 2009.
2. J.K.Sharma, Business Statistics, Pearson Education,2004
3. Beri, Business Statistics, 3/e, Tata McGraw-Hill Education, 2010.
Page 12 of 110
4. J K Sharma, Operations Research Theory & Applications, 3e, Macmillan India Ltd, 2007.
5. P. K. Gupta and D. S. Hira, Operations Research, S. Chand & co., 2007.
LEARNING OUTCOMES
Unit I The learner will have an understanding for data and its importance for business
decisions. Further, he will understand measures of central tendency and
dispersion.
Unit II The learner will understand the meaning and importance of hypothesis and
various tools available to test it.
Unit III The learner will be exposed to correlation, regression and time series analysis
and their application in business decisions.
Unit IV The learner will study the various probability concepts and distributions which
find their application in business.
Unit V The learner will be able to apply various operations research models which are
commonly used in various business situations
Page 13 of 110
L T P C
4 - - 4
Course Code: MGT405

Semester: I
LEGAL AND BUSINESS ENVIRONMENT
Course Objective:
To familiarize the students with the legal aspects of business and various aspects national and
international business environment
UNIT –I 8 Periods
An overview of Business Environment
Dynamics Of Business And Its Environment – Technological ,Political, Social And Cultural
Environment - Corporate Governance And Social Responsibility - Ethics In Business -
Economic Systems And Management Structure - Family Management To Professionalism -
Resource Base Of The Economy - Land, Forest, Water, Fisheries, Minerals- Environmental
Issues.
UNIT –II 8 Periods

Economic, Social and Political Environment of Business
Infrastructure - Economic- Social, Demographic Issues, Political Context - Productivity Factors,
Human Elements and Issues For Improvement - Global Trends In Business And Management -
MNCs- Foreign Capital And Collaboration - - Current industrialization trends and industrial
policy– business opportunities in the rural sector.- Globalization trends and India’s
competitiveness in the world market.

Financial aspects of a business
Law Of Contract – Fundamentals of Contract Law - Agreement - Offer - Acceptance -
Consideration- Capacity Of Contract Contingent Contract - Quasi Contract -Performance -
Discharge - Remedies To Breach Of Contract - Partnership- Sale Of Goods - Law Of Insurance
- Negotiable Instruments - Notes, Bills, Cheques - Crossing - Endorsement - Holder In Due
Course – Holder In Value - Contract Of Agency. Forms of Business Organization-Sole
Proprietorship – Joint stock Company- one person company (OPC) - partnership firms- limited
liability partnerships (LLP) - co-operative organizations- Trust - Protecting the property of
Business – Copyright, Trademark, secret, Geographical Indications-Alternate Dispute
resolutions
Organization of Office Functions
Company - Formation - Memorandum - Articles - Prospectus- Shares - Debentures –Directors
Appointment - Powers And Duties -Meetings - Proceedings – Management - Accounts - Audit –
Oppression and Mismanagement - Winding Up.
Factories Act and Welfare mechanism
The Factories Act 1948 – Licensing And Registration Of Factories, Health, Safety And Welfare
Measures - The Industrial Disputes Act 1947 – Objects And Scope Of The Act, Effects of
Industrial Dispute, Administration Under The Act- The Minimum Wages Act 1948 – The
Workmen’s Compensation Act 1923.
Page 14 of 110
REFERENCES
1. Pathak, Legal Aspects of business, Tata Mcgraw- Hill Publishing Company Limited,
New Delhi, 2010.
2. Keith-davis & William Frederick, Business And Society, Tata Mcgraw Hill, 2013
3.M.M. Sulphey & Az-Har Basheer, Laws For Business, Phi Learning Pvt. Ltd. Delhi, 2011
4.Maheswari & Maheswari, Mercantile LAW, Himalaya Publishing House. Mumbai, 2014
5.Rudder dutt & Sundaram, Indian economy, Vikas Publishing House, New Delhi, 2013
6.Veena Keshav Pailwar, Economic environment of business, Phi Learning Pvt. Ltd, New Delhi,
2010
LEARNING OUTCOMES
Unit I The learner will be able to relate various factors influencing the business
environment.
Unit II The learner will be able to compare the current trends in business with various
parameters like investments, competitiveness, business etc.
Unit III The learner will be able to identify and examine the legal aspects of starting an
organization and the need to protect innovations.
Unit IV The learner will be able to determine the nuance of forming an organization.
Unit V The learner will be able to estimate welfare measures related to the organization.
Page 15 of 110
L T P C
3 1 - 4
Course Code: MGT406

Semester: I
BUSINESS RESEARCH METHODS
Course Objective:
This course aims at imparting the basic knowledge on business research concepts for the
preparation of project and business report. Further, the students will learn about data collection
and data analysis for the business research.
Introduction to Business research
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and
time series Research – Research questions / Problems – Research objectives – Research
hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in
research. Practical sessions for identification of research problem.
Research design and Measurement
Research design – Definition – types of research design – exploratory and causal research
design– Descriptive and experimental design – different types of experimental design – Validity
of findings – internal and external validity – Variables in Research – Measurement and scaling –
Different scales – Construction of instrument – Validity and Reliability of instrument. Testing
validity and reliability using SPSS.

Data Collection
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionnaire and instrument – Validation of
questionnaire – Sampling plan – Sample size – determinants of optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods. Practical construction of
questionnaire ,Interview and Observation Schedules.
Data preparation and Analysis
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Bivariate and Multivariate statistical techniques – Chisquare, ANOVA,– Factor
analysis – Multiple regression and correlation –– Application of statistical software for data
analysis using SPSS.
Report design, Writing and Ethics in Business research
Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension – tone – final proof – report format – title of the report – ethics in research –
ethical behaviour of research – subjectivity and objectivity in research and Submission of a
research report.
Page 16 of 110
REFERENCES
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research
methods, 11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition,
Oxford University Press, New Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th
Edition, Wiley India, New Delhi, 2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin, Business
Research methods, A South Asian Perspective, 8th Edition, Cengage Learning, New
Delhi, 2012.
5. Glyn Davis and Branko Pecar, Business statistics using Excel, 1/e, Oxford University
press, 2010.
6. Ajai.S. Gaur, Sanjaya S.Gaur, Statistical Methods for Practice and Research,
2nd Edition, Sage Publication, 2006.
LEARNING OUTCOMES
Unit I The learner will have an understanding of types of research and role of
research.
Unit II The learner will be able to apply the scaling techniques
Unit III The learner will be able to design questionnaire and schedules
Unit IV The learner will be able to analyse relationships and build models various
uni-variate, bi variate and multi variate tools
Unit V The learner will adopt principles of good reporting
Page 17 of 110
L T P C
1 - 2 2
Course Code: MGT407

Semester: I
COMPUTER APPLICATIONS FOR BUSINESS
Course Objective:
To provide basic knowledge on desktop computing for business analysis
Microsoft Word
Introduction: MS Word, Creating, Editing, Saving and Printing A File; Basic Formatting, Multi-
Level list numbering, Understanding Styles, Sections, Section Breaks, Headers and footers,
Formatting letter head documents, Tables, Compare & Merge documents, Mail merge tool –
Hyperlink – Macros
Microsoft Powerpoint
Introduction: MS Power point, navigation, views, design templates, Clip art, Images, diagrams,
Drawing tools, Layouts, Color palettes, Multimedia elements, Slide transitions, Animations;
Printing the slides.

Microsoft Excel
Introduction to Spreadsheet - Menus, Commands, Toolbars and their Icons – Formatting
worksheets, Formula and functions - Creating, Editing, Reference operators, creating a chart,
Data handling: Sorting data, Pivot Table, Filtering data. Central tendency, Dispersion,
Correlation coefficient – Regression - Graphs
Business Data Analysis Using MS Excel
Depreciation – Date function – Average due date Accounts Receivable Aging Report - Time
Value of Money: Simple Interest, Compound Interest – Present Value – Future Value – Single
and series of flow – Loan amortization schedule – NPV - IRR – Sensitivity analysis – Break
even analysis – charts – Vertical, Horizontal analysis of financial statements.
Secondary Data Analysis using Eviews software
Data – Time series – cross section – Descriptive data analysis - Panel data – Descriptive
Statistics - Unit root test – Co integration Test – Causality test
REFERENCES
1. Sanjay Saxena, MS Office 2007 in a Nutshell, Vikas Publishing House, 2011
2. S Jain, MS Office 2007 Training Guide, BPB Publications, 2010
3. David Whigam, Business Data Analysis Using Excel, Oxford, 2010.
4. Dr. R. Parameswaran, Computer Applications in Business, S. Chand & Company Ltd.,
sixth revised edition, 2010.
5. Eviews9 student version IHS online Tutorials
Page 18 of 110
LEARNING OUTCOMES
Unit I The learner will be able to create a word document with required specifications
Unit II The learner will be able to create a PPT and carry out required commands
Unit III The learner will be able to work on a spreadsheet and carry out in built functions
Unit IV The learner will be able to apply the functions for Business Data analysis
Unit V The learner will be able to work on SPSS and Eviews software relating to
secondary data analysis
Page 19 of 110
L T P C
1 - 2 2
Course Code: MGT408
Semester: I
BUSINESS COMMUNICATION
Course Objective:
The Business Communication course focuses on a core set of communication skills for the
students of Management Programme. Learners are provided with a foundation for designing
effective messages, both written and oral, from concept to delivery
Understanding Business Communication
Communicating in Organizations, Communication Process, Oral and Written communication,
Communication Barriers, Six Cs of Communication, Intercultural Communication, Ethics and
Communication
Listening and Speaking Skills
Listening–Types of Listening, Barriers to Listening, Active and Passive Listening,
Characteristics of a Good Listener, Listening and Note-Taking. Speaking–Interpersonal
Communication, Verbal and Non-verbal Communication, Communicating by Telephone, Role
Play, Effective interaction with others, Asking questions and joining in discussions.
Public Speaking: Planning the speech, preparation, audience analysis, rehearsal, strategies for
effective delivery.

Business Letters
Basics of Business Letters: statement of purpose, length and format, audience and intent,
language and tone, content that is clear, concise, and focused. Types of Business letters:
Letters of requests, replies, claim letters, adjustment letters. Sales letter, letters calling for
quotation, placing an order, letter of clarification, letter of complaint.
Business Correspondence
An overview of the writing process – planning, drafting and revising, Business E-mails, Memos,
Agenda, Minutes, Drafting Annual Reports, Promotion documents, Appraisals, Media Reports,
Business Reports and Proposals writing
Content writing and creating contents for the web
Writing articles, blogs, podcasts, e-books and other forms of written web material. Producing
content for different types of websites, including e-commerce sites and educational websites.
Researching and finalizing information to include in the sites. Web writing style
REFERENCES
1. Raman, Meenakshi & Prakash Singh. 2012. Business Communication, New Delhi:
Oxford University Press.
2. Ober, Scot. 2011. Effective Business Communication. New Delhi: Cengage Learning.
3. Boyee, L Courtland and John Thill. 2007. Business Communication Today. New Delhi:
Pearson Education
Page 20 of 110
4. Lesikar, Raymond V et al. 2012. Lesikar’s Basic Business Communication. New Delhi:
Tata McGraw-Hill Publishing Ltd.
5. Felder, Lynda. Writing for the Web: Creating Compelling Web Content Using Words,
Pictures, and Sound. E-Book
LEARNING OUTCOMES
Unit I The learner will be able to understand the nature and importance of
communication in the workplace
Unit II The learner will be able to develop the skills of listening and speaking and
becomes effective in communication
Unit III The learner will be able to understand the basics of business letters and draft
effective letters
Unit IV The learner will be able to draft effective business correspondence like minutes,
reports, proposals etc.
Unit V The learner will be able to produce appropriate content for the web
Page 21 of 110
L T P C
4 - - 4
Course Code: MGT501

Semester: II
HUMAN RESOURCE MANAGEMENT
Course Objective:
This course aims at familiarizing various aspects of Human Resource Management to manage
the human resources of the organization in the best possible way to achieve the desired
business results.
Introduction to Human Resource Management
Definitions, Meaning, Functions, Changing role of HR managers, Globalization of HR
Management, Strategic Human Resource Management : HR as Strategic Partner, Skill
Custodian ,An overview of Human Resource Information System.
Human Resource Planning, Acquisition & Development
Human Resource Planning methods ,trends and approaches, Job analysis process, Job
description, Job specification, Recruitment: Internal, External, Internet recruiting, Selection
process, Tools for selection, Training and Development: Need analysis, Methods, Evaluation of
training, Management Development Programmes – Career planning: Social Career
Management & Career Lattice Frameworks, Massive Open Online Courses (MOOC), Mass
Career Customization (MCC).

Performance Appraisal & Compensation
Performance management- Meaning &importance -Appraisal: Process and Methods. Wage and
Salary Administration: Principles and methods, Variable Pay, Performance based pay,
Allowances, Total Rewards ,pay differentials, external and internal equity person based and skill
based pay, Broad Banding – Overview, Job evaluation: Logic and Methods, Incentive and
Benefits, Executive compensation.
Managing Labour Relations
Factors influencing Industrial Relations, Collective Bargaining - State Interventions and Legal
Framework - Role of Trade unions, Management of Grievances - HR ethics, Worker’s
Participation in Management.
Employee Health, Safety, Security, Welfare and Discipline
Employee health, Safety, Security, Welfare and Employee Discipline, Sexual Harassment at
workplace .An overview of Labour legislations in India – The Factories Act 1948, The Industrial
Disputes Act 1947, The Trade Union Act 1926, The Workmen’s Compensation Act 1923, The
Employee State Insurance Act 1948, The Employee Provident Fund Act 1952 and
miscellaneous provisions.
Page 22 of 110
REFERENCES
1. Gary Dessler, Human Resource Management, Pearson Education, 14th Edition,2015
2. Robert L Mathis, John H Jackson, Human Resource Management, Cengage Learning,
2016.
3. C. B. Mamoria, S. V. Gankar, Personnel Management and Industrial Relations,
Himalaya Publications, 2010
4. C. B. Mamoria, Satish Mamoria, S. V. Gankar, Dynamics of Industrial Relations,
Himalaya Publications, 2012
5. Gupta C.B. Human Resource Management, Sultan Chand & Sons, 19th Edition, 2018
LEARNING OUTCOMES
Unit I The Learner will be able to understand the global changes and the changing role
of HR manager.
Unit II The Learner will be able to identify the man power planning and importance of
succession plan in the organization
Unit III The Learner will be able to assimilate the performance of appraisal methods and
compensation designs
Unit IV The Learner will be able to understand the negotiation and settlement of labour
issues and Trade Union’s challenges in India.
Unit V The Learner will be able to get an insight to labour legislation pertaining to
employee welfare measures.
Page 23 of 110
L T P C
4 - - 4
Course Code: MGT502
Semester: II
MARKETING MANAGEMENT
Course Objective:
To provide basic knowledge on various concepts, functions of marketing management and on
emerging challenges in a globalised business environment.
Understanding Marketing Management
Fundamental Marketing Concepts - marketing mix elements (4 Ps), Company orientation
towards market place; Building Customer value, Satisfaction and Loyalty; Marketing
Environment; Consumer Buying behavior
Shaping the Market Offerings
Segmentation –Targeting- Positioning (STP); Introduction to marketing research; Product
Strategy - New Product development, Branding, Product Life Cycle, Packaging & Labeling;
Developing Pricing strategies – Setting & Adapting Price setting, Initiating & responding to price
change

Delivering Values
Designing and managing value Networks and Channels, Managing Wholesaling, Retailing and
logistics, Direct Marketing, E –Commerce Marketing practices, Kiosk marketing.
Communicating Value
Managing Mass communication: Advertising, Sales promotions, Events and Public relations,
Managing personal communication: Direct marketing and personal selling - an overview
Managing a Holistic Marketing Organization
Marketing Implementation - evaluation and control; Corporate Social Responsibilities – Social
marketing; Trends in marketing practices & Future of Marketing
REFERENCES
1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing
Management, Pearson Education, New Delhi, 2006.
2. Philip Kotler, Kevin Lane Keller, Marketing Management, Pearson education, New
Delhi,12/e, 2006.
3. Michael J. Etzel, Bruce J. Walker, William J. Stanton, Marketing, Tata McGraw Hill, New
Delhi, 13/e, 2004.
4. Lamb, Hair, Mc Daniel, Marketing, Thomson, south western, 7/e, 2004.
5. Paul Baines, Chris Fill, Kelly Page, Marketing, Oxford University Press, 1/e, 2009.
Page 24 of 110
LEARNING OUTCOMES
Unit I The learner will be able to understand the fundamental marketing concepts,
buying behavior of the consumers and marketing environment
Unit II The learner will be able to familiarize market research, product, pricing,
positioning, segmentation and target market
Unit III The learner will be able to learn about distribution channels, supply and logistics
and also about online marketing
Unit IV The learner will be able to understand the integrated marketing communication
and promotional mix elements
Unit V The learner will be able to get an insight about corporate social responsibility,
social marketing and trends in marketing practices
Page 25 of 110
L T P C
4 1 - 5
Course Code: MGT503

Semester: II
FINANCIAL MANAGEMENT
Course Objective:
To provide in-depth knowledge on successful way of mobilizing & managing finance in a
business enterprise.
Introduction to Corporate / Business Finance
Nature and scope of financial management- Role of finance function - Finance decision for the
firm - Objective function in finance - Sources of finance – Equity, Preference, Debenture, Long
Term Loans, Retained earnings - Basis of time value - Finding future value - Discounting and
Present value - Future and Present Value of Annuity - Periodicity of Compounding and
Discounting - Equated Monthly Instalments analysis
Cost of Capital and Capital Structure Decisions
Cost of capital – Measurement of Costs - Equity, Debt and Preference shares – WACC –
Capital structure and Capitalization - Determinants – Theories – Net income approach - Net
operating income approach - Modigliani-Miller approach - Optimal capital structure – Leverages
– Types

Capital Budgeting Decisions
Objectives and significance - Capital budgeting process - Capital budgeting decisions -
Information required for capital budgeting - Techniques and evaluating projects - Risks in capital
budgeting - Independent projects and capital rationing - Mutually exclusive projects - Capital
budgeting and price level adjustments.
Working Capital Management Decisions
Meaning and scope of working capital management- Operating cycle - Working capital policy -
Estimation of working capital requirements - sources of working capital financing - Inventory
management, Receivables management, Cash management – Baumol, Miller & Orr Model.
Dividends Decisions
Dividend policy formulation- Dividend Types - Dividend policies in practice - Irrelevance of
dividend - Dividend models - Relevance Vs irrelevance of - Theory of relevance - Rational
dividend policy under business situations, Stock split, Bonus Share.
Page 26 of 110
REFERENCES
1. Eugene F. Brigham & Louis C. Gapenski, Financial Management Theory and
Practice, Thomson Learning, 10th edition, 2012.
2. Ross, Westerfield & Jordan, Fundamentals of Corporate Finance, Tata McGraw-Hill,
6th edition, New Delhi, 2012
3. Brearley & Myers, Principles of Corporate Finance, Tata McGraw-Hill,
New Delhi, 6th edition, 2011
4. Lawrence J Gitman, Principles of Managerial Finance, Pearson Education Addison
Wesley, 11th edition, 2006
5. Prasanna Chandra, Financial Management, Tata McGraw Hill, New Delhi, 2005.
LEARNING OUTCOMES
Unit I The learner will be able to understand the role of finance function and the sources
of finance and compute time value of money
Unit II The learner will be able to understand and, and the nuances of financing function.
Unit III The learner will be able to apply the capital budgeting techniques and analyze the
feasibility of investment proposals.
Unit IV The learner will be able to understand the importance of managing working capital
and its components.
Unit V The learner will be able to understand and analyse the dividend decisions and its
effect on firm’s value.
Page 27 of 110
L T P C
2 - 2 3
Course Code: MGT504
Semester: II
ANALYTICS FOR BUSINESS DECISION MAKING
Course Objective:
The course aims at using and analyzing big data through open source language R, and covers
the Basics of R, Big Data techniques required for data science for managers.
Fundamentals in Big Data
Introduction: Fundamentals of Big Data - Big Data Types; Technology Foundations for Big Data:
Big Data Technology Components; Big Data Management: Operational databases;
Basics of R
Introduction to R-Creating a dataset-Getting started with graphs-Basic data management-
Advanced data management

Basic Methods
Basic graphs: Bar plots-Pie charts-Histograms-Kernel density plots-Box plots-Dot plots. Basic
statistics: Descriptive statistics-Frequency and contingency tables-Correlation-t-tests-
Nonparametric tests of group differences-visualizing group differences
Basic Data summaries and Business Data Modeling
Time Series Graphs-Spatial Graphs-Graphs for Categorical Responses;
Data Modeling Basics: Need for models-Regression models-Identifying and Selecting Important
Predictors-Data Case: Understanding Customers’ spending patterns using Basic
Quality of a Model and Text Mining
Assessing the Quality of a Model-Exploring and Modeling Complex Relationships-Data case:
Fine-Tuning Stock Price Prediction Models
Market Basket Analysis: Association Rules and Lift-Dimension Reduction-Reducing the

Dimension in Regressions with Multi collinear Inputs-Text as Data: Text mining and Sentiment
Analysis
REFERENCES
1. Judith Hurwitz, Alan Nugent, Dr. Fern Halper, and Marcia Kaufman, “Big Data for
Dummies”, John – Wiley and Sons, 2013.
2. Robert I.Kabacoff, “R in Action Data analysis and graphics with R”, Manning
Publications, 2011.
3. Wolfganag Jank, “Business Analytics for Managers”, Springer,2011.
4. Johannes Ledolter,” Data Mining and Business Analytics with R”, John Wiley and Sons,
2013.
Software: Open Source : R Studio
Page 28 of 110
LEARNING OUTCOMES
Unit I The learner will be able to understand the fundamental concepts of big data
Unit II The learner will be able to apply the Basics of R and analyze the data and Hands on
experience with R in Data Analysis
Unit III The learner will be able to understand a Data representation and data Exploration
using different Graphs and hands on experience with Statistical model
Unit IV The learner will be able to understand the fundamental concepts of Modeling, apply
Regression model to predict customer spending pattern and Hands on experience
with Simple Case studies
Unit V The learner will be able to apply R to Text mining and ability to frame and solve
problem as Mini project
Page 29 of 110
L T P C
4 - - 4
Course Code: MGT505
Semester: II
OPERATIONS MANAGEMENT
Course Objective:
To provide fundamental knowledge on various aspects of operations management and utilize
it as a strategic tool for achieving organizational goals
Using Operations to Compete
Operations Management (OM) as a set of decisions; Types of OM decisions. Manufacturing and
services: Differences and similarities. Trends in operations management. Operations
management as a competitive weapon. Strategic choices: Corporate strategy; Market analysis;
competitive priorities; Services strategy; Manufacturing strategies; Mass customization;
operations strategy as a pattern of decisions. Project Management: Defining and organizing
projects; Planning, monitoring and controlling projects
Managing Business Processes
Process flow for core business processes - Process Strategy: Process Strategy decisions;
Process structure in services and manufacturing; Customer involvement; Resource flexibility;
Capital intensity. Process analysis: A systematic approach; documenting the process. Quality
and performance: Costs of quality; TQM; Customer satisfaction; Six sigma; Statistical process
control; Quality engineering; International Quality documentations standard; Malcolm Baldrige
National Quality Award. Capacity Planning: Planning long-term capacity; Capacity timing and
sizing strategies; Tools for capacity planning.

Supply Chains
Supply chains design and integration; Supply chains for services and manufacturing; Inventory
management; Measurement of Supply chain performance; Mass customization. Supply chain
integration; Supply chain dynamics; new service or product development process; Supplier
relationship process; the order fulfillment process; the customer relationship process. Location:
Factors affecting location decisions; Geographical information systems and location decisions;
locating a facility within a network of facilities. Inventory Management: Inventory Management
across the organization; EOQ; Inventory control systems.
Forecasting, Planning and scheduling
Forecasting: Demand characteristics; Methods. Aggregate Planning: Purpose; Managerial
importance; The planning process. Resource planning: Inputs to Materials requirement
planning; Planning factors; outputs. Lean systems: Characteristics of Just-in-Time Operations;
Continuous improvement; The Kanban System. Scheduling: Scheduling in Manufacturing- Gantt
charts; Job Shop dispatching; sequencing operations; Linking manufacturing scheduling to the
supply chain. Scheduling in Services.
Page 30 of 110
REFERENCES
1. Lee J. Krajewski, Larry P. Ritzman, Operations Management, Pearson education, New
Delhi, 6/e, 2002.
2. Lee J. Krajewski, Larry P. Ritzman,Manoj K. Malhotra Operations Management,
Processes and Supply chains’, Pearson education, 9/e, New Delhi, 2010.
3. Anil Kumar S., Suresh N., Operations Management, New Age International Publishers,
2009.
LEARNING OUTCOMES
Unit I The learner will be able to understand the operations as a competitive tool, and a
set of strategic choices involving both manufacturing and service, and project
management.
Unit II The learner will be able to learn about process strategies, TQM, and capacity
management.
Unit III The learner will be able to have an understanding of supply chains design and
integration, the CRM process and location determinants
Unit IV The learner will be able to carry out forecasting, aggregate planning, resource
planning and scheduling.
Page 31 of 110
L T P C
4 - - 4
Course Code: MGT506

Semester: II
CORPORATE STRATEGY
Course Objective:
To create an awareness of strategic approach to managerial situations and decision making
Introduction
Strategic Management-Features, Values, Vision & Mission Statements-Objectives and Goals-
Types of strategies, Strategic management process, Methods of crafting strategies-
Perspectives on strategy formulation – Intended and Emergent Strategies.
Scanning the Environment for Competitive Advantage External Environment
Scanning and monitoring general environment; Scenario Planning, PEST Analysis; External
Factor Analysis Matrix Competitive Environment: Porter’s Five Forces Model-Strategic Groups-
Competitive changes during industry evolution and globalization. Internal Environment: Porter’s
Value Chain, Resource based view of strategy – Resources, competencies–Core
competencies, Distinctive capabilities, SWOT Analysis-competitive advantage - Sustaining
competitive advantage - Internal Factor Analysis Matrix

Strategies Formulation – I
Business Level Strategy :Situational Analysis – TOWS Matrix- Porter’s Generic Competitive
strategies, Industry Life-Cycle-Industry structure and Porter’s Competitive strategies- Timing
Tactics – First Mover advantage- Market Location Tactics- Offensive and Defensive Strategy,
Cooperative Strategies. Functional Level Strategy :An overview of different functional strategies
– Marketing, Human Resource, Financial, Operation, Logistics and Information System
Strategies Formulation – II
Corporate Level Strategy – Growth Strategies, Diversification Strategies- Related and
Unrelated-Implementing Growth Strategies-Corporate Portfolio Analysis: BCG Matrix, GE
Matrix, Shell Directional Policy Matrix, Retrenchment Strategy, Restructuring the corporation
International Strategy – Porter’s Diamond of Competitive Advantage, Types of international
strategy, Entry mode strategies -Strategic Alliances.
Strategy Implementation
Designing organizational structure-Staffing and Directing-Strategic Leadership-Implementing
strategy – 7-S framework, Designing Strategic Control Systems – Levels of organizational
control, Evaluation - Assessing performance–Role of Corporate Governance, Balanced
Scorecard, Benchmarking-Information Technology and implementation of strategies – Over
view of Business Process Reengineering
Page 32 of 110
REFERENCES
1. Pearce and Robinson, Strategic Management, Tata McGraw Hill Publishing Company Ltd,
New Delhi, 12th Edition, 2012.
2. Charles W. L. Hill and Gareth R. Jones, Strategic Management Theory, An Integrated
approach, Houghton Miflin Company, Princeton New Jersey, All India Publisher and
Distributors, Chennai, 2005.
3. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, 3rd
Edition, 2008.
4. Thomas L. Wheelen, J. David Hunger, Strategic Management and Business Policy, Addison
Wesley, 13th Edition, 2012.
5. Johnson and Scholes, Exploring Corporate Strategy, Pearson Education, New Delhi,
7th Edition, 2006.
LEARNING OUTCOMES
Unit I The learner will be able to understand the basics of strategic management
Unit II The learner will be able to evaluate the influence of the external and internal
factors in strategic analysis
Unit III The learner will be able to make industry analysis and understand an
organization’s strengths, weaknesses, opportunities and threats
Unit IV The learner will be able to allocate resources efficiently at the corporate level
Unit V The learner will be able to gain exposure to the factors for the successful
implementation of the strategies
Page 33 of 110
L T P C
3 - - 3
Course Code: MGT601
Semester: II
ENTREPRENEURSHIP DEVELOPMENT
Course Objective:
The objective of this course is to inculcate the spirit of entrepreneurship and educate students
on challenges to be faced and the opportunities available for setting up new business.
Entrepreneurial Perspective
Entrepreneurial Success Stories - Entrepreneurship - Growth of Entrepreneurship –
Characteristics and skills - Types - Economic development- Entrepreneurial Motivation – Risk
and Reward; Motivating Factors and Achievement Motivation- Women Entrepreneurship;
Functions, Growth and Problems- Rural Entrepreneurship; ; Needs, Problems and NGOs-
Business incubation – Business clusters
Institutional Support and Regulations
MSME Act 2006 – National Institution for Transforming India (NITI) 2015- Institutional Finance–
SIDBI, EXIM Bank and SFCs – Institutional Support to Entrepreneurs- DIC, NSIC, SIDO, SSIB,
SISI and TCOs- Entrepreneurship Development Training Institutions- EDII- IIE- NIESBUD and
other support services - Central and State Government Schemes for entrepreneurs.

Business Plan Preparation
Business idea Generation and Evaluation– Product Selection- Market Survey - Business Plan:
Introduction – uses and kinds – Writing a business plan –- Feasibility study - Criteria for
selection of product – Types of ownership - Capital Budgeting - Profile preparation - Matching
entrepreneur with the project - Feasibility report preparation and Evaluation criteria.
Start- up and Development of Enterprises
Managing operations - Human Resource mobilization – Marketing and channel selection – New
product development - Product launching - Operation planning - Monitoring and evaluation of
business - Growth and exit strategies – Export Documents and Procedure- Project
Management; Identification, Selection, Preparation of bankable project proposals and Appraisal-
Identifying sickness - Preventing sickness - Rehabilitation of business and remedial assistance.
REFERENCES
1. Rajveev Roy, Entrepreneurship, Oxford University Press, New Delhi, 2008.
2. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2010.
3. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New
Delhi, 2009.
4. PranaviGarg, Pragati Agarwal, Small Scale Entrepreneurship, Pragati Prakashan,
Meerut, 2005.
5. Dr. C.B. Gupta, Dr. NP.Srinivasan, Entrepreneurship Development, Sultan Chand &
Sons, New Delhi, 2012.
Page 34 of 110
6. P. Saravanavel, Entrepreneurial Dévelopment, EssPeekay Publishing House,

Chennai, 2011.
7. S.Sharma, Entrepreneurship Development, PHI,New Delhi, 2017
LEARNING OUTCOMES
Unit I The learner will be able to understand the notion of entrepreneur, competencies
required to own a business, the conception of business ideas and its
implementation.
Unit II The learner will be able to learn the different institutional and training support
rendered by government organizations and funding agencies.
Unit III The learner will be able to prepare a business plan with various feasibility options.
Unit IV The learner will be able to acquire knowledge to manage the operations, marketing,
financial and HR issues related to starting up a new business venture.
Page 35 of 110
L T P C
- - 2 1
Course Code: TNP401
Semester: II
MANAGERIAL SKILLS FOR EFFECTIVENESS
Course Objective: To develop soft skills, general knowledge and knowledge on current affairs
of budding managers.
Exercises
I. Employers’ expectations & selection process

II. Art of writing Resumes
III. Personal grooming
IV. Getting ready for a Job interview
V. Mock Aptitude test
VI. Mock Group Discussion
VII. Mock Interview
VIII. E-mail etiquettes & telephone manners
IX. Quiz on General Knowledge & current affairs
X. Debate on current affairs
XI. Importance of various soft skills
REFERENCES
1. Soft Skills – S. Hariharan, N.Sundararajan, S.P. Shanmuga Priya – MJP Publishers
(2010)
2. Success through Soft skills – Prof. G. Ravindran, Prof.S.P.B. Elango, Dr. L.Arockiam –
Institute for Communication & Technology (2007)
3. Soft Skills – Dr. K.Alex – S. Chand (2009)
LEARNING OUTCOMES
The learner will be able to understand what employers expect from a

Exercise I
prospective future employee and the selection tools used by them
The learner will be able to realize the importance of writing a winning resume,
Exercise II
dos and don’ts of drafting a resume.
Exercise III The learner will be able to understand the importance of personal grooming.
The learner will be able to know the preparations required before attending a
Exercise IV
job interview.
The learner will be able to understand the logical, analytical, verbal and
Exercise V
numerical reasoning skills
The learner will be able to know the objectives, dos, don’ts and tips for
Exercise VI
succeeding in a group discussion.
The learner will be able to understand how to face a job interview and the
Exercise VII
nuances of succeeding in the interview.
The learner will be able to understand how to write a sharp and professional
Exercise VIII
email and telephone etiquettes.
Page 36 of 110
The learner will be able to understand the importance of GK and

Exercise IX
Current Affairs for job.
The learner will be able to get exposed to the happenings around the
Exercise X
globe through debates
The learner will be able to understand the importance of soft skills in
Exercise XI
personal and work life
Page 37 of 110
L T P C
Course Code: MGT625 3 1 - 4
Semester: III/IV
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
Course Objective: The objective of this course is to enable students to understand various
issues in Investment analysis and portfolio management.
Nature and Scope of Investment Decisions
Investments - Elements of Investment - Avenues of Investment - Sources of financial
information - Nature and scope of investment analysis - Approaches to Investment Analysis
Financial Assets/Instruments - Investment Objectives - Risk and Return Analysis - Determinants
of Required Rate of Return - Risk free rate and factors influencing the risk free rate; Risk
Premium.
Valuation of Securities
Valuation of Equity Shares Theory of Valuation - Alternative Valuation Methods - Valuation of
Bonds – I Bond Valuation; Computing Bond Yields - Calculation of future bond prices; Yield
curve - Analysis and Valuation of Bonds - II Determination of interest rates - Term structure
interest rate theories - Bond price volatility - Efficient Market Concept; Different forms of
Efficiency - Random walk theory - Challenges to the Efficient Market Hypothesis.

Fundamental & Technical Analysis
Economic Analysis, Industry Analysis, Company Analysis and Technical Analysis - Trends,
Support and Resistance level, Breadth of market (Advance/Decline) - Short selling - Chart
Indicators, Indices and MACD, RSI, Dow Theory - Oscillators
Introduction to Portfolio Management
Measurement of Expected Risk and Return of Portfolio - Alternative Measures of Risk -
Markowitz Portfolio Theory - The Efficient Frontier and Investor Utility - Capital Asset Pricing
Model - Overview of Capital Market Theory-Market Portfolio - Capital Asset Pricing Model-
Assumptions - Zero beta Model - Portfolio Selection.
Equity Portfolio Construction and Evaluation Strategy
Active Vs Passive Equity Portfolio Management Strategy - Index Portfolio Construction
Techniques - Tracking Error, Methods of Index Portfolio Investment - Technical Strategies -
Evaluation of Portfolio Performance Treynor, Sharpe, Jensen and Information Ratio
Performance Measures - Application of Portfolio Performance Measures - Factors affecting the
use of Performance Measures Investor Behaviour and Stock Returns
REFERENCES
1. Fisher and Jordan, Security Analysis and Portfolio Management, Prentice Hall India,
2012
2. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill,
2013
Page 38 of 110
3. Railley and Brown, Investment Analysis and Portfolio Management, Cengage Learning,
2016
4. Bodie, Kane, Marcus and Mohanty, Investments by, Tata McGraw Hill, 2010
LEARNING OUTCOMES
Unit I The learner will be able to describe the basics of investments avenues and analyse
the risk and return
Unit II The learner will be able to examine the valuation of securities and effect of market
information on stock prices.
Unit III The learner will be able to interpret the aspects involved in Economy, Industry and
Company analysis and Technical analysis
Unit IV The learner will be able to assess the risk and return of portfolio
Unit V The learner will be able to evaluate the portfolio performance
Page 39 of 110
L T P C
3 1 - 4
Course Code: MGT627

Semester: III/IV
MANAGING BANKS AND FINANCIAL INSTITUTIONS
Course Objectives:
The course aims to familiarize students about the Indian Banking systems its regulations, and to
impart knowledge on management of credit, investment and risks by Banks. The course also
focuses on recent trends in Banking technology and innovative initiatives to strengthen the
Banking business.
UNIT- I 8 Periods
Indian Banking System and Financial Institutions
Indian Banking System- Structure and Roles - Reserve Bank of India and Banking Regulations
– Term Financial Institutions- Objectives and Roles of Term Financial Institutions- Non-Banking
Financial Institutions – Objectives and Functions – Micro Finance Institutions- Roles and
Business Models
Management of Assets
Credit Process in Banks- RBI Guidelines for Bank Lending – Banks’ Credit Policies- Different
Types of Loans by Banks- Corporate Credit – Various Models and Types of Corporate Credit –
Export and Import Finance- Non Fund Based Credit – Retail Lending - Credit Appraisal Process
and Methods – Credit Monitoring- Managing Non Performing Assets

Management of Liabilities
Resource Mobilisation – Demand and Time Deposits – Types and Features of various Deposit
Products - Cost of Deposits and Profitability – Asset Liability Management- Concepts and
Importance- Third Party Products – Distribution of Mutual Funds, Life & General Insurance
Products- Wealth Management – Portfolio Management Services
UNIT- IV 8 Periods
Treasury and Investment Management
Investment Banking – Role of Treasury in Banks’ Resources Management - Treasury Functions
–Investments in Securities, Mutual Funds , Equities and Corporate Bonds- - Secondary Market
Trading in Securities - Maintenance of Reserve Requirements – CRR and SLR – International
Resources Management- Accounts with International Banks- Nostro, Vostro, Loro Accounts-
Maintaining and Managing foreign currencies positions for dealing with Overseas
Branches/Overseas Banks
UNIT- V 8 Periods
Risk Management & Technology Management
Risk Management- Concepts- Need and Importance of Risk Management in Banks- Credit
Risk- Market Risk- Operational Risk – Liquidity Risk – Business Risk – Reputation Risk –
Technology Management – Technology implementation in Banks- Core Banking Solutions –
Alternate Delivery Channels – ATMs- Internet & Mobile Banking- Customer Relationship
Management- Managing Customer Experience through technology - Social Media Marketing-
Apps based customer solutions.
Page 40 of 110
REFERENCES
1. Meera Sharma, Management of Financial Institutions: With Emphasis on Bank and Risk
Management, PHI Learning, 2008
2. N.S.Toor, Bank Credit Management-A Practical Approach, Skylark Publications,2014.
3. Indian Institute of Banking & Finance, ‘Bankers’ Handbook on Credit Management’,
Taxman, 2014.
4. Dr.D.D.Mukherjee, Credit Monitoring, Legal Aspects & Recovery of Bad Loans,
Snowwhite,2015.
5. D.Muraleedharan, Modern Banking, PHI Learning ,2014
LEARNING OUTCOMES
Unit I The learner will be able to understand the Indian Banking Systems, regulations and
Institutions involved in the financial intermediation space.
Unit II The learner will be able to explain about the different types of credit dispensation
done by Banks and Financial Institutions, Credit appraisal method and regulations
governing the same.
Unit III The learner will be able to identify sources of resources, relevant costs, profitability
and also about Third Party Products, Wealth Management and Portfolio
Management Services
Unit IV The learner will be able to describe the importance of Treasury Management,
Investment Management, International banking and liquidity management of the
Bank.
Unit V The learner will be able to interpret the Risk Management Concepts, Technology
Management in Banks and other innovations in banking
Page 41 of 110
L T P C
3 1 - 4
Course Code: MGT 628
Semester: III/IV
PROJECT APPRAISAL AND FINANCE
Course Objective:
To acquire a detailed knowledge of various stages of projects from planning to implementation
and review of projects
Project Planning
Project Planning and Analysis Overview: Phases of capital budgeting – Levels of decision
making – Facets of project analysis - Objective. Resource Allocation Framework: Key criteria for
allocation of resource – Portfolio planning tools – Diversification - Interface between strategic
planning and capital budgeting. Generation and Screening of Project Ideas: Generation of
ideas – SWOT Analysis – Preliminary screening – Project rating index.
UNIT – II: 8 Periods

Project Analysis
Market and Demand Analysis: Situational analysis and specification of objectives –Survey
Method – Characterization of the market – Demand forecasting – Market planning.
Technical Analysis: Study of material inputs and utilities – Manufacturing process and
technology – Product mixes – Plant capacity – Location and site – Machinery and equipment –
Structures and civil works – Project charts and layouts – Work schedule.
UNIT – III: 8 Periods

Project Appraisal and Financing
Financial Analysis: Estimation of cost of project and means of financing – Projected profitability
statement - Working capital assessment and its financing – Preparation of bankable business
proposals - Projected cash flow statement – Projected balance sheet. Project cash flows: Basic
principles – components of the cash flow streams - Appraisal criteria: Discounted cash flow
techniques (DCF) - Urgency – Payback period – Accounting rate of return –Capital assets
replacement decisions, Appraisal of projects having unequal lives - Investment appraisal in
practice – Valuation of business
UNIT – IV: 8 Periods

Social Cost Benefit Analysis (SCBA) and Risk Analysis
Social Cost Benefit Analysis (SCBA): Rationale for SCBA – UNIDO approach to SCBA – Little
and MIRRLEES approach to SCBA - Environmental Appraisal of projects: Meaning and scope
of environment – Resources values - Analysis of Risk: Types and measures of project risk –
Simple estimation of risk – Sensitivity analysis – Scenario analysis – MONTE CARLO
simulation – Decision tree analysis – Selection of project – Risk analysis in practice.
UNIT – V: 8 Periods
Network Techniques for Project Management and Project Review
Network Techniques for Project Management: Development of project network - Time
estimation - Determination of the critical path - Scheduling when resources are limited - PERT
model - CPM model - Network cost system - Project review and administrative aspects: Initial
review – Performance evaluation – Abandonment analysis – Administrative aspects –
Evaluating the capital budgeting system of an organization.
Page 42 of 110
REFERENCES
1. Prasanna Chandra, Project Planning: Analysis, Selection, Implementation and Review,
Tata McGraw-Hill Education Private Limited, New Delhi,7/e, 2009.
2. Narendra Singh, Project Management and Control, Himalaya Publishing House, 5/e,
Bengaluru, 2009.
3. Nicholas, Project Management for Business and Technology: Principles and Practice,
Prentice Hall India, New Delhi, 2nd edition, 2006.
4. Gray & Larson, Project Management: The Managerial Process, TMH, 3/e, 2008.
5. Bhavesh M Patel, Project Management, Vikas Publishing House, 2005.
6. Choudhury, Project Management, Tata McGraw-Hill Publishing Company limited, 1/e,
2006.
7. K Nagarajan, Project Management, New Age International, 2004.
LEARNING OUTCOMES
Unit I The learner will be able to describe different aspects of capital budgeting
Unit II The learner will analyse the demand and technical aspects of a project.
Unit III The learner will be able to examine financial and business risks.
Unit IV The learner will be able to interpret the importance of social cost benefit analysis.
Unit V The learner will be able to explain the issues involved in the implementation of the
project.
Page 43 of 110
L T P C
3 1 - 4
Course Code: MGT629
Semester: III/ IV
FINANCIAL MARKETS AND MUTUAL FUNDS
Course Objective:
The purpose of this course is to help students to learn the various financial markets and mutual
fund with their role in the overall financial system.
Financial Markets
Types of Markets: Equity, Debt, Derivatives, Commodities; Types of investment avenues.
Primary Market : Initial Public Offer (IPO); Book Building through Online IPO; Eligibility to issue
securities; Pricing of Issues; Fixed versus Book Building issues; Allotment of Shares; Basis of
Allotment; Private Placement
Secondary and Derivative Markets
Secondary Market :Role and functions of Securities and Exchange Board of India (SEBI);
Depositories; Stock exchanges; Intermediaries in the Indian stock market; Listing; Membership;
Trading; Clearing and settlement and risk management; Investor protection fund (IPF); and Do's
and Don'ts for investors, Equity and debt investment. Derivatives: Types of derivatives;
Commodity and commodity exchanges; Commodity versus financial derivatives.

Mutual Funds
Concept and structure of mutual funds in India; Role of custodian; Registrar and transfer agent;
AMC; New fund offer's and procedure for investing in NFO; Investors rights and obligations.
Mutual Fund Products and Features: Concept of open ended and close ended fund; Types of
funds - equity, index, diversified large cap funds, midcap fund, sector fund and other equity
schemes; Concept of entry and exit load; Expense ratio; Portfolio turnover; AUM; Analysis of
cash level in portfolio.
UNIT – IV: 8 Periods

Types of mutual funds
Gold ETFs: Introduction to exchange traded funds; Market making by authorized participants;
creation units; Portfolio deposit and cash component. Debt Funds: Salient features of debt
fund; Concept of interest rate and credit risk; Pricing of debt instrument. Liquid Funds: Salient
features of liquid funds; Floating rate scheme and portfolio churning in liquid funds.
Taxation, Regulation and Evaluation of Mutual Funds
Taxation: Taxation of capital gains; Indexation benefit and FMP - Regulations: Role and
objectives of AMFI; Different types of plans; Systematic Investment Plan (SIP); Systematic
Transfer Plan (STP) and Systematic Withdrawal Plan (SWP) Dividend payout - Evaluation of
Mutual Funds -Performance measures of Sharpe, Treynor, and Jensen, Market timing.
Page 44 of 110
REFERENCES
1. Dr.S.Gurusamy, Financial Services and System, Vijay Nicole Imprints Private
Limited, New Delhi, 2008.
2. M Y Khan, Indian Financial System, THM Publications, New Delhi, 6th Edition,
2008.
3. Suneja, H.R., Monetory Theory and Practice, Himalaya Publishing House,
Bangaluru, 2007.
4. Mithani. D.M., Money, Banking, International trade and Public finance, Himalaya
Publishing House, Bengaluru, 2007.
5. ZviBodie, Alex Kane, Alan J Marcus, Pitabas Mohanty, Investments, 6/e, Tata
McGraw-Hill Publishing company limited, New Delhi, 2006.
6. Rose and Marquis, Money and Capital Markets, Mc-Graw Hill International, 2006.
7. Machiraju H R, Merchant Banking – Principles and Practice, New Age International
(P) Limited, Publishers, New Delhi, 3rd Edition, 2007.
8. Bhalla, V.K., Management of Financial Services, Anmol Publications, 2008
LEARNING OUTCOMES
Unit I The learner will be able to describe the financial markets and the role of SEBI
Unit II The learner will be able to discuss on the various types and aspects of financial and
commodity derivatives and learns about financial analysis for stock market
investment.
Unit III The learner will be able to interpret the various aspects of mutual funds
Unit IV The learner will be able to associate the exchange traded funds (ETFs), debt funds
and liquid funds.
Unit V The student will be able to explain taxation and regulatory aspects of mutual funds.
Page 45 of 110
L T P C
4 - - 4
Course Code: MGT630

Semester: III/IV
FINANCIAL DERIVATIVES & RISK MANAGEMENT
Course Objective:
To impart knowledge regarding derivatives, types of risk, risk management and to understand
the practical application of concepts.
UNIT I 8 Periods
Introduction and interest rates
Derivatives- Meaning, Derivatives Markets – Risk – Types - Risk Management- Derivatives
Market in India - Interest Rates – meaning - Simple and Compound Interest Rates -Future
Value and Present Value - Present Value and Effective Interest Rates for Different
Compounding Periods- Risk-free Interest Rate- Risk-free Rates - Interest Rate Risk and
Forward Rates.
UNIT II 8 Periods
Forward Contracts and Futures
Forward Contracts- meaning-purpose- advantages- problems- Pricing of Commodity Forward
Contracts- Currency Forward Contracts - Interest Rate Forwards - Futures Contracts –meaning
- Futures Contracts Versus Forward Contracts- Participants in Futures Markets -Specifications
of Futures Contracts - Closing out the Positions – Trading and Pricing of Futures Contracts -
Hedging Strategies using Futures – principles- factors affecting basic risk.
UNIT III 8 Periods

Single Stock Futures and Stock Index Futures
Single Stock Futures and Stock Index Futures - meaning- hedging- risk in hedging- speculation-
pricing - Single Stock Futures and Arbitrage -Using Stock Futures for Insurance and Investment
purposes - Stock Indexes - Stock Index Futures - Index Arbitrage - Interest Rate Futures in
India - Contract Specification - Conversion Factor - Pricing of Bond Futures - Uses of Short-term
Interest Rate Futures Contracts.
UNIT IV 8 Periods
Currency Futures and options
Currency Futures- meaning- Specifications of Exchange-traded Currency Futures Contracts -
Pricing of Currency Futures - Hedging with Currency Futures -Basis Risk - Speculation -
Arbitraging with Currency Futures Contracts - Currency Options- Model for Valuing Options on
Futures Contracts. Swaps – meaning- types- uses and valuation of Interest Rate Swaps -
Currency Swaps - Basic Structure - Currency Risk – Advantages and uses- valuation- Equity
Swaps - The Valuation of an Equity Swap - Commodity Swaps
UNIT V 8 Periods
Call and put options
Options- fundamentals - Options Issued by Corporations - Options Contracts between Private
Parties - Exchange-traded Options - Options Contracts - Options Terminologies - Exchange-
traded and OTC Options - Trading of Options- Price Quotes. Call and Put Options – meaning -
Terminal Value - Gains and Losses - Buying and writing a Call and put options- Combinations
Page 46 of 110
of Options. Put–Call Parity - The Binomial Options Pricing Model - The Black–Scholes Options
Pricing Model. Credit Derivatives - Basic Credit Derivatives Structures.
REFERENCES
1. Sundaram Janakiramanan, Derivatives and Risk Management, First Impression, Pearson
India, 2011
2. John C Hull, Sankarshan Basu, Options, Futures and other derivatives, Pearson India, 2016
3. Gupta S.L, Financial derivatives: Theory, Concepts and Problems, PHI, 2017
4. Stafford Johnson R, Derivatives Markets and Analysis, John Wiley & Sons, 2017
5. David A. Dubofsky and Thomas W. Miller, Derivatives: Valuation and Risk Management,
Oxford University Press, 2003
6. Amuthan, R, Financial Derivatives, First Edition, Himalaya Publishing House, 2014
7. Jagadish R. Raiyani, Financial Derivatives in India, New Century Publication, 2011
LEARNING OUTCOMES
Unit I The learner will be able to describe the concepts of derivatives, risks and interest
rates.
Unit II The learner will be able to explain about forward contracts and futures, trading and
pricing of future contracts.
Unit III The learner will be able to interpret about Stock Futures for Insurance & Investment
purposes and Index Arbitrage.
Unit IV The learner will be able to describe about the currency futures, options and swaps.
Unit V The learner will be able to analyse the operations of call and put options.
Page 47 of 110
L T P C
3 1 - 4
Course Code: MGT631

Semester: III/ IV
INTERNATIONAL FINANCE
Course Objective: To familiarize students with international financial transactions and

Operational aspects of foreign exchange markets. It focuses on forex market participants,
exchange rates determination, foreign exchange risks and its management and international
capital market. It enables students to understand the crux of international financial market.
UNIT I 8 Periods
International Financial Environment
Financial Management in Global context – Emerging challenges – Recent changes in Global
Financial Markets – Gains from Cross border Capital Flows – International Monetary System –
Exchange rate regimes – Historical: the Gold Standard – Bretten Wood system – Current
scenario – Role of International Monetary Fund(IMF) and The economic and Monetary
Union(EMU)
UNIT II 8 Periods
Foreign Exchange Market
Domestic and Offshore markets – Euro markets – Global money markets and interest rates –
Structure of Indian Foreign Exchange Market – Functioning of Foreign currency brokers –
Types of Transactions and Settlement Dates – Exchange Rate Quotations and Arbitrage –
Sport rate and Forward rate Quotations
UNIT III 8 Periods

Exchange Rate Determination and Forecasting
Fundamental Equivalence Relationships – Structural Models of Exchange rate Determination –
Exchange rate forecasting - Foreign Exchange Exposures and Transaction Exposure - Analysis
of transaction exposure - Foreign Exchange Futures Market - Currency Options- Interest rate
swaps - Currency swaps Movement of Exchange Rates in India
UNIT IV 8 Periods
International Equity Market
Risk and Return from Foreign Equity Investment - Incorporating Exchange Rate Risk - Equity
Financing in the International Markets - International Capital Asset Pricing Model–-International
Integration of India’s Financial Markets – RBI guidelines for ADR-GDR issues - India’s
Experience with ADRs GDRs
UNIT V 8 Periods
International Corporate Finance
International Capital Structure – Optimal Liability Portfolio – Composition - Interest rate,
Maturity, currency and market segment dimensions - Scenario of ECB in India - The Major
Debt Market Avenues: Bonds; Syndicated Credits; Medium Term Notes; Money Market
Instruments – International Project Appraisal – Exchange Rate Risk and Cost of Capital.
Page 48 of 110
REFERENCES
1. P.G.Apte, International Financial Management, TMH Publication, 6th Edition 2011
2. Eun & Resnick, International Finance Management, TMH Publication, 4th Edition, 2007
3. Jeff Madura,International Finance Management, , Thomson Publication, 7th Edition,
2012
4. David K Eiteman, Arthur I Stonehill, Michael H Moffett , Alok Pandey, Multinational
Business Finance, Pearson Publication, 10th Edition, 2006
5. Alan C. Shapiro, Multinational Financial Management, Wiley India, 8th Edition, 2008
LEARNING OUTCOMES
Unit I The learner will be able to describe the International Financial Environment
Unit II The learner will be able to interpret the functioning of the Foreign Exchange Market
Unit III The learner will be able to explain about the exchange rate determination and
forecasting
Unit IV The learner will be able to describe about International Equity Market
Unit V The learner will be able to examine the nuances of International Corporate Finance
Page 49 of 110
L T P C
4 - - 4
Course Code: MGT632
Semester: III/IV
BEHAVIOURAL FINANCE
Course Objective: To provide a broad idea about the fundamental concepts of behavioral
finance and to equip the student to manage personal finance.
UNIT- I 8 Periods
Foundations of Finance
Expected Utility Theory: Introduction, Neoclassical economics, expected Utility theory, Risk
attitude, Allais paradox, Framing & Looking forward
Asset Pricing, Market Efficiency & Agency relationship: Introduction, the pricing of risk, market
efficiency, Random walk Theory; Agency relationships. Rationality – The Allais Paradox –
Ellsberg Paradox – Intransitivity – Preference reversals; Rationality to Psychology.
Prospect Theory, Framing & Mental accounting: Descriptive models of Decision making –
Prospect theory – The certainty effect– Regret Theory - Multi-attribute Choice. Framing, Mental
accounting – from theory to practice
UNIT- II 8 Periods
Behavioral Finance
Psychology and Finance: A Simple illustration – Prediction – Cognitive dissonance bias - Long
term capital Management – Behavioral finance - Meaning; History of Behavioral Finance –
historical roots.
Heuristics and Biases: Introduction, Perception, memory, and Heuristics; Familiarity and related
heuristics; Representativeness and Related Biases: Anchoring; Irrationality and adaptation,
Looking ahead. Implications of Heuristics and Biases for Financial Decision-Making.
Overconfidence: Introduction – Miscalibration – other strains of overconfidence – Factors

impeding correction – Looking ahead to financial applications. Implications Overconfidence for
Financial Decision-Making – Overconfidence and excessive trading, demographics and
dynamics, under diversification and excessive risk taking, excessive optimism
Emotional Foundation: Introduction – the substance of Emotion – Evolutionary theory – the

brain – emotion and reasoning, our minds bodies and emotion. Individual investors and the
force of emotion - the interrelationship between the mood of the investor and the market; the
disposition effect; House money and the affect
UNIT- III 8 Periods

Other Biases
Fear of regret and seeking pride –the disposition effect and Wealth – Tests of avoiding regret
and seeking pride. Considering the past & Risk Perceptions - Decision Frames - Frames and
Choice - Sunk cost Effect - Measuring and thinking
Mental Accounting bias - Mental Budgeting – Mental costs to benefits – Mental accounting and
investing Representativeness and Familiarity – Representativeness bias - Representativeness
and investing – familiarity breeds investment. Emotion and Investment Decisions
Page 50 of 110
UNIT- IV 8 Periods
Social forces
Selfishness or altruism – Introduction – Homo Economics – Fairness, reciprocity, anti-trust –
Social influences Matter – conformity – Social behavior and emotion, evolution. Social
Interaction and Investing - Sharing investment knowledge – Herding - The Social environment
and Investment Clubs - The Media & Hedging – Market mania.
Social forces at work, the collapse of a corporation – corporate boards – Analysts. Market
Outcomes – Behavioral explanations for anomalies – Earnings announcements and value vs.
Growth – the forces behind momentum and reversal – Rational explanations
UNIT - V 8 Periods
Money Management
Self-Control and Decision Making –Short and Long-Term Focus - Controlling Yourself – Saving
and self control – self control and dividends – bending the biases – additional rule of thumb.
Behavioral Investing: Introduction – Anomalous attenuation, style peer groups, and style
investing – refining anomaly capture – Multivariate approaches, Style rotation – enhancement of
portfolio performance using behavioral finance. Neurofinance and the trader’s Brain – expertise
and implicit Learning – Neurofinance – Insights from neurofinance – expertise and Emotions.
REFERENCES
1. Lucy Ackert & Richard Deaves, Understanding Behavioral Finance, 2011 Published,
Cengage Learning.
2. James Montier, Behavioural Investing: A Practitioners Guide to Applying Behavioural
Finance, 2007, Wiley Finance
3. John R. Nofsinger, The Psychology of Investing, Pearson Prentice Hall
4. Michael Pompian, Behavioral Finance and Wealth Management, John Wiley &
Sons, Inc. 2006
LEARNING OUTCOMES
Unit I The learner will be able to describe the finance concepts, theories; and its
application on investments
Unit II The learner will be able to interpret about behavioural finance and the elements of
investing psychology
Unit III The learner will be able to enumerate the selected biases and its application in
investing.
Unit IV The learner will be able to connect the effect of social forces and its biases.
Unit V The learner will be able to appraise personal financial planning and connect
behavioural finance concepts in making investment decisions.
Page 51 of 110
L T P C
4 - - 4
Course Code: MGT633

Semester: III/IV
PRINCIPLES & PRACTICES OF BANKING & INSURANCE
Course Objective: To acquire a detailed knowledge about Banking and Insurance. Further, the
students will be exposed to various strategies and practices of the Industry.
Indian Banking System
Overview of Indian Banking System -Role of RBI, Commercial Banks, NBFCs, PDs, FIs,
Cooperative Banks – Banking Regulations - Constitution, Objectives, Functions of RBI; Tools of
Monetary Control; Regulatory-Restrictions on Lending- Retail Banking- Products and Services –
Various Deposit Schemes and Features-Wholesale Banking– Products and Services -
International Banking- Exports & Imports Products and Services-Remittance Services- -
Universal Banking- Products and Services – Ancillary Services –Credit Cards- Rural Banking –
Scope and Opportunities in rural banking- rural banking products and services.
Banker Customer Relationship
Bankers’ Special Relationship- Mandate; POA; Garnishee Orders; Banker’s Lien; Right of Set
off - Payment and Collection of Cheques and Other Negotiable Instruments – Negotiable
Instruments Act- Role & Duties of Paying & Collecting Banks; Endorsements; Forged
Instruments; Bouncing of Cheques; Its Implications; Return of Cheques; Cheque Truncation
System- Operational Aspects of Opening and Maintaining Accounts of Different Types of
Customers including Aadhaar - SB Rate Deregulation- KYC ,AML,CFT Norms- Consumer
Protection Act- Banking Ombudsman Scheme

Lending Operations & Marketing
Cardinal Principles of Lending –Fund Based Limits- Working Capital - Term Loans- Credit
Appraisal – Methods of Appraisal – Non Fund Based Limits – Project Financing - Credit
Management and Monitoring- Pricing Models in Lending- MSME Finance -Loan Products and
Guarantee Schemes- MUDRA Schemes- Retail Loans- Various Schemes- Rural Credit –
Various models of rural finance – Types of Collaterals and their characteristics – Different
Modes of charging of securities-Documentation- Credit Rating and Credit Score for Loans –
Non Performing Assets- Asset Classifications- Capital Adequacy- Basel Norms- Risk
Management in Banks- Types of Risks - Marketing of Banking Services-Importance of Service
Marketing- Banking Channels – Branch- ATM- Internet Banking- Mobile Banking- Other Delivery
models- DSAs- Business Correspondents- Marketing Strategies- Promotion Mix- Social Media
marketing
Life Insurance
Insurance Regulations in India - IRDAI– Role of IRDAI -The concept of Risk – Kinds and
classification of risks - Assessment - The concept of Insurance - Classification of Insurance –
Life and General – Basic principles of Insurance - Reinsurance concepts and its methods- Life
Insurance – Benefits – types - Theory of rating – Actuarial principles – Mortality Tables –
Application and Acceptance of Life insurance - Policy document - Premium payment lapse and
Page 52 of 110
revival – Premium, Surrender Values, Non-Forfeiture Options, and Revival – Assignment-

Nomination-Loans-Surrenders-Policy Claims - Post-maturity options, Settlement options
General & Health Insurance
General Insurance –Importance & Benefits -Different Types of General Insurance –Types of
Coverage- Tariff Rating – Physical and Moral Hazards – Underwriting of Moral Hazard –
Premium – Underwriting Practice in India and other important Insurance Market - Renewal
Procedure – Claims Procedure-Preliminary Procedure – Investigation and Assessment - Role of
Surveyors and Loss Assessors –The Distribution System, Appointment of Agent, Functions of
Agents, Remuneration to Agents, Trends in Distribution-Health Insurance – Types of Products -
Role of TPAs in Health insurance.
REFERENCES
1. Principles and Practices of Banking, Indian Institute of Banking & Finance, Macmillan,
Second Edition, 2008.
2. Dr.J.Sethuraman, Retail Banking, Indian Institute of Banking & Finance, Macmillan,
2010.
3. Dr. P. K. Gupta, Fundamentals of Insurance, Himalaya Publishing House, 1st Edition,
2004.
4. Kenneth Black and Horord D. Shipper, Life and Health Insurance, Pearson Education,
13th Edition, 2003.
5. Anand Ganguly, Insurance Management, New Age International Study Material,
Insurance Institute of India First reprints 2010.
LEARNING OUTCOMES
Unit I The learner will be able to describe about the Indian banking system, regulations,
business verticals and products.
Unit II The learner will be able to interpret the operational and legal aspects of banking
Unit III The learner will be able to associate the credit management and marketing
dimensions in banking.
Unit IV The learner will be able to discuss the concepts of life insurance and products.
Unit V The learner will be able to describe the conceptual dimensions of general and health
insurance.
Page 53 of 110
L T P C
3 1 - 4
Course Code: MGT611
Semester: III/IV
ORGANIZATIONAL DEVELOPMENT AND CHANGE MANAGEMENT
Course Objective:
This course aims to impart knowledge to students regarding the interventions in organization
development and enable them to comprehend the nuances of precedence /unprecedented
organizational change.
Introduction
Organization Development – Concept, Growth, and Relevance of Organization Development -
Short History of Organization Development- Theories of Planned Change: Lewin’s Change
Model- Action Research Model- The Positive Model- Comparisons of Change Models- Role and
competencies of an Effective Organization Development Practitioner
Process of Organizational Development
General Model of Planned Change: Entering and Contracting- interpersonal issues-Diagnosing-
open systems model, individual and group level models, leading and managing change:
motivating change, sustaining momentum. Evaluating and Institutionalizing Change
UNIT –III 9 Periods

Human Process and techno structural interventions
Process consultation, third party interventions, team building, confrontation meeting, Intergroup
relations interventions and large group interventions. Technostructure interventions: Structural
design-functional, divisional, matrix, process and customer-centric structure, downsizing, re-
engineering, employee involvement, work design
UNIT– IV 8 Periods
HRM interventions
Performance management-goal setting, appraisal, reward systems, coaching and mentoring,
career planning and development interventions, management and leadership development,
workforce diversity interventions.
UNIT– V 7 Periods
Strategic compensation management
Strategic change interventions: characteristics, integrated strategic change, culture change, self
designing-demands of adaptive change, learning organizations, built to change organization,
OD in a family-owned business, future trends in OD
REFERENCES
1. Cummings, T. G., & Worley, C. G. (2014). Organization development and change.
Cengage Learning.
2. Rothwell, W. J., Stavros, J. M., & Sullivan, R. L. (Eds.). (2015). Practicing organization
development: Leading transformation and change. John Wiley & Sons.
Page 54 of 110
3. Anderson, D. L. (Ed.). (2017). Cases and Exercises in Organization Development &

Change. Sage Publications.
4. Bhatia, S. K. (2007). Management of Change and Organisation Development: Innovative
Approaches and Strategies. Deep and Deep Publications.
5. Singh, K. (2009). Organisation change and development. Excel Books India.
LEARNING OUTCOMES
The learner will be able to understand the concept of organization development, its
Unit I need, importance and the various forms of OD interventions to be implemented in
the organization.
The learner will be able to describe the OD process in the organization and
Unit II understand the concepts of planned change.
The learner will be able to apply the human process and techno-structural
Unit III interventions.
The learner will be able to evaluate and implement the HRM interventions and
Unit IV changes in the organization.
The learner will be able to design strategic interventions to predict the future trends
Unit V
and changes in the organization.
Page 55 of 110
L T P C
3 1 - 4
Course Code: MGT612
Semester: III/IV
PERFORMANCE MANAGEMENT SYSTEMS
Course Objective:
This course aims to impart knowledge to students regarding the various dimensions in
managing employee performance in the organization and enable them to comprehend the
nuances of performance management system.
UNIT– I 7 Periods
Introduction
Human Resource Management- Competitive advantage, integrated model of HRM.
Performance Management-concept, perquisites, objectives, principles, challenges, models.
Determinants of job performance and elements of effective performance management
UNIT– II 9 Periods
Performance Management System and planning
Objectives and functions, competency-based PMS, Electronic Performance management
system, performance planning- methodologies of planning and barriers. Process and principles
of setting performance criteria. Competency mapping- methods. Performance appraisal- rating
errors, achieving effective performance appraisal
UNIT– III 8 Periods

Performance Management- Monitoring
Performance monitoring, characteristics, process, performance grid, and models. PM
documentation and audit. Performance Measurement :Critical Success Factors, and Key
Performance Indicators. Performance counseling-principles and counseling skills, performance
mentoring, matching mentor- protégé attributes and designing mentoring program
Performance Management- Implementation
Strategies for effective implementation, Performance Measurements through Balanced and HR
Scorecards, building and leading high-performance teams, Performance-Based Compensation,
objectives and components of reward system, organization culture and performance
management
UNIT– V 7 Periods
Ethics in performance management
Ethical and Legal Issues of Performance Management, Role of HR professionals in PMS and
rules of excellence, ethical dilemmas and code of ethics in PMS, Contemporary issues in
Performance Management.
REFERENCES
1. Kohli, A. S., & Deb, T. (2008). Performance Management. Oxford University Press.
2. Williams, R. S. (2002). Managing Employee Performance: Design and Implementation in
Organizations. Cengage Learning EMEA.
3. Varma, A., Budhwar, P. S., & DeNisi, A. S. (Eds.). (2008). Performance Management
Systems: A Global Perspective. Taylor & Francis.
Page 56 of 110
4. Rao, T. V. (2016). Performance Management: Toward Organizational Excellence. SAGE

Publications India.
5. Bhattacharyya, D. K. (2011). Performance Management Systems and Strategies.
Pearson Education India.
6. Singh, B. D. (2010). Performance Management System: A Holistic Approach. Excel
Books India.
LEARNING OUTCOMES
Unit I The learner will be able to understand the concept, needs, importance and the
various models of performance management system.
Unit II The learner will be able to explain the competency-based performance management
system, electronic performance management, and various performance appraisal
methods.
Unit III The learner will be able to administer performance grid, models, and counseling
Unit IV The learner will be able to evaluate and implement the performance measurements
and relate to the reward system.
Unit V
The learner will be able to design PMS rules of excellence and code of ethics.
Page 57 of 110
L T P C
3 1 - 4
Course Code: MGT613
Semester: III/IV
HUMAN RESOURCE METRICS AND ANALYTICS
Course Objective:
This course aims to impart knowledge in applying analytic processes of various human resource
practices to improve employee performance and better return on investment which will enable
the organization to factor in the tangible benefits derived from HR activities.
Introduction
Evolution of human capital metrics- descriptive analytics- prescriptive analytics- HR analytics-
model of predictive management- value chain for HCM-implementation of HCMs and
performance-using HCM in scorecard-communication tool –decision analysis process

Predictive Analytics
Scanning and managing risk- disruptive technologies- HR risk assessment- employee value
proposition- staffing process model- learning process analysis-human capital ROI-role of line
leadership- predictive analytics and business intelligence in HR decisions
UNIT– III 8 Periods

Workforce Analytics
Human capital planning and workforce analytics, capability planning, scenarios planning and the
playbook, quality employee engagement measurement-engagement drivers- hucametrics-pay
for performance- performance metrics-employee disengagement and turnover metrics
Development Metrics
Training ROI, training evaluation models, cost, and benefits of HR development programs-
Balanced Score Card, HR Scorecard, performance measurement using ranking and rating
systems, HR‘s role in the value chain, HR Accounting.
UNIT –V 8 Periods
Compensation Metrics
Total rewards- variable pay systems-cost benefit analysis and categories of HR cost-
assessment cost, development cost, acquisition cost, evaluation and reporting cost-cost of
quality- Mistakes in compensation designing. calculation of incentives-manage and sustain HR
analytics practices
REFERENCES
1. Fitz-Enz, J., & John Mattox, I. I. (2014). Predictive Analytics for Human Resources. John
Wiley & Sons.
2. Sesil, J. C. (2013). Applying Advanced Analytics to HR Management Decisions:
Methods for selection, developing incentives and improving collaboration. FT Press.
3. Cascio, W., & Boudreau, J. (2010). Investing in People: Financial impact of human
resource initiatives. FT Press.
4. Jac, F. E. (2010). The New HR Analytics: Predicting the economic value of your
company's human capital investments. AMACOM Div American Mgmt Assn.
Page 58 of 110
5. Sullivan, J. (2002). HR Metrics The World-Class Way: how to enhance your status and
build the business case for HR. Kennedy Information.
6. Phillips, J., & Phillips, P. P. (2014). Making Human Capital Analytics Work: Measuring
the ROI of human capital processes and outcomes. McGraw Hill Professional.
7. Davenport, T. H., & Kim, J. (2013). Keeping up with the Quants: Your guide to
understanding and using analytics. Harvard Business Review Press.
LEARNING OUTCOMES
Unit I The learner will be able to understand the concept of HR analytics, human capital
metrics and its impact on the organization.
Unit II The learner will be able to assess HR risk and able to explain the decision
analytics for better HR decisions.
Unit III The learner will be able to apply human capital planning, workforce analytics, and
performance metrics.
Unit IV The learner will be able to plan the development metrics in the context of training,
performance and HR accounting.
Unit V The learner will be able to design the compensation metrics to estimate HR cost-
benefit analysis.
Page 59 of 110
L T P C
3 1 - 4
Course Code: MGT614

Semester: III/IV
COMPENSATION MANAGEMENT
Course Objective:
This course aims to impart knowledge to students regarding the compensation management
practices and facilitate them to understand the strategic approaches to employee
compensation.
Introduction
Compensation, Factors Influencing Compensation, Principles of Compensation Formulation
Determinants of Wage Rates, Theories of Wage Determination, Principles of Compensation,
Types of Wages, Wage Boards, National Wage Policy in India, Compensation Management:
The Indian Context- Cost to Company, Base Pay Calculation,Compensation Benchmarking,
Broad Band Pay Plan, Components of Executive Compensation, Employee Reward System in
India
Employee Compensation and the Labour Market
Economic Theories and Employee Compensation, Trade-offs and Employee Compensation,
Valuation of Employee Compensation, Pricing of Employee Stock Options, Labour Markets, and
Employee Benefits, Alternate Methods of Job Assessment, ergonomics, and management

Employee benefits
Performance-related compensation, types of benefits: statutory and deferred compensation
plans, perquisites, retirement plans. Sales compensation plan, design, and administration. Legal
and tax implications of compensation
Team and executive compensation
Criteria and Components of the team and executive compensation, the relationship between
fixed and variable pay, performance measurement in the executive development programme,
recent trends in executive compensation
Strategic compensation management
Compensation design and strategy, innovative quantitative tools in compensation- Economic
Value Added (EVA) - International compensation-components and design, cultural issues and
approaches.
REFERENCES
1. Bhattacharyya, D.K. (2014). Compensation Management. Oxford University Press India

2. Henderson, R. I. (2003). Compensation management in a knowledge-based world (Vol.
1, No. 8). Upper Saddle River, NJ: Prentice Hall.
Page 60 of 110
3. Gerhart, B., & Rynes, S. (2003). Compensation: Theory, evidence, and strategic
implications. SAGE publications.
4. Gomez-Mejia, L. R., Berrone, P., & Franco-Santos, M. (2014). Compensation and
Organizational Performance: Theory, Research, and Practice, Routledge.
5. Upadhyay, S. S. (2009). Compensation management: Rewarding performance. Global
India Publications.
6. Bhatia, S. K. (2006). New Compensation Management in Changing Environment. Deep
& Deep Publication,(P) Ltd., New Delhi.
LEARNING OUTCOMES
Unit I The learner will be able to understand the critical concepts in compensation
management and comprehend the compensation management in the Indian context.
Unit II The learner will be able to describe the employee compensation, benefits based on
labor market and job assessment
Unit III The learner will be able to administer performance-based compensation system in
the organization.
Unit IV The learner will be able to design compensation criteria for teams and executives.
Unit V The learner will be able to design different innovative tools and design for value
added compensation.
Page 61 of 110
L T P C
3 1 - 4
Course Code: MGT615
Semester: III/IV
INDUSTRIAL RELATIONS AND LABOUR LAWS
Course Objective:
This course aims to impart knowledge to students regarding the labor laws and industrial
relations to have a thorough understanding of the legal aspects and provisions of the business.
Introduction
Introduction and approaches to Labour Law- Industrial Relations: An Overview- Contextual
Framework on Industrial Relations-scope, objectives, role of the state in IR-changing
dimensions of IR in India
Trade Unions and Law
Trade Union of Workers and Employers' Organization: A Contextual and Historical Analysis-
Judicial Delineation of Statutory Definition of Trade Union and Trade Dispute - Registration of
Trade Unions - Members, Office Holders and Outsiders in Trade Unions-Trade Union Finances
and Funds - Privileges of Registered Trade Unions - Recognition of Trade Unions - Collective
Bargaining - Unfair Labour Practices and Victimizations

Industrial Disputes Act, 1947
Industrial Disputes Act: A Contextual Framework - Concept, and Scope of Individual and
Industrial Disputes.Arena of Interaction and Participants in Industrial Disputes - Workmen -
Settlement of Industrial Disputes - Powers of the Appropriate Government - Instruments of
Economic Coercion - Lay-off, Retrenchment, Transfer, and Closure- Management of Discipline
and Disciplinary Procedure- Management's Prerogative during the Pendency of Proceedings
and Notice of Change
Standing orders
Contextual Frame-Work of the Industrial Employment (Standing Orders) Act, 1946. Scope and
Coverage of the Industrial Employment (Standing Orders) Act, 1946. Concept and Nature of
Standing Orders - Certification Process—Its Operation and Binding Effect - Modifications and
Temporary Application of Model Standing Orders - Interpretation and Enforcement of Standing
Orders -Role of Government under the IESOA
Workers participation in Management
Constitutional commitment-concept and scope, statutory and Non- statutory schemes, making
workers shareholders, representation of workers on board of directors, workers’ participation in
winding up operation- participation of workers in the management bill- An evaluation
Page 62 of 110
REFERENCES
1. Srivastava, S. C. (1990). Industrial Relations and Labour Laws. Vikas Publishing House
2. Sinha, P. R. N., Sinha, I. B., & Shekhar, S. P. (2017). Industrial Relations, Trade Unions,
and Labour Legislation. Pearson Education India.
3. Sharma, R. C. (2016). Industrial Relations and Labour Legislation. PHI Learning Pvt.
Ltd.
4. Monappa, A., Nambudiri, R., & Selvaraj, P. (2012). Industrial Relations and Labour
Laws. Tata McGraw-Hill Education.
5. Ghosh, P., & Nandan, S. (2015). Industrial Relations and Labour Laws. McGraw-Hill
Education.
LEARNING OUTCOMES
Unit I The learner will be able to understand the concept of labor laws and industrial
relations with particular reference to India.
Unit II The learner will be able to understand the need for Trade Union in the
organization and the regulations associated with forming and functioning of Trade
Unions.
Unit III The learner will be able to apply the norms of Industrial Disputes Act to resolve
conflicts at the organizational level.
Unit IV The learner will be able to understand, evaluate the context, certification, and
applicability of Standing Orders Act.
Unit V The learner will be able to understand the significance of workers participation in
management and the legal obligations binding them.
Page 63 of 110
L T P C
3 1 - 4
Course Code: MGT616

Semester: III/IV
LEADERSHIP
Course Objective:
This course aims to impart knowledge to students regarding leadership and decipher the
various leadership practices and approaches for future application.
UNIT- I 7 Periods
Introduction
Introduction to leadership – management and leadership – Evolving theories of leadership –
new reality of Today’s organization and leadership – major types of leadership behavior.
UNIT- II 9 Periods
Approaches to Leadership
Approaches to leadership: Trait approach – Behavioural approach - Individualized leadership –
contingency approach; Personal side of leader – Personality, values, Emotions and mental
model; courage and moral leadership – followership – Charismatic, Transformational, visionary
leadership.
UNIT- III 8 Periods

Leader as a Relationship builder
Leader as a Relationship builder; leadership and motivation, Leadership and empowerment and
Leader as a communicator. Leading teams – Developing diversity – Leadership Power and
Influence.
UNIT- IV 8 Periods
Leader as a social architect
Leader as a social architect – Strategic leadership. Shaping culture and value – Value-based
leadership – Theories of Ethical leadership – Servant and spiritual leadership – Determinants
and consequences of ethical leadership – designing and leading a learning organization.
UNIT- V 8 Periods
Leading change
Leading change – Innovation – Developing leadership skill – Strategic leadership by Executives
– Leading decision groups and teams – Cross-Cultural Leadership – Cultural value dimension
REFERENCES
1. Daft, R. L. (2014). The leadership experience. Cengage Learning.
2. Yukl, G. A. (2013). Leadership in organizations. Pearson Education India.
3. Bryman, A. (Ed.). (2013). Leadership and organizations. Routledge.
4. Storey, J. (Ed.). (2004). Leadership in organizations: Current issues and key trends.
Psychology Press.
5. Barman, K. (2009). Leadership Management: Achieving Breakthroughs. Global India
Publications.
6. Bertocci, D. I. (2009). Leadership in organizations: There is a difference between
leaders and managers. University Press of America.
Page 64 of 110
7. Niphadkar, C. (2016). Building Organizational Leadership: Leadership Through Learning

and Effective Organizational Development Interventions. Notion Press.
LEARNING OUTCOMES
Unit I The learner will be able to understand the concept of leadership, its need,
importance, different theories, and types.
Unit II The learner will be able to describe the different leadership approaches to face
the organizational challenges.
Unit III The learner will be able to apply the mode of leadership as a relationship building
practice to manage employees effectively.
Unit IV The learner will be able to formulate stategy to build learning organizations.
Unit V The learner will be able to understand the skills required for change leaders and
Cross-Cultural Leadership.
Page 65 of 110
L T P C
3 1 - 4
Course Code: MGT6127

Semester: III/IV
TRAINING AND DEVELOPMENT
Course Objective:
This course aims to impart knowledge to students regarding the design, methods, evaluation
techniques of training programs and to create learning values in the organization.
Introduction
Introduction to Employee Training and Development, Designing Effective Training, The Forces
Influencing Working and Learning, Attracting and Retaining, Talent Changing Demographics
and Diversity of the Work Force, High-Performance Models of Work Systems, Roles, and
Positions of Training Professionals
Strategic Training
The Strategic Training and Development, Metrics of Training, Roles of Employees and
Managers, Top Management Support, Training Needs in Different Strategies, Models of
Organizing the Training Department: Faculty Model, Customer Model, Matrix Model, Corporate
University Model (Corporate Training Universities), Virtual Model

Needs Assessment
Scope, Methods and Process and of Training Needs Assessment, Competency Models,
Learning: Theories, Process and the Learning Cycle, Implications of the Learning Process for
Instruction, Instructional Emphasis for Learning Outcomes
Designing Effective Training Programs
Training Design, Selecting and Preparing the Training Site, Selecting Trainers, Program Design,
Training Methods: Traditional and modern methods, Transfer of Training, Work Environment
Characteristics and Climate for Transfer that Influence Transfer of Training, Learning
Organization, E-Learning and Use of Technology in Training, Socialization, and Orientation
Training Evaluation
Reasons for Evaluating Training, Overview of the Evaluation Process, Outcomes Used in the
Evaluation of Training Programs, Types of Evaluation Designs, Determining Return on
Investment and Cost-Benefit Analysis, Special Issues in Training and Employee Development,
Training Issues Related to Internal Needs of the Company. Roles of Employees, Managers,
Human Resource Managers, and Company in Career
REFERENCES
1. Noe, R. A. (2016). Employee Training and development. McGraw-Hill Education.
2. Lynton, R. P., & Pareek, U. (1990). Training for development (No. Ed. 2). Kumarian
Press.
Page 66 of 110
3. Moskowitz, M. (2008). A practical guide to training and development: Assess, design,

deliver and evaluate. John Wiley & Sons.
4. Kozlowski, S. W., & Salas, E. (Eds.). (2009). Learning, training, and development in
organizations. Taylor & Francis.
5. Sahu, R. K. (2009). Training for development. Excel Books India.
6. Janakiraman, B. (2007). Training & Development: Indian Text Edition. John Wiley &
Sons.
7. Wilson, J. P. (Ed.). (2005). Human resource development: learning & training for
individuals & organizations. Kogan Page Publishers.
8. Goldstein, I. L., & Ford, J. K. (2002). Training in organizations: Needs assessment,
development, and evaluation. Wadsworth/Thomson Learning.
LEARNING OUTCOMES
Unit I The learner will be able to understand the concept, models, and design of the
training and development programmes.
Unit II The learner will be able to describe the need for strategic training and different
metrics of training.
Unit III The learner will be able to apply the different modes to assess training needs and
understand the implications of the learning process.
Unit IV The learner will be able to evaluate the effectiveness of different training methods
and e-learning techniques.
Unit V The learner will be able to understand the significance of the cost-benefit analysis
of the training programmes in the organization.
Page 67 of 110
L T P C
3 1 - 4
Course Code: MGT618
Semester: III/IV
STRATEGIC HUMAN RESOURCE MANAGEMENT
Course Objective:
This course aims to impart knowledge to students regarding the interaction between the
organizational strategies and the human resource practices in the organization.
Investment Perspective of Human Resources
Human Resource investment considerations- Investment in training and development-
investment practices for improved retention- investments in job secure workforces. Ethical
implications of employment practices. Non-traditional investment approaches.
The Human Resource Environment
Technology and organizational structure- worker values and attitudinal trends- management
trends- demographic trends - Trends in utilization of human resources - International
developments. Equal Employment opportunity- compensation-employee relations- labor
relations and collective bargaining. Emerging issues - The strategic impact of the legal
environment.

Strategy Formulation
Importance of human resources to strategy- Theoretical foundations- International strategy.
Human Resource contributions to strategy. Strategy-driven role behaviors and practices.
Strategic human resource activity typology - Classifying human resource types. Network
organizations and strategy. Organizational learning - Integration of strategy and human
resource planning. The human resource management and strategic planning.
Strategy Implementation
The strategic role of human resource planning- Strategic workforce utilization and employment
practices- Strategically oriented performance measurement system- strategically oriented
compensation systems- Employee development. Individual High-performance practices -
Systems of High-performance Human Resource practices.
Strategy Evaluation
Human resource evaluation- overview- scope, strategic impact, level of analysis, criteria, level
of constituents, ethical dimensions. Approaches to evaluation- Audit approaches, analytical
approaches, quantitative and qualitative measures, outcome and process criteria, balanced
scorecard perspective, benchmarking and industry influences. Prevalence of evaluation-
Evaluating strategic contributions of traditional and emerging areas.
Page 68 of 110
REFERENCES
1. Greer, C. R. (2000). Strategic Human Resource Management, A General Managerial
Approach. Pearson Education India
2. Truss, C., Mankin, D., & Kelliher, C. (2012). Strategic human resource management.
Oxford University Press.
3. Schuler, R. S., & Jackson, S. E. (2008). Strategic human resource management. John
Wiley & Sons.
4. Regis, R. (2008). Strategic human resource management and development. Excel
Books India.
5. Rees, G., & Smith, P. (Eds.). (2017). Strategic human resource management: An
international perspective. Sage.
LEARNING OUTCOMES
Unit I The learner will be able to understand the concept of the strategic role of human
resource management in the organization.
Unit II The learner will be able to describe the environmental trends, developments in
the human resource management & to examine the potential challenges and
threats to the organization.
Unit III The learner will be able to apply and formulate human resource strategy related
to organization’s overall strategy.
Unit IV The learner will be able to evaluate and implement high-performance human
resource practices
Unit V The learner will be able to evaluate strategic contributions of human resource
practices and activities in the organization.
Page 69 of 110
L T P C
3 1 - 4
Course Code: MGT619
Semester: III/IV
PRINCIPLES AND PRACTICES OF BANKING
Course Objective:
The course aims to impart knowledge in the various functions associated with banking practices
and procedures relating to deposit and credit, type of customers, types of accounts
documentation, monitoring and control and an insight into marketing of banking services and
banking technology.
Indian Financial System
Recent developments in the Indian Financial system; market structure and financial innovation -
RBI, SEBI, IRDA etc. their major functions; Role and Functions of banks - Regulatory provisions
/ enactments governing banks; Retail banking: Approach, products, marketing etc.; Wholesale
Banking; international banking; Role and functions of Capital markets; Role and Functions of
Mutual Funds; Role and Functions of Insurance Companies – Bancassurance; Importance of
risk management in banks-types of risk-impact and management; Factoring and Forfeiting;
Alliances / mergers / consolidation; ADR / GDR / Off Balance Sheet Items; Participatory Notes;
Credit Information Bureau Ltd.; Fair Practices for Debt Collection; Basel-II; Banking Codes and
Standards Board
Functions of Banks
Deposits: Banker-Customer relations - Know your Customer (KYC) guidelines-Different Deposit
Products - services rendered by Banks - Mandate and Power of attorney; Banker’s lien - right of
set off - garnishee order - Income tax attachment order etc. Payment and collection of Cheque -
duties and responsibilities of paying and collecting banker-protection available to paying and
collecting banker under NI Act - endorsements - forged instruments - bouncing of cheques and
their implications.
Opening of accounts for various types of customers - minors - joint account holders - HUF -
firms - companies - trusts - societies - Govt. and public bodies Importance of Anti-Money
Laundering (AML)
Credit: Principles of lending - various credit products / Facilities - working capital and term loans
- Credit Appraisal Techniques - Approach to lending; - credit management - credit monitoring -
NPA Management. Different types of documents; Documentation Procedures; Stamping of
documents, Securities - Different modes of charging - types of collaterals and their
characteristics.
Priority Sector Lending - sectors - targets - issues / problems - recent developments - Financial
Inclusion-Agriculture / SMEs / SHGs / SSI / Tiny Sector financing
New Products and Services -Factoring, Securitization, Bancassurance, Mutual Funds etc.;
Credit Cards / Home Loans / Personal Loans / Consumer Loans-Brief outline of procedures and
practices; Ancillary Services : Remittances, Safe Deposit lockers etc.

Banking Technology
Electronic Banking- Core Banking -Electronic products - Banking Technology - Distribution
channels - Teller Machines at the Bank Counters - Cash dispensers - ATMs - Anywhere
Anytime Banking - Home banking (Corporate and personal) Electronic Payment systems -
Page 70 of 110
Online Banking - Online enquiry and update facilities - Personal identification numbers and their
use in conjunction with magnetic cards of both credit and debit cards, smart cards, signature
storage and display by electronic means, cheque truncation, microfiche, note and coin counting
devices. Electronic funds transfer systems - plain messages (Telex or data communication) -
structured messages (SWIFT, etc...) - RTGS
Information Technology - Current trends – Banknet, RBI net, Datanet, Nicnet, I-net, Internet, E
mail, etc. - Role and uses of technology up gradation - Global developments in Banking
Technology - Information Technology in finance and service delivery Impact of Technology on
Banks - Protecting the confidentiality and secrecy of data - effect on customers and service
quality - Computer Audit -Information System Audit; Information System Security and Disaster
Management.
Support Services - Marketing of Banking Services Products
Marketing Management - Meaning, Importance and Functions - Marketing of Services - Product
Research and Development - Test marketing of bank products - Product Life Cycle - Product
Modification - New Product Development - Packaging and Branding of bank products -
Diversification - Pricing of bank products and services - Objectives, Strategies and Methods -
Factors Influencing the Pricing Decisions, Importance of Pricing. Distribution - Factors
Influencing - Direct and Indirect Channels of bank products - Physical Distribution - Channel
Functions and Services - Promotion - Promotion Mix and Role of Promotion in Marketing -
Marketing Information Systems. Role of DSA / DMA in Bank Marketing; Channel Management;
Selling function in a bank; Portfolio and Wealth Management; Tele marketing / Mobile Phone
banking.
REFERENCES
1. Indian Institute of Banking and Finance, Principles and Practices of Banking, Macmillan,
India, 2nd Edition, 2010.
2. Natarajan S, Parameswaran R, Indian Banking, S. Chand & Co. Pvt. Ltd., 2012.
3. Machiraju, H.R., Modern Commercial Banking, New Age International (P) Ltd.,
Publishers, 2nd Edition, 2008.
4. K C Shekhar&LekshmyShekhar, Banking Theory and Practice, Vikas Publishing House
Pvt. Ltd, New Delhi, 20th Edition, 2012.
5. Sethi Jyotsna, Bhatia Nishwan, Elements of Banking and insurance, PHI Learning, New
Delhi, 2012.
LEARNING OUTCOMES
Unit I The learner will be able to explain about the fundamental concepts and components
of Indian Financial system.
Unit II The learner will be able to understand about the various functions of banks and
financial institution.
Unit III The learner will be able to discuss about Banking Technology and its various
applications in the banking and payment space. .
Unit IV The learner will be able to explain about the principles of various support systems
and marketing dimensions of banking services.
Page 71 of 110
L T P C
3 1 - 4
Course Code: MGT620
Semester: III/IV
LEGAL AND REGULATORY ASPECTS OF BANKING
Course Objective:
The course aims to impart knowledge about the banking regulations, legal and regulatory
framework of the banking system with reference to various banking services and the various
laws and enactments affecting day to day Banking operations.
Regulations and Compliance
Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies [Acquisition and
transfer of undertakings Act 1970 and 1980]; Government and RBI’s powers -Opening of new
banks and branch licensing; Constitution of board of directors and their rights; Banks share
holders and their rights; CRR / SLR concepts; Cash / currency management; Winding up -
amalgamation and mergers-Powers to control advances - selective credit control - monetary
and credit policy-Audit and Inspection-Supervision and control - board for financial supervision -
its scope and role-Disclosure of accounts and balance sheets-Submission of returns to RBI etc.-
Corporate Governance.
Legal aspects of Banking Operations
Case laws on responsibility of paying / collecting banker- Indemnities / guarantees - scope and
application - obligations of a banker - precautions and rights-laws relating to bill finance, LC and
Deferred Payments - Laws relating to securities - valuation of securities - modes of charging
securities - lien, pledge, mortgage, hypothecation etc - registration of firms / companies -
creation of charge and satisfaction of charge.
Banking Related Laws
Law of limitation-Provisions of Bankers Book Evidence Act-Special features of Recovery of
Debts Due to Banks and Financial Institutions Act, 1993- TDS- Banking Cash Transaction tax-
Service Tax- Asset Reconstruction Companies- Securitization and Reconstruction of Financial
Assets and Enforcement of Security Interest Act, 2002.- The Consumer Protection Act,
1986,- Banking Ombudsman- Lok Adalats- Lender’s Liability Act.
Commercial Laws with reference to Banking Operations
Indian Contract Act, 1872 (Indemnity, Guarantee, Bailment, Pledge and Agency etc);The Sale
of Goods Act, 1930 (Sale and Agreement to Sell, Definitions, Conditions and Warranties,
Express and Implied, Right of unpaid Seller etc);The Companies Act, 1956 Definition, features
of company, Types of Companies, Memorandum, Articles of Association, Doctrines of ultra
vires, indoor management and constructive notice, membership of company - acquisition -
cessation, rights and duties of members and register of members, Prospectus and directors-
Indian Partnership Act, 1932- Definition and types of partnership, relation of partners to one
another - Relation of partners to third parties, Minor admitted to the benefits of Partnership,
Dissolution of firm, Effect of non - registration - The Transfer of Property Act- Foreign Exchange
Management Act 2000, - Prevention of Money Laundering Act (iii) Right to Information Act, (iv)
Information Technology Act.
Page 72 of 110
REFERENCES
1. Indian Institute of Banking and Finance, Legal and Regulatory Aspects of Banking,
Macmillan India, New Delhi, 2nd Edition, 2010.
2. Kapoor, N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi, 2010
3. Tulsian, P.C., Business Law, Tata McGraw Hill Publications, New Delhi, 2009
4. Saravanavel and Sumati, Legal Systems in Business, Himalaya Publications, Bengaluru,
2010
5. P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd, New Delhi, 2012
LEARNING OUTCOMES
Unit I The learner will be able to understand about the regulatory provisions of the
RBI Act and Banking Regulation Act.
Unit II The learner will be able to explain about the various principles of lending by
commercial banks and the different modes of creating charge on securities.
Unit III The learner will be able to discuss about the various statutes related to banking
sector.
Unit IV The learner will be able to understand about the commercial laws related to
banking operations.
Page 73 of 110
L T P C
3 1 - 4
Course Code: MGT621
Semester: III/IV
ACCOUNTING & FINANCE FOR BANKERS
Course Objective:
The course aims to impart knowledge in the accounting and financial aspects of banking
transactions and about the concepts of book keeping and final accounts of banks and
companies.
Business Mathematics and Finance
Calculation of Interest and Annuities, Calculation of Simple Interest & Compound Interest;
Calculation of Equated Monthly Instalments; Fixed and Floating Interest Rates; Calculation of
Annuities; Interest Calculation using Products/Balances; Amortization of a Debt; Sinking Funds
Calculation of YTM Debt- Definition, Meaning & Salient Features; Loans; Introduction to Bonds;
Terms associated with Bonds; Cost of Debt Capital; Bond value with semi-annual Interest;
Current Yield on Bond; Calculation of Yield-to- Maturity of Bond; Theorems for Bond
Value; Duration of Bond; Properties of Duration; Bond Price Volatility
Capital Budgeting: Present Value and Discounting; Discounted Technique for Investment
Appraisal; Internal Rate of Return (IRR); Method of Investment Appraisal; NPV and IRR
compared; Investment Opportunities with Capital Rationing; Investment Decision making under
condition of uncertainty; Expected NPV Rule; Risk Adjusted Discount Rate Approach for NPV
Determination; Sensitivity Analysis for NPV Determination; Decision Tree Analysis for NPV
Estimation; Payback Methods; ARR.
Depreciation and its Accounting: Depreciation, its types and methods; Comparing Depreciation
Methods. Foreign Exchange Arithmetic: Fundamentals of Foreign Exchange; Forex Markets;
Direct and Indirect Quote; Some Basic Exchange Rate Arithmetic – Cross Rate, Chain Rule,
Value date, etc.; Forward Exchange Rates – Forward Points; Arbitrage; Calculating Forward
Points; Premium/discount; etc.
Principles of Book Keeping & Accountancy
Definition, Scope and Accounting Standards Nature and Purpose of Accounting; Historical
Perspectives; Origins of Accounting Principles; Accounting Standards in India and its Definition
and Scope; Generally Accepted Accounting Principles of USA (US GAAP); Transfer Pricing;
Indian Accounting Standards (Ind-AS) - Overview of IFRS; Difference between GAAP & IFRS.
Basic Accountancy Procedures: Concepts of Accountancy; Going Concern Entity; Double Entry
System; Principle of Conservatism; Revenue Recognition and Realization; Accrual and Cash
Basis. Maintenance of Cash/Subsidiary Books and Ledger - Record Keeping Basics; Account
Categories; Debit and Credit Concepts; Accounting and Columnar Accounting Mechanics;
Journals; Ledgers; subsidiary books; etc.
Bank Reconciliation Statement Need for Bank Reconciliation; Causes of Differences;
Preparation of Bank Reconciliation Statement; How to prepare a Bank Reconciliation Statement
when Extracts of Cash Book and Pass Book are given; Adjusting the Cash Book Balance;
Advantages of Bank Reconciliation Statement.
Trial Balance, Rectification of Errors and Adjusting & Closing Entries Meaning of a Trial
Balance; Features and Purpose of a Trial Balance; Types of Trial Balance and Preparation of a
Trial Balance; Disagreement of a Trial Balance; Classification of Errors; Location of Errors;
Rectification of Errors; Suspense Account and Rectification; Rectification of Errors when Books
are closed; Adjusting and Closing Entries.
Page 74 of 110
Capital and Revenue Expenditure: Expenditure; Distinction between Capital and Revenue
Expenditure; Deferred Revenue Expenditure; Receipts; General Illustrations. Bills of Exchange
Types of Instruments of Credit; Term and Due Date of a Bill; Certain Important Terms;
Accounting Entries to be Passed; Accommodation Bill etc.

Final Accounts
Balance Sheet Equation; Computation of Balance Sheet Equation. Preparation of Final
Accounts Preparation of Trading A/C; Profit and Loss A/C; Profit & Loss Appropriation Account;
Balance Sheets
Ratio Analysis: Meaning of Accounting Ratios; Classification of Ratios; Uses of Accounting
Ratios; Limitations of Accounting Ratios; Calculation and interpretation of various Ratios;
Different Users and their Use of Ratios. Final Accounts of Banking Companies
Definition and Functions of a Bank; Requirements of Banking Companies as to Accounts and
Audit; Significant Features of Accounting Systems of Banks; Principal Books of Accounts;
Preparation and Presentation of Financial Statements of Banks; CMA Format; Accounting
Treatment of Specific Items; Preparation of Profit and Loss Account; Comments on Profit and
Loss Account; Important Items of Balance Sheet; Disclosure Requirements of Banks; Additional
Disclosures prescribed by RBI; Disclosures required under BASEL norms.
Company Accounts
Definition and Types of Companies; Distinction between Partnership and Limited Liability
Company; Classes of Share Capital; Issue of Shares; General Illustrations Non-voting Shares;
Form of Balance Sheet; Legal Requirements for Assets; Legal Requirements for Liabilities;
Legal Requirements for Profit & Loss A/c; Preparation of Final Accounts
UNIT V 8 Periods
Accounting in a Computerized Environment & Banking Operations
Accounting in a Computerized Environment: Meaning, Features of and Terms used in
Computerized Accounting; Difference between Computerized and Manual Accounting;
Advantages and Disadvantages of Computerized Accounting; Functions performed by
Computerized Accounting Softwares available in the Market; Computerization – Scope and
Experiences in Banking; The Core Banking Components; Information Security; Internet and
World Wide Web – Influences on Banking
Banking Operations & Accounting Functions: Preparation of Vouchers, cash receipt and
payment entries, clearing inward and outward entries, transfer debit and credit entries, what is
KYC and what are the different documents to satisfy KYC, verify KYC and authenticity of
documents, operational aspects in regard to opening of all types of accounts, scrutiny of loan
applications/documents, allowing drawals and accounting entries involved at various stages,
operational aspects of CBS environment etc., Back office operations in banks, handling of
unreconciled entries in banks.
REFERENCES
1. Indian Institute of Banking and Finance, Accounting and Finance for Bankers, Macmillan
India, New Delhi, 3rd Edition, 2015.
2. M. Radhaswamy and R.L. Gupta, Advanced Accounting, Sultan Chand & sons, New
Delhi. 2009
3. Dr. S.N. Maheswari, Financial Accounting, Vikas Publishing House Pvt. Ltd., 2008.
4. P.C. Tulasian, Introduction to Accounting, Pearson Edition, 2009.
5. S.P. Jain & K. N. Narang, Financial Accounting, Kalyani Publishers, New Delhi, 2009.
Page 75 of 110
6. M. C. Shukla and S. P. Grewal, Advanced Accounts, S Chand and Co. Ltd, New Delhi,
2008.
7. Dr. T. S. Reddy and A. Moorthy, Financial Accounting, Margam Publishers, Chennai,
2009.
8. R.S.N. Pillai, Bagavathi and S. Uma, Fundamentals of Advanced Accounting (Financial
Accounting) – Volume I, S.Chand & Company, 2006..
LEARNING OUTCOMES
Unit I The learner will be able to identify the concepts of Calculation of Interest,
Annuities, YTM, Capital Budgeting, Depreciation and Foreign Exchange
arithmetic.
Unit II The learner will be able to relate to the principles of accountancy and preparation
of Trial Balance, Bank Reconciliation Statement and rectification of errors.
Unit III The learner will be able to understand the preparation of various financial
statements and will get exposed to Banking accounts
Unit IV The learner will be able to discuss about the concepts of Company accounts
Unit V The learner will be able to identify the concepts of accounting in computerized
accounting and Banking operations.
Page 76 of 110
L T P C
4 - - 4
Course Code: MGT622
Semester: III/IV
CREDIT APPRAISAL AND MANAGEMENT IN BANKS
Course Objective:
The course aims to impart knowledge about the principles of lending, different types of credit
extended by banks, financial statements, credit appraisal of various credit facilities and also
management and monitoring of credit.
Principles of Credit Management
Importance of Credit for Banks – Principles of Lending – Identification of Borrowers- Parameters
for assessment and selection of Borrowers- RBI Regulations for Lending by Commercial Banks-
Flow of Credit to different Sectors- Credit Policies of Banks- Priority Sector Norms- Other
Sectoral Norms of RBI
Types of Credit extended by Banks
Loans to Individuals - Home Loans, Car Loans, Personal Loans – Loans to Corporates –
Working Capital Finance, Bills Discounting, Term loans, Non-Fund Based Limits- Letter of
Guarantees, Letter of Credit- Financing to MSME Sector- Need, Importance- MSME Loans-
CGTMSE Guarantees- MUDRA Loans-Trade Credit - Consortium Advances and Multiple
Banking.

Financial Statement Analysis & Credit Appraisal
Various Financial Ratios –Importance of Financial Ratios - Limitation of the use of Ratios-
Statement of Sources and Applications of Funds- Appraisal of Working Capital – Working
Capital Concept- Operating Cycle-Different Methods of Appraisal of Working Capital - Appraisal
of Term Loan- - Feasibility Studies- Concept of Debt Service Coverage Ratio-Appraisal of Non
Fund Based Limits - Credit Rating- Rating Methodology-Benefits of Rating- Appraisal of Retail
Loans- Parameters for appraisal-CIBIL Scores and its importance.
Credit Management & Monitoring
Documentation -Supervision of Credit- Pre-sanction and Post Sanction supervision- Collateral
Securities and methods of creating charge on different securities-Registration and Modification
of Charges – End-use verification of Advances- Non Performing Assets- Classification of NPAs
& Provisions-Credit Monitoring- Need and benefits of monitoring-Various Methods of Credit
Monitoring – Recovery of Advances – Various Methods.
REFERENCES
1. IIBF, ‘Bankers’ Handbook on Credit Management’, Taxman, 2014.

2. N.S.Toor, Bank Credit Management-A Practical Approach, Skylark Publications, 2014
3. Dr. D D Mukherjee, ‘Credit Monitoring, Legal Aspects & Recovery of Bad
Loans’,Snowwhite,2015
4. Dr.G.Vijayaraghavan, ‘Bank Credit Management, Text and Cases’, Himalaya Publishing
House,2013
Page 77 of 110
LEARNING OUTCOMES
Unit - I The learner will be able to understand the different principles of lending and the
regulatory policies governing lending operations of banks
Unit – II The learner will be able to identify the different types of credit extended to various
sectors by banks and the features of the same and explain about the various non-
fund-based credit facilities of banks.
Unit – III The learner will be able to identify the various aspects of financial ratios, appraisal of
working capital, term loan and non-fund-based limits.
Unit – IV The learner will be able to understand the different dimensions of credit
management, credit monitoring, management of non-performing assets and
recovery.
Page 78 of 110
L T P C
4 - - 4
Course Code: MGT623
Semester: III/IV
INTERNATIONAL BANKING
Course Objective:
The course aims to impart knowledge about the different dimensions of International banking,
role of Reserve Bank of India and to create an understanding about the intricacies and
procedures of international trade and finance and instruments and mechanisms that facilitate
international banking.
Overview of International Banking
Introduction to International Banking – Role of Reserve Bank of India in regulating international
banking- Authorized Dealers - Nostro, Vostro, Loro Accounts-Money Changers- Full Fledged
and Restricted Money Changers- Foreign Exchange Management Act ,1999 (FEMA) -
Guidelines for Remittances, Exports and Imports- Export Credit & Guarantee Corporation of
India(ECGC) – Functions and Schemes of ECGC- EXIM Bank – Role and Services
Foreign Exchange Rates Mechanism
Exchange Quotations: Direct – Indirect Quotations – Two-way Quotation- Exchange rates:
Basis for merchant rates – Types of Buying and Selling Rates- Spot and Forward Rates-
Foreign Exchange Dealers Association of India (FEDAI)- Role and Functions of FEDAI

Financing of Foreign Trade
Letter of Credit: Parties to Letter of Credit – Letter of Credit Mechanism- Advantages of LC: For
Exporters and Importers – Limitations. Opening of a Letter of Credit: Features- Checklist for LC
Issue– Conditions for payment under LC- Letter of Credit Bills Receivable (LCBR)- Features -
Pre-shipment Finance- Packing Credit advances – Features - Post-Shipment Credit – Export
Bill Finance- Financing Imports: Payment against imports –Procedures for Import Finance –
Payment of Import Bills
Non-Resident Accounts and Investments
Definition of Residents and Non-residents under FEMA; Foreign Currency Accounts by
Resident Individuals: Exchange Earners Foreign Currency (EEFC) Account - Resident Foreign
Currency (Domestic) [RFC(D)] Account - Resident Foreign Currency (RFC) Account; Foreign
Currency Accounts in India by Non-residents: Non-Resident (External) Rupee Account Scheme
[NRE Account] - Foreign Currency (Non-Resident) Account (Banks) Scheme [FCNR (B)
Account] - Non-Resident Ordinary Rupee Account Scheme [NRO Account] – Investment
Avenues for NRIs- Direct Investment- Portfolio Management Schemes – Investment on Non-
repatriation basis – Foreign Institutional Investors.
REFERENCES
1. The Indian Institute of Banking & Finance, International Banking, Macmillan Publishing,
2016
Page 79 of 110
2. C. Jeevanandam, Foreign Exchange, Practice, Concepts & Control, Sultan Chand &
Sons,Delhi,2016
3. Vijayaragavan Iyengar ,International Banking and Finance , Excel Books,Delhi,2014
4. www.rbi.org.in
LEARNING OUTCOMES
Unit – I The learner will be able to understand about the introductory aspects of International
Banking and the role of RBI in regulating international banking
Unit – II The learner will be able to understand about the exchange rate quotations and the
role of FEDAI on Exchange rate management
Unit – III The learner will be able to explain the features and functions of Letter of Credit, the
different products offered by banks in export and import finance.
Unit – IV The learner will be able to discuss about the different types of Non Resident
Accounts, Foreign Currency Accounts and investment avenues for Non Resident
Indians.
Page 80 of 110
L T P C
4 - - 4
Course Code: MGT624
Semester: III/IV
RURAL BANKING AND FINANCIAL INCLUSION
Course Objective:
The aim of the course is to impart knowledge about the importance of rural economy and
markets, various banks and financial institutions involved in rural development and to create
understanding about the various banking products and services for rural population and also
create awareness about the concept of financial inclusion, products and delivery models.
Introduction to Rural Economy & Markets
Importance and Significance of Rural economy and contribution to economic growth-
Characteristics of Rural Society-Economic and Social status of rural population- Agriculture
Economy; Structure and characteristics of Indian agriculture-Rural Development Policy: Govt.
policies and programmes for rural farm and nonfarm sectors.
Financial Institutions for Rural Development
Function and policies of RBI in Rural Banking - NABARD-Main functions, role, refinance support
-Lead Bank approach-State level and District level Credit committees- Rural Credit Institutions;
Co-operative Credit Societies and Banks, Land Development Banks, Regional Rural Banks,
Commercial Banks – SIDBI- MUDRA Bank and Schemes

Rural Financial Products and Services
Financing agriculture - Crop Loans- Types of Crop Loans -Term loans for Irrigation, Farm
mechanization- Loans for Farm Development- Financing allied agriculture activities-Dairy,
Horticulture, Fisheries, Social forestry etc.- Indirect Finance to Agriculture-Fertilizer Dealers-
Godowns-Warehouses-Cold-storage facilities etc.- Financing Rural Non-Farm Sector (RNFS);
Importance of RNFS, Segments in RNFS- MSME Finance; Definition Importance of MSME to
Indian economy. Financing of MSME enterprises- Refinance from SIDBI- MUDRA Schemes.
Financial Inclusion
Financial Inclusion Objectives- Financial Inclusion Schemes –Rural Insurance Scheme-Concept
of Business- Pradhan Mantri Jan Dhan Yojana (PMJDY) - Facilitators and Business
Correspondents in rural financing - Emerging trends in rural banking-Micro Credit- Micro
Finance Institutions and Schemes-Self Help Groups – NGOs and linkages with banking- Aadhar
Enablement and Linkages.
REFERENCES
1. Indian Institute of Banking & Finance, ‘Rural Banking Operations’, Taxman, Mumbai,
2012.
2. Indian Institute of Banking & Finance, ‘Rural Banking’, Macmillan, Mumbai, 2011
3. K.G.Karmakar, G.D.Banerjee, N.P.Mohapatra, Towards Financial Inclusion in India,
Sage Publications, Delhi, 2011.
4. Sameer Kochar, R.Chandrasekar, K.C.Chakrabarty, Deepak B Phatak, Financial
Inclusion, Academic Foundation, New Delhi, 2009.
Page 81 of 110
LEARNING OUTCOMES
Unit – I The learner will be able to understand the importance of rural economy and the rural
eco system. Understand the policies and initiatives of the Government for the
development of rural farm and non farm sector.
Unit – II The learner will be able to understand the details of various banks and financial
institutions Understand the various types of services offered by those institutions for
rural population for improvement of their social and economic status
Unit – III The learner will be able to understand and explain the various types of credit
facilities extended by banks to agriculture, non-farm sector and MSMEs directed at
towards rural population.
Unit – IV The learner will be able to explain the concepts of Financial Inclusion and the
various schemes under Financial Inclusion and understand the concepts of Self
Help Groups, NGOs and their linkages and also about Micro Finance Institutions
and their role in rural financing.
Page 82 of 110
L T P C
4 - - 4
Course Code: MGT626
Semester: III/IV
RETAIL BANKING
Course Objective:
The course aims to impart knowledge about the different types of banking, understand about
retail liability, asset and other products and procedures, various retail strategies and customer
relationship management functions in retail banking.
UNIT I 5 Periods
Introduction
History and definition- role within the bank operations - Applicability of retailing concepts-
distinction between Retail and Corporate / Wholesale Banking
UNIT II 15 Periods
Retail Products
Retail Products Overview - Customer requirements, Products development process, Liabilities
and Assets Products - Description of Liability products, Description of Asset Products - Approval
process for retail loans - Credit scoring - Important Asset Products - Home Loans - Eligibility,
Purpose, Amounts, Margin, Security, Disbursement, Moratorium, Prepayment issues,
Repayments / Collection - Auto / Vehicle Loans - Eligibility, Purpose, Amounts, Margin,
Security, Disbursement, Moratorium, Prepayment issues, Repayments / Collection - Personal
Loans Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium, Prepayment issues,
Repayments / Collection - Educational Loans Eligibility, Purpose, Amounts, Security,
Disbursement, Moratorium, Prepayment issues, Repayments. Credit / Debit Cards - Credit Vs
Debit Cards, Eligibility, Purpose, Amounts, Margin, Security- Process of using the cards - Billing
Cycle, Credit Points -Other Products / Remittances / Funds Transfer
UNIT III 10 Periods

Marketing / Selling of Retail Products, MIS and Accounting
Retail Strategies; Tie-up with Institutions for Personal loans / Credit cards / Educational loans,
with OEMs / Authorized Dealers for Auto / Vehicle loans, and with Builders / Developers for
Home loans Delivery Channels - Branch, Extension counters, ATMs, POS, Internet Banking,
Mobile Banking. Selling Process in retail products-Direct Selling Agents. Customer Relationship
Management - Role and impact of customer relationship management, Stages in customer
relationship management process. Regulations and compliance - Technology for Retail Banking
- Static information, Account opening, basic loan origination data etc. Updated information like
income details at different frequencies. Transaction information from disbursement till final
settlement of the loan amount. Analytics /Alerts. Accounting entries -Loan process and the
relevant accounting including EMI Computation.
UNIT IV 10 Periods
Other issues related to Retail Banking
Securitization, mortgage based securities. Trends in retailing - New products like Insurance,
Demat services, online / Phone Banking, Property services, Investment advisory / Wealth
management, Reverse Mortgage - Growth of e-banking, Cross selling opportunities. Recovery
of Retail Loans - Defaults, Rescheduling, recovery process. SARAFAESI Act, DRT Act, use of
Lok Adalat forum. Recovery Agents - RBI guidelines.
Page 83 of 110
REFERENCES
1. J.Sethuraman, Indian Institute of Banking and Finance, Retail Banking , Macmillan,
India, 2017.
2. Omarani .A, Retail Banking –Business Transformation and Competitive Strategies for
the Future ,Palgrave Macmillan , 2017.
3. Poppy Sharma, Smart Manager-Retail Banking Decoded, Taxman Publications, 2015 .
4. Naina Lal Kidwai, Contemporary Banking in India, Business World,2012.
LEARNING OUTCOMES
Unit I The learner will be able to understand about the fundamental concepts of retail
banking and also the distinction between retail banking and corporate banking.
Unit II The learner will be able to explain the various liabilities, asset and other retail
banking products and also the procedures relevant for different products.
Unit III The learner will be able to demonstrate about the marketing and selling strategies
in retail banking and also the relevant marketing channels and technology in retail
banking..
Unit IV The learner will be able to discuss about the various other products which are
connected to retail banking and also the underlying procedures.
Page 84 of 110
L T P C
3 1 - 4
Course Code: MGT603
Semester: III/IV
CONSUMER BEHAVIOUR
Course Objective:
This course aims to impart knowledge about the consumers, their purchasing behaviour and
various factors that influence their consumption.
Consumer Market
Introduction to consumer buying, organizational buying, Market segmentation: definition and co
ncepts, basis of segmentation, criteria for effective targeting of market segments, implementing
segmentation strategies. Market Opportunity Identification–Analysis & Evaluation, Marketing
Ethics and Consumer Behaviour
Consumer as an Individual
Consumer needs and motivation: types and systems of need, consumer motivation concept, the
measurement of motives; Consumer personality. Definition of perception, dynamics of
perception, consumer imagery and perceived risk; Attitude formation & change - Sources of
learning & influence on attitude formation, Strategies of Attitude change, Relationship between
behaviour & attitude, Persuasion, behavioural learning theories, cognitive learning theories and
brand loyalty.

Group dynamics, Social class and Consumer Behaviour
Consumer behavior in social settings: group dynamics and consumer reference groups:
reference groups, application of reference groups; the family: concept, functions of the family,
family decision making, the family life cycle; social class and consumer behavior, Self-Image
and Life styles – Consumer expectation and satisfaction. Influence of culture on consumer
behavior: characteristics of culture, measurement of culture, Consumer Behavior in the
networked era.
Decision-making, Models and Laws on Consumer Rights
Online buyer behaviour characteristics-difficulties and challenges. Advent of consumer
protection movements consumerism- laws on consumer rights. – Diffusion of Innovation –
Managing Dissonance - Emerging Issues, Levels of consumer decisions, Process of decision-
making, types of purchase decision behaviour, stages in the buyer decision process, Industrial
and individual consumer behaviour models - Howard-Sheth, Engell, Kollat-Blackwell , Nicosia
models of consumer decision and consumer behaviour in a VUCA world .
Consumer Perception, Satisfaction and Consumer Research
Consumer Expectations & Perceptions: Satisfaction & Value Post–purchase Processes,
Measuring satisfaction and value, Value/Satisfaction delivery process and programs.
Satisfaction and retention. Quality and satisfaction, Various methods and techniques of
consumer research, New Developments in the field of Consumer Research.
Page 85 of 110
REFERENCES
1. Leon Schiffman, Leslie Lazar Kanuk, Consumer Behavior, Pearson /PHI,2017
2. Paul Peter et al., Consumer Behavior and Marketing Strategy, Tata McGraw Hill, Indian
Edition, 7th Edition 2015.
3. Satish K Batra, SHH Kazmi, Consumer Behavior, Excel books, 2009
4. Das Gupta., Consumer Behavior, 2008 Edition, Wiley 2012
LEARNING OUTCOMES
Unit I The learner will be able to understand the fundamental aspects of consumer market,
market segmentation and basis of segmentation
Unit II
The learner will be able to describe the behaviour of consumers as individuals
Unit III The learner will be able to associate the consumer behaviour with that of group
dynamics
Unit IV
The learner will be able to relate consumer decision making process and associated
models in the light of emerging trends
Unit V The learner will be able to discuss the concept of consumer research and related
developments
Page 86 of 110
L T P C
3 1 - 4
Course Code: MGT604
Semester: III/IV
RETAIL MANAGEMENT
Course Objective:
To impart knowledge on the concepts of retailing to formulate retailing strategies and to enable
its implementation in retail industry.
UNIT - I 8 Periods
Introduction to Retail
Introduction to Retail – Meaning of Retail and functions of a retailer, Issues and Challenges,
Retail as a career. –Drivers of Retail Change, Size of Retail Market in India. Theories of Retail
Management and Business Models in Retailing, The concept of Life Cycle in Retail and Retail
trends.
Strategy and Planning
Understanding the Retail Consumer – Factors Influencing the Retail Shopper, The Customer
Decision Making Process, Market Research. Retail Strategy – The Retail Perspective,
International Expansion, Retail Value Chain. Delivering value through retail formats, Store Site
Selection – Types of Retail location, Steps involved in choosing a retail location, Methods of
evaluating a Trading Area. Retail Franchising – Types of Franchising, Advantages,
Disadvantages, Legal issues.

Merchandise and Price Management
Basics of Retail Merchandising – The Merchandiser Role and Responsibilities, Retail buying
behaviour, Buying for a Single/Independence Store, The concept of lifestyle Merchandising.
Retail Pricing, Elements of Retail Price, Determining the Price, Retail Pricing Policies /
Strategies, Retail Promotion strategy.
Managing Retail
HR Management in retailing– Organization Structure, Legal Compliances. Store Operations and
Profitability– Key Roles in a Store Environment, Key Components of Retail Operation, Retail
Economics. Servicing the Retail Consumer – Importance of Service, Measuring the gaps in
Service, CRM, and Retail Selling Process. Human Interface, Challenges etc, Delivering value
through retail formats
UNIT - V 7 Periods
Retail Branding, Mix and Retail Technology
Retail Marketing and Branding – Marketing Mix, STP Approach. E-retailing and Technology in
Retailing- In Store Technologies, Electronic retailing, Retail Management Information Systems–
EDI, RFID, VMI, CPFR, Retail logistics.
Page 87 of 110
REFERENCES
1. Swapna Pradhan, Retail Management, Tata Mc Graw Hill, New Delhi, 2009
2. Chetan Bajaj, RajnishTuli and Nidhi V Srivastava, Retail Management, Oxford Higher
Education, New Delhi, 2010
3. Levy, Weitz, Pandit, Retailing Management, Tata Mc-Graw Hill Publications, New Delhi,
2008
LEARNING OUTCOMES
Unit I The learner will be able to understand the basic concepts of retailing.
Unit II The learner will be able to demonstrate the retail location development process
Unit III The learner will be able to analyse the importance and role of merchandise
management
Unit IV The learner will be able to appraise the management of retail organisations and the
learner will also be able to evaluate the process of servicing retail customer and
customer relationship management.
Unit V The learner will be able to integrate the gained knowledge about retail marketing,
retail information systems and various evolving retail technologies in the real industry
setting.
Page 88 of 110
L T P C
3 1 - 4
Course Code: MGT605
Semester: III/IV
SALES AND DISTRIBUTION MANAGEMENT
Course Objective:
To develop understanding and appreciation of the sales & distribution concepts, approaches
and processes in organizations and also to facilitate key decision-making in sales force and
distribution channel management.
UNIT- I 8 Periods
Personal selling and Marketing Strategy
Sales management and the business enterprise- Evolution of the Sales department; Sales
management; Financial report; Sales executive as coordinator; Sales management and Control.
Sales management, Personal selling, and Salesmanship- Buyer-seller dyads; Theories of
selling. Setting personal selling objectives- Types; Analyzing the market potential; Sales
forecasting methods. Sales related marketing policies- Product, Distribution, and pricing.
Personal selling strategy- Sales related marketing practices; Kind of personnel; Size of the
sales force

Organizing the Sales effort
The effective sales executive- Nature of sales management positions; functions; Qualities;
compensation. Sales organization-Purpose; setting up; Basic types and Field organization.
Sales department relations – Interdependent and Coordination; External relations. Distributive –
Network relations-Setting up; role; changes and maintaining relations

Sales Force management
Personnel management in the selling field- Salesforce management; Job analysis. Recruiting
sales personnel; Selection; Planning sales training programs; Executing and evaluating sales
training program; Compensating sales personnel.
UNIT-IV 8 Periods
Controlling the sales effort
The sales budget- Purposes; Form and content; Budgetary procedure. Quotas- Objective;
Types and administering the quota system. Sales Territories-Concept; Reasons for establishing
revising, setting up procedure. Sales control and cost analysis- Sales audit; analysis; marketing
cost analysis
UNIT- V 8 Periods
Distribution Management
Marketing channels and value networks- Importance; channel development; value networks.
Role of marketing channels. Channel design and management decisions. Managing
Wholesaling, Retailing, and logistics. Channel conflict, cooperation, and competition. Channel
economics: Trade economics; Inventory and receivable management. E-commerce marketing
practices. Social and ethical concerns
Page 89 of 110
REFERENCES
1. Richard R. Still, Edward W.Cundiff, Norman A.P. Govoni, Sales Management-Decisions,
Strategies and Cases, Prentice Hall of India, 5th edition, 2004
2. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithleshwar Jha, Marketing
Management, 12th edition, 2008.
3. Ramendra Singh, Sales and Distribution Management- A practice-based approach,
Vikas Publishing House, First edition, 2016.
th
4. Still, Richard R. Still Sales Management: Decision Strategy and Cases, 5 edition, Pearson
Education India, 2007.
th
5. Anne T. Coughlan, Marketing Channels, Pearson Education; 7 edition,2007)
LEARNING OUTCOMES
Unit-I The learner will be able to understand the role of sales management in the
business enterprise.
Unit-II The learner will be able to evaluate the nature of sales management positions
and sales department relations
Unit-III The learner will be able to appraise the significance of human resource
management functions of sales force
Unit-IV The learner will be able to prepare sales budget, sales quota, and sales
territories
Unit-V The learner will be able to develop and analyze the various aspects of marketing
channels and value networks
Page 90 of 110
L T P C
3 1 - 4
Course Code: MGT606
Semester: III/IV
INTEGRATED MARKETING COMMUNICATION
Course Objective:
This course introduces the fundamentals of advertising and sales promotion, other
communication mix elements and also facilitates learning on how business organizations
implement IMC strategies
UNIT- I 8 Periods
Introduction to IMC
Communication Mix Elements - IMC history, perspectives and the strategic nature of IMC- Tools
of IMC - Enhancing Brand Equity through IMC- Role of Advertisement and Promotions in
Segmentation, Targeting and Positioning- The Communication Process and Consumer
Behaviour.
UNIT- II 8 Periods
Introduction to Advertising
Concept –definition-scope-Objectives-functions-principles of advertising – Social, Economic and
Legal Implications of advertising – setting advertising objectives – Advertising Agencies –
Selection and remuneration – Advertising campaigns – case studies.
UNIT -III 8 Periods

Advertising Media
Endorsers and Message Appeals in Advertising- Traditional vs Modern Media: Online and
Mobile Advertising-Social Media for Advertising and Promotion-Direct Marketing and Other
Media-Measuring Ad Message Effectiveness. Media plan – Type and choice criteria - Media
strategy and scheduling.
UNIT -IV 8 Periods

Sales Promotion
Scope and role of sale promotion – Definition – Objectives of sales promotion - sales promotion
techniques – Trade oriented and consumer oriented. Sales promotion – Requirement
identification – Designing of sales promotion campaign – Involvement of salesmen and dealers
–Integrated promotion – Coordination within the various promotion techniques – Online sales
promotions- case studies.
UNIT -V 8 Periods
Other IMC elements
Integrating PR into Promotional Mix - Measuring the Effectiveness of PR- PR tools and
techniques. Marketing Public Relations (MPR) - Publicity – Goals, Scope and Importance–
Difference between Marketing, PR and Publicity - Social publicity – Web Publicity and Social
media – Publicity Campaigns. Word-of-Mouth Influence and Sponsorships - Packaging, Point of
Purchase Communications and Signage
Page 91 of 110
REFERENCES
1. George E Belch, Michel A Belch and Keyoor Purani, Advertising & Promotion An
Integrated Marketing Communications Perspective, McGraw Hill Education , 9th edition,
2013.
2. Sandra Moriarty, Nancy, Mitchell, William D. Wells, Advertising & IMC: Principles and
Practice, 10th Edition, Pearson Education,10th edition, 2014.
3. Kenneth Clow. Donald Baack, Integrated Advertising, Promotion and Marketing
Communication, Pearson Education, 7th edition, 2016.
4. S.H.H. Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, New
Delhi,Excel Books, 2009.
5. Jaishri Jethwaney, Shruti Jain, Advertising Management, Oxford University Press, 2nd
edition, 2006.
LEARNING OUTCOMES
Unit-I The learner will be able to understand the role of IMC in Marketing Communication
and consumer behavioral aspects.
Unit-II The learner will be able to relate to advertising as a major IMC tool
Unit-III The learner will be able to identify and analyze the significance of advertising media in
achieving intended marketing communication objectives
Unit-IV The learner will be able to appraise the different types and tools of sales promotion
and also evaluate its impact on the IMC strategy
Unit-V The learner will be able to demonstrate the contribution of IMC elements like PR,
Publicity and Packaging to the effectiveness of Marketing communication
Page 92 of 110
L T P C
3 1 - 4
Course Code: MGT607
Semester: III/IV
DIGITAL AND SOCIAL MEDIA MARKETING
Course Objective:
This course will focus on providing the participants with the basics of Digital and Social Media
Marketing and to enable their understanding on the major digital marketing channels and
strategy.
Marketing in the Digital Era
Introduction to digital marketing, Evolution of Digital Marketing, Digital Marketing Process,
Online Marketing Mix, Digital consumer & communities online-Digital marketing landscape,
Customer Relationship Management in a Web 2.0 World-, Understanding lead generation for
business. common e-commerce business models, pure play, hybrid and multi-channel options.
Emerging Trends in E-Marketing
Content Marketing, Social Media Marketing, Email Marketing, Affiliate Marketing, Video
Marketing, Mobile Marketing, Interactive advertising, Search Engine Marketing, Online
Partnership, Viral Marketing, E-Business CRM & CX in digital marketing-, E-Tailing. AdSense.

Digital Marketing Practices in the Virtual World
Functions of Search Engines, Creating ad campaign, Introduction to page rankings, Google Ad
words analytics, Search Engine Optimization, Tools for SEO, Process and methodology,
Content strategies & Communication in Digital World, Blogging, Data Analytics-Social Listening-
Web Analytics-Social media analytics, Search Engine Marketing-PPC and Online Advertising-
Social Media Marketing
Social Media Marketing-Social Media Strategy & Customer engagement, Measuring social
media campaign performance. Social Media and e-PR- Social Media Platforms - Face book,
LinkedIn, Twitter, YouTube, Content guidelines for online communications, Social Media
measuring, monitoring & reporting, Tracking & Monitoring platforms. Content seeding, Blogs,
forums and discussion boards, Viral campaigns and the social graph. Online PR and Reputation
Management.
Contemporary Digital Revolution and Ethical aspects
Online Communities and Co-creation, The Future of Marketing Gamification and Apps, Digital
disruption in marketing, Best practices in digital and social media marketing, Strategic role of
Big Data in digital marketing-Integrating Digital and Social Media Strategies, – Legal and Ethical
aspects related to Digital Marketing.
Page 93 of 110
TEXT BOOKS
1. Vandana Ahuja, ‘Digital Marketing' Oxford University Press, 2016 edition
2. Social Media Marketing: A Strategic Approach, 2E. Barker, Barker, Bormann and Neher,
2017 South-Western, Cengage Learning, ISBN-13: 978-1305502758.
REFERENCES
1. Dave Chaffey and Fiona Ellis Chadwick, 2016, Digital Marketing, 6th edition, Pearson
Publication.
2. Stokes, Rob, 2014, e Marketing: The Essential Guide to Digital Marketing, 5e Quirk
e-Marketing (Pty)
3. Schadler, T., Bernoff, J., & Ask, J. (2014). The mobile mind shifts. Forrester Research.
4. Glass, R., & Callahan, S. (2014). The Big Data-driven business: How to use big data to win
customers, beat competitors, and boost profits. John Wiley & Sons.
5. A Complete Guide to Search Engine Optimization. Deepak Bansal. Published by B.R
Publishing Corporation, Delhi (2009). ISBN 10: 8176466832
6. Jeff Hasen, The Art of Mobile Persuasion: How the World's Most Influential Brands are
Transforming the Customer Relationship through Courageous Mobile Marketing (ISBN 978-
0986148330)
LEARNING OUTCOMES
Unit I The learner will be able to understand the concepts and context of digital
marketing in the Digital Era.
Unit II The learner will be able to relate the emerging trends in E-marketing
Unit III The learner will be able to analyze and discuss the digital marketing practices in
the Virtual World
Unit IV The learner will be able to provide insights and gain ability to demonstrate the use
of Social Media Marketing applications
Unit V The learner will be able to evaluate the digital revolution in Digital Marketing
arena and to anticipate the ethical aspects related to digital and social media
marketing
Page 94 of 110
L T P C
3 1 - 4
Course Code: MGT608
Semester: III/IV
PRODUCT AND BRAND MANAGEMENT
Course Objective:
To understand and apply the concepts, methods of managing brands and strategies for brand
management.
Introduction
Basics Understanding of Brands - History of Branding- Definitions - Branding Concepts -
Functions of Brand - Significance of Brands - Different Types of Brands - Co branding - Store
brands- Branding Challenges and Opportunities - Case Study.
Brand Strategies
Strategic Brand Management process – Building a strong brand – Brand positioning –
Establishing, Brand values – Brand vision – Brand Elements –Competing with foreign brands-
Concept Testing-Tactical Branding Decisions-Product Use Testing-Packaging Decisions- Case
Study.

Brand Communications
Brand image Building - Brand Loyalty programmes - Brand Promotion Methods - Role of Brand
ambassadors, celebrities – online Brand Promotions- New Media Environment- Brand
Amplifiers- Developing Integrated Marketing Communication Programs- Test marketing and
alternative methodologies-Pre-Launch and launch management -Case Study.
Brand Extension
New Products and Brand Extensions- Brand Adoption Practices - Different type of brand
extension - Factors influencing decision for extension - Understanding How Consumers
Evaluate Brand Extensions - Evaluating Brand Extension Opportunities - Advantages of
Extensions - Disadvantages of Brand Extensions-Re-branding and re-launching-Case Study.
UNIT –V 8 Periods
Brand Performance
Measuring Brand Performance - Establishing a Brand Equity Management System - Global
Branding strategies - Brand Audit - Designing Brand Tracking Studies - Brand Equity
Measurement - Comprehensive models of consumer-based brand equity-Brand Leverage -Role
of Brand Managers-Case Study.
REFERENCES
1. Kevin Lane Keller,Ambi M.G.Parameswaran ,Issac Jacob, Strategic Brand
Management: Building, Measuring and Managing Brand Equity, Pearson, 4th Edition,
2018.
2. Moorthi YLR, Brand Management – 1st Edition, Vikas Publishing House 2012.
3. Brand Management text and cases - W.Mathur, Macmillan India
4. Paul Tmepoal, Branding in Asia, John Willy, 2000.
Page 95 of 110
5. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.

6. Mahim Sagar, Deepali Singh, D.P.Agarwal, Achintya Gupta,Brand Management Ane
Books Pvt.Ltd – (2009).
LEARNING OUTCOMES
Unit-I The learner will be able to understand the definition, concepts, functions and types
of branding, challenges and history of branding.
Unit-II The learner will be able to analyse the various branding strategies
Unit-III The learner will be able to analyse and evaluate the effective brand communication
practices such as brand adoption, brand extension, rebranding and re-launching.
Unit-IV The learner will be able to evaluate and discuss the brand extension practices
Unit-V The learner will be able to appraise and develop brand performance practices.
Page 96 of 110
L T P C
3 1 - 4
Course Code: MGT609
Semester: III/IV
SERVICES MARKETING
Course Objective:
This course aims at providing a perspective on the concepts, framework and analytical
procedures available to service marketers to resolve the varied challenges faced in different
situations.
Understanding Services
Definition and meaning of services, distinct aspects of service management, Service Marketing
mix, factors stimulating the transformation of service economy, categorizing service process,
Consumer behaviour in service encounters - Customer involvement in service processes
Focus on Customers and Managing Relationships
Customer expectations, evaluation of services, service as a business system, complaint
handling and service recovery, service guarantees, customer feedback; Designing Service –
Relationships with customers, foundations of customer loyalty, curtailing customer defections,
customer as co-producer, customer misbehaviour

Creating Value in a Competitive Market
Positioning of services – Segmentation, targeting right customers and positioning; Creating
value – defining nature of service offering; Pricing - objectives, Cost-based pricing, Value -
based pricing, Competition -based pricing, revenue management; and Promotion of services –
Challenges and opportunities of services, objectives, ethical issues in communication
Designing and Managing Service Delivery
Managing Service Delivery - Methods of service delivery, decisions about place and time,
service delivery in cyber space; Balancing demand and capacity; Service quality – components,
application of SERVQUAL model, GAP model, addressing quality problems –Root-Cause
analysis, Blueprinting
Marketing of Services
Introduction on Tourism and Hospitality Marketing, Financial services marketing, Telecom and
IT and ITES Marketing, Health care and Hospital Marketing, and Airlines Marketing
REFERENCES
1. Christopher Lovelock, Jayanta Chatterjee, Jochen Wirtz Services Marketing, Pearson
Education Asia, 2016
2. Valerie Zeithaml, Marie Joe Bitner, Services Marketing, Tata McGraw Hill, New Delhi,
2007
Page 97 of 110
3. Services Marketing and Management: By Audrey Gilmore, 2003

4. Cengiz Haksever, Barry Render, Roberta S. Russel, Service Management and
Operations, Pearson Education Asia, 2003
LEARNING OUTCOMES
Unit I The learner will be able to understand the service sectors, concepts of service
industry and also how consumers behave in service environments
Unit II The learner will be able to analyse and discuss about how customer expectations
are formed and how service industries are able to maintain their relationship with
customers
Unit III The learner will be able to analyse and evaluate the challenges and opportunities of
the service marketers in positioning, pricing, and promotion of their services
especially in the competitive environment
Unit IV The learner will be able to appraise the methods of delivering services and also the
various important aspects of service quality
Unit V The learner will be able to demonstrate their understanding about the marketing
aspects of various service sectors like Tourism and Hospitality, Financial services,
Telecom and IT and ITES, Health care and Hospital, and Airlines.
Page 98 of 110
L T P C
3 1 - 4
Course Code: MGT610
Semester: III/IV
INTERNATIONAL MARKETING
Course Objective:
To understand the International Marketing concepts, market research, different pricing and
distribution policies, Integrated Communication and the export / import policies and its
implications in the global Market.
UNIT- I 10 Periods
Introduction to International Marketing
Introduction, Definition and Scope of International Marketing - International Marketing
Environment - Competition in International Business - Benefits and Challenges of International
Marketing- International Marketing Strategies. Development and scope of International law –
INCOTERMS – WTO – GATT - Current economic conditions of the country or countries
involved -– Regional economic groupings its influences in market.
UNIT- II 8 Periods
International Marketing Research and Product Policy
Concept and Approaches of International Marketing Research, International Marketing
Research Process- International Product Planning and Development-International Market
Segmentation- International Product Marketing- International branding strategies- Global
Marketing of Services.
UNIT- III 8 Periods

International Pricing and Distribution Strategies
Price and Non-Price Factors, Methods of Pricing- International Pricing Strategies, Dumping and
Price Distortion, Counter Trade- Distribution strategies for International Marketing- International
Trade channels.
UNIT- IV 6 Periods
IMC in International Context
Introduction to Integrated Marketing Communication- Elements of Marketing Communications-
Promotion Mix Strategies- Advertising, Promotion, Personal Selling, Public Relations and
Publicity.
UNIT-V 8 Periods
Indian Export Import Scenario
The Export-Import Scene in India, Import-Export Policy, Export Documentation, Export
Procedure, International Technology Transfer and Counter Trade, The Trade Mark Regime-
Emerging markets- Future of International Marketing.
TEXT BOOK
1. Justin Paul and Ramneek Kapoor, International Marketing Text and Cases, Tata
McGraw Hill Publishing Company Limited, New Delhi, Second Edition, 2012
2. Philip .R. Cateora, John.L.Graham. Prasanth Salwan. International Marketing, Tata
Mcgraw Hill,13 th edition, (2008)
Page 99 of 110
REFERENCES
1. Carl Arthur Solberg, International Marketing: Strategy Development and Implementation,
Routledge, First Edition, 2018
2. Warren J. Keegan and Mark Green, Global Marketing (9th Edition), Prentice Hall, 2016
3. Cateora, Gilly and Graham, International Marketing Seventeenth Edition, McGraw-Hill,
2015
4. Ricky W. Griffin, Michael W. Pustay, International Business: A Managerial Perspective,
Pearson, Eighth Edition, 2014
5. Francis Cherunilam, International Business: Text and Cases, PHI Learning, Fifth Edition,
2010
6. Global Marketing, Third Edition, by Warren J. Keegan and Mark C. Green, Prentice Hall,
N.J. 2003. (ISBN 0-13-066998-9)
LEARNING OUTCOMES
Unit I The learner will be able to Identify and analyse the opportunities within international
marketing environments
Unit II The learner will be able to conduct market research to evaluate and formulate the
International marketing strategies
Unit III The learner will be able to analyse the pricing and distribution strategies in
international market
Unit IV The learner will be able to appraise the Integrated marketing communication in
international marketing plan.
Unit V The leaner will be able to develop a comprehensive course of action for a business
firm by considering export scenario.
Page 100 of 110

L T P C
3 1 - 4
Course Code: MGT634

Semester: III/IV
SUPPLY CHAIN AND LOGISTICS MANAGEMENT
Course Objective:
This course aims at providing a conceptual background and understanding of Supply Chain and
Logistics functions. The student gets acquainted with the dimensions of managerial decisions in
managing the business supplies.
Introduction of Supply Chain
Introduction- Evolution of Supply chain management, Decisions in Supply Chain, Importance of
the Supply Chain; Customer service and cost trade-offs – Order delivery, lead time, Supply
Chain responsiveness, Delivery reliability; Supply Chain performance measure – Drivers of
Supply Chain performance – facilities, inventory, transportation and information.
Designing the Supply Chain
Designing the distribution network in a supply chain –Factors influencing distribution network
design- Distribution networks in practice and design options for a distribution network - E-
Business and the supply chain –- E-Business framework and E-business in Practice- Green
logistics- Reverse logistics- supply chain sustainability.

Inventory Management
Inventory Management – types of inventory: Managing Cycle inventory, managing safety
inventory, decoupling stocks, anticipation inventory – managing seasonal stock, Pipeline
inventory, Dead Stock; Inventory-related costs- Impact of supply chain redesign on inventory;
Managing inventory for short life cycle products; Multiple –item, multi-location inventory
management.
Logistics Management
Introduction – Work of logistics, integrated logistics management; Packaging – perspectives,
damage protection, unitization; Warehouse management – facility - warehouse planning,
warehouse location patterns – network design.
UNIT – V Transportation Management 8 Periods

Concepts – functionality, participants in transportation decision, economic factors, cost
structures, pricing strategies, rating; Transport documentation; Department Responsibility;
Transport Modals and their characteristics, Transportation format
REFERENCES
1. Sunil Chopra and Kalra, Supply Chain Management, Pearson, sixth edition, 2016.
2. Martin Christopher, Logistics and supply chain management, fifth edition, Pearson,
2016.
Page 101 of 110

3. Dobbler, Burt D.N, Purchasing and Supply Chain Management Text and cases, , Tata
McGraw-Hill, 7/e, 2004.
4. Janat Shah, ‘Supply Chain Management Text and Cases’, Second Edition, Pearson
Education, 2016
5. Sunil Chopra, Peter Meindl, ‘Supply Chain Management-Strategy, Planning and
Operation’, Sixth Edition, Pearson, 2016.
LEARNING OUTCOMES
Unit I The learner will be able to understand supply chain management concepts and its
drivers in an organization
Unit II The learner will be able to describe the design of the distribution network and e-
business organizations
Unit III The learner will be able to classify the inventory and its associated costs
Unit IV The learner will be able to identify the logistics and ware-house management
principles
Unit V The learner will be able to discuss the various transportation modes and related
strategies
Page 102 of 110

L T P C
3 1 - 4
Course Code: MGT635
Semester: III/IV
QUALITY MANAGEMENT
Course Objective:
This course aims at providing an understanding for various Quality concepts and their
applications to operations function of a business. Further, the students will be introduced to
Quality systems and control techniques practiced by the business firms.
UNIT- I 8 Periods
Introduction to Quality Management
Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis
Techniques for Quality Costs, Concepts and Principles of TQM, Leadership – Concepts, Role
of Senior Management, Quality Council, Quality Statements, Strategic Planning, and
Barriers to TQM Implementation.
TQM Principles
Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service
Quality, Customer Retention, Employee Involvement – Motivation, Empowerment, Teams,
Recognition and Reward, Performance Appraisal, Benefits, Continuous Process Improvement
– Deming Philosophy, Juran Trilogy, PDSA Cycle, 5S, Kaizen, Total Productive
Maintenance(TPM), Meaning, Seven Magnificent Quality Tools, Application, Poka-Yoke,
Performance Measures – Basic Concepts, Strategy, Performance Measure- lean management
principles and techniques.
UNIT- III 8 Periods

Introduction to Six Sigma
Six Sigma, The Statistical basis of Six Sigma, Project Selection for Six Sigma, Six Sigma
Problem Solving, Six Sigma in Services and Small Organizations, Tools for Concept
Development, Tools for Design Development Tools for Design Optimization, Tools for Design
Verification.
UNIT - IV 8 Periods
Statistical Process Control
Statistical Process Control, Specification & Limits, Charts for variables & attributes, Process
Control (X, R & P chart), Summary of Control Chart Construction, Designing Control Charts
Product control acceptance sampling and OC curve, Process Improvement Methodologies,
Basic Tools for Process Improvement, Other Tools for Process Improvement, Engaging the
Workforce in Process Improvement
UNIT- V 8 Periods
Quality Systems
ISO Systems, ISO Certification Schemes, Preparing an Organization for ISO Certification.
Quality System – Elements, Implementation of Quality System, Documentation, Quality
Auditing, TS 16949, ISO 14000 – Concept, Requirements and Benefits. Relevance and
application of Quality System. An overview Capability Maturity Model and E-Sourcing
Capability Model.
Page 103 of 110

REFERENCES
1. Dale H.Besterfiled, et al., Total Quality Management, Pearson Education, Inc. 2011.
2. James R.Evans & William M.Lidsay, The Management and Control of Quality, (6 th
Edition), South-Western (Thomson Learning), 2004
3. Poornima M. Charantimath, Total Quality Management, Pearson Education, Third
Edition, 2017
4. R Kesavan C. Elanchezhian B. Vijaya Ramnath, Total Quality management, I K
International Publishing House, Delhi, 2008
5. Raju N.V.S, Total Quality Management, Cengage Learning, First Edition, 2014
LEARNING OUTCOMES
Unit I The learner will be able to understand the basic introductory concepts of quality
management and its implementation
Unit II The learner will be able to explain about the quality principles and philosophies
Unit III The learner will be able to discuss the six sigma concept and its tools
Unit IV The learner will be able to apply the statistical process control techniques as a
quality management tool
Unit V The learner will be able to understand the quality systems and their relevance
Page 104 of 110

L T P C
3 1 - 4
Course Code: MGT636
Semester: III/IV
OPERATIONS STRATEGY
Course Objective:
This course aims at developing an understanding and appreciation of the operations strategy
and performance & Distribution processes in organizations. The students will also get
familiarized with concepts, approaches and the practical aspects of operations strategy.
UNIT- I 8 Periods
Operations Strategy and Performance
Developing resources and processes for strategic impact- Content of operations strategy;
Strategy matrix; Development. Operations performance- Judging at strategic and operational
level; Trade-offs. Environmental and Social sustainability strategy

Capacity Strategy and Substitutes for Strategy
Capacity strategy – Overall level of operations strategy-The number and size of sites-Location
of capacity. Substitutes for strategy- New approaches to operations strategy-TQM-Lean
systems-BPR-Six sigma
UNIT–III 8 Periods
Supply Network and Process Technology Strategy
Purchasing and supply strategy- Make or buy- Vertical integration decision- contacting and
relationship- Supply network dynamics Purchasing and supply chain risk.
Process technology strategy- Volume and variety- The product-process matrix- The challenges
of IT-Evaluating process technology
UNIT-IV 8 Periods
Product, service development, and organization
Innovations design and creativity-Strategic importance, Marketing and operational requirements’
perspective on product and service development. Strategic improvement- Operations
improvement-Performance mapping- Developing operational and market capabilities
UNIT- V 8 Periods
Process of operations strategy, implementation & control
Formulation-Role of alignment-Analysis for formulation-Challenges-Completion of the
formulation process-implementation. Monitoring & Control- Difference between operational &
Strategic monitoring and control-Tracking strategic objectives-Controlling risks- learning &
strategic control.
REFERENCES
1. Nigel Slack, Mike Lewis, Operations Strategy, 5th edition, 2017.
2. Jan A, Van Mieghem, Gad Allon, Operations Strategy: Practices and Principles, 2nd
Edition, 2015.
3. Lee J. Krajewski, Larry P. Ritzman,Manoj K. Malhotra Operations Management,
Processes and Supply chains’, Pearson education, 9/e, New Delhi, 2010.
Page 105 of 110

4. Anil Kumar S., Suresh N., Operations Management, New Age International Publishers,
2009
LEARNING OUTCOMES
Unit-I The learner will be able to understand operations performance in the business
enterprise and also about the environmental and social sustainability strategy
Unit-II The learner will be able to describe the relevance of capacity strategy and new
approaches to operations strategy
Unit-III The learner will be able to discuss the nuances of purchasing & supply strategy
and also the significance of process technology strategy
Unit-IV The learner will be able to identify the significance of product & service
development process and strategic improvement
Unit-V The learner will be able to enumerate the formulation, implementation and control
aspects of operations strategy
Page 106 of 110

L T P C
3 1 - 4
Course Code: MGT637
Semester: III/IV
MATERIALS MANAGEMENT
Course Objective:
This course aims to develop an understanding for various principles of materials management
and create awareness on how materials management concepts are applied into real-life
business situations.
Introduction
Introduction – scope of materials management – Primary and secondary objectives – Integrated
materials management – Relation with other functional areas of organization –Role of materials
management in business. Organizing for materials management – Basis for forming
organizations – Conventional and modern approaches to organizing materials management
Material Control
Materials identification – Classifying of materials – Codification of materials – Standardization –
Simplification and variety reduction of materials. Inventory control – Techniques – FSN, VED,
ABC– Working capital management with reference to inventory.

Stores Management
Management of stores – Location – Different types of stores – Methods of storing – Safety and
security of materials – Stores equipment – Materials handling equipment – factors affecting
materials handling. Stores issues and receipts – Procedures – Forms and policies in stores
transactions – Stores accounting – stores organization.
Purchasing
Planning purchasing materials – Norms of vendor rating – Selection and development –
Purchasing procedures and methods – Legal aspects – Insurance of materials – Supply
management – Sources of supply – Outsourcing. Sub-contracting – Reasons for sub-
contracting – Criteria for selecting sub-contractors – Rating – Factors affecting sub-contract rate
fixing – Internal and external sub-contract
International Buying
International buying - Importance - Global sourcing - Global trading - Green purchasing - EXIM
Policy - Exchange rate management – Forward contracts - INCOTERMS. Contracts & pricing
practices - Negotiation purchase timing - Make or Buy - Capital equipment purchase - Sourcing
of projects.
REFERENCES
1. P Gopalakrishnan and Abid Haleem, Handbook of Materials Management, Second
Edition, Prentice Hall, 2015
2. P.Gopalakrishnan and M.Sundaresan, Materials Management An integrated approach,
Prentice Hall, 2011
Page 107 of 110

3. A.K.Datta, Integrated materials management, Prentice Hall, 2006

4. Prem Vrat, Materials Management: An Integrated Systems Approach, Springer, 2014.
5. Chitale, Materials Management a Supply Chain Perspective: Text and Cases, PHI,
2014.
6. Patidar Jeet, Purchasing and Materials Management, S.Chand, 2011
LEARNING OUTCOMES
Unit I The learner will be able to understand the basic introductory concepts of
materials management and its relevance to operations management
Unit II The learner will be able to discuss about the material control and inventory
management techniques
Unit III The learner will be able to enumerate the concepts relating to stores
management and their significance in production control
Unit IV The learner will be able to apply different methods and techniques of purchase
and vendor management
Unit V The learner will be able to describe the concepts of overseas buying and
procedures relating to it
Page 108 of 110

L T P C
3 1 - 4
Course Code: MGT638

Semester: III/IV
APPLIED OPERATIONS RESEARCH
Course Objective:
This course aims at imparting the basic knowledge on applied operations research concepts for
business decision making. Further, the students will learn various quantitative solutions in
business decision making under conditions of certainty, risk and uncertainty.
UNIT- I 8 Periods
Introduction to Linear Programming
Introduction to applications of operations research in functional areas of management. Linear
Programming-formulation, solution by graphical and simplex methods (Primal - Penalty, Two
Phase), Special cases. Dual simplex method. Principles of Duality. Sensitivity Analysis.
UNIT- II 8 Periods
Linear Programming Extensions
Transportation Models (Minimising and Maximising Problems) – Balanced and unbalanced
Problems – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s
approximation methods. Assignment Models (Minimising and Maximising Problems) – Balanced
and Unbalanced Problems. Solution by Hungarian and Branch and Bound Algorithms.
Travelling Salesman problem.
UNIT- III 8 Periods

Integer Programming & Game Theory
Solution to pure and mixed integer programming problem by Branch and Bound and cutting
plane algorithms. Game Theory-Two person Zero sum games-Saddle point, Dominance Rule,
Convex Linear Combination (Averages), methods of matrices, graphical and LP solutions.
UNIT- IV 8 Periods
Scheduling
Scheduling systems-single machine, flow shop, job shop-Vehicle routing problems-Resource
constrained project scheduling-Bin packing-Portfolio optimization
UNIT- V 8 Periods
Queuing Theory & Replacement Models
Queuing Theory - single and Multi-channel models – infinite number of customers and infinite
calling source. Replacement Models-Individuals replacement Models (With and without time
value of money) – Group Replacement Models.
REFERENCES
1. Paneerselvam R., Operations Research, Prentice Hall of India, Fifteenth Reprint, 2009.
2. N. D Vohra, Quantitative Techniques in Management, Tata Mcgraw Hill, 2010.
3. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, 2007.
4. Pradeep Prabakar Pai, Operations Research - Principles and Practice, First edition,
Oxford Higher Education, 2012.
Page 109 of 110

5. Hamdy A Taha, Introduction to Operations Research, Pearson Education India, 9th

Edition, 2014.
LEARNING OUTCOMES
Unit-I The learner will be able to understand linear programming models and their
application
Unit-II The learner will be able to apply the linear programming extensions into real life
business situations
Unit-III The learner will be able to solve integer programming and gaming theory models and
their relevance to business
Unit-IV The learner will be able to explain the scheduling & routing techniques of operations
research to real life business problems
Unit-V The learner will be able to describe how queuing theory and replacement models can
be applied for business decision making
Page 110 of 110

Mba - 2018-2019

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Course Directory for

Master of Business Administration

(Students admitted from 2018 – 2019)

II Semester (30 Credits)

MGT501 Human Resource Management 4 - - 4

III Semester (26 Credits)

IV Semester (24 Credits)

Total Credits: 108 (30+28+26+24)

Electives (III & IV Semester)

MGT611 Organizational Development and Change 4 - - 4

MGT634 Supply Chain and Logistics Management 3 1 - 4

Course Code: MGT401

FOUNDATIONS OF MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

UNIT - III 8 Periods

(Appropriate cases will be discussed under each topic)

3. Steven .L. Mcshane, Von Glinow, Radha.R.Sharma. M. A., ‘Organizational Behavior’,

Course Code: MGT402

UNIT- III 8 Periods

Course Code: MGT403

FINANCIAL REPORTING AND PERFORMANCE ANALYSIS

UNIT – III 10 Periods

Course Code: MGT404

QUANTITATIVE TECHNIQUES FOR MANAGERS

UNIT – III 10 Periods

Course Code: MGT405

LEGAL AND BUSINESS ENVIRONMENT

UNIT –II 8 Periods

UNIT – III 8 Periods

Course Code: MGT406

UNIT – III 8 Periods

Course Code: MGT407

COMPUTER APPLICATIONS FOR BUSINESS

UNIT – III 5 Periods

UNIT – III 5 Periods

Course Code: MGT501

HUMAN RESOURCE MANAGEMENT

UNIT – III 8 Periods

(Appropriate cases will be discussed under each topic)

UNIT – III 8 Periods

(Appropriate cases will be discussed under each topic)

Course Code: MGT503

UNIT – III 10 Periods

(Appropriate cases will be discussed under each topic)

ANALYTICS FOR BUSINESS DECISION MAKING

UNIT – III 10 Periods

Market Basket Analysis: Association Rules and Lift-Dimension Reduction-Reducing the

Software: Open Source : R Studio

UNIT – III 10 Periods

(Appropriate cases will be discussed under each topic)

Course Code: MGT506

UNIT – III 8 Periods

(Appropriate cases will be discussed under each topic)

UNIT – III 8 Periods

(Appropriate cases will be discussed under each topic)

6. P. Saravanavel, Entrepreneurial Dévelopment, EssPeekay Publishing House,

MANAGERIAL SKILLS FOR EFFECTIVENESS

I. Employers’ expectations & selection process

The learner will be able to understand what employers expect from a

The learner will be able to understand the importance of GK and

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT – III 8 Periods

Unit V The learner will be able to evaluate the portfolio performance

Course Code: MGT627