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International Journal of Behavioral Development
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Counteracting bullying in Finland: The KiVa program and its effects on different forms of being bullied
Christina Salmivalli, Antti Kärnä and Elisa Poskiparta
International Journal of Behavioral Development 2011 35: 405 originally published online 25 July 2011
DOI: 10.1177/0165025411407457

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International Journal of
Behavioral Development
Counteracting bullying in Finland: The 35(5) 405–411
ª The Author(s) 2011
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DOI: 10.1177/0165025411407457
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Christina Salmivalli,1,2,3 Antti Kärnä,1 and Elisa Poskiparta1

Abstract
In 2006, the Finnish Ministry of Education mandated our research group to develop an antibullying program for comprehensive schools.
The new program, KiVa, includes both universal and indicated actions to reduce bullying. The present study reports the effects of KiVa on
nine different forms of being bullied in a sample of 5,651 fourth to sixth graders from 78 schools (39 intervention, 39 control). The findings
showed positive effects on each form of being bullied assessed. After 9 months of intervention, control school students were 1.32–
1.94 times as likely to be bullied as students in intervention schools. A well-designed, research-based program can thus reduce multiple
forms of being bullied, and there might be no need to develop specific programs for different forms of bullying.

Keywords
being bullied, effectiveness, forms of victimization, intervention, KiVa

Although the first Finnish studies on school bullying were schools. Thus, efficient tools to fulfil the responsibilities defined by
published in the 1980s (Björkqvist, Ekman, & Lagerspetz, 1982; legislation have been requested for some time.
Lagerspetz, Björkqvist, Berts, & King, 1982), public attention In 2006, the Minister of Education of that time expressed
devoted to the topic really started to increase in the beginning of the his concern about Finnish students’ well-being at school. While
next decade. Since then, there have been changes in legislation Finnish students had been doing well in OECD’s Programme for
concerning school safety and the development of antibullying International Student Assessment (PISA) studies (http://pisacountry.
policies. For instance, the Finnish Basic Education Act states, since acer.edu.au) focusing on academic achievement, their reports
1999, that every student has the right to a safe school environment. on school well-being in WHO’s Health Behavior of School-
Education providers have the responsibility of making sure that Aged Children (HBSC) surveys were nothing to be proud of.
students do not experience acts of violence or bullying while The Ministry of Education identified school bullying as a topic
at school. In 2003, the law was further amended to include the requiring attention, and made a contract with the University of
following: ‘‘The education provider shall draw up a plan, in connec- Turku concerning the development and evaluation of an antibul-
tion with curriculum design, for safeguarding pupils against violence, lying program that could be implemented widely in Finnish
bullying and harassment, execute the plan, and supervise adherence comprehensive schools. The program, KiVa,1 was developed and
to it and its implementation.’’ It was thus implied that the school anti- initially evaluated in the University of Turku, in collaboration
bullying plans, or programs, would be developed at the municipal between the Department of Psychology and the Centre for
level, and this was believed to ascertain high commitment to, and Learning Research. The project was co-led by the first and the
consequently, proper implementation of them at schools. third author, and the initial evaluation of KiVa is the topic of
Before the initiative described in the present study, there was the PhD studies of the second author.
nationally representative prevalence and trend data regarding
bullying only from the secondary school level and beyond (higher
secondary, vocational). The School Health Promotion Study has Research background of KiVa
been conducted each year in Finnish secondary schools (and voca-
tional and high schools) by the National Institute for Health and The KiVa program is based on our group’s long research tradition
Welfare since 1998. There are more than 75,000 respondents on bullying as a group phenomenon. In the early 1990s, we started
yearly, about 50,000 of them from secondary schools. Disappoint- to examine how children who are neither victims nor bullies behave
ingly, the results of the survey show that at least in the secondary when witnessing bullying, and how their actions (or lack of them)
school level no decreases have taken place either in the frequencies
of victimized students or in the prevalence of their tormentors 1
during the past 10 years. The prevalence of both victims (students University of Turku, Finland
2
University of Stavanger, Norway
reporting being bullied once a week or more often) and bullies 3
Edith Cowan University, Perth, Western Australia
(students reporting bullying others once a week or more often) has
been constantly around 7%; actually, the prevalence of victims has Corresponding author:
slightly increased, rather than decreased during the past couple of Christina Salmivalli, Department of Psychology, University of Turku, FI-20014
years (being 8–9% in 2007–2009). It seems that the rather general, Finland.
legislative actions have not been enough to combat bullying in our Email: tiina.salmivalli@utu.fi

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406 International Journal of Behavioral Development 35(5)

might influence the maintenance of bullying or the feelings and evaluation of program effectiveness. In the process of developing
adjustment of the victim. In the early studies, we identified six KiVa, we had a strong backing from both the Ministry of Education
different participant roles children may have in bullying situations. and the Finnish National Board of Education (FNBE). The latter
To put it briefly, a child might take on the role (or be put into a role) organization, working under the auspices of the ministry, is the
of a victim, a bully, an assistant of the bully, a reinforcer of the bully, agency responsible for the development of education in Finland.
an outsider, or a defender of the victim (Salmivalli, Lagerspetz, It draws up the National Core Curricula, which determines the
Björkqvist, Österman, & Kaukiainen, 1996; Salmivalli & Voeten, core objectives, contents, and guidelines for teaching in Finland.
2004). Assistants are children who join the ringleader bullies, rein- Education providers prepare their own local curricula based on
forcers provide positive feedback to bullies (e.g., by laughing or these national documents. We collaborated with the FNBE during
cheering), outsiders withdraw from bullying situations, and defen- the development of KiVa, and there was one representative from
ders take sides with the victims, comforting and supporting them. the FNBE in the steering group of the project. It was ascertained,
After the first Finnish studies, numerous other researchers from for instance, that the topics covered by our student lessons are in
various countries (Andreou & Metallidou, 2004; Camodeca & accordance with the national core curricula. This allows us to pres-
Goossens, 2005; Goossens, Olthof, & Dekker, 2006; Menesini, ent the KiVa program to teachers and school principals as an effec-
Codecasa, Benelli, & Cowie, 2003; Schäfer & Korn, 2004; Sutton tive tool for something they should be doing already, rather than as
& Smith, 1999) have utilized the same methodology, or a similar an extra burden on top of the actual curricula.
conceptualization of bullying. Olweus (2001, pp. 14–15), for When starting to develop the program, we considered it neces-
instance, has described the ‘‘bullying circle’’ in which eight different sary to create concrete, practical tools for school personnel, instead
bystander modes of reaction represent the combinations of chil- of mere ‘‘ideology’’ or ‘‘guiding principles.’’ In Finland, the idea
dren’s attitudes to bullying (positive, neutral, indifferent, negative) that each school (or municipality) should develop their own action
and behaviors (acting vs. not acting). plan in order to be genuinely committed to them was widespread.
The behavior of onlookers does matter. The victims who have However, we thought it is an unrealistic expectation that each
classmates supporting and defending them are better off than victims school can, or will, allocate the time needed for planning a proper
without defenders. The defended victims are less depressed and anx- program that would be effective in reducing bullying. The difficulty
ious, they have a higher self-esteem, and they are less rejected by of reducing bullying had already been shown by numerous meta-
peers than victims without defenders, even when the frequency of analyses on bullying intervention studies (e.g., Ferguson, San
their victimization experiences is controlled for (Sainio, Veenstra, Miguel, Kilburn, & Sanchez, 2007; Smith, Schneider, Smith, &
Huitsing, & Salmivalli, 2011). Furthermore, it has been shown that Ananiadou, 2004; Ttofi, Farrington, & Baldry, 2008; Vreeman &
in classrooms where reinforcing the bully is normative behavior Carroll, 2007).
(i.e., typical of many children), the likelihood of bullying others is The KiVa program includes both universal and indicated
higher (Salmivalli, Voeten, & Poskiparta, in press). In addition, actions. The universal actions consist of student lessons (primary
Kärnä, Voeten, Poskiparta, and Salmivalli (2010) have shown that school) and themes (secondary school) and a virtual learning envi-
individual-level risk factors, such as anxiety and peer rejection, are ronment (an antibullying computer game for primary school stu-
more likely to lead to victimization in classrooms where reinforcing dents, an Internet forum ‘‘KiVa Street’’ for secondary school
is common, whereas high levels of defending in a classroom mini- students). The student lessons include discussion, video films, and
mize the effects of such individual risk factors. exercises done in dyads and small groups. The topics cover a vari-
An important message from these studies is that to reduce victimi- ety of issues related to group interaction and group pressure, the
zation, we do not necessarily need to change the victims and make mechanisms and consequences of bullying, different forms of bul-
them ‘‘less vulnerable.’’ The behavior of the aggressive bullies, on lying, and especially, what the students can do together in order to
the other hand, might be difficult to change directly, if the peer con- counteract bullying and support the victimized peers. The virtual
text is ignored. Influencing the behaviors of classmates can reduce learning environments are closely connected to the topics of the les-
the rewards gained by the bullies and consequently, their motivation sons and themes, motivating students and enhancing their learning
to bully in the first place. Studies have also provided evidence that process. In addition, the universal actions include a parents’ guide
empathy, as well as self-efficacy for defending, contribute to actual as well as symbols (posters, highly visible vests for teachers super-
support given to victimized peers (e.g., Caravita, Di Blasio, & Salmi- vising recess time), reminding both students and school personnel
valli, 2009; Pöyhönen, Juvonen, & Salmivalli, 2010); thus, attempt- of KiVa. The indicated interventions involve discussions with vic-
ing to influence these characteristics might be an avenue for tims and bullies, as well as with selected prosocial classmates who
mobilizing the bystanders to act on behalf of the victims. This does are challenged to support the victimized classmate. The discussions
not mean, however, that individual bullies and victims do not need with the bullies and victims are effectuated by so-called KiVa
attention. The acute cases need to be handled with firm discussion teams within the schools, whereas the classroom teacher organizes
with the children involved (e.g., Olweus, 2004; Salmivalli, Kärnä, a separate meeting with the potential supporters of the victim (for a
& Poskiparta, 2010a). In summary, both universal actions, targeted more detailed description of program contents, see Salmivalli et al.,
at all students, and indicated actions that are implemented when a 2010a; Salmivalli, Kärnä, & Poskiparta, 2010b).
case of bullying comes to attention, are needed.

Evaluation strategy
KiVa program
The initial evaluation of the effectiveness of KiVa was conducted in
The first contract between the ministry and the University of Turku two phases. As we started the program development from materials
(2006–2009) concerned the development of the KiVa program, for Grades 4–6, these were ready to be implemented first. Thus,
teacher training and guidance during the piloting period, and initial KiVa was first piloted in these grade levels, with 78 schools being

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Salmivalli et al. 407

randomly assigned to treatment (N ¼ 39 schools, > 4,000 students) means 5,651 students (3,347 and 2,304 from the intervention and
and control (N ¼ 39 schools, > 4,000 students) conditions. The first control schools, respectively). At pretest, the students were on
findings including Grades 4–6 showed positive and relatively large average 11 years old.
effects on both self- and peer-reported bullying and victimization
(Kärnä et al., 2011). Importantly, the program effects were also
seen in several other key variables (e.g., increases in self-efficacy
Measures
for defending, increases in school well-being). In the second phase, Student questionnaires. Student data was collected by
the program was tested in Grades 1–3 and 7–9, with another 78 Internet-based questionnaires. All student participants received
(intervention) þ 78 (control) schools: data analyses are in progress. their personal user IDs, which they used as a password to log in and
Altogether, 234 Finnish schools with about 35,000 students were respond to the questionnaires three times during a 1-year period.
involved in the evaluation study. Furthermore, in the context of The pretest took place in May 2006 and the posttest in May
developing the KiVa program we created a web-based tool to 2007. The second assessment (not utilized in the present study) took
collect representative data on the prevalence of bully–victim prob- place in December 2006–January 2007.
lems in schools implementing KiVa after the evaluation period.
Thus, the schools receive data on their own initial situation and the Being bullied. In the KiVa data, only self-reports covered the
changes occurring once KiVa is being implemented, and our group nine different forms of victimization, and thus they were utilized
will get data on changes taking place during the national rollout of in the present study. In the web-based questionnaire, the term
KiVa. bullying was first defined to the students in the way formulated
Most evaluations of bullying intervention programs have used in the Revised Olweus’ Bully/Victim Questionnaire (OBV)
as their main outcome variables global questions concerning victi- (Olweus, 1996), which emphasizes the repetitive nature of bullying
mization and/or bullying others (e.g., ‘‘Have you bullied others?’’ and the power imbalance between the bully and the victim (see the
‘‘Have you been victimized?’’). Although some programs have Appendix). Teachers read the definition out loud while the students
successfully reduced the prevalence of these problems, it has rarely could read the same definition from their computer screens. Addi-
been examined whether different forms of bullying can be equally tionally, to remind the students of the meaning of the term bullying,
affected. It has even been suggested that intervention programs a shortened version of the definition appeared on the upper part of
might only reduce visible, direct forms of bullying, and even the computer screen while the students responded to any bullying-
increase indirect, or cyberbullying (e.g., Woods & Wolke, 2003). related question.
The reasoning is that when adults start intervening in overt Students were first presented with the global victimization ques-
bullying, the bullies find other ways of tormenting their victims. tion from the Revised Olweus’ Bully/Victim questionnaire
In line with this idea, there has been some call for developing spe- (Olweus, 1996: ‘‘How often have you been bullied at school in the
cific programs to counteract specific forms of bullying, such as past couple of months?’’), followed by nine items describing
cyberbullying. In our view, this might be unrealistic as well as specific forms of being bullied. All answers were given on a
unnecessary. A general program that focuses on the mechanisms 5-point scale (0 ¼ Not at all, 1 ¼ Once or twice, 2 ¼ Two or three
behind bullying should be successful in reducing multiple forms times a month, 3 ¼ Every week, 4 ¼ Several times a week). The nine
of bullying others. items describing the specific forms of being bullied are presented in
the Appendix.
Identifying the victims was based on the recommendation of
The present study
Solberg and Olweus (2003) to use the cut-point of ‘‘two or three
The present study is an extension to the study by Kärnä et al. times a month.’’ In other words, the victims pre/posttest were stu-
(2011), where the first findings regarding the effectiveness of the dents who reported, at the respective assessment points, that they
KiVa program were reported. Whereas that study already showed had been bullied two to three times a month, every week, or several
significant positive effects of KiVa in Grades 4–6 on self- and times a week, during the past couple of months. To test the effects
peer-reported victimization and bullying (as well as other important for students who were bullied even more frequently, that is, every
outcomes), it did not test the effectiveness of KiVa on different week or several times a week, we reran the pretest–posttest analyses
forms, or subtypes, of victimization. In the present study, we inves- while categorizing only those students as victims.
tigated the success of the program in reducing nine different forms
of being bullied.
Results
Method The intercorrelations between the outcome variables, that is, chil-
dren’s responses to the global question about being bullied and to
Sample
the nine items representing the nine different forms of being bullied
The sampling procedure for the evaluation of KiVa has been are presented in Table 1. All forms of being bullied correlated posi-
described in detail elsewhere (Kärnä et al., 2011). The first phase tively with each other and with the global question, indicating that
of evaluation (2007–2008) concerned Grades 4 to 6, with 78 parti- when bullied, a child is often targeted by several forms of negative
cipating schools that were randomly assigned to intervention and behaviors.
control conditions (39 and 39 schools, respectively). For the pur- The program effects on different forms of bullying were first
poses of the correlational analyses regarding the relations between analyzed by computing the percentage changes in being bullied
different forms of bullying we used the whole sample of 7,303 by the nine different forms presented in the student questionnaires
students responding at pretest. For the pretest–posttest comparisons during the 1-year period (pretest and posttest). The implementation
we utilized data from students who answered at both times, which of KiVa started in mid-August, at the beginning of school year, and

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408 International Journal of Behavioral Development 35(5)

Table 1. Spearman’s rank order correlations between the 10 victimization one was actually observed for physical victimization. On the other
variables (nine specific forms and the global victimization item) hand, there was also a large effect on cyberbullying (OR ¼ 1.80).
Interestingly, the average OR (across the nine specific forms of
1. 2. 3. 4. 5. 6. 7. 8. 9.
being bullied) was 1.58, whereas the OR of global victimization
1. Verbal 1 was 1.56. This suggests that the global question probably is a rather
2. Exclusion .36 1 accurate reflection of ‘‘being bullied overall.’’
3. Physical .38 .26 1 We still reanalyzed the data while taking a stricter criterion for a
4. Manipulative .43 .38 .31 1 child ‘‘being bullied,’’ that is, that of being treated negatively every
5. Material .24 .23 .26 .27 1 week or several times a week (response alternatives ‘‘3’’ and ‘‘4’’ in
6. Threat .30 .28 .30 .33 .30 1 the OBV questionnaire). By doing this, the prevalence of victims
7. Racist .39 .29 .28 .32 .23 .27 1
naturally became lower for each form of being bullied. For
8. Sexual .39 .26 .34 .37 .23 .29 .30 1
9. Cyber .25 .23 .19 .31 .26 .24 .21 .24 1
instance, the prevalence of victims according to the global question
10. Global .64 .41 .44 .43 .25 .32 .37 .38 .24 dropped from 15.1 (intervention schools) and 16.1 (control schools)
to 8.3 and 9.7, respectively. Most ORs remained similar to the pre-
Note. All correlations are significant at the p < .001 level. Ns vary between 7,292 vious analyses, ranging from 1.25 to 1.54, but four of them became
and 7,303. clearly larger (2.89 for physical, 2.82 for material, 1.99 for threaten-
ing, and 2.57 for cyberbullying).
the pretest took place at the end of the previous school year, in May.
The posttest took place the following May, when the implementa-
tion of KiVa had taken place for 9 months, and the students were
exactly 1 year older than they were at pretest.
Discussion
The (positive or negative) percentage changes refer to changes KiVa is a new antibullying program developed in the University of
in the prevalence of children categorized as victims of bullying at Turku and funded by the Finnish Ministry of Education. It is well
posttest, relative to their baseline (pretest) frequency. If the baseline grounded in research (see Salmivalli et al., 2010a, 2010b), and
prevalence were 10%, for instance, and the posttest prevalence 8%, involves both universal and indicated actions to prevent the emer-
this would mean a reduction of 20% (108/10), or a percentage gence of new cases of bullying and to stop ongoing bullying. The
change of 20%. The percentage changes in self-reports of being universal actions aim at influencing all children’s reactions when
bullied are reported in Table 2. They are first shown separately for witnessing bullying (such as providing safe strategies to support the
intervention and control schools, followed by the difference in per- victimized peers), whereas the indicated interventions target bullies
centage changes between intervention and control conditions (in and victims specifically. KiVa contains a large set of concrete tools
other words, how much larger the reduction was in intervention for educators, including a series of student lessons, a virtual learn-
schools than in control schools). ing environment, and clear guidelines for school personnel in order
All forms of being bullied decreased in intervention schools to tackle bullying effectively.
(percentage changes negative), whereas in control schools, most The present study examined the effectiveness of the KiVa
of them increased. Even in the few cases where victimization program on nine different forms of being bullied. It extends the
decreased in control schools as well, the reductions in KiVa schools prior evaluation study which already provided clear evidence of the
clearly outweighed those taking place in control schools. Most effectiveness of KiVa (Kärnä et al., 2011) by showing that the pro-
differences were remarkable, and all of them were in favor of the gram was successful in reducing multiple forms of victimization,
intervention schools (Table 2, fourth column from the left: all including indirect and ‘‘hidden’’ forms (social exclusion, social
differences negative). manipulation, and cybervictimization) that might not be easily
We also calculated odds ratios (ORs) for being bullied by each observed by school personnel.
of the forms assessed, while correcting the standard errors for There are some limitations in the data utilized in the present
clustering at the school level with the average cluster size (for the study, as well as in the way it was analyzed. For instance, we
formulas, see Ttofi et al., 2008). While the percentage changes only utilized self-reports to identify students who were bullied.
can be more easily compared with some previous evaluations of Furthermore, we did not use multilevel modeling which is often
bullying interventions, the odds ratios (together with the confi- recommended for hierarchical data. We did, however, correct the
dence intervals) are more comparable with each other, as they take standard errors for clustering at the school level. However, in the
into account the differences in the prevalence of different forms. previous report from the KiVa project (Kärnä et al., 2011) it was
It should be noted that for the forms that are very rare, the confi- found that KiVa had an effect on peer-reported victimization as
dence intervals are larger. For instance, being victimized by well—that effect was even larger than the one based on self-
‘‘material bullying,’’ that is, peers taking one’s money or taking reports. Furthermore, comparing the effects based on the global
or damaging one’s property has a low incidence to begin with questions on being bullied and bullying others in the present
(only slightly above 1%). The large confidence intervals suggest study and in the study by Kärnä et al. (2011), which utilized mul-
that although the ORs for these forms are large, the effects cannot tiple imputation of missing data and four-level modeling with
be as reliably estimated as for some other forms taking place more several control variables (age, gender) in the models, we could
often. see that the effects were comparable. For instance, Kärnä et al.
The odds ratios ranged from 1.32 (social exclusion) to 1.94 reported about 30% reduction in self-reported victimization in
(physical victimization). The latter value, for instance, means that KiVa schools as compared with control schools, whereas the
control-school students were about twice as likely to be bullied physi- present study gave a percentage change difference of 29%.
cally at time of the posttest, as compared to students in intervention It should be noted that although the ultimate aim of antibullying
schools. Although all effects were in favor of KiVa schools, the largest programs is to reduce the plight of the victims, such programs might

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Salmivalli et al. 409

Table 2. Pre- and posttest percentages, and percentage changes, of different forms of victimization in KiVa schools and in control schools, along with the
magnitude of the difference in percentage changes and in ORs

Pretest Posttest Percentage change Difference in favor of KiVa schools OR (80% CI)

Verbal
KiVa 9.4 7.3 22% 31% 1.45 (1.14–1.83)
Ctrl 9.8 10.7 þ9%
Exclusion
KiVa 5.3 4.4 17% 25% 1.32 (0.98–1.77)
Ctrl 6.4 6.9 þ8%
Physical
KiVa 4.3 2.6 40% 53% 1.94 (1.37–2.74)
Ctrl 4.5 5.1 þ13%
Manipulative
KiVa 4.8 3.6 25% 30% 1.43 (1.05–1.97)
Ctrl 5.6 5.9 þ5%
Material
KiVa 1.3 1.0 30% 63% 1.76 (0.96–3.22)
Ctrl 1.2 1.6 þ33%
Threat
KiVa 2.0 1.0 50% 21% 1.52 (0.89–2.61)
Ctrl 2.4 1.7 29%
Racist
KiVa 3.8 2.1 45% 27% 1.54 (1.02–2.32)
Ctrl 3.4 2.8 18%
Sexual
KiVa 6.0 5.0 17% 32% 1.42 (1.07–1.88)
Ctrl 6.5 7.5 þ15%
Cyber
KiVa 2.2 1.4 36% 50% 1.80 (1.11–2.93)
Ctrl 2.2 2.5 þ14%
Global
KiVa 15.1 9.0 40% 29% 1.56 (1.28–1.91)
Ctrl 16.1 14.3 11%

also have wider effects on the school adjustment of children and Note
youth. In a recent study (Salmivalli, Garandeau, & Veenstra, in 1. KiVa is an acronym for Kiusaamista Vastaan (against bullying).
press) we found positive effects of KiVa on school well-being, aca- In the Finnish language, ‘kiva’ also means something that is
demic motivation, and achievement. Thus, not only did students nice, good, or friendly.
like school more and perceive the classroom and school climate
more positively after the intervention, but they also reported a
higher motivation to learn and even felt that they were performing Funding
better. Importantly, these effects were not only observed among The present study was supported by Academy of Finland grants
students whose individual victimization levels went down, but 135577 and 134843 to the first author.
among other children as well: in other words, the positive effects
of KiVa are not limited to, and not necessarily even mediated by,
reductions of being bullied. References
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Overall, the KiVa initiative is an example of how commitment Camodeca, M., & Goossens, F. A. (2005). Children’s opinions on effec-
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Goossens, F. A., Olthof, T., & Dekker, P. H. (2006). New Participant Schäfer, M., & Korn, S. (2004). Bullying als Gruppenphänomen: Eine
Role Scales: Comparison between various criteria for assigning roles Adaptation des ‘‘Participant Role’’-Ansatzes [Bullying as a group
and indications for their validity. Aggressive Behavior, 32, 343–357. phenomenon: Adaptation of the ‘‘Participant role’’ approach].
Kärnä, A., Voeten, M., Little, T., Poskiparta, E., Kaljonen, A., & Entwicklungspsychologie und Pädagogische Psychologie, 36, 19–29.
Salmivalli, C. (2011). A large-scale evaluation of the KiVa anti- Smith, J. D., Schneider, B. H., Smith, P. K., & Ananiadou, K. (2004). The
bullying program: Grades 4–6. Child Development, 82, 311–330. effectiveness of whole-school antibullying programs: A synthesis of
Kärnä, A., Voeten, M., Poskiparta, E., & Salmivalli, C. (2010). Vulner- evaluation research. School Psychology Review, 33, 547–560.
able children in varying classroom contexts: Bystanders’ behaviors Solberg, M. E., & Olweus, D. (2003). Prevalence estimation of school
moderate the effects of risk factors on victimization. Merrill-Palmer bullying with the Olweus Bully/Victim Questionnaire. Aggressive
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Group aggression among school children in three schools. adaptation of the participant role approach. Aggressive Behavior,
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children’s responsibility to take action against bullying: Evaluation programmes to reduce school bullying: A systematic review (Report
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important issues. In J. Juvonen & S. Graham (Eds.), Peer harass- policies inform us about the prevalence of direct and relational
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Norway. In P. K. Smith, D. Pepler, & K. Rigby (Eds.), Bullying
in schools: How successful can interventions be? (pp. 13–36).
Appendix: The definition and questions
New York, NY: Cambridge University Press. concerning victimization and bullying
Pöyhönen, V., Juvonen, J., & Salmivalli, C. (2010). What does it take to
defend the victimized peer? The interplay between personal and It is bullying, when another student makes a child feel bad on
social factors. Merrill-Palmer Quarterly, 56, 143–163. purpose and repeatedly. The child being bullied finds it difficult
Sainio, M., Veenstra, R., Huitsing, G., & Salmivalli, C. (2011). Victims to defend himself/herself.
and their defenders: A dyadic approach. International Journal of A student is being bullied when one or more other students:
Behavioral Development, 35, 144–151.
Salmivalli, C. (2010). Bullying and the peer group: A review.  say mean or hurtful things, make fun of him/her, or call him/her
Aggression and Violent Behavior, 15, 112–120. mean and hurtful names;
Salmivalli, C., Garandeau, C., & Veenstra, R. (in press). KiVa  completely ignore him/her, exclude him/her from their group of
anti-bullying program: Implications for school adjustment. In friends, or leave him/her out of things on purpose;
G. Ladd & A. Ryan (Eds.), Peer relationships and adjustment at  hit, kick, shove, or order him/her about or lock him/her inside a
school. room;
Salmivalli, C., Kärnä, A., & Poskiparta, E. (2010a). From peer putdowns  try to make other students dislike him/her by spreading lies
to peer support: A theoretical model and how it translated into a about him/her or by sending mean notes;
national anti-bullying program. In S. Shimerson, S. Swearer, & D.  do other hurtful things like those above.
Espelage (Eds.), The handbook of bullying in schools: An interna-
tional perspective (pp. 441–454). New York, NY: Routledge. Also, it is bullying when a student is teased repeatedly in a mean
Salmivalli, C., Kärnä, A., & Poskiparta, E. (2010b). Development, and hurtful way. Friendly and playful teasing is not bullying. Nei-
evaluation, and diffusion of a national anti-bullying program, KiVa. ther is it bullying when two more or less equally strong students
In B. Doll, W. Pfohl, & J. Yoon (Eds.), Handbook of youth preven- argue or fight. Please keep this explanation of bullying in mind
tion science (pp. 240–254). New York, NY: Routledge. when you answer the following questions.
Salmivalli, C., Lagerspetz, K., Björkqvist, K., Österman, K., & When you answer the following questions about bullying, do not
Kaukiainen, A. (1996). Bullying as a group process: Participant concentrate on how things are right now. Instead, think about the
roles and their relations to social status within the group. Aggressive time after winter break [as the questionnaires were filled out in
Behavior, 22, 1–15. May, this meant a 2- to 3-month period before answering].
Salmivalli, C., & Voeten, M. (2004). Connections between attitudes,
[SHORT DEFINION]
group norms, and behaviors associated with bullying in schools.
International Journal of Behavioral Development, 28, 246–258. It is bullying when another student makes a child feel bad on
Salmivalli, C., Voeten, M., & Poskiparta, E. (in press). Bystanders purpose and repeatedly.
matter: Associations between defending, reinforcing, and the fre-
quency of bullying in classrooms. Journal of Clinical Child and
Adolescent Psychology. [GLOBAL QUESTION]

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How many times have you been bullied at school during the past I was hit, kicked, or shoved.
couple of months? (manipulative)
Other students tried to make others dislike me by spreading lies
a) I have not been bullied. about me.
b) Once or twice.
(material)
c) 2 or 3 times a month.
Somebody took money or other things from me or damaged my
d) About once a week.
things.
e) Several times a week.
(threat)
[SPECIFIC QUESTIONS—DIFFERENT FORMS BEING I was threatened or forced to do things I would not have wanted
BULLIED] to do.
Have you been bullied at school during the past couple of (racist)
months in this way? [The short definition and this question were I was bullied by calling me names, making remarks or gestures
presented before each item. Each question was presented on a sep- about my ethnicity or skin color. Such a name can be, for
arate page, so that they were seen one by one on the computer example, nigger.
screen.] (sexual)
I was bullied by sexual name calling (such a name can be, for
(verbal) instance, slut or gay), sexual gestures or actions.
I was called mean names, was made fun of or teased in a hurtful
way. (cyber)
I was bullied by cell phone or through the Internet: I received
(exclusion) mean or hurtful messages, calls, or pictures. (Please also
Other students ignored me completely or excluded me from report any other ways of bullying by means of a cell phone
things or from their group of friends. or a computer.)
(physical)

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