WORKSHOP DISTRIBUTION CHANNEL

Learning: JOHN ORLANDO MORENO

Instructor: EDWIN FERNEY ORTIZ CARDONA

1. Responda, con base en la conversación anterior, T si es verdadero o F si es

falso.

a. The Company product is a cake. b. The selective strategy pretend to

T() F(ᨊ) reach many POS.
T() F (ᨊ )

c. The meeting objective is to choose d. The exclusive strategy is difficult to

the product’s price. control.
T() F (ᨊ ) T() F (ᨊ )

e. Susan proposes three distribution f. Mr. White chooses the intensive

strategies. strategy.
T (ᨊ) F( ) T() F (ᨊ )

2. Con base en el texto anterior, lea y escoja la opción correcta:

1. The raise of such many intermediaries, are 2. Intermediaries make:

explained in ___ steps.
a. Process of exchange.
a. Three. b. Transactions routine. X
b. Two. c. New members.
c. Five. d. Assortments.
d. Four. X

3. A member of a distribution channel 4. The ‘trust’ approach is based on:

depends on:
a. The role of another company.
a. Other channel members. X b. The percentage of sales.
b. The retailers. c. How much companies trust each
c. The wholesalers. other. X
d. Intermediaries. d. Channel members.
5. The ‘role performance’ approach assesses:

a. The firm’s role performance.

b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.

3. Lea el archivo “Distribution channels” el cual se adjunta pero que también está
en plataforma según lo indico en la foto a continuación:

1. A distribution channel serves to transport different products around the world.

2.
A distribution channel is an alliance between a company from another country
with a common good.

3. A distribution channels when the product leaves the hands of the producer to a
company around the world.

4. The objective is to relate customers to our brand in the international market.

5. Determine the characteristics of the distribution and the way in which the
products or services reach the final consumer.

6. Characterize each of the distributors in the area and their location.