Chapter: I Introduction

1.1 Introduction:
Agro-industry is an industry that uses or processes agricultural products as raw materials in
its production process (Hsu, 1997).The agro-industry provides the crucial farm-industry
linkage which helps accelerate agricultural development by creating backward linkages
(supply of credit, inputs and other production enhancement services) and forward linkages
(processing and marketing), adding value to the farmer's produce, generating employment
opportunities, and increasing the farmer's net income.
Agriculture is the single largest producing sector of the economy since it comprises about
18.6% of the country's GDP and employs around 45% of the total labor force. The
performance of this sector has an overwhelming impact on major macroeconomic objectives
like employment generation, poverty alleviation, human recourses development, food
security & export diversification.

Bangladesh economy depends heavily on agriculture. GDP from Agriculture in Bangladesh

increased to 10739.10 BDT Million in 2019 from 10468.80 BDT Million in 2018. GDP From
Agriculture in Bangladesh averaged 9012.60 BDT Million from 2006 until 2019, reaching an
all time high of 10739.10 BDT Million in 2019 and a record low of 7017.10 BDT Million in
2006. Constant researches are being done in order to obtain advanced technologies so that
new crops can be created and irrigation, harvesting and such steps of cultivation can be done
more efficiently so that we, as a country, can attain food security. Agro based sector is
continuing to grow with the use of advanced technology and modern machineries. In
Bangladesh agricultural sector refers to crop cultivation (mainly rice, jute, wheat, sugar,
cotton, vegetable, tea, tobacco etc.), animal farming (poultry, dairy etc.), forestry, fisheries
and other related services etc.

A rising middle class (estimated at over 30 million) has fueled demand for high quality
agriculture products. According to the Bangladesh Bureau of Statistics (BBS), for FY 2014-
15 (provisional estimate), crops, livestock, fisheries, and forest products account for about 16
percent of Bangladesh’s total GDP and employs approximately 47 percent of the total
population. Most agricultural production in Bangladesh is characterized by traditional
subsistence farming. Bangladesh produces a variety of agricultural products such as rice,
wheat, corn, legumes, fruits, vegetables, chicken meat, fish, and seafood. Rice is considered
the main staple in the Bangladeshi diet. Less arable land and limited natural resources
increase the importance of developing new agricultural technologies, such as salt tolerant or
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submergence tolerant seed varieties, to help increase productivity for future demand
needs. Strikes, floods, cyclones, and drought also can affect agricultural productivity levels
and incomes.

1.2 Background of the Report

As a student of Business Administration at North East University Bangladesh it is essential
that we apply our theoretical knowledge in the practical work field. For this reason we have
to done an internship in a particular organization and submit a report to prove that during that
during the period of internship we were able to successfully implement our knowledge in the
work of our particular organization. After successfully submitting report, we complete our
graduation. I have done my internship in Alim Industry Limited.

1.3 Objective of the Report:

1.3.1 General Objective: The primary objective of this report is to gather practical
knowledge and experience for representing the actual situation of the agricultural
machineries business in Bangladesh.
1.3.2 Specific objective

 To understand the financial performance of Alim Industry Limited on different areas

such as liquidity, profitability and solvency.

 To assess the company’s effectiveness and weakness in these segments.

 To make recommendations to improve in these areas where it is needed.

 To identify the importance of AED product in the agriculture sector.

 To know the installment & leasing process of AED product.

 To know about the consequences of default in AED sector.

1.4 Scope of the Report:

In my internship report I give more focus on the benefits of using Alim Industry Sonalika
Tractor, Bull power Rice Cutter, Daedong Combine harvester and Rice Transplanter. Scope
of my report was limited to these products of Alim Industry. Apart from these I provide some
information about Agriculture Machineries business in Bangladesh.

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1.5 Methodology of the study:
To make the report more meaningful and presentable, I have use web site and documents.
Information for this paper is mainly collected from various primary and secondary data
sources.
1.5.1 Primary Sources:

Take Interviews and discussion with the Executive Logistic Support and other personnel
of Alim Industry
1.5.2 Secondary Sources:
Information related to the company, is collected from internal and external sources the
annual report and official website, Company’s own publications- Different articles
and various Business publications in the internet.
1.6 Limitation of the study:
Some of the limitations of the report are:
 Accuracy of the secondary data depends upon the accuracy of the secondary source as
cross checking was not possible.
 Due to confidentiality the policy of the company restricts disclosing some important
data.
 Time frame for the research is very limited.
 Relevant papers and documents were not sufficient.
 Lack of Information about “Agriculture Machineries Industry in Bangladesh” in the
journal and websites.
 Lack of my prior knowledge about this agro machinery business and product of Alim
Industry.

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 Chapter: II Company Overview of Alim Industry
2.1. Company Profile
Alim Industries Ltd. was established in 1990 at the BISCIC Industrial Estate, Gutatikar,
Sylhet. Late M. A. Alim Chowdhury was the mastermind behind establishment of the
industry. In fact the industry is the definitive manifestation of his long-cherished ingenious
vision of the founder.
Since the inauguration of his career, applied technology became the centre point of Alim
Chowdhury's dream and aspiration. Industrial backwardness of the Sylhet region disheartened
him constantly. In particular, the question of transforming from conventional to modern
mechanized system of cultivation for changing the destiny of our poverty-stricken rural
peasants spellbound his imagination from the very beginning of his career.
Before stepping into a permanent line of entrepreneurial involvement, he participated on
experimental basis, in some flourishing ventures for sometime but those proved too
insignificant to accommodate his big inventive ideas. He went on exploring viability of wider
range of ventures seriously until a draft plan could be contemplated by him which
subsequently came into being as the New Engineering Works Ltd. in 1978.
An aggressive preparation and homework was completed before taking real practical steps.
Considering the unique local concentration of tea industry in Sylhet district i.e., the newly
found industry specialized in tea processing machineries.
Simultaneous with manufacturing activities, the newly found Alim Industries Ltd. also
highlighted Agro-machineries Development and Research as a major organizational objective
for facing market challenges with a constantly updated quality of services.
Initially, the Alim Industries Ltd. started with M. A. Alim Chwdhury as the Chairman, Gulam
Rabbani Chowdhury as the Managing Director, Alimus Sadat Choudhury the Executive
Director and Mr. Alimul Ahsan Chowdhury as a Director.
In 2004 after the bereavement of our beloved founder Chairman M. A. Alim Chowdhury, the
positions of Chairman and Executive Directors were re-organized. Since then on, the founder
Executive Director Alimus Sadat Chowdhury has been discharging the responsibilities of
Chairman and Mr. Alimul Ahsan Chowdhury took over as Executive Director.
After increase of our business growth recently in 2011 Alim Industries Ltd. re organized the
executive committee with Mr. Alimul Ahsan Chowdhury as the Managing Director, Alimus
Sadat Chowdhury as the vice Chairman and Gulam Rabbani Chowdhury as the
Chairman.Alim Industries Ltd. was established in 1990 at the BISCIC Industrial Estate,

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Gutatikar, Sylhet. Late M. A. Alim Chowdhury was the mastermind behind establishment of
the industry. In fact the industry is the definitive manifestation of his long-cherished
ingenious vision of the founder.
Since the inauguration of his career, applied technology became the centre point of Alim
Chowdhury's dream and aspiration. Industrial backwardness of the Sylhet region disheartened
him constantly. In particular, the question of transforming from conventional to modern
mechanized system of cultivation for changing the destiny of our poverty-stricken rural
peasants spellbound his imagination from the very beginning of his career.
Before stepping into a permanent line of entrepreneurial involvement, he participated on
experimental basis, in some flourishing ventures for sometime but those proved too
insignificant to accommodate his big inventive ideas. He went on exploring viability of wider
range of ventures seriously until a draft plan could be contemplated by him which
subsequently came into being as the New Engineering Works Ltd. in 1978.
An aggressive preparation and homework was completed before taking real practical steps.
Considering the unique local concentration of tea industry in Sylhet district i.e., the newly
found industry specialized in tea processing machineries.
Simultaneous with manufacturing activities, the newly found Alim Industries Ltd. also
highlighted Agro-machineries Development and Research as a major organizational objective
for facing market challenges with a constantly updated quality of services.
Initially, the Alim Industries Ltd. started with M. A. Alim Chwdhury as the Chairman, Gulam
Rabbani Chowdhury as the Managing Director, Alimus Sadat Choudhury the Executive
Director and Mr. Alimul Ahsan Chowdhury as a Director.
In 2004 after the bereavement of our beloved founder Chairman M. A. Alim Chowdhury, the
positions of Chairman and Executive Directors were re-organized. Since then on, the founder
Executive Director Alimus Sadat Chowdhury has been discharging the responsibilities of
Chairman and Mr. Alimul Ahsan Chowdhury took over as Executive Director.
After increase of our business growth recently Alim Industries Ltd. re organized the
executive committee with Mr. Alimul Ahsan Chowdhury as the Managing Director, Alimus
Sadat Chowdhury as the Chairman.
2.2 Company History
Alim Industries Limited was established in 1396 Bengali Year (1990 AD) in the South
Surma, BSCIC Industrial Estate. To provide complete machinery Based Agricultural solution
to our farmers, to improve, research, develop and manufacture better agro machineries, Alim

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Industries Limited has always strived to achieve the very best. We have performed and
demonstrated with our machineries throughout the whole country, round the year. To get the
farmers acquainted with out all sort of field machineries, we arrange field demonstrations,
fair, road show, free servicing and campaign. Through these activities we show and train the
farmers how to get the best result using our machines and methods, how to minimize the
cultivation cost, how to keep the land fertile, use surface water, reduce the use of artificial
chemicals, pesticides and fertilizer. By transforming the traditional farming methods into
farm mechanization system we have been developing, improving, manufacturing our
different machineries such as power tiller, paddy- wheat power thrasher, maize power
thrasher, power reaper, Winnower, Drum Seeder, Power Tiller Operated Seeder, Dryer
Machine. Alim Industries Limited has been manufacturing its own developed and designed
products, at the same time we have been manufacturing machines designed by different
government research organizations such as BARI, BRRI, IRRI. All the products
manufactured
2.3 About Alim Industries Limited
Alim Industries Ltd an ISO 9001:2008 certified company is a leading agro machinery
manufacturer, researcher, developer, exporter, importer & marketer in Bangladesh located in
BSCIC I/E, Gutatikor, Sylhet consisting of six units of production plant including the main
factory. AIL has registration of Patent, Design, Copy right and Trademark on its all products.
It was registered by the joint stock company on 24-07-1990as a Pvt. Ltd. Company that is
well reputed both in nationally and internationally.
Entire of our end users are farmer that’s why we are contributing the technology in
transforming to the mechanized cultivation system & enhancement of food grain production
and participating in our national development as well as growth of national GDP directly.
It is a matter of great pride that we achieved the highly prestigious President Award & SCB
Agro-Award for our unparallel contribution to Agriculture sector of national development
for production of top efficacy agro-machinery and unrelenting technical research in the
sector.
So that we are considered as a low profit entity and as a reward we are becoming the partner
with the government in their subsidy phase which is continuing under the Ministry of
Agriculture in Bangladesh. We also exported our goods to India, East Timor, and Mexico.

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2.4 Mission& Vision & Value of Alim Industry
Mission
Alim Industries Limited is patent designed trademark and copy right protected.
Alim Industries Limited has been manufacturing all the agro machineries to meet all the need
from seeding, weeding, applying fertilizer-pesticides, irrigation, harvesting, thrashing,
winnowing, drying and preserving. As a part of the ongoing activity Alim Industries Limited
has been conducting following activities.
Vision
 Alim Industries Limited has been exporting to different countries, after meeting
country’s internal requirement.
 Besides creating expert labor force, Alim Industries Limited is being developed as an
Export alternative industry.
 Using machineries produced by Alim Industries Limited, farmers can be benefitted
both individually and commercially.
 Saving huge labor cost, investment and time farmers are being self dependent.
 By using high quality locally manufactured machineries we can reduce the
dependency on imported items.
Value
 Quality
 Customer Focus
 Fairness
 Transparency
 Continuous Improvement
 Innovation

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2.5 Board of Directors
Founder
LATE M.A ALIM CHOWDHURY

Chairman
Alimus Sadat Chowdhury

Managing Director
Alimul Ahsan Chowdhury

Director Director
Alimus Shahan Chowdhur Lutfa Alim Chowdhury

2.6 Profile of our association/institution and a snapshot of other similar

associations in our country
About “Agricultural Machinery Manufacturers Association – Bangladesh” AMM-B.
This is a private sector association that works for profitable growth of this sub-sector and to
identify problems, constraints and opportunities of the farm machinery industry in
Bangladesh. The Association is also trying to unite all the manufacturers exclusively

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involved in the manufacture and marketing of farm machinery to work for a common cause
and benefit.
The Agricultural Machinery Manufacturers Association – Bangladesh (AMMA-B), has more
than 68 members who are engaged in the production and marketing of agro machineries
products. AMMA-B’s main objective and goal is to contribute and continuously towards the
development of agro machineries manufacturing sector in Bangladesh. In order to this,
AMMA-B provides information and services to it’s member and acts as a platform for the
members to develop the industries. The association’s members have equal access to relevant
information related to the business development, capacity enhancement, quality and standards
of products. The Association also acts as a conduit for members to share their policy-related
concerns, with major concerns then being brought to the government’s attention.
By instating technology benchmarks and standards and regularly reviewing them, AMMA-B
has created an opportunity for its members to continuously assess the technological
capabilities of the industry with the view to increasing productivity of the industry. AMMA-
B plans to develop formal clusters with its members to encourage collaboration and the
sharing of best practices – allowing cluster actors to improve capacity and competitiveness
AMMA-B was established in 2005. It was registered by the joint stock
company.

2.7 Some other Important Agricultural Supporting Institutions in Bangladesh:

 Bangladesh Agricultural Research Council (BARC): The major

objectives of the council are to identify priority areas of research under
the guidelines of the national agricultural policy.
 Bangladesh Agricultural Development Corporation (BADC): The main
function is to help farmers by providing seeds, fertilizers, plant
protection, pesticides, Irrigation equipment and its related facilities.
 Bangladesh Agricultural Research Institute (BARI): Works under the
Ministry of Agriculture and is responsible for conducting research on all
crops and its related agricultural machineries except rice, jute sugarcane,
and tea, for which there are separate institutes.

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  Bangladesh Agricultural University (BAU): The premier seat of higher
agricultural education and research in the country covers all the domains
of agricultural sciences having a direct bearing on terrestrial and aquatic
productivity.
 Bangladesh Rice Research Institute (BRRI): BRRI is a major component
of the National Agricultural Research System (NARS) of Bangladesh,
dealing with research and development in relation to rice production, the
staple food for our people.
2.8. Product Profile
Alim Industry Motors Sell Ploughing Machines, Seeding Plantation Machineries, Irrigation
Machineries, Fertiliser and Insecticides Applying Machineries, Hervesting Machineries,
Threshers, Post Harvesting Machinery, etc.

pump, light pick-ups and mini trucks, tractors, diesel engine, harvester, rice transplanted, rice
cutter, s pray machine

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\\

2.9 Distribution Network

The Company maintains strategically located sales centers in nineteen different locations
across the country. It has developed an advanced distribution system through its more than
300 skilled and trained manpower and a large fleet over eighty vehicles. The distribution
system is capable of handling continuing volume of diverse range of products from the
various businesses.

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The company’s distribution centers are highly streamlined, computerized and automated. We
are capable of maintaining a cold chain for some specialized range of products such as
vaccines and insulin. The combination of this advanced function and multidimensional
capabilities made it possible to handle hundreds of products efficiently.

2.10 Strategic Business Units:

 Alim Industry (Agro-machinery Research, Development & Manufacturer)
 Royal Homes Ltd. (Real Estate Concerned)
 Richmond Hotel and Suites
 Richmond Hotel and Apartments
 Brothers Machinery. (All kind of Machinery parts Importer: Specially Water Pump)
 Alim Agro International (All kind of Agro Machinery Importer, Exporter and Supplier)

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2.11 Organizational Structure

Organizational hierarchy chart

Chairman/CEO

Marketing Chief Financial HR Manager

Manager officer

Business Account Administration

unit head manager

Product Cash R&D

manager Manger

Sales Tax Sales &

manager Manager Marketing

Zonal Accounts
Manager

Operational
Department

2.12 Company Policy

2.12.1 Quality policy

Alim Motors Industry and meeting exceeding customer expectations

Alim Motors Industry follows International Standards on Quality Management System to

ensure consistent quality of products and services to achieve customer satisfaction. Alim
Motors also meets all national regulatory requirements relating to its current businesses and
ensures that current Good Manufacturing Practices (CGMP) as recommended by World

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Health Organization is followed for its pharmaceutical operations. The management of Alim
Motors commits itself to quality as the prime consideration in all its business decisions. All
employees of Alim Motors must follow documented procedures to ensure compliance with
quality standards. The pool of human resources of the company will be developed to their full
potential and harnessed through regular training and their participation in seeking continuous
improvement of work methods.
2.12.2 Environment policy
Alim Industry is committed to maintain the harmonious balance of our eco-system and
therefore constantly seeks ways to manufacture and produce products in an eco-friendly
manner so that the balance of nature remains undisturbed and the environment remains
sustainable. In pursuit of this goal, Alim Industry will:
 Comply fully with all local and national environmental regulations.
 Conserve natural resources like water and energy for sustainable development, and
adopt environmentally safe processes.
 Ensure appropriate treatment of all effluents prior to discharge, to prevent pollution or
degradation of environment.
 Ensure appropriate communication and cooperate with internal and external interested
parties on environmental issues.
 Create awareness on environmental issues among our employees and suppliers.
 Adopt modern waste management technology
2.13 Finance and Planning
Alim Industry Finance and Planning function is the nerve centre of the conglomerate. Being
the nature of the structure, ACI Finance and Planning plays the centralized role in all kinds of
financial and accounting services. Meaning it handles financial and accounting matters of not
only ACI Limited but also of all of its subsidiaries supporting the mission and vision of the
Group. The major areas of its activities include
 Corporate Finance
 Treasury
 Insurance and risk management
 Costing
 Credit Management
 Accounts payable management
 General accounting\

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 Chapter: III My Internship Duties at ACI Motors:
3.1 Key Task of the Job:
In my 3 month internship period, I worked under direct supervision of the Executive Logistic
support of Alim Industry Motors. Basically, my duty was to support my supervisors in different
work. During my intern period I work in the field of sales activities of Alim Industry Motors,
basically involves identification, analysis, recording, classifying, summarizing, interpreting and
communicating information regarding business. In my Internship period I have performed
following duties
 Assisting executives in preparing sales reports.
 Assisting Hire Purchase Head
 Make some important document related to hire purchase like credit recovery policy by
the sales manager, letter of demand in various periods, letter to the guarantor etc.
 Making staff lists for bills and other requisitions
 Keeping record of sold units and unsold inventories of Tractors
 Keeping record of customer transaction of Tractor.
 Visiting Accounts for bill approval of my Department.
 Calling customers via mobile phone to keep track of sales record and their address
 Communicating with workforce regarding ledger of different outlets
 Listing data based on field forces customer wise credit balance.

My work responsibilities were decent but not much vital to the organization. I attended office
everyday on time. Along with helping my supervisor I helped other managers of division. In
brief, my work duties were related to learning
3.2. Documents prepared
Sometimes I had to complete several tasks under the guideline of the supervisor. During my
working hour I had to type a document given by supervisor and to check or monitor different
important paper of the products, the materials of those products that are used for their
campaign, machines servicing vouchers with making photocopies, sending document to the
employee of Alim Industry motors division following the order of my supervisor. Sending
documents to the field force of branches about different policy that is amended by the head office.
3.3. Progress in Understanding
Before doing my internee I have insignificant understanding about the Motors division of
Alim Industry. But in the time of my internee I got a good understanding about
Agrimachinaries business in Bangladesh, Product Knowledge of Alim Industry Motors: Its

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features and benefits, Hire Purchase of Tractor, how to work and what are activities related in
this sector. Besides, I came to know the customers of the rural and urban areas about the
products of Alim Industry. I gather large number of information about the products and
manufacturing process of those products and finally how to sales the customers, Present
situation and after sales service system of Alim Industry.

3.2 Help senior product executive in making concept paper for “Government Subsidy on
Agricultural Machineries Project”:-
Preparing this concept paper was my 1st and main assignment. Here, I was told to make a
concept paper on How Alim Industry motors can approach in this Government project and
sell maximum Machineries to the farmers. To prepare this concept paper I have to study
about following things:-
 Agriculture of Bangladesh
 Ministry of agriculture and its different wings
 Human resource or work force of different wings of Ministry of agriculture.
 Situation of Agri Machineries business in Bangladesh

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