Media Buyer job description

 Help identify target audiences and plan media campaigns

 Compare and negotiate rates, ad space and airtime
 Optimize plans and budgets according to the best media mix
 Prepare schedules and adjust when needed
 Experiment with new platforms and channels
 Ensure ads are creative and displayed appropriately
 Monitor costs and return on investment (ROI)
 Report to clients and build long-term relationships

Content Manager Responsibilities:

 Writing, editing and proofreading content.

 Managing a content team consisting of writers, graphic designers, videographers, etc.
 Formulating a cross-platform content strategy.
 Brainstorm with team members to develop new ideas.
 Build a following on social media.
 Provide editorial, creative and technical support to team members.
 Track web analytics to ascertain content engagement levels.
 Manage content across all platforms, including email and social media.

Brand Manager

 Analyze brand positioning and consumer insights

 Shape and communicate the vision and mission of the organization
 Translate brand elements into plans and go-to-market strategies
 Manage a team of marketing people working on brand initiatives
 Lead creative development to motivate the target audience to “take action”
 Establish performance specifications, cost and price parameters, market applications and sales estimates
 Measure and report performance of all marketing campaigns, and assess ROI and KPIs
 Monitor market trends, research consumer markets and competitors’ activities
 Oversee new and ongoing marketing and advertising activities
 Monitor product distribution and consumer reactions
 Devise innovative growth strategies
 Align the company around the brand’s direction, choices and tactics

Typical responsibilities of a brand manager include:

 carrying out market research in order to keep up to date with customer trends, as well as trying to predict future
trends
  developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure
that products and services meet customers’ expectations and to build the credibility of brands
 analysing the success of marketing campaigns and creating reports
 supervising advertising, product design and other forms of marketing to maintain consistency in branding
 meeting with clients and working with colleagues across multiple departments (such as marketing assistants,
marketing managers and chief marketing officers)
 managing budgets and a team of junior assistants
 organising events such as product launches, exhibitions and photo shoots.

To ensure that a brand remains recognizable, up to date and exciting to customers