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NEGOCIACION INTERNACIONAL

SERVICIO NACIONAL DE APRENDIZAJE SENA

Evidence 2: Market Projection

Market Share Projection Tips for Small Businesses and “

This text is very important at the time of entrepreneurship, as it advises


guidelines, and allows knowing beyond the importance of marketing in the
entire course of entrepreneurship for small businesses.

Explore many marketing, explore the current trends of the Analysis your
customers, Implement Explore other opportunities need to study its
competitors strong marketing plan, which targets its TG. your customers are
your best consultants competitors, Analysis yourself business plan this step
comes first ready to implement the plan These 8 steps make sure you are
covering competitors as well as the market scenario marketing plan changes as
you analysis yourself Prepare your marketing plan Follow up, steps can be
carried out in varied priorities.

To help, there are several sources of information that can be used. Some of
these include trade magazines, industry or market publications, the internet
itself and getting the information directly from customers.
Market Share Projection Tips for Small Businesses

Every small business wants to


increase sales and grow market
share STEPS

Successful
rererequeire
your
requires
customers
successful
Explore are your
successful Analysis
successful
best your
MARKETING PLAN
consultants
competiros competitor

Many competitors as well as


marketing the market scenario.
plans over
Analysis Business
years have. The small business
plan this
Market yourself marketing Prepare
Share
become has essentially step comes
identified how plan changes
successful
Projection is
first your
many units each
Similar to a as you marketin
because customer
they can
Gap Analysis analyse
exploredpurchase
a in a given g plan
year yourself
variety of ready to implement the
ideas and
Implement plan Follow up –
plans, not only
in their own
sectorExplore
but also other
opportunities steps can be
in other carried out in
industries. varied priorities
Determine market size
Determine Market Size

Determining the size of a


given market isn’t always
easy
Determine current business relative to potential business Every small business should be able to
quantify its existing…

BUSINESS….

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