FINAL PROJECT UNITED

MOTORCYCLE
SUBMITTED TO :- MAM MADIHA REHMAN FAROOQI

SUBMITTED BY:-
SOHAIB QURESHI FAHEEM SARWAR
SANIA REHMAN MALIK MOMIN
NOOR FATIMA RANA MUBASHIR
MAVRA RIAZ
 1

Table of contents

Acknowledgments …………………………………………………………………………………………………………. 3
History /Background of organization……………………………………………………………………………….3
Executive summary ……………………………………………………………………………………………………….. 4
Business vision ……………………………………………………………………………………………………………… 4
Mission statement.…………………………………………………………………………………………………….. ..4
Goals and objectives …………………………………………………………………………………………………….. 5
Products …………………………………………………………………………………………………………….............. 5
Strategic map. ………………………………………………………………………………………………………………... 6
Internal analysis. …..……………………………………………………………………………………………..………... 6
External analysis. ………………………………………………………………………………………………….………... 7
Analysing organizational structure …………………………………………………………………………………. 9
Organizational chart of united auto industries (pvt)
Ltd…………………………………………………….……………………………………………………………..……………… 9
Chain of command ………………….………………………………………………………………………..………….. 10
SPAN of control ………………………...………………………………………………….……………………………….. 10
Centralisation and Decentralization…………………………………………………………………………………..11
Formalisation.………..…………………………………………………………………………………………………….....11
Horizontal differentiation ……………………………………………………………………………………………….12
Integration ……………………………….…………………………………………………………………………………… 13
Coordination by standardization ……………………………………………………….………………………….. 13
Coordination by mutual adjustment ..........................................……………………………………….13
Communication channels …………………………………….…………………………………………………………..14
Controlling mechanisms monitoring employees performance………………….…………………….. 14
Appraisal system ……………………………………………………………………………………………….…………… 15
Employees check and balance. …………………………………………………………..………….……………….. 15
 2

Conclusion …………………………………………………………….………………………………………………….15
Recommendations ………………………………………….………………………….……………..…………….. 16
References ……………………………………………………………………………………………………………….. 17
 3

Acknowledgments

In performing our assignment, we had to take the help and guideline of some respected persons,
who deserve our greatest gratitude. The completion of this report gives us much Pleasure. We
would like to show our gratitude to Miss Madiha Rehman Farooqi, Course Instructor, University
of Central Punjab for giving us a good guideline for this report.

We would also like to express our deep and sincere gratitude to Mr.Zaigam Aziz, Regional
Manager, UNITED AUTO INDUSTRIES (PVT) LTD for cooperating with us by providing all the
necessary information we needed about this project. He remained calm with us and provided us
with the ground reality.

Finally, our thanks goes to all the people who have supported us to complete the project work
directly or indirectly.

History/Background of organisation

United Auto Industries (Pvt) Ltd. is a Pakistani automobile manufacturer based in Lahore, Punjab,
Pakistan since 1999. It is Pakistan's second largest selling motorcycle brand after Atlas Honda,
and claims to be the number one bike assembler of Chinese bikes in Pakistan. United Auto
Industries (Pvt) Ltd. came into existence by introducing economical 4-
stroke motorcycles and Auto rickshaws with the brand name of UNITED.
And is now engaged in manufacturing of loaders, scooters, rickshaws and bikes in Pakistan. It is
owned by Sana-Ullah Chaudhry.. Their Auto Rickshaw become very popular with short era and
now they are leaders in Auto Rickshaw market.

United is one of the brands which is available in all areas and provinces of Pakistan. It has more
than 50 competitors , but still from last 3 years united is the No 1 seller in Pakistan. It has the
most strongest dealer network in Pakistan-They have more than 500 dealers. United is recently
 4

going to launch 1000cc commercial vehicle named as united ‘panjnad’. Their strength is that
they provide quality Motorcycles at economical rates. It has gained immense popularity because
of its 100cc and auto rickshaw. Their Motorcycle factory is accommodated on a land measuring
720,000 Sq.ft. and cover Area of the factory is about 156,000 Sq.ft Land measuring 200,000 Sq.ft
with covered area of 150,000 Sq.ft further added for Car plant.

Executive summary

The objectives of this project are to:

Illustrate overarching view of business management and the application of basic functions of
management in corporate sector.

In this report we have explained the introduction of United, internal & external environment, their
decision making process and their organizational structure.

Business Vision

A vision is a vivid mental image of what you want your business to be at some point in the future,
based on your goals and aspirations.
For United Auto Industries (PVT) LTD, Their vision is to see the world a wonderful place to live
where technological wonder may help mankind to enjoy peaceful life. ‘UNITED AUTO INDUSTRIES
(PVT) LTD
Must be a partner to the technological advancement for the delight mankind.’

Mission Statement

A mission statement is a brief description of why a company or non-profit organization exists.

Their mission is to establish Hi-tech base to develop capability enough to adopt latest technology
for innovation and production sophisticated products of international standards at affordable
price to serve local and global markets.
 5

Goals and objectives

Goals are general guidelines that explain what a company wants to achieve in a community. They
are usually long-term whereas Objectives define strategies or implementation steps to attain the
identified goals.

Their goal is to provide high level of customer services through continuous improvement in plant
to ensure better Quality of products, continuous training of staff to develop more customer
oriented marketing attitude and well-Developed dealership network and very efficient logistic
system to ensure prompt delivery of products to the intermediaries and end user.

Products

A product is an object or system made available for consumer use; it is anything that can be
offered to a market to satisfy the desire or need of a customers. As Pakistan's No.1 National
Brand Durability and Quality with best Price is the key feature of UNITED products. UNITED
products are equally popular in both rural and urban areas of all over Pakistan. Their products
are the following:

 United bravo 800cc Car

 United 70cc
 United 100cc
 United scotty 100cc
 United Jazba 100cc
 6

 United 125cc
 United 125cc Deluxe
 United 150cc (ultimate thrill)
 United motorcycle for special person
 United motorcycle Rikshaw 100cc
 United Auto Rikshaw 200cc
 United Auto rikshaw 6 seater 200cc
 High roof rikshaw 200cc
 Motorcycle loader 100cc
 United loader 100cc
 united loader 150cc
 United loader 200cc
 United spare parts

STRATEGY MAP
A strategy map is a diagram that shows an organisation's strategy on a single page. It is great for
quickly communicating big-picture objectives to everyone in the company.
For UNITED AUTO INDUSTRIES (PVT) LTD, the given strategy map can be referred:

Financial
INCREASE
Reduce Costs Increase
REVENUE IN
profits
TARGETED
MARKETS
MARKETS
Improve Customized Increase Awareness
Customer Customer Experience as Industry leader

Improve Increase Increase Improve

Internal Business internal Acquisitions Consulting product /
efficiency Knowledge service
Processes offerings

Increase Optimize
Optimize
Expertise Technology Improve
Human
Capital Thought
Leadership
 7

Internal Analysis

Conducting an internal analysis often incorporates measures that provide useful information
about your organisation’s strengths, weakness, opportunities and threats – a SWOT analysis. For
United Auto Industries (PVT) Ltd the given SWOT analysis can be seen:

Strengths:
 No.1 selling brand trusted by people.
 100cc front portion motorcycle gets maximum sales
 Strong Dealer network.
 Standardised display of showrooms set for all dealers.

Weaknesses:

 Lack of advertisement
 200cc auto rickshaw is disliked by many people.
 Competitors can Credit Dealers of United
 Lack of innovation

Opportunity
 Scotty (female segment)
 Export opportunity
 Product line up in loader 150cc
 Target leader of small brands
 8

 Self-start model trend emerging

 Strong positioning

Threats
 Exchange rate
 Government polices
 New entrants

External analysis
Pest analysis

1. Political Factors

 Political instability
 Level of corruption
 Trade regulation
 Wage law

2. Economic Factors

 Stable/unstable economy
 Labour rate
 Inflation rate
 Exchange rate

3. Social Factors
 Demographic
 Skill level
 Consumer
 Gender
 9

4. Technological Factors

 Advancement in production
 Auto-assembling robots
 Energy efficient plant

Analysing Organizational Structure

Managerial hierarchy

Managerial hierarchy means dividing the authority and responsibility among the various
managerial positions. Although all managers perform the same functions of planning, organizing,
leading and controlling, there are hierarchies among them.

Organizational chart of united auto industries (pvt) Ltd:

Managing
director

Direct Director
Director Plant
marketing sales finance

Finance
Sales & manager PRODUCTION
marketing Lahore
MANAGER
manager
Lahore
regionn Finance
manager
Sales & Multan
marketing
Lahore
manager
Finance
Multan
regionn manager
Karachi
Sales &
marketing
manager Finance
Karachi manager
Rawalpindi
Sales &
marketing
manager
Rawalpindi
 10

Organizational Differentiation Styles:

Companies often use one or more styles of differentiation to establish order and structure to
their organization. Vertical differentiation involves the installation of a "chain of command"
among employees and managers. Horizontal differentiation separates workers by their assigned
tasks, such as accounting, sales or computer networking.

Vertical Differentiation

Work Specialisation:

Division of labour is an inescapable component of the advanced industrial system.

Work specialisation is a term used to describe the extent to which work is divided into smaller
units which is completed by a single individual. it includes division of labor in which a single
person completes repetitively a single step of the complete task. At United auto Industries (pvt)
LTD, The manager handles any problems with workers, customers, or the items. They also handle
keeping the showroom in working condition by making sure the employees do their jobs.
Work specialisation is high in UNITED because they hire specialised worker for each department
to maintain the quality of product. In plant where assembling of parts occurs every person is
specialised in his work. UNITED believes work specialisation is the best way to improve efficiency.

CHAIN OF COMMAND

Chain of command-refers to the unbroken line of authority that starts from the top level of the
organization to the lower level. It shows the relationship between individuals working in an
organization and to whom they report to and who they are responsible for. It works on the
principle of unity of command which states that worker should have only one superior to report
to in order to avoid confusion. It is an increasingly obsolete phenomenon in the dynamic firms
that do not follow the strict hierarchical organization structure.
 11

United auto Industries (pvt) Ltd has a tall chain of command as it consists of 5 regional managers
and there exists one assistant manager to each regional manager. Four Sale managers come
under regional managers.

SPAN OF CONTROL

Span of control-refers to the number of subordinates working directly under a manager. span of
control can be:
 wide-with a larger number of subordinates working under one manager, or ,
 Narrow- with lesser number of subordinates working under a manger.
United auto industries (pvt) ltd has a Narrow span of control because 4-6 people work under the
one Lower level manager. And there is no concept of dual bosses because each person reports
only to his respective manager and managers’ report to upper level.

CENTRALISATION AND DECENTRALISATION

Centralization and decentralization refers to the degree to which decisions making authority is
distributed within an organization.
Centralization-is when the entire decision making authority is in the hands of the central
management of the firm and no lower level involvement is required in making decisions for the
firm. Decentralization-is when the decision making authority is delegated to the managerial
levels just below the top level i.e. not all the decision making authority lies in the hands of the
top level management . In united Auto industries (Pvt) ltd mostly from top to bottom
management is involved in the decision making process. In decisions like new leadership, new
model dealer credit all the decision are taken out with the involvement of middle managers. In
such decisions middle line managers have authority to take decision on the behalf of the top
managers. Whereas the pricing decision is completely taken by the top manager; Mr Zaiullah Ch.
(director marketing & sales). So the pricing decisions are centralised whereas other decision are
decentralised.
 12

FORMALISATION
Formalization-refers to the extent to which jobs are standardized within an organization .it refers
to the degree to which the employee has to follow the given pattern to do his/her job.
A highly formalized job-is when the worker knows exactly what is asked from him, he cannot add
any innovations to performing the task and there are a great many organizational rules to follow
and a given set of procedures to follow. In united Formalization is very high because it is tightly
controlled by Top management who defines rules, policies and procedures for every work
activities. In rules and policies UNITED sets the limits and boundaries for lower level
management and sets the procedures for each and every work.

HORIZONTAL DIFFERENTIATION

DIVISIONAL ORGANIZATION

Divisional structure organization is an organization that has a structure where the organizational
functions are classified into divisions as per product or service lines, market, is called Divisional
Structure.
United motors has a divisional structure as the organization is divided on the basis of divisions so
the hiring by the HR is done according to the workers required in the division of departments of
different regions . All the departments have their own resources through which they complete
their required production. The division of departments are:-

 Finance
 Sales
 Production
 HR
 Marketing
 Spare parts
 Import/Export
 13

INTEGRATION

It is defined as the coordination of all specialised units of a company. This includes coordinating
tasks, resources, stakeholders, and any other elements

COORDINATION BY STANDARIZATION
As United Motors is one of the largest organization they have certain standards that must be
followed by all the employees. These standards are set up in order to maintain an order and
work to complete the required targets.
1. Be on time (monitored by fingerprint)
2. The people working must have complete knowledge about their work.
3. All the employees that interact with outside parties are tested for their speaking skills
and tested on their knowledge about the company
4. The managers responsible for the actions of their labours are encouraged to be polite
and friendly to the labours.

COORDINATION BY MUTUAL ADJUSTMENT

The coordination among the top level managers to low level employees is equally balanced. All
the employees are encouraged to involve in discussions and are invited to share their views and
any idea that helps the company to increase their revenues and as well as any efficient way to
utilize the resources. Openness in conversations are welcomed and the overall environment
motivates employees to be creative, responsible and collaboration.

COMMUNICATION CHANNELS

The company has its own internet which enables them to share the details over the companies
system and keeps updating the accounts and for employees internal communication the
company has given them emails with the company’s domain so that it also enables them to
 14

represent the company in a professional manner. The employees who communicate with all the
external parties are given a cell phone provided by sim from the company so that they can carry
out all the necessary conversations without any conflicts.

CONTROLLING MECHANISMS
MONITORING EMPLOYEE’S PERFORMANCE
The employee’s performance is monitored on a weekly basis the employees are given with
achievement sheet which they have to fill on the basis of the company’s performance and then
during the meeting the managers are questioned on the performance and if there are any
issues or complaints the managers of the respective departments cooperate with the
complaining parties and resolve the issue as soon as possible and then further guide the
employees on how to prevent from such issues and resolve them on their own whenever they
encounter with such issues again in future. The overall performance is evaluated by the end of
month and the employees are then notified if there are any missing places or any missing areas
where the lack of focus is observed. United motors also conducts training sessions for all those
workers who are new to their work or who are new entrants in the industry. The trainers are
ensure not to be harsh on the employees and to provide them a free and peaceful environment
so that they can seek interest in learning and working for the maximization of companies
profits.

APPRAISAL SYSTEM
For improving employee efficiency the company holds a yearly dinner where all the families of
the employees are invited and a raffle is held where the company offers Umrah ticket to 4
members of the family and offers bonuses to the employees for their overwhelming
performance so that the employees are motivated and encouraged to work better in future.
The top three sales managers are offered commission, incentives on achieving the targeted
sales. The top managers of the most efficient workforce are provided with bonuses to maintain
the role of a good manager.
 15

EMPLOYEE CHECK AND BALANCE

The organization does keep a check and balance on the employees by monitoring their
performance which is done by their respective managers who supervise them and if any
employee is suspected of not progressing well they are sent a show cause notice in which they
are demanded the cause of inefficient performance, the company tries to cooperate with them
and tries to resolve their issues so that the performance of the company is not effected.

Conclusion

Today United Motors is one of the most reputed brand of Pakistan in auto industry having a
yearly sales of more than 400,000 units all across Pakistan. United is also considered the No.1
National selling brand of Pakistan. At the initial stage United started off by entering the 2
wheeler industry market and then based on their sales and performance successfully entered
the 3 wheeler market. United is also considered as the market leader of three wheeler industry
(RICKSHAW). United recently entered into the Horizon of four wheeler industry by launching
their first National car of Pakistan named as United Bravo. More than 1000 units of Bravo are
already on road according to the regional sales manager of United Motorcycles. United is one
of the top brands that are available across all regions of the country, recently starting Export to
Afghanistan. United Motors encourage their employees to improve their performance and also
bring advancements in the hierarchy as per needs so that the company can continue its
operations smoothly without any disputes. United is looking forward to making their
distribution network stronger and bringing new advanced units in the near future.

RECOMMENDATIONS

The dealers of united motors are uneducated as they belong to rural

 16

Areas which is a bad repute for United as they lack professionalism,

United instead of expanding should also focus on training of dealers

And not only employees. All the dealers must be trained in order to

Represent a good name for the company and to create good customer

Relationship. United being the leader of three wheeler industry should

Focus on innovating the Rickshaw design as they are following the same

Old design over the past years.

EXHIBITS
 17

References

https://unitedmotorcycle.com.pk/

https://en.wikipedia.org/wiki/United_Auto_Industries