Telecom Marketing and
Management Program
Commercial property owners are always looking for ways
to improve the profitability of their assets. American Tower
can help owners and managers realize increased revenue
through our Telecom Marketing and Management Program.
American Tower supplies telecommunications providers
with access to communications sites that help them
develop their networks. In addition to existing cell towers,
our customers seek to expand the capacity of their
networks by developing new sites on leased property.
American Tower’s Telecom Marketing and
Management Program provides new opportunities for
telecommunications network development while generating
new revenue for property owners and managers.
How the Program Works
Upon joining the Telecom Marketing and Management
Program, American Tower markets your property to all
telecommunications carriers in your area and manages
any network development projects and associated
877-ATC-SITE | 877-282-7483
leases. Once a carrier commences a new lease, both
the property owner and American Tower share the
revenue generated by the communications site.
Why Partner With American Tower
Process
We have taken the time to develop a program that
benefits both our carriers and real estate partners.
Our process for getting carriers on air at managed
properties requires no investment from the property
owner. We take care of everything, so you can
focus on your business and collect revenue.
›› Assessing and Surveying Property
›› Marketing of Property to Carriers
›› Coordinating Tenant Access and Conducting Site Walks
›› Negotiating Agreements with Carriers
›› Supervising Construction and Installation of Equipment
›› Managing Site Services
www.americantower.com
 Telecom Marketing and Management Program
Once a property enters the Telecom Marketing and
Management Program, American Tower begins to
promote it. Through our searchable online database
and promotional communications featuring the site, we
ensure your property is seen by the carriers doing business
in your area. When a carrier expresses interest in your
property, we start the collocation process, which we have
streamlined to put our customers on air quickly and easily.
The sooner a carrier is on air, the happier our carriers and
real estate partners are — and the sooner revenue begins.
Tailored Programs
In addition to marketing your property to
telecommunications carriers, joining our Telecom Marketing
and Management Program would offer you a host of
arrangements customized to meet your specific needs.
One common option is American Tower’s purchase of your
share of tenant rental income providing you an immediate
lump sum of capital to invest in your core business.
Stability
Establishing assets only to sell them off isn’t in our nature.
We value the assets and partnerships that make up our
portfolio and strive to develop each to its full potential.
Each property is an opportunity for carriers to expand
their networks and for our real estate partners to increase
their revenue. American Tower has delivered strong
financial performance with measured and marked growth
and success throughout the most recent economically
challenging times.
Our Teams
With size comes strength and ability. For American Tower and
our real estate partners, that translates to possessing the
resources necessary to make developing communications
sites fast and easy — with little disruption to the operations
of the property.
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›› Property Management – your go-to contact for
any questions or concerns; handles the administration
and coordination associated with leased sites
›› Sales – manages relationships with
wireless carriers, broadcasters, public and
private sector agencies and utilities
›› Services – site readiness verification, leasing,
zoning and permitting, utility coordination,
structural analysis, architectural and engineering
services, project and construction management
›› Field Operations – 300+ personnel that perform
site service and maintenance including emergency
services; 24/7 Network Operations Center provides
monitoring services to ensure that sites are operational
›› Collocation – manages the permits and
paperwork necessary to get our carriers
on air at communications sites
With more than 15 years’ experience in the tower
industry, American Tower has established relationships
with our customers and partners based upon helping
them meet their needs and staff dedicated to getting
the job done. We understand what works.
Working with American Tower
Doing business with us is more than just a business
transaction; it is a relationship. We go out of our way
to ensure that your needs are met. We work closely
with you and our carriers to create relationships
that are beneficial to all parties involved.
To learn more about how your business
can generate revenue by partnering with
American Tower, please call us at
877-ATC-SITE (282-7483) or send us an email
at customer.relations@americantower.com
MS1570 – 111811
Copyright © 2011 by American Tower Corporation. All rights reserved.