Abstract

The company M-AID is about providing maid services to different people living
in NCR regions. The company will provide online services via a website and an
app in android store, windows store and apple store for easy approach of
customers to check and use our services. The maid service will be regarding
cleaning, washing clothes, ironing, cooking, carwash etc, and their combos.

We will start-up in big cities like

Chandigarh, Gurgaon, New Delhi etc, where there is huge problem of maid
services due to less availability of maids or high cost of the services in that
region.

The online maid service enables one to register a maid online to hire them on
monthly basis in any locality around the city without having the problem to find
a maid themselves for their required work. Proper details will be provided about
the maids with security checks like police verification. A contract will be signed
by them stating that they will only work through our organization and not
individually.

Coming to the app, it will include maids available, their timings and the
services they do at different prices after submission of the locality by the
customer. There will be some combo packs which include cheaper services
available at particular timings for a month.

To register a maid one has to open the website or the app. The customer can
then sign in to avail combo packs or can continue as a guest. Then he will get
two options i.e. to book a new maid or to register a complaint against the maid
issued earlier. For booking a new maid the customer will have to enter the city
name, locality and provide the purpose for which he needs the maid. The
customer will then get a list of maids available at different time. Clicking on the
maid will show all the security checks like police verification etc., maid number
which will be used to register the complaint and details of the maid. Once the
customer selects the maid which satisfies his requirements he will be directed to
an online payment page. After the payment he will get the message regarding
the successful registration with contact details like mobile number etc. which
will be given to a maid who have been registered.

To start up the business the first year budget will be approximately Rs. 50 lakhs
which will include proper office setup, hiring professional from engineering
background etc., advertisement, proper registration process, insurance of the
company etc. the least expected annual turnover will be around Rs. 63 lakhs.
Since the annual turnover is greater than the total expenditure, our business
plan is financially feasible.

The target market for our business will be NCR regions where there are most
requirement of maids like Gurgaon, Chandigarh, New Delhi where potential of
market is very high. The customers which we are targeting are offices, families,
students living outside campus etc., who needs maids for daily requirements.

The case studies showed that 7 out of 10 people preferred services at higher
costs which offer them substitutes when maids are sick, security checked and
replacement of maids if they are not happy with their work.

The competitive advantage that customer who is taking our service look over
the other company is the service that we are providing as we include lots of
extra special offers and combo’s and different services like replacement option,
complaint service if someone is not satisfy with the maid service that he/she has
hired then it will be replaced, they should be beware of any inconvenience if
made by the maid whom he/she has hired as we will have proper verification of
the maid which includes police verification, copy of their thumb impression etc.
We will start our business in Gurgaon which have 248 localities in it. 62
assistants will be hired who will cover 4 localities each. Their work will be to
collect all the maids in one place e.g. some hall or some open place. There
maids will be asked to join the organization which will pay them more money
than they usually get. They will have to sign a contract saying that they will
work through our organisation only and not individually for 2 years. Their
salary will be 10% more than they get. And the customer who orders the maid
will be charged 15% more than that given to maid. The maids will be police
verified. 2 software developers will be recruited to create the website and the
app through which people will register maids.

To register the maid the customer will open the app or the website, sign in or
continue as guest and then will have to provide city, location, and required work
for maid. He will then get the names of many maids, the timings at which they
will be available and the price at which they will work. The customers who
have signed in will get an extra option of special combos in which they will get
a maid at lower price then offered at certain timings. Clicking on the maids
name will lead them to their police verification, maid no and details. If they are
satisfied they then will click the register button. The customer will then fill up
his details and the location of work and their phone number. Clicking on submit
will lead them to online payment page. After making the payment the customer
will get the phone number of the maid. The phone will be provided by the
company to the maids so that the customers can only contact them through the
company. The maids will be biometrically registered for the job by company.

Now the question arises that why will the customers go for the maids that we
lend rather than the old maids. The maids in our company will have security
checks, if the maids get sick a substitute will be sent to the customer and if the
customer is not satisfied with the maids work the maid will be replaced after a
warning to maid. The complaint can be registered in the website or app by maid
number. In our survey 7 out of 10 people agreed to opt for new maids than the
old ones because of more security and regular service when the registered maid
is unable to come.

Two assistants will also be recruited for office work like printing biometric
attendance etc. For the advertisement of the service the radio channel will be
used as people living in Gurgaon listen to it very often. The advertisement will
be shown on newspaper also.

For the expansion of the business we will cover new area like New Delhi,
Chandigarh etc. we will add new service namely occasional helping hand. In
this new service the customer can register a maid for some occasion like
marriage, parties etc.