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Mercy Lurton Rice Store®, LLC is a standard and registered rice retail store business that will be located

in one of the busiest streets in Charleston – West Virginia. We have been able to lease a facility that is
big enough to fit into the design of the kind of standard rice retail store that we intend launching and
the facility is located in a corner piece property directly opposite the largest residential estate in
Charleston – West Virginia.

Mercy Lurton Rice Store®, LLC will retail short-grain rice, medium-grain rice and long-grain rice (both in
organic and non – organic form) et al from different brands from the United States and abroad. We are
set to services a wide range of clientele in and around Charleston – West Virginia.

We are aware that there are several large and small chains of rice retail store outlets all around
Charleston – West Virginia, which is why we spent time and resources to conduct a thorough feasibility
studies and market survey so as to be well positioned to favorably compete with all our competitors. We
have an online – service option for our customers, and our outlet is well secured with various payments
of options.

Mercy Lurton Rice Store®, LLC will ensure that all our customers are given first class treatment whenever
they visit our rice retail store. We have a CRM software that will enable us manage a one on one
relationship with our customers no matter how large the numbers of our customers’ base may grow to.
We will ensure that we get our customers involved in the selection of brands that will be on available in
our store and also when making some business decisions.

Mercy Lurton Rice Store®, LLC will at all times demonstrate her commitment to sustainability, both
individually and as a firm, by actively participating in our communities and integrating sustainable
business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’
needs precisely and completely whenever they patronize our products. We will cultivate a working
environment that provides a human, sustainable approach to earning a living, and living in our world, for
our partners, employees and for our customers.

Mercy Lurton Rice Store®, LLC is a family business that is owned by Mercy Lurton and her immediate
family members. Mercy Lurton has a B.Sc. in Business Administration, with well over 5 years of
experience in the retailing stores industry, working for some of the leading brand in the United States.
Although the business is launching out with just one outlet in Charleston – West Virginia, but there is a
plan to open other outlets all around major cities in the United States and Canada
Our Competitive Advantage

A close study of the rice retail stores industry reveals that the market has become much more intensely
competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric
and proactive if you must survive in this industry. We are aware of the stiffer competition and we are
well prepared to compete favorably with other leading rice retail stores in Charleston – West Virginia
and throughout the United States and Canada.

Mercy Lurton Rice Store®, LLC is launching a standard one stop rice retail store that will indeed become
the preferred choice of residence of Charleston – West Virginia and every other location where our
outlets will be opened.

Our rice retail store is located in a corner piece property on a busy road directly opposite one of the
largest residential estates in Charleston – West Virginia. We have enough parking spaces that can
accommodate well over 10 cars per time.

One thing is certain; we will ensure that we have a wide range of well – processed and well bagged rice
from leading rice production companies available in our store at all times. It will be difficult for
customers to visit our rice store and not see the type of rice they are looking for.

One of our business goals is to make Mercy Lurton Rice Store®, LLC a one stop rice shop for both
household and businesses (hotels and restaurants et al) our excellent customer service culture, online
store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best
within our category (startups rice retail stores) in the industry meaning that they will be more than
willing to build the business with us and help deliver our set goals and achieve all our aims and
objectives. We will also give good working conditions and commissions to freelance sales agents that we
will recruit from time to time.