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Human Memory
Learning outcomes
Understand on how information are perceived/heard/felt
is taken into memory.
Familiarize with the limitations that human memory has.
Design based on the memory constraints.
What happens to information after I perceive?
Structure of a human memory
From senses to memory
act as buffers for stimuli received through the senses.
iconic memory for visual stimuli, echoic memory for aural
stimuli and haptic memory for touch.
Information is passed from sensory memory into short-
term memory by attention, thereby filtering the stimuli to
only those which are of interest at a given time.
Information received by sensory memories is quickly
passed into a more permanent memory store, or
overwritten and lost.
Short-term memory (STM)
Short-term memory or working memory acts as a
‘scratch-pad’ for temporary recall of information.
Short-term memory can be accessed rapidly, in the order
of 70 ms.
But information can only be held there temporarily, in the
order of 200 ms.
Try it!!
Limited capacity
The ‘magic number’ 7 ± 2 items (Miller’s law, 1956)
Information that is not retained is lost
Retained means committed to long term memory
Also known as learning
Look at the following number sequence:
265397620853
Now try the following sequence:
44 113 245 8920
Therefore chunking information can increase the short-term
memory capacity
Design principles - STM
Keep list of Options short
Give users tools for reducing options
Don’t expect users to remember stuff
Long-term memory (LTM)
Any thing remembered for more than few seconds, must
be copied from STM to LTM
Also called as learning
Transfer to LTM
Association
Repetition
Associative Memory
Source : edx
Items are associated to each other in classes, and may inherit
attributes from parent classes. This model is known as a
semantic network
Source : edx
Memorization - repetition
Few examples – difficult to remember
Likelihood of remembering
Strength of Association
Recency
Frequency (memories not exercised will fade away)
Design focus - LTM
Use metaphors
Leverage standards and consistency
Avoid asking users to memorize stuff
Prefer recognition over recall.
Key takeaways
Design based on the constraints and limitations put on
STM and LTM.