MODULE1

FOUNDATIONS
EDT 630:
Multimedia Design
& Development
 1. Aggregate and
explain the basic
functions of
visuals in a

LEARNING
learning space
2. Understand the
role of

OBJECTIVES instructional
graphics in visual
presentations
INSTRUCTIONAL
GRAPHICS

Iconic expressions of content

that are designed to optimize
learning and performance in
ways that improve the
bottom-line performance of
organizations
 Graphic Features

• Surface
• Communication
• Psychological

FACTORS Instructional Goals

OF
GRAPHIC • Provide Memory Support
• Build Mental Models
SELECTION • Teach Specific Content

Learner Differences

• Prior Knowledge
 (1) Static Art
Illustration
Photographic
Modeled
SURFACE (2) Dynamic Art
FEATURES Animation
Video
Augmented Reality (AR)
Virtual Reality (VR)
 Decorative

Organizational
Relational
Explanatory Tranformation
al
Interpretive

COMMUNICATION
FUNCTIONS
Representational

Mnemonic
COMMUNICATION FUNCTIONS

Decorative Representational
COMMUNICATION FUNCTIONS
Mnemonic
Organizational
COMMUNICATION FUNCTIONS
Relational Interpretative Transformational
 Attention Support

Activate / Leverage Prior

Knowledge
Minimize Cognitive Load
PSYCHOLOGICAL
FUNCTIONS Build Mental Models

Support Transfer of Learning

Support Motivation
 INSTRUCTIONAL
GOALS

• Content drives graphic selection

• Content and graphics support

goals
 VISUAL DESIGN MODEL

Design Visual
Define Goals Determine Context
Approach

Identify
Apply Principles of Communication
Psychological Function Needed to
Instructional Events Match Content
Types
 3 FACETS OF GRAPHICS

Treatment The standardized look and feel

Layout Integration of content into the Treatment

Individual Graphic assets and instructional objects

Graphic(s)
 USEFUL TOOLS

• Microsoft Word

• Microsoft Excel

• Microsoft PowerPoint
• GIMP

• Audacity

• Windows Movie Maker