BROWN’S BAKERY

Name of Candidate: Markado Brown

Candidate Number:

Name of School: Little London high school

School Code:

Territory: Jamaica

Name of Teacher: Ms Lisa Oran

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 Table of Contents

Description of business....................................................................................................03

Justification of Location...................................................................................04

Selection of Appropriate Labour.................................................................................05

Sources of Fixed and Working Capital.....................................................................07

Role of the Entrepreneur................................................................................................08

Type of Production...........................................................................................................09

Levels of Production.........................................................................................................10

Quality Control Measures..............................................................................................11

Use of Technology.............................................................................................................12

Linkages................................................................................................................................13

Potential for Growth........................................................................................................14

Government Regulations................................................................................................15

Ethical Issues.......................................................................................................................16

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 Description of Business
Brown's Bakery is a Partnership team of innovative energized young entrepreneurs from
Little London High School collaborating with the Small Business Association specializing in
the production of cupcakes and cookies. With limited culinary and baking skills at inception,
our products were limited to cupcakes and brownies. Training in food preparation and baking,
enabled the expansion of our selection to include sugar cookies, cakes and our signature
Brown`s rock cakes.

Mission Statement

Our long-term goal is to continue to upgrade both our technical and strategic skills to support
continuous growth of expansion and diversification. Above all, we are dedicated to creating a
dynamic environment so compelling, that our customers, suppliers and co-workers will want
to participate in achieving mutual success.

Business Objectives

 To provide high quality products that will satisfy the taste buds of our valued customers.

 To gain and hold the respect and loyalty of customers while achieving sufficient profit to
finance our partnership and its growth.

 To create a healthy working atmosphere where every employee is provided the opportunity to
develop to their maximum potential.

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 Justification of Location

Brown’s Bakery is located at the Little London High School where we were first established.

We are located in this vicinity for three main beneficial reasons:

 Our target market is Little London high students, as well as teachers and students who attend
lessons making our main customers within the school.

 The school facilitated us by giving us permission to operate from the Home Economics Room
which also provides baking equipment.

 The school is quiet and peaceful on weekends and after school. Allowing us to work
efficiently.

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 Selection of Appropriate Labour
Labour Type of Labour Number of Employees Functions of
Employees
Manager Professional 1 Manager Planning organizing
delegating, and
motivating workers to
ensure tasks are
effectively carried out on
time.
Professional 1 Accountant Responsible for
Accountant maintaining the business
accounting records,
Ensuring that the business
is making a profit and has
enough money for
purchasing of ingredients.
Bakers Skilled 3 Employees Monitor baking process to
identify needed
adjustments, handling of
ingredients and cooking
utensils, produce
products by following
recipes or creating new
ones, Baking the
products.
Salesmen Semi-Skilled Not specific everyone Keeping in touch with our
participated in the selling customers and sales
of goods territory, keep track of the
most bought products, to
make a good image of the
business, ensure that our
goods are sold.
Janitors Unskilled Not specific everyone also To ensure the working
(Clean Up Crew) participated in the environment is clean and
cleaning tidy for patrons and
workers.
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Why is this type of
Labour necessary
This type of labour is
needed to ensure the
smooth operation of the
business to make a profit.
This type of labour is
necessary to keep the
business finances
monitored and ensuring
that the business is
running effectively.
This type of labour is
necessary to ensure that
we produce high quality
products that are
customer satisfactory.
This type of labour is
necessary to ensure
customers are aware of
our products and to
create a business friendly
atmosphere between
customers.
This type of labour is
necessary for carrying out
basic functions to make
sure that persons feel
comfortable within a
healthy working
environment.
 Sources of Fixed and Working Capital

Fixed Capital

Assets or capital investments that are needed to start up and conduct business, even at a
minimal stage. These assets are considered fixed in that they are not used up in the actual
production of a good or service, but have a reusable value.

Examples of Fixed Capital in the business are:

We were offered a grant from the Small Business Association (SBA). Also all the employees
contributed $100 each which was used as our starting capital. The capital was used for the
purchasing of ingredients to help us start off our production. Also we had loan from the SBA
this was also used to purchase ingredients.

Working Capital

The capital of a business that is used in its day-to-day trading operations.

Our examples of Working Capital are:

Our sources of working capital would be cash left back from day to day operations and a sum
of $200 dollars by the business individuals and also the grant from the SBA of any sum of
money we need to get us on our feet. This capital would be used to buy bags for our products,
ingredients, paper to print our flyers and lastly to buy our own custom design T-shirts.

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 Role of the entrepreneur

An individual who, rather than working as an employee, runs a small business and assumes
all the risk and reward of a given business venture, idea, or good or service offered for sale.
The entrepreneur is commonly seen as a business leader and innovator of new ideas and
business processes.

Three functions of the entrepreneur are to:

 Determine the objectives of the business enterprise.

 Funding of the business to carry out its operations.

 Risk taking to ensure financial success.

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 Type of production

The type of production Browns Bakery would be engaging in is Secondary Production which
involves taking of raw materials from primary production and making them into finished
goods.

We will be taking ingredients such as flour, baking soda, sugar, butter, glow spread, milk,
mixed essence and producing our cookies, brownies, cupcakes, rock cakes.

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 Levels of Production

Brown`s Bakery will be engaged in Domestic Production. In this level of production

everything is produced locally and for the local market. It does not involve any imports
from foreign countries or agencies.

Brown`s Bakery will be buying ingredients from our country to produce them into our
finished product and selling them within our school environment.

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 Quality Control Measures

To ensure that our products meet the requirements of our customer’s quality control measures
have been implemented. These quality control measures are:

 The use of refrigeration to guarantee the quality of the products. Refrigeration has
minimum adverse effects on the taste, texture, and the nutritional value of foods.

 The bakers will be accountable for purchasing high quality ingredients, maintaining
excellent hygiene values for food storage and preparation and ensuring that all
package products leave the premises in fresh and delicious condition.

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 Use of Technology

Brown`s Bakery utilizes technology (Machinery) in the production process and also in the
advertising of our business.

Two types of technology used in our business are:

 The uses of Computers and Cell Phones for the benefit of social media advertising
such as facebook, instagram, whatsApp and twitter. And also for the communication
between our employees.

 The use of a printer.

The benefits of these technologies are:

 Communication technology will allow us to keep in touch with each other, allowing
us to plan work or non work hours and keeping track of upcoming events to showcase
our products. These devices will also help us in the advertising of our products to our
customers and give a positive outlook on the developing of the business.

 A printer is an essential piece of technology used in our business, it is used to print

flyers and business documents such as pamphlets used at events, to print our labels,
posters. It is also used to print the financial position of the business by the accountant.

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 Linkages

Brown`s Bakery will be buying, flour, eggs, baking soda, essence and sugar from
local supermarkets such as the lu lu fa Supermarket and Rainbow Shop. This will be
backward linkage.

Brown`s Bakery will benefit from this linkage because these supermarkets are all
located in little London next door to the school. This will minimize transportation
cost and delivery time to the business, also we will benefit from the cheap prices of
these stores. This will also create and firm relationship with our suppliers.

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 Potential for Growth

Internal Growth Potential

For this prospective business, we will be doing great infrastructural expansion, such as
increasing staff members beneficially and also we will be expanding our premises to the
second home economics room this would accommodate our employees and high demand of
products, also more goods would be produce.

External Growth Potential

Our business will be selling our goods in local supermarkets such as Price Mart, Jordan’s
Supermarket, and to known vendors in Bridgetown. This will further our target market and
boost our sales.

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 Government Regulations

Brown`s Bakery will be affected by occupational health and safety requirements within
Jamaica and our business will ensure that we follow all of these regulations to have a positive
and honest relationship with consumers and the government.

Our business will also need a Certificate of Registration. This will show that the business is
operating legally and the entrepreneur will not be fined for illegal operation. Our business
will also register our business name with The Registration of Business Names Acts this will
ensure that our business is not using another business name.

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 Ethical Issues

Ethical issues refer to the beliefs or practices that are a right and wrong behaviour or action.

One Ethical issue relating to the business is:

False Advertising: Brown`s Bakery will ensure that all goods advertised is being produce
within our business, consumers will be given a clear description of our products so there will
not be any negative impact towards our consumers and the business.

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 Bibliography

Mark Wilson with Patrice Bowen and Anthony Rogers. Caribbean Business for
CSEC® Principles of Business. Oxford

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