E.

EDUCATION
Continuous Take a year out Impose Extra- Work your way Face- to -face
assessment discipline curricular through learning
activities university
Disrupt lessons Make the grade Out of one’s Cover a lot of Sift Bombard
depth ground information someone with
smt
High -flier Give feedback Study under Deliver a Distance Fall behind
supervision lecture learning
Top-tier Transmission Formal Interactive Good grasp of Tailor teaching
institutions of knowledge examination learning smt styles
Drop out of Vitual Streaming in Pay off a Sit an exam Tertiary
college classroom school student loan education/
higher
education

1. The history lecture ………………………today

2. When faced with classes of students with different levels of ability, teachers should
……………………………………..to deal with this challenge
3. The problem with our teacher is that she explains things too quickly for most of the
students and she pays most attention only to the academic………………….in the class
4. I believe that the………………………………..is more effective in face to face
interaction with teachers rather than online learning
5. With or without the aid of technology, …………………………………….helps student
strengthen problem solving and critical thinking skills
6. Every day it seems as if we are…………………………………email messages warning
of computer viruses
7. Children who begin to learn a foreign language in primary school are usually able
to………………………………………of the new language quickly
8. Nobody can succeed in their studies if they rely on luck rather than hard work
to…………………………….
9. Many students prefer……………………………..because they consider that exams are
unfair and too stressful
10. Streaming in schools enable pupils to study dat the level which is appropiate for them,
and therefore students rarely find themselves ……………………………
11. Entrance to university usually involves achieving required grades in a
…………………….,such as IELTS
12. He had to work……………………………….because his family was so poor that they
could not afford his tuition fee
13. ………………………………before starting your degree course can give you a chance
to further develop your skills, as well as giving you the opportunity perhaps to travel and
work in a different country
14. I had to………….hundreds of pages of……………………to discover the date that I
need to support my theory
15. At college, I discovered I did not have to work………………………….all the time, and
I was free to do independent research
16. The government has pumped huge amout of money into a select group
of………………………….in recent years
17. It is just as easy to …………………………online as it is to give a lecture in front of a
class of students in a lecture theatre
18. One disadvantage of ……………………………is that children in the lower groups have
less motivation to study because they think of themselves as failures
19. Most UK universities offer a wide range of ………………………such as sport, music
and drama to help students enjoy university life to the full
20. Irregular attendance at classes is one of reasons why some
students……………………..with their studies
21. A number of students………………………………when faced with the pressure of
formal exams
22. Owing to the difficulties of paying …………………………………., some young people
prefer to look for a job after leaving school
23. If teachers fail to……………………………..in class, then students will not learn
anything
24. If strict discipline is not imposed on pupils who……………………………., then the
education of all the children in the school will suffer
25. Although she lives in a remote rural area, she is able to study for a degree by
………………………
26. It is essential for teachers to…………………………………………to students, so that
students understand their mistakes and can improve
27. ……………………………….motivates students and encourages interaction in the
classroom
28. Some students claim that they feel more motivated to study when they have
to………………………at the end of their coure
29. Some school leavers prefer to start work rather than enter………………………….
30. Many people argue that the…………………………..will replace traditional teaching
methods, eliminating the need for teachers

Q.MEDIA AND ADVERTISING

Make front Launch a Yellow Financial Up to the Carry a
page product journalism section minute story
headlines

Celebrity A leading Breaking Stale news Editorial Wary of smt

endorsement article news policy
Online The Promote Swayed by Target Falling
advertising electronic their advert audience circulation
media product

Buy good Subcribe to News Slash the Broadcast Market

impulsively a magazine coverage price propaganda research
Impose Brand A price war Prime time Telemarketing Commercial
regulation awareness television advertising
on

1. The media in North Korea…………………………every day about the dangers of

war with South Korea and the USA
2. Newspapers in my country often have a…………………………….on some
sensational crime that has been committed
3. The…………………………of a newspaper determines whether serious news items
are reported in a responsible way
4. Techniques used in…………………may include exaggerations of news events,
scandal-mongering or sensationalism
5. The media nowadays………………… stories about celebrities and trivia and not
enough serious news
6. The US presidential election received global ……………………,so that the whole
world became interested in the outcome
7. It seems that every insignificant event in the lives of celebrities
makes…………………….headlines
8. One disadvantage of the printed media is that it is unable to carry the
latest……………….stories
9. Newspapers are unable to provide…………………………..news coverage of events
as they happen
10. Newspapers have now become only a source of ………………………., which is a
major reason why they have become less popular
11. As a result of their ………………….., newspapers are losing advertising revenue
12. …………………………………by famous TV stars is commonly used by companies
to encourage consumers to trust and buy their products
13. Those with a strong interest in a particular field sometimes prefer
to…………………………which has articles relating to that area
14. Newspapers have increasingly turned to providing expert, detailed analysis of recent
events, for example in their…………………………………
15. The growing popularity of ……………………….has resulted in a loss of revenue
for the printed media in general
16. Supermarkets, for example, always carry huge in-store advertisements when
they………………………………..of products
17. Consumers must always be…………………..of the claims made in advertisements,
because such claims are often exagerrated or untrue
18. Most large enterprises contract specialist marketing companies
to……………………………
19. Advertising motivates consumers to buy good…………………
20. If consumers were not easily…………………………….., the advertising industry
would not exist
21. In deciding how to promote their products or services, businesses should first
conduct……………………..
22. Advertising plays a key role in ……………………….between supermarkets
23. Companies have recognised that the services of the marketing industry are essential
to………………………………..successfully
24. Companies which sell soft drinks, like Coca Cola, aim mainly at a
………………………….of children and adolescents
25. Advertising, not the quality of the product, is responsible for
creating…………………….among consumers, as can be seen by the success of
market leaders such as Nike or Coca Cola
26. Although advertising on ………………………….is expensive, it is guaranteed to
reach a large audience
27. In contrast to print media, the…………………………are growing in popularity,
especially among the youth
28. Governments must …………………………..on the advertising industry in order to
protect consumers
29. ……………………………..on television provides the revenue for most TV channels
30. ………………………..has become a growth industry employing millions of people
across the world
B. BUSINESS AND MONEY

To make Overhead cost Blue collar To go out of to reach a White

the most business consensus collar
of smt
Enhance Compensation Take smt into Run our A heavy To buy at
their account own workload aution
public business
image
A To manage To squander a Grow a To make Earn a
takeover expectation chance/savings business cut back living
Break A merger To do market Gain a To make a Keep
into a research competitive calculation someone’s
market edge word

1. No business will succeed if it fails to ………….the need of customer………………

2. It is difficult to……………………………..for designer sportwear because there is too
much competition from leading brands like Nike
3. I lent him a lot of money, so I hope that he …………………….and repays the loan
4. The director of the company have ……………………….on the new business plan
5. They designed the advertisement to …………………..the product’s features
6. If we sold food at those prices we’d soon………….
7. Advertising companies do a lot of……………before they design promotion campaigns
8. The company …………….at their stores in New York and many employees were
dismissed
9. The company needs to manage………….of investors by presenting a realistic figure for
next year’s estimated profits
10. We can’t make……………………of the price until we have all the costs
11. Buying a property at an auction can be a nerve-wracking or exhilerating experience
12. Jame…………………in an unsuccessful business venture to sell ice cream in Alaska
13. Sony made a successful…...of the broadcasting company CBS
14. The directors of Kentucky Fried Chicken and Burger King are considering
a…………….of the two company
15. Many employees of the company take time off work because of illness and stress due to
the…………………
16. I received a large sum of money as…………..for the injury which I sustained at work
17. I was tired of working for other people, so I decided to………..
18. I used to ………………as a teacher, but now I sell used cars
19. In order to enhance …………………………., some companies donate large sums of
money to charities
20. The company started one year ago with only one shop, but they have ……………..and
now have ten shops
21. The high quality of VW cars, combined with their affordablle price, has enabled the
company to…………..over all its rivals in world markets
22.