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Matching Type: On the line provided before each item number, write the letter (of the match on the
right-hand column) corresponding to the correct definition.
The United Nations’ Principles for Responsible Management Education (PRIME) is a global call to
embed business education in international values such as those portrayed in the Global Compact
framework on Human Rights, Labour, Anti-Corruption and the Environment. This Initiative is an urgent
call to modify business education in light of changing ideas about corporate citizenship, corporate social
responsibility and sustainability. It aims to provide the framework required to adapt management
education to the new after-crisis realities – in terms of curriculum, research and learning methodologies.
The main aim of the PRIME is to develop the capabilities of students to be future generators of
sustainable value for business and society at large and to work for an inclusive and sustainable value for
business and society at large and to work for an inclusive and sustainable global economy. It encourages
educational institutions and associations to incorporate into academic activities and curricula the values
of global social responsibility.
Source: Alcaraz J.M. & Thiruvattal, E. (2010). The United Nations’ Principles for Responsible for Responsible Management
Education. A Global Call for Sustainability, Academy of Management Learning and Education, Vol. 9, No. 3, 542 – 550.
1. Based on the reading above and the material in this lesson, how would you define global social
responsibility? Explain, using illustrations and examples.
2. Based on the reading above and the material in this lesson, how would you define corporate
citizenship? Explain, using illustrations and examples.
3. Based on the reading above and the material in this lesson, how would you define
sustainability? Explain, using illustrations and examples.
Lesson Test
Matching Type: On the line provided before each item number, write the letter (of the match on the
right-hand column) corresponding to the correct definition.
a. an increase in the amount of heat trapped in the earth’s atmosphere due to an increase in the
levels of carbon dioxide in the atmosphere
c. ability to manage the resource base such that the quality of life we ensure ourselves does not
jeopardize that of future generations
d. business education that includes values of corporate citizenship, corporate social responsibility,
and sustainability
e. a global initiative with the mission to inspire and champion good business education, research
and thought leadership.
Self-Assessment
b. a balance between the level of production and use of a resource that can be maintained
indefinitely
c. an approach to management theory based on the idea of human needs and human values
e. the amount of land necessary to produce and maintain enough food and water, shelter, energy,
and waste for an organism