What is Stakeholder?

A stakeholder is someone that is involved in your project or has a vested interest in its
success or failure. Knowing who your stakeholders are is important and the process begins by
developing healthy relationships. They help decide on issues from the beginning, during
planning and at execution of the project. Therefore, stakeholders should understand how the
project functions, including the project scope, milestones and goals.

There are five major types of stakeholders:

 Project manager - Is a person who has the over-all responsibility for design, execution,
monitoring, controlling and closure of a project.

 Project team - Is a team whose members usually belong to different groups, funtion and
are assigned to activities for the same project.

 Management stakeholder - Is is systematic identification analysis, planing and

implementation of action, design to engage with stakeholder.

 Sponsors - Who organizes and is committed to the development of a product, program or

project.

 Customers - A party that receive or consume products and has the ability to choose
between different products and suppliers.

Different types of Stakeholder

Stakeholders typically are broken into two parts:

are those who have a direct interest in a

PRIMARY company. Primary have a major interest
STAKEHOLDER in the success of a project because they
are directly affected by the outcome

are those who have an indirect interest. Also

SECONDARY
help to complete the project. Though their
STAKEHOLDER
role isn't primary
Communication between primary and secondary types of stakeholders will ensure that everyone
is working toward the same goal. Lack of communication can cause a breakdown within the
project.

Example:

Internal and External Stakeholders

Project managers are internal stakeholders because they are directly involved in
developing the project. They have authority to manage the project by handling responsibility of
work performance, organizing and planning; effectively ensuring that all phases of the project
are done accurately and efficiently. Vendors, suppliers, and outside organizations are external
stakeholders because they supply needed elements for a project's success, they need to stay in
communication at all times on goals, milestones and deliverable.

Direct and Indirect Stakeholders

Direct stakeholders are concerned with the day to day activities of a project. Team
members are direct stakeholders as their workloads are scheduled around the project each
workday.
Indirect stakeholders are not impacted by the project. Those not affected are your
customers and end users, because their concern is with the finished project. This would be the
quality of merchandise, price, packaging, and availability.
The management of stakeholder responsibility is very important to the success of a
project. It's important to define the various types of stakeholders, their needs or interests, and
communicate with them effectively.
Strategies of Promoting Goodwill

#1: Provide Unexpected Surprises

People love surprises and when you can surprise customer with something cool and
unexpected they’ll love you forever.

#2: Be Real - The word “transparent” get thrown around lot these days. You have to have a
brand that is completely open and transparent

#3: Always Make Your Customer Happy - That being said your focus should be on making your
customer’s like happier.

#4: Be Consistent - Consistency builds confidence with consumers. Be sure to focus on being
consistent and reliable

#5: Give More Than You Pitch - I love to sell. I love to art of selling. But I also know that I sell
more when I give first. A strong brand is built on trust. No one wants to be pitched to over and
over. No one will trust a brand that offers little content, while throwing a pitch down there
through.

#6: Care About The Relationship With Your Audience - Everything you do is branding. Every
interaction you have with your target audience is either increasing that relationship or hurting it.
Be aware that every e-mail you sent, every blog post, every Facebook or twitter, comments
should add value to audience.

#7: Give Back - Make no mistake about it… giving the charity is a good marketing strategy. And
there’s nothing wrong with it. The customer wins because they get the product/service they want
and they can feel good about themselves or helping someone in need.

#8: Provide More Value Than What You Charge - People believe they get what they pay for. So
how do you generate massive buzz and word of mouth for your business? Simply over-deliver. I
personally hate the phrase over-deliver because it’s been used so much it has lost it’s impact.
That being said, any time you can go above and beyond what your customer is expecting you
win…BIG TIME.

#9: Spend Time On Your Audience, Ignore The Rest - Don’t make the mistake of focusing your
time and energy on people who aren’t your target audience. I see this a LOT in the wonderful
world of social media. You know better than to assume the whole world wants your
product/service. That type of un-focused, blanket marketing is a recipe for disaster. Focus on
your fans and focus on the people who will become fans.

#10: Follow Up AFTER Purchase - What do you when someone purchases your product or
service? Once you’re done celebrating, do you follow up with them? I’m going to go out on a
limb and guess that you don’t. But you should! Your product may be amazing but that doesn’t
mean your customer will know how to properly use it or get the most out of it. A simple follow
up phone call or email can go a LONG way towards strengthening the relationship with your
customers.

THANKYOU ♥