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WILL TRANSFORM
BUSINESS
One of the aims is to make sure you understand the problem you are
trying to solve, even before considering AI technology. Your goal is
to identify the problem you want to solve for your target audience
in this very first chapter. Whether it’s your workers or your clients,
find the points of distress that go home or are alleviated to make
them “more normal”.
List machine-only tasks that will make the most of the algorithms
implemented to solve your problems. Are these things too risky for
humans to perform? Is it spotting hidden patterns in complex
datasets that are out of reach for human analytical capabilities? Or
is it bringing speed and accuracy to perform a repetitive activity at
scale?
List the exclusive human activities your staff will have to do. Find
activities best suited to humans, rather than machines that would
require judgment, ingenuity or experience.
Critical thinking is one of the many mental abilities that robots will
never take over, making them truly unique. In order to address any
perceived blind spots in your AI system, you should consider the
interventions you must incorporate.
The Future Of AI
It’s important that we don’t forget who we are amongst all the rapid
digital transformation. With the large customer data sets that brands
are generating, they need to ensure that they use them in
emotionally intelligent ways. Using social listening tools to
combine data with customer intelligence will help brands engage
with customers meaningfully, directly and consistently.