Urban Sketchers

Logo Identity Guide

This is a guide
to the basic elements of
the Urban Sketchers logo.
Have a read!
1.0 Urban Sketchers Global
1.1 Logo Rational
1.2 Logo Construction
1.3 Logo Versions
1.4 Logo Colours
1.5 Spacing Considerations
1.6 Minimum Size
1.7 Typeface
1.8 Don’t Do This to USk Logo
2.0 Urban Sketchers Regional
2.1 Regional Logo Design Guide: A
2.2 Regional Logo Design Guide: B
2.3 Regional Logo Design Guide: C
1.0
URBAN SKETCHERS
GLOBAL LOGO
IDENTITY GUIDE
Urban Sketchers
Global Logo Identity Guide
04

1.1
LOGO
RATIONAL
The Urban Sketchers logo was created by Italian designer
Franco Lancio. According to Franco “It represents
a sketchbook as well as different windows or ways
to see the world from every sketcher’s vantage point.”
Urban Sketchers
Global Logo Identity Guide
05

5a
1.2
LOGO
CONSTRUCTION
To construct a 100% logo by using typeface
Gill Sans Std Bold 24pt. 8a

Urban Sketchers Font type: Gill Sans Std Bold

Font size: 24 pt
Spacing between character: -2.0 %
a 13a Spacing between word: 100.0 %
Urban Sketchers
Global Logo Identity Guide
06

1.3a Monogram
1.3
LOGO
VERSIONS

1.3b Full logo

Urban Sketchers
Global Logo Identity Guide
07

1.4a On white background

1.4
LOGO
COLOURS
The official colour of the Urban Sketchers logo is black.
However there is a reverse version (white colour)
to use on dark / black background.

CMYK: C0 M0 Y0 K100
RGB: R0 G0 B0
HEX: #000000

1.4b On dark background

CMYK: C0 M0 Y0 K0
RGB: R255 G255 B255
HEX: #FFFFFF
Urban Sketchers
Global Logo Identity Guide
08

1.5 a
SPACING
CONSIDERATIONS
8a

a
a 5a 4a

8a

a
a 5a a a
Urban Sketchers
Global Logo Identity Guide
09

1.6
MINIMUM
SIZE

100.0 %

75.0 %

20 mm

50.0 % (minimum size for full logo)

47.5 mm

10 mm
25.0 % (minimum size for monogram)

6.25 mm
Urban Sketchers
Global Logo Identity Guide
10

Aa
1.7
TYPEFACE
The main typeface used in USk is Gill Sans Std.
The variations that can be used within the
Gill Sans Std family are as follows.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Gill Sans Std Bold
abcdefghijklmnopqrstuvwxyz
1234567890@#$%&*()-+:"<>,./\

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ Gill Sans Std
abcdefghijklmnopqrstuvwxyz
1234567890@#$%&*()-+:"<>,./\

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ Gill Sans Std Light
abcdefghijklmnopqrstuvwxyz
1234567890@#$%&*()-+:"<>,./\
Urban Sketchers
Global Logo Identity Guide
11

1.8
DON’T DO THIS
TO THE USK LOGO
Please do not alter the USk logo.

Incorrect placement of the USk title.

Don’t flip or rotate the USk icon.

Don’t change the color or add a shadow.

Don’t change the scale of the icon.

Urban Sketchers Urban Sketchers Urban Sketchers

Don’t change the text format or typeface.
2.0
URBAN SKETCHERS
REGIONAL LOGO
IDENTITY GUIDE
Urban Sketchers
Regional Logo Identity Guide
13

5a
2.1 Graphic area
REGIONAL LOGO eg. icon / symbol of the regional group
DESIGN GUIDE The regional chapter’s unique design must be
contained within this space. It must not touch
EXAMPLE A or overlap the logo or the font.
8a

Urban Sketchers Urban Sketchers

Font type: Gill Sans Std Bold
Penang Font size: 24 pt
Spacing between character: -2.0 %
a Spacing between word: 100.0 %
13a ----------
Regional Name (eg. Penang)
Font type: Gill Sans Std
Font size: 24 pt
Spacing between character: -2.0 %
Spacing between word: 100.0 %

Spacing between line: 75.0%

Alignment: left

Urban Sketchers
Penang
Urban Sketchers
Regional Identity Guide
14

5a
2.2 Graphic area
REGIONAL LOGO eg. national flag of the regional group
DESIGN GUIDE The regional chapter’s flag design must be
contained within this space. It must not touch
EXAMPLE B or overlap the logo or the font.
8a

Urban Sketchers Urban Sketchers

Font type: Gill Sans Std Bold
Japan Font size: 24 pt
Spacing between character: -2.0 %
a Spacing between word: 100.0 %
13a ----------
Regional Name (eg. Japan)
Font type: Gill Sans Std
Font size: 24 pt
Spacing between character: -2.0 %
Spacing between word: 100.0 %

Spacing between line: 75.0%

Alignment: left

Urban Sketchers
Japan
Urban Sketchers
Regional Identity Guide
15

5a
2.3 Graphic area
REGIONAL LOGO eg. icon / symbol of the regional group
DESIGN GUIDE The regional chapter’s unique design must be
contained within this space. It must not touch
EXAMPLE C or overlap the logo or the font.
8a

Urban Sketchers Urban Sketchers

Font type: Gill Sans Std Bold
Puli 速寫埔里 Font size: 24 pt
Spacing between character: -2.0 %
a Spacing between word: 100.0 %
13a ----------
Regional Name (eg. Puli)
Font type: Gill Sans Std
Font size: 24 pt
Spacing between character: -2.0 %
Spacing between word: 100.0 %
----------
Spacing between line: 75.0%
Alignment: left
----------
速寫埔里
Font type: DFHei Std W5
Font size: 16 pt
Spacing between character: 0.0 %
Spacing between word: 0.0 %
Urban Sketchers ----------
Alignment: right to word Sketchers
Puli 速寫埔里
3.0
URBAN SKETCHERS
REGIONAL NAME CARD
DESIGN GUIDE
Urban Sketchers
Regional Name Card Design Guide
17

91 mm

3.1
REGIONAL
NAME CARD
DESIGN GUIDE

55 mm
Regional logo

Urban Sketchers
Penang

Front

Regional Name (eg. Urban Sketchers Penang)

Font type: Gill Sans Std
Font size: 8 pt
Urban Sketchers Penang ----------
www.facebook.com/groups/USkPenang/ Contact address / website / blog / fb group
Font type: Gill Sans Std Light
Font size: 8 pt
USk Manifesto
• We draw on location, indoors or out, capturing what we see from direct observation.
• Our drawings tell the story of our surroundings, the places we live and where we travel. USk Manifesto Title
• Our drawings are a record of time and place.
• We are truthful to the scenes we witness.
Font type: Gill Sans Std
• We use any kind of media and cherish our individual styles. Font size: 6.5 pt
• We support each other and draw together.
• We share our drawings online.
----------
• We show the world, one drawing at a time. USk Manifsto
Font type: Gill Sans Std Light
Font size: 6.5 pt
Back
www.urbansketchers.org Prepared by Ch'ng Kiah Kiean on behalf of the USk Executive Board