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1. Introduction
In recent years there has been much discussion around the question of the
importance of focusing managerial attention on ``processes'' that is, on the chain
of activities whose final aim is the production of a specific output for a
particular customer or market (Davenport, 1993, p. 5). Indeed, although from
different perspectives, much of the literature has taken up the problem of
organisational re-engineering, or, to adopt one of the more widely used
acronyms, business process re-engineering (BPR). Many firms have invested
considerable resources in BPR projects, funds have been made available for
research aimed at developing BPR methodologies and, also, for comparative
studies of projects for changing firms' processes (e.g. see Coulson-Thomas,
1994, 1995).
This study intends to offer an examination of the problem of business
process analysis, given its importance for process improvement. It should be
stressed that in-depth understanding of organisational practice is an essential
prerequisite for intelligent interventions for organisational change. Indeed, we
feel that the moment of analysis is vitally important both for radical change
and for incremental change, even though it is often claimed that a sort of
organisational amnesia is required if radical changes are to be carried out: as
always, the real problem is that of finding an equilibrium. The tendency to
focus on the finest details, which often paralyses action, must be balanced with
the more ``visionary'' type of approach which tends to underestimate the
constraining effect that any specific set of organisational variables may have
on change processes: a balance should be sought between the potential positive
effect of being freed from traditions and the potential negative effect of being
deprived of experience. Business Process Management
Section 2 proposes a matrix which classifies the different ways in which Journal, Vol. 6 No. 2, 2000,
pp. 99-112. # MCB University
processes can be analysed. Four alternative approaches have been identified: Press, 1463-7154
BPMJ (1) action analysis;
6,2 (2) process mapping;
(3) co-ordination analysis; and
(4) social grammar analysis.
100 The fundamental elements which characterise these approaches are examined
in sections 3 and 4. Finally, in section 5, we conclude with some critical remarks
about the individual approaches and about the problem of integrating diverse
analytical perspectives.
social grammar
system process mapping
analysis
focus
Figure 1.
actor action analysis coordination analysis
Alternative approaches
to business process
analysis
methodologies adopted by 25 important international consultancy firms, Approaches to
revealed that during the diagnostic phase there was widespread use of process business process
capture and modelling techniques (Kettinger et al., 1997). analysis
Naturally it is possible to create different maps depending on the techniques
of representation that are used to construct process models. Techniques of
representation define the language used in modelling both in terms of syntax
(the set of symbols that can be used to build the model and the rules concerning 103
their use and combination) and in terms of semantics (the meaning that must be
attributed to each symbol). For example, in integrated computer-aided
manufacturing DEFinition method (IDEF0 technique), a process is conceived of
as a system of transforming input into output, one which uses resources and
which is subject to controls. Activities are represented by rectangles, while
arrows symbolise the entities used or produced (input, control or resource if the
arrow is shown going in, respectively, on the left, above or below the rectangle,
output if the arrow is coming out of the right hand side). An IDEF0 model
consists of:
. a hierarchical set of activities, in which each lower level activity
represents a function that must be carried out in order to accomplish the
higher level activity; and
. a set of entities (input, output, control and resources) that represent the
flows of communication between the parts (the activities) that the
process has been broken down into (see Figure 2).
The IDEF0-3 method offers another interesting mapping technique. This is
based on integrating IDEF0 and PFN-IDEF3 techniques (PFN-IDEF3 ± process
flow network ± is logically equivalent to a standard flowchart). The idea is: first
use the IDEF0 model in order to construct the hierarchical-logical structure of
the process; then, consider the various activities identified within the IDEF0
model as the context (or scenario) for breaking down such activities with PFN-
IDEF3 diagrams (Colquhoun et al., 1996).
Whatever the technique adopted, process mapping usually proceeds
according to the phases listed below (see, for example, Marca and McGowan,
1988; Coulson-Thomas, 1995; Kettinger et al., 1995; Hunt, 1996):
. definition of the boundaries and of the customers of the process, of the
main inputs and outputs and of the actors involved in the workflow;
. interviews with those responsible for the various activities within the
process and study of available documentation;
. creation of the model on the basis of the information acquired and step
by step revision of the model following the logic of the ``author-reader''
cycle (where the ``readers'' can be either those who participate in the
process or potential users of the model).
The process mapping approach is based both on a precise strategy for
reconstructing organisational actions and on a specific focus for the
BPMJ
6,2
104
Figure 2.
IDEF0 representation
technique
A2 A3 A4
109
A5
A8
A6
Figure 3.
Business process as a
A7 A9 network of actions
5. Conclusion
Four alternative approaches to business process analysis, distinguished on the
basis of differences in strategy and focus, have been identified. These
approaches produce different kind of representations: more specifically, there is
a sort of quantum leap in modelling between the analytical approach based on
pragmatic reconstruction strategy and that based on rational reconstruction
strategy.
Earlier we showed how the real complexity of work can be rendered visible
through the analysis of action and social grammars. Observing action means
trying to identify the set of specific moves that an actor, immersed in a socially
organised environment, must carry out in order ``to do what must be done'',
interacting with the rules and the resources that make up the structures in
which the action is embedded. Focusing on the relation between subjects'
actions and structures makes exploration of important problems possible: the
practical use of procedures, plans and, in general, of organisational rules; the
real ways in which the available tools are being used; the strategy adopted in
order to use the political-social constraints which regulate action; the different
ways in which the individual moves are assembled, and the study of the
influence of institutional, technological and cultural structures on how such
sequential variety is generated. Furthermore, pragmatic recostruction strategy
does make it possible to analyse the relations between changes in structural
conditions and the effects of such changes on processes (see Pentland et al.,
1994; Pentland, 1995).
The co-ordination theory approach represents an attempt to enter the ``black
box'' of the mechanisms of co-ordination and to enrich the classic frameworks
which are concerned with the choice of co-ordination strategies (see McCann
and Galbraith, 1981). Indeed, such frameworks do not offer explanations about
how, in practice, organisational actors resolve the interdependencies that bind
them one to another; rather, attention is focused on the single decision to define
the mechanism that can best guarantee certain types of relationships between
the different parts of the system and not on the recurrent decisions that the
different actors have to make, every day, in order to co-ordinate their tasks. As Approaches to
we have underlined in the preceding section, co-ordination theory suggests an business process
innovative approach to redesign, as the ``design of a process depends on the co- analysis
ordination mechanisms chosen to manage dependencies among tasks and
resources involved in the process'' (Crowston, 1997); so new process
configurations can be generated by replacing some co-ordination activities with
alternatives. 111
As far as process mapping is concerned, it is widely acknowledged that it
can play an important role in helping to understand the structural dimensions
of work flows so that evaluations of both efficiency and effectiveness can be
carried out and direction given to redesign activities.
When choosing between these approaches one key condition must be taken
into account: the analysis must concentrate on factors that can be modified over
a reasonable time period and must use simple research methods, since change
projects are obviously characterised by tight constraints both on time and
financial resources. Thus it is clear that, in the context of a change initiative,
pragmatic reconstruction cannot be an alternative to rational reconstruction;
(re)engineers need first to know and understand all the ``hard'' elements of the
process (work flows and information flows) before they can decide which
activities to eliminate, which to combine and which to overlap.
What, however, can be evaluated is the opportunity of utilising pragmatic
reconstruction strategy in a focused manner as it is able to offer an important
source of information that can be used in order to support the definition and
evaluation of possible changes.
Indeed, in many cases, one of the reasons why business process change is
not successful lies in the fact that process designs pay insufficient attention to
the social context of work; if, however, pragmatic reconstruction strategy is
used in a specific segment of the process, one that is judged to be particularly
critical or problematic, this strategy is able to give an informed interpretation
of the social character of work which can be useful to designers.
Critical evaluation of organisational practice is closely linked to the ability to
represent and understand actions and sequences of actions. We feel that this
ability is not only linked to the construction of ever-more detailed maps, which
use increasingly sophisticated representational techniques, but also, and
perhaps above all, it is helped by a willingness to combine, eclectically,
seemingly irreconcilable strategies for analysis.
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