Summer Internship Project Report

On

A STUDY ON GRADING PREFERENCE OF HARDWAER RETAILERS OF

AHMEDABAD CITY WITH SPECIAL REFERENCE TO BRANDED STAINLESS
STEEL PRODUCT

At

Kich Architectural Products Pvt Ltd

Submitted to

Marwadi Education Foundation Group Of Institute

Institute Code: 734

Under the Guidance of

Dr. Kiran Kumar Agarwal

(Associated Professor Faculty of Management)

In partial Fulfillment of the Requirement of the award of the degree of

Master of Business Administration (MBA)

Offered By

Gujarat Technological University

Ahmedabad

Prepared by:

Vatsal Sapovadiya

187340592179

MBA (Semester - III)

Month & Year:

JULY 2019

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STUDENT’S DECLARATION

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INSTITUTE CERTIFICATE

3
CERTIFICATE OF EXAMINER

COMPANY CERTIFICATE

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PLAGIARISM REPORT

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PLAGIARISM REPORT: SIMILARITY PERCENTAGE PAGE

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 PREFACE

In today’s world the market allows the world to grow at much speed. So, the
developing countries like India have great market to expand. So in India industries are
having very competitive scenario. So the need for practical studies has become an
important task. This report is prepared for the fulfillment of the practical studies in the
M.B.A. Programmed.

Being the student of M.B.A. It is very necessary to have summer internship is

to develop students’ ability, sense of market scenario and to understand the internal
structure and various aspect of an industry. By this kind of training student gets too
show their skills and efficiency. Students can also get aware about their internal
strengths to adapt to the industrial environment.

It also creates awareness in the management students at grass root level about
the difficulties and challenges faced by an organization in the current business world.

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 ACKNOWLEDGEMENT

It has been a great pleasure to prepare a project report on summer training as a

part of academic year.

First I would like to thank Gujarat Technological University to Provide me

such a wonderful Opportunity, Which Increased horizons of my knowledge.

I am very thankful to our institute “Marwadi Education Foundation Group

of Institution” and also our Dean, Faculty of Management: Dr. Sunil Kumar
Jakhoria, Program Head: Dr. Alpesh Gajera and my project guide DR. Kiran Kumar
Agarwal to give us permission to arrange this summer training and various aspects of
industries for study purpose.

I am also thankful to other professors, friends and my family who give me the
generous co-operation to prepare this project report.

I have tried my level best to present the available information in the best
possible way.

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 INDUSTRY OVERVIEW

The structure gear industry has created consistently. Development .and its usage have
extended various folds offering precision to things with quality and sustenance. Close
by the use of advancement, plan has in like manner created over these years.

Railings that are astutely structured and made with bleeding edge development and
portions are a perfect structure gear course of action. They in like manner are a
champion among the most testing establishments of a structure that need help. Hence,
there was a need to join advancement to make sturdy and bolster free hand railing
systems.

The advancement of railing materials has been wide and varying. While all of the
materials require wide upkeep, it was basic to use development to make and keep up
different fruitions, usage of protective "sealants," paints, coatings, etc. Even more
altogether, the usage of development helps in sustaining these railings that go about as
security screens.

From solidified steel, aluminum, metal, plastic, wooden, etc, there are various types of
hand railing systems open today. Nowadays, the blend of treated steel and glass is all
around for the most part used. An instance of this blend. is solidified steel hand railing
system with glass that has inside similarly as outside application properties. No
welding or creation is required at site as it is a pound down system. Besides, it is
similarly proper for inside and outside application as a result of disintegration safe
high assessment AISI 316 solidified steel. With no help required, this tempered steel
railing structure has better strength and immovable quality. These applications can be
used on staircase railing, similarly as fundamental railing for chamber, exhibition,
staircase landing.

To the extent plan perspective, the railing systems are organized keeping quality and
key use of the customers as the fundamental center intrigue. The structures available
are in kinds of level zone balusters, square regions and round portions.

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As a result of irregular condition of significant worth and flawlessness needed by
clients for their spaces in sort of exhibitions, yards, etc., there is a need to structure a
system which is ostensibly captivating. Predictable structure, clear vision on account
of no vertical balusters, appropriate affirmation and weight bearing utmost of the area
close by precision foundation are key regions that have progressed after some time as
a result of the use of revived development.

As the skyline of Indian plan and structures is changing, one needs to turn out with
pertinent attempted and certified things. Ensuring assertion to things is basic as they
should pass all quality control checks and tests. Since railing is a non-welded close-by
thing the genuine finishing of the things remains faultless even after the entire astute
and inside work is done. The joineries and various parts are fitted on preparing plant
to give greater quality.

There is thusly a relentless necessity for headway in the entire strategy from thing
amassing to foundation and after arrangement organization to consider the changing
business area requirements.

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 MAJOR PLAYERS

1. Enox

2. Ozone

3. Godrej

4. Hefle

5. Hettich

6.

7. Barry

8. Harrison

9. Olive

10. Price Polo

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 INTRODUCTION

KICH is the name that addresses Premium Quality, Marvelous Organizations and a
Commitment until the end of time. KICH was considered as a thought by Shri
Chimanbhai Hapani,a imagined talented laborer and an inventive industrialist from
Rajkot (India).

In 1992, the thought transformed into a reality with the start of KICH as a Passage
Masterminded Unit when the Essential structure gear thing was made. The vision was
to contact pinnacle of business and a confirmation to wander into overall market. The
thing was attesting best rough material-high assessment AISI 316 Solidified Steel,
most astonishing particular measures and intriguing finishing.

The Accomplishment revived headway of KICH to its fullest farthest point lead by
Shri Chimanbhai Hapani and his three youngsters; Mr.Dinesh Hapani has had some
skill in abroad market while Mr.Nitin Hapani has surpassed desires himself in
gathering and thing improvement. Today, Mr.Bharat Hapani beneficially runs the firm
KICH Building Things PVT LTD with his colossal experience and huge market
learning.

In 1998 Ms. Chetna Murky, an Inside Originator, under the skilled heading of her
significant other Mr. Jagdish Mistry, a perceptible Modeler started their association
with the KICH Assembling by giving advancing and when arrangements
organizations of all around acclaimed KICH. things to neighborhood showcase under
the standard of NEKI Organization. The joint undertakings from KICH-NEKI rapidly
developed a strong displaying framework including significantly skilled Advancing
Authorities; guarantee Thing Show Centers and. a chain of First class Sellers over the
India.

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Beside achieving various originator and flawlessness award, KICH is satisfied with
being the First to get exceedingly regarded National Respect for the Best Quality
Things. Today, KICH is undisputed pioneer in making and giving Premium range
Auxiliary Hardware things.

KICH things are extremely recommended by unquestionable Architects, Inside

Fashioners, and Advancement Social affairs, etc for their grand endeavors wherever
all through the world. KICH is the favored choice for private clients similarly as
various Mechanical. Territories covering Flight, Guidance, Incitement, Cash, Social
protection, Settlement, Information Advancement, Media-Dissemination and various
other Corporate Get-togethers.

The wide extent of KICH things fuses Mortice Handles, Mortice Jolts and Stick
Chambers, Draw Handles, Door Turns, Furniture Fittings, Handrail and Balustrade
structure, Bathroom. embellishments, etc close by a ton logically remarkably planned
things, made from Unfriendly to ruinous High Assessment .AISI 316 Tempered Steel.

MISSION

Conveying an incentive for cash to our clients by serving them amazing quality items
and solid administrations with decided duty.

VISION

We try to develop as a No. 1 player in Design Equipment, Washroom Embellishments

and Handrail and Baluster Framework sections by empowering a culture of shared
trust and fulfillment.

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 PORTFOLIO

Name of the company KICH ARCHITECTURAL PRODUCTS PVT LTD

Address Gondal Road, NH 88, Vavdi, RAJKOT-360004(Gujarat), India

Tel. No. +91-74900 39316/17/18

Chairman Shri Chimanbhai Hapani

Director Shri Bharatbhai Hapani, Shri Nitinbhai Hapani

Date of Incorporation th
17 August,2004

Bankers Corporation Bank

Auditors Bhansali Associate-Rajkot

E-mail sales@kichindia.com

Website www.kichindia.com

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 AWARDS & RECOGNITION

NATIONAL AWARD FOR BEST QUALITY PRODUCTS

The Undisputed Leader for Quality Products…

Shri Chimanbhai Hapani (Founder) receiving

NATIONAL AWARD for BEST QUALITY from His
Excellency, President of India,
Dr. A.P.J. Abdul Kalam on 28-10-2005 at New Delhi

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SIZE OF THE UNIT

 Generally units can be characterized in three gatherings based on the interest

in fixed resources.
 Units having venture of three crore of not as much as that in fixed resources is
called little scale industry.
 Any unit having venture between three crore to five crore is called medium
scale industry.
 Any unit having interest in fixed resources in excess of five crore is called
enormous scale industry.
 KICH Compositional Items PVT.LTD. is a medium scale industry as the
interest in hardware is of four crore rupees.

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 ORGANIZATIONAL STRUCTURE

The predominant subordinate associations are described by various leveled structure,

which are formal records that demonstrated the degrees of initiative and the title that
have been named to the directors and the other personnel. These structures exhibit
people's zone of positions in the chain of significance and their associations inside the
formal affiliations. They help in making sense of which of the basic sorts of various
leveled master structure a particular endeavor has gotten.

Criticalness of affiliation can be associated from few words said by most extreme man
of one time is much? "Evacuate my generation lines, land an all what I have yet just
leave my affiliation and in couple of years, I will be the spot I was."

"Affiliation is the methodology of so merging the work which individuals or social

affairs need to perform with workplaces essential for its execution, that the
commitments so performed gave the best channels to gainful, precise, valuable and co
arrangement utilization of available undertakings."

With help of purposeful relationship of association can work even more viably the
affiliation makes the assignment of work so the stir winds up less difficult. It
furthermore makes the chain between the all inclusive community. Thusly everyone
must be relationship for the work.

As demonstrated by my discernment line and staff affiliation is gotten. It suggests

master is in the hand of top level and obligation rests with medium and cuts down
level. Master streams through and through and commitment streams from base to top.

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PLANT LOCATION

Every entrepreneur of a business unit must give full consideration to suitable location
of this entrepreneur because location factors are crucial for profit maximization. An
entrepreneur has to choose such type of location, which minimizes the company of
production as well as distribution to a considerable extent. However actual choice of
location is governed by.

The location of unit is as under:-

KICH ARCHITECTURAL PRODUCTS

PVT. LTD.

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INFRASTRUCTURE

To suit its generation destinations, Kich works from a best in class fabricating office
which spreads in 2,00,000 sq. ft. territory in Rajkot. Due to an in-house Structure
Studio, Instrument Room, Research and development Division and Item Testing
Office, Kich has prevailing in consistency of item execution. Kich additionally has
multi-office Corporate House spread crosswise over 23,000 sq. ft. zone which is
compensated with LEED India New Development (NC) GOLD Rating by Indian
Green Structure Chamber (IGBC). This Corporate House enables Kich to deal with its
whole pre and post deals administration coordinate without breaking a sweat.

NEARNESS TO MARKET

Closeness to the market is significant for providing products to clients in a base

timeframe modifying supply as indicated by the adjustments in an interest and dealing
with the market. Proximity to the progressions to the market decreases the expenses of
transportation completed merchandise to the market and upgrades exploiting positive
costs and request in the market. The maker's survival limit increments when the market
is close to the focal point of creation. Rajkot city has numerous businesses like Diesel
Motors, Machine ventures, and so forth which offer prepared existing business sector for
organization's items.

TRANSPORT FACILITIES

Transportation offices with a decent speed and limit are required for shipping workers
and building up contacts in the market and controlling supply as indicated by the
adjustments in the interest. Rajkot is arranged midway in the Saurashtra area. Rajkot is
very much associated with practically major mechanical urban communities by streets.
For fares, KICH Showcasing PVT.LTD. Transport their item by street, via train, via air.

AVAILABILITY OF LABOUR

Transportation offices with a decent speed and limit are required for shipping workers
and building up contacts in the market and controlling supply as indicated by the
adjustments in the interest. Rajkot is arranged midway in the Saurashtra area. Rajkot is
very much associated with practically major mechanical urban communities by streets.
For fares, KICH Showcasing PVT.LTD. Transport their item by street, via train, via air.

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PRODUCTS

KICH ARCHITECTURAL PRODUCTS PVT LTD is delivering building

equipment item with an enormous assortment. It assembling shut pass on
steel manufactured items according to the details in carbon, composite and
tempered steel and supply them in as treated, somewhat or completely
machined condition.

The items is a thing which is offered to the clients to fulfill their needs and needs item is
most significant and substantial part may crude materials for other organization. The
compositional equipment result of KICH ARCHITECTURAL PRODUCTS PVT LTD
is crude material for private, flying, training, excitement, human services, data
innovation, media production.

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The Main products of the Kich Company are as follows.

 Hardware Product
 Furniture Fitting
 Glass Fitting
 Bathroom Accessories
 Handrail & Baluster System

Mortice Handles,

Signage

Pull Handles,

Escutcheons (Key Holes),

Door Hinges,

Back Plates,

Doorknobs,

Door Stopper,

Cabinet Handles,

Floor & Wall

Drawer &Cabinet Knobs,

Mounted Door Stops,

Mortice Locks &Pin Cylinders,

Handrail &Balustrade System

Bathroom Accessories

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The significant factor of every single industry is creation process. It is a heart
of any business in market. The assembling includes hardware just as labor. The
generation is done on enormous scale.

The format of the plant has been structured in such a way thus, that all the
assembling exercises are under one rooftop. With the end goal that the
progression of material procedure at one phase consequently streams to next
phase of preparing along these lines lessening labor to deal with the material
starting with one spot then onto the next and abstain from sitting tight time for
the following procedure.

“Maintaining the quality standards through constant evaluation inspection

and verification.”

KICH ARCHITECTURAL PRODUCTS PVT LTD likewise providing building

equipment item such a large number of different organizations with Mortice Handles,
Force Handles, Entryway Pivots, Door handles, Cupboard Handles, Cabinet and
Cupboard Handles, Mortice Locks &Pin Chambers, Signage's, Crests (Key
Openings), Back Plates, Entryway Plug, Floor and Divider Mounted Entryway Stops,
Handrail &Balustrade Framework, Restroom Embellishments and so forth in India
and abroad.

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BATHROOM ACCESSORIES PRODUCTS

DOOR HARDWARE ACCESSORIES

FURNITURE FITTING

Cabinet Handle Drawer/Cabinet Knobs Door Hinges

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HANDRIL AND BLUSTER SYSTEM

Side Mounted Flat Baluster Side Bracket Railing Top Mounted Rund

System With Glass System With Glass Baluster System With Glass

DOOR CONCEPT PRODUCT

Floor patch Door Hydra. Shower Spider

Spring Fitting Closer Hinges Hinges. Fitting

MORTICE LOCKS & PIN CYLINDERS DOOR HINGES

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 MARKETING DEPARTMENT

Exhibiting suggests human development that occurs in association with publicize.

Exhibiting means working with business divisions, which means trying to master to
acknowledge potential exchange to satisfy human needs and needs .Thus we go to our
importance of advancing as human activity facilitated at satisfying needs and needs
through exchange frames.

Exchange systems incorporate work. The merchant needs to search for buyers,
perceive their needs, plan, fitting them store and transport them organize, and so forth.
Such activities as thing headway, search, correspondence, scattering, assessing, and
organization, build up focus exhibiting works out.

Disregarding the way that it is completely expected to consider exhibiting of the

activities of "seller" buyers also do publicizing works out. The housewife does her
"displaying" that is, she search for the product she needs at pries she is anxious to pay.
The acquiring administrator who needs a product difficult to find needs to discover
sellers and offer engaging terms. A financially tight market is one in which the buyers
is the more powerful "promoter", and a buyer' feature is one in which the vendor is
the more unique "sponsor

In the mid 1950s the creating supply of product made a buyers' market, and advancing
pushed toward getting to be identify with dealers endeavoring to find buyers.

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 FINANCE DEPARTMENT

Exhibiting infers human development that occurs in association with publicize.

Exhibiting means working with business divisions, which means attempting to expert
to acknowledge potential exchange to satisfy human needs and needs .Thus we go to
our importance of advancing as human activity composed at satisfying needs and
needs through exchange shapes.

Exchange techniques incorporate work. The seller needs to search for buyers,
perceive their needs, plan, fitting them store and transport them organize, and so on.
Such activities as thing headway, search, correspondence, dispersal, assessing, and
organization, build up focus exhibiting works out.

Regardless of the way that it is totally expected to consider exhibiting of the activities
of "merchant" buyers moreover do promoting works out. The housewife does her
"displaying" that is, she search for the product she needs at pries she is anxious to pay.
The acquiring administrator who needs a product difficult to find needs to discover
sellers and offer engaging terms. A financially tight market is one in which the buyers
is the more unique "sponsor", and a buyer' exhibit is one in which the shipper is the
more powerful "promoter

In the mid 1950s the creating supply of product made a buyers' market, and advancing
pushed toward getting to be identify with vendors endeavoring to find buyers.

26
 H.R. DEPARTMENT
HR are the most critical and stand-out assets of an affiliation. The compelling
organization of an affiliation's HR is a stimulating, dynamic and testing task,
especially when the world has transformed into an overall town and economies are in
a state of movement. The lack of gifted resources and the creating wants for the front
line expert have also extended the multifaceted idea of the human resource work.
Regardless of the way that specific human resource limits/practices are the
commitment of the human resource office, the genuine organization of HR is the
obligation of the impressive number of directors in an affiliation.

It is as such fundamental for all chairmen to grasp and give due centrality to the
assorted human resource systems and activities in the affiliation. Human Resource
The administrators plots the hugeness of HRM and its different limits in an affiliation.
It examines the diverse HR frames that are stressed over pulling in, regulating,
impelling and making specialists to help the affiliation.

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 SWOT ANALYSIS

STRENGTHS:

1. They are fabricating superb items.

2. They are making 316 Evaluation Item.

WEAKNESSES:

1. Cost of item is exceptionally high.

2. They are not covering a retail advertise.

OPPORTUNITIES:

1. They can grow their business in retail market.

2. In the event that they will promote their item in market inside brief timeframe,
they can without much of a stretch go retail market.

THREATS:

1. Local competitors.
2. Change in regulation can impact the business.

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 A STUDY ON GRADING PREFERENCE OF
HARDWAER RETAILERS OF AHMEDABAD CITY
WITH SPECIAL REFERENCE TO BRANDED
STAINLESS STEEL PRODUCT

INTRODUCTION OF TOPIC

STAINLESS STEEL

 Solidified steel can't avoid being steel with in any event 10% chromium.
 They gain their resistance of utilization from a dainty, persevering surface
layer of chromium oxide.
 Treated steels fall into a couple of general classes: Austenitic, Ferritic, martens
tic, duplex and precipitation set.
 The major alloying part is solidified steel is chromium and nickel.
Molybdenum gives additional quality and assurance from chloride setting.
 Welcome that treated steel is a solid material and not a novel covering
associated with regular steel give it "Unadulterated" properties.

GRADES
FERRITIC GRADES

 Ferritic solidified steel is appealing non heat-treatable steels that contain

chromium anyway not nickel.
 They have incredible warmth and utilization restriction, explicitly sea water,
and extraordinary insurance from stress-disintegration breaking.

MARTENSITIC GRADES

 Martensitic assessments are appealing and can be heat-treated by stifling or

solidifying.
 They contain chromium yet generally contain no nickel, except for 2 grades.
 Martensitic steel are not as damaging deterrent as austenitic or Ferritic grades.

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AUSTENITIC GRADES

 Austenitic solidified steel are non heat-treatable steels that are ordinarily
toughened and cold worked.
 Austenitic steel have unimaginable utilization and warmth restriction with
extraordinary mechanical properties over a wide extent of temperatures.
 There are two subclasses of austenitic solidified steel: chromium-nickel and
chromium-manganese-low nickel steel.
 Chromium-nickel steel are the most wide for the most part used steel and are
geerally called 18-8 (CR-NI) steel.
 Molybdenum can be added to improve utilization resistance; besides the CR-
NI substance can be extended.

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ABOUT 316 (GRADE) STAINLESS STEEL

 It is the second-most common form of stainless steel.

 It has almost the same physical and mechanical properties as 304 stainless
steel, and contains a same material.
 The main difference in 316 stainless steel is of molybdenum is added i.e. 2 to
3 %.
 This addition increases corrosion resistance, particularly against chlorides and
other industrial solvents.
 316 stainless steel is commonly used in many industries.
 Where there are high-saline environments such as coastal regions and outdoor
areas where de-icing salts are common.
 Due to its non-reactive qualities, 316 stainless steel is also used in the
manufacturing of medical surgical instruments such as Knives, Blades &
Handles, Needle Holders, Ear, Nose & Throat, Etc.
 Now a day’s large no of stainless steel is produced (especially 316 stainless
steel) can be found in products like food and beverage industries.
 Stainless steel is commonly found in commercial kitchens and food processing
plants as it gives a variety of needs:
 It can be effectively framed into shapes which help to deliver an
assortment of gear and hardware, for example, cooking tables, ventilation
hoods, tanks, and containers.
 It is accessible in a wide scope of brightening and cleaned wraps up.
 It can be effectively cleaned, and can be continued washing with the
numerous synthetics and cleansers to satisfy general wellbeing needs.
 It does not respond to the acids found in milk, cooked nourishments,
vegetables, and sustenance added substances.
 The ultimate benefits of stainless steel include a long life that will retain an
attractive, clean finish and it requires less maintenance services.

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ABOUT 304 (GRADE) STAINLESS STEEL

“People always Judge by the name, but you might assume that stainless steel never
stains—you’d be wrong”

 Stainless steel stains less easily than other iron-based metals, but it’s not
literally “stainless”.

 All steels have the same basic iron and carbon composition, but stainless steel
also contains a healthy dose of chromium—the alloy that helps stainless steel
from corrosion resistance.

 There are multiple grades under the stainless steel, each with slightly different
alloy composition, and therefore slightly different physical characteristics.

 Stainless steel must contain at least 10.5 percent chromium.

 Depending on the grade, it may contain much higher chromium levels, and
additional alloying ingredients like molybdenum, nickel, titanium, aluminium,
copper, nitrogen, phosphorous and selenium.

 The two most common SS grades are 304 and 316.

 316 stainless steel contains molybdenum, but 304 doesn’t.

 For outdoor furnishings like rails and bollards, stainless steel is an ideal
corrosion-resistant material, but if the grade is appropriate for its environment
it will remain for long time.

 304 is an economical and practical choice for most environments, but it

doesn’t have the chloride resistance of 316.

 Each application for stainless steel has its own unique demands, according to
the customers and needs a stainless steel that’s up to the task.

32
 304 stainless steel is the most common form of stainless steel and it is used
around the world, largely due to its excellent corrosion resistance and value.

 It contains between 16%to 24% chromium and up to 35% nickel, as well as

small amounts of carbon and manganese.

 The most common form of 304 stainless steel is 18/8, stainless steel, which
contains 18 percent chromium and 8 percent nickel.

33
34
 LITERATURE REVIEW

 SMAW procedure has likewise been utilized effectively for welding too
austenitic treated steel (UNSN8020) where welded joints have been accounted
for to accomplish higher yield and rigidity than the base metal (Kchaou et al.,
2014).
 Sathyia et al. (2013) have effectively utilized a progression of half and half
welding (a mix of CO2 laser pillar welding and gas metal bend welding) for
welding AISI 904L excessively austenitic hardened steel and welds
accomplished have been accounted for to be more grounded than the base
metal.
 Schino and Kenny (2002) have contemplated the impact of grain estimate on
the intergranular consumption opposition of a refined AISI 304 and high
nitrogen low-nickel austenitic treated steels. It is discovered that as the grain
size of the materials diminishes, the intergranular consumption rate likewise
diminishes.
 Singh et al. (2007) have additionally explored the impact of grain measure on
the refinement conduct of austenitic hardened steel (AISI 304L evaluation)
and it is discovered that the level of sharpening (DOS) is reliant on grain size
of the material. Further, it is discovered that DOS is conversely identified with
the grain size and demonstrates an exponential lessening with expanding grain
limit surface zone.
 Tiedra et al. (2012) report that level of sharpening of warmth influenced zone
(HAZ) of sort 316 SS welded joints is observed to be essentially lower than
the base metal for an earlier virus work of 20% because of the impact of
recrystallized microstructure of warmth influenced zone (HAZ).
 An significant investigation where time-temperature-refinement (TTS) charts
have been built for ascertaining basic cooling rates (CCR) for the as-got just as
5-25% virus worked nitrogen-alloyed 316 SS grade, expresses that past these
CCR, there is no danger of sharpening and henceforth weakness to
intergranular consumption (IGC) (Mannepalli et al., 2015).

35
  HAZs are mimicked utilizing Gleeble test system utilizing high warmth info
condition and infer that interphase erosion is firmly influenced by the general
measure of division of chromium exhaustion and δ-ferrite in the HAZ, which
importantly influence their setting consumption (Moon et al., 2013).
 A consider on the idea of event of sulfide considerations by Sudesh et al.
(2007) completed on various evaluations of tempered steels in NaCl
arrangement demonstrate that sulfide incorporations in these steels show up as
groups and the quantity of considerations per bunch increments as sulfur
organization increments and it is additionally demonstrated that zones near
these considerations have been observed to be inclined to pit inception.
 A comparative examination because of molybdenum expansion on the setting
erosion conduct of AISI 304 and 316 SS in fermented chloride arrangement
detailed by Ilevbare and Burstein (2001) states that expansion of Mo as an
alloying component in these steels diminishes the nucleation and development
of the pits.
 A contemplate on the consolidated impact of Mn and Mo increases on the
setting consumption obstruction of sort 304 SS and 316 SS in chloride-
containing media by Pardo et al. (2008) reports that the expansion of Mo
upgrades the setting erosion opposition by improving the soundness of the
uninvolved film against breakdown brought about by assault of forceful
chloride particles.

36
RESEARCH METHODOLOGY

 INTRODUCTION

This endeavor is set up with the help of speculative adapting similarly as sensible data
and a piece of admonishes and recommendations from the concerned experts of
promoting. To the degree helpful is concerned, every one of the information about the
association information open from the association itself. The theoretical part taken
from the concerned advancing masters and other continuous happing in displaying is
taken from Publicizing. As a rule this mission has been done with the mix of every
last one of those things and it had been with the best of my surenesses and
information.

Research approach alludes to scan for information. Redman and Mory characterize
investigate as a "Systematized exertion to increase new information. Research is a
scholastic action and such the term ought to be utilized in specialized sense.

STATEMENT OF PROBLEM

 Facing problem in retail market.

 Low awareness of 316 grade in retail market.
 Having similar product in 202 and 304 grades.
 Less advertising in retail market because of having only big project works.
 They are facing high price factor in the retail market due to their premium
product.
 Now they are entering in the retail market so somehow facing problem of
service factor like awareness, advertisement, distributors.
 They have to give tough competitions to Hefle, Hettich and Godrej.

37
RESEARCH OBJECTIVE

 To understand the bit of the general business of 316 assessment in retail

grandstand.
 To know the commonality with 202, 304 and 316 assessment in the market.
 To examinations the customer tendency level related with different association
thing.
 To consider the components impacts essential administration while procuring
a gear thing.
 To acknowledge which advancing media puts more impact on the acquiring
decision of client.

SCOPE OF THE STUDY

 To provide best products thereby giving full reward for the money spent by
customers.
 Updating ourselves by constant & innovative product researchat R& D
Division equipped with sophisticated.
 Providing complete solution for the specific requirements of the Experts.
 Giving equal importance to Product Expansion as well as Pre & After Sale
Services.
 In short, acquiring the customer's Goodwill by giving full satisfaction is a
matter of utmost concern for us and we are committed to it.

38
RESEARCH DESIGN

 An Exploration configuration is the course of action of conditions for

accumulation and examination of information in a way that means to join
significance to the Exploration reason with economy in strategy. Truth be told,
the Exploration configuration is the applied structure inside which Exploration
is directed: it establishes the outline for the gathering estimation and
investigation of information.
 It must probably characterize obviously what they need to quantify and should
discover satisfactory strategies for estimating it alongside a reasonable
meaning of populace needs to contemplate. Since the point is to acquire total
and precise data in these examinations, the methodology to be utilized must be
deliberately arranged.

DATA COLLECTION

For accomplishing the particular goals of this examination, information were

accumulated from both essential and auxiliary sources.

Primary Sources:

 Direct conversation with the retailers.

 There is time constraint that’s why we reach to 400 out of2000 outlets.

Secondary Sources:

 Various records of the Kich Company.

39
SAMPLING DESIGN
POPULATION OF THE STUDY

 Ahmedabad
 West Ahmedabad
 East Ahmedabad
 Gandhinagar

SAMPLE SIZE

 Sample size is 200 outlets.

SAMPLE METHOD

 Random sampling
 Potential Outlets

40
 LIMITATIONS

1. The respondents have answered to the inquiries reviewing from their

experience thusly review inclination and individual predisposition is
conceivable.
2. Since the information was gathered utilizing a calendar, the questioner's
failure to comprehend and record the reactions accurately is conceivable.
3. The respondents were not able or reluctant to give a total and exact reaction to
specific inquiries.
4. Time limit is the principle confinements of the venture. On the off chance that
the scientist get the sufficient opportunity, at that point he/she can splendidly
examinations the information and make look into progressively successful for
the organization also his/her learning reason.

41
 DATA ANALYSIS AND INTERPRETATION

Awareness & Education of 316 ?

Particulars Percentage

Bapunagar 3%

Bodakdev 3%

Bopal 8%

Chankheda 3%

Dariyapur 13%

Gandhinagar 10%

Ghatlodia 7%

Gota 8%

Memnagar 2%

Navrangpura 4%

Naroda 5%

Nikol 10%

Paldi 4%

Prahalad nagar 2%

Sabarmati 2%

Satellite 1%

SG highway 1%

Sola 3%

South Bopal 5%

Thaltej 6%

42
 Awareness & Education of 316
Awareness & Education 316
13

10 10
8 8
7
6
5 5
4 4
3 3 3 3
2 2 2
1 1

INTEPRETATION:-

43
  WHICH BRAND PRODUCTS YOU USED TO SELL?

Particular Percentage

Hafle 13%

Hettich 37%

Enox 24%

Ozone 26%

Percentage of Selling Brand In Market

40 37
35

30
26
24
25

20

15 13

10

0
Hafle Hettich Enox Ozone

Brand Selling In Market

INTERPRETATION:-

From overall market share of the product we find that Hettich has covered 37% of the
market while Hafle has only 13%.

44
  WHICH PRODUCTS YOU PREFERRED TO PROMOTE ?

Particular Percentage

Brass 41%

White Metal 20%

Steel 25%

Stainless Steel 14%

Percentage of Product Promote In Hardware

Which products you prefered to promote and why?

45 41
40
35
30
25
25
20
20
14
15
10
5
0
Brass White Metal Steel Stainless Steel

INTERPRETATION:-

From overall market share of the product we find that brass has covered 41% of the
market while stainless steel has only 14%.

45
  WHICH PRODUCTS/RANGE YOU PREFERRED TO SELL

Particulars Percentage

Bathroom accessories 43%

Mortice Handle 20%

Furniture Fittings 22%

Glass Fittings 15%

Percentage of Product Preferred in Hardware

Overall Market Share of Product Range In Hardware

50%
45% 43%
40%
35%
30%
25% 22%
20%
20%
15%
15%
10%
5%
0%
Bathroom accessories Mortice Handle Furniture Fittings Glass Fittings

INTERPRETATION

According to the graph bathroom accessories having 43% of share where as Mortice
handle having only 15% share in overall market.

46
  MAJORITY OF SEGMENT YOU DEAL WITH?

Particulars Percentage

Walking Customer 39%

Carpenters 24%

Architect 17%

Contractors 10%

Project 10%

Percentage of segment with deal in Hardware

Overall Market Share Of Deal In Hardware

45
39
40
35
30
24
25
20 17
15
10 10
10
5
0
Walking Customer Carpenters Architect Contractors Project

INTERPRETATION:-

According to the survey walking customers having large market share compare to
others. Carpenters having 24% and architect having 17% of overall market share.

47
  WHAT KINDS OF PROMOTION ACTIVITY DO YOU PREFERRED?

Particulars Percentage

Monthly Scheme 15%

Quarterly Scheme 42%

Annual Scheme 35%

Weekly Scheme 8%

Percentage of Promotion In Hardware

Overall Market Share of Promotion In Hardware

45 42
40
35
35
30
25
20
15
15
10 8

5
0
Monthly Scheme Quarterly Scheme Annual Scheme Weekly Scheme

INTERPRETATION:-

According to the graph quarterly scheme and annual scheme are preferred by most of
the customers where as weekly scheme is only preferred 8% of overall market share.

48
  WHAT IS YOUR PREFERENCE WHILE SELLING ANY BRAND?

Particulars Percentage

Branded Products 52%

Company Person Support 6%

Service Factors 20%

High Discount 2%

Low Cost 20%

Percentage Of While Selling In Hardware

Oveall Market Share Of While Selling In Hardware

60
52
50

40

30
20 20
20

10 6
2
0
Branded Products Company Person Service Factors High Discount Low Cost
Support

INTERPRETATION:-

According to the graph in selling branded products are mostly preferred by the
customers. It will have highest market share that is 52% in overall market.

49
  WHAT IS CHALLENGES WHILE SELLING SS 316?

Particulars Percentage

Availability of products 10%

High coast/Premium products 40%

Low Awareness and education 35%

Advertisement 10%

Other 5%

Percentage Of Challenges of ss316 in Hardware

Overall Market Share Of Challenges of ss316 in Hardware

45
40
40
35
35
30
25
20
15
10 10
10
5
5
0
Availability of High coast/Premium Low Awareness and Advertisement Other
products products education

INTERPRETATION:-

According to the graph premium products having 40% and low awareness and
education having 35% of overall market share.

50
FINDINGS

 We have discovered that Kich is confronting issue in entering in retail market

as a result of their rivals.
 We likewise find that there is low consciousness of Kich item in the market as
increasingly over individuals having less information of S.S. 316 Evaluation.
 As they are giving high caliber the cost of the item is likewise high.
 Numerous individuals in retail market don't think about the wholesaler and
vendor of Kich item.
 We have discovered that administration of the vendor and merchant is
additionally low in a portion of the territories.

 There is likewise less promotion of the organization.

51
Suggestions:

 KICH Pvt. Ltd. isn't making such a great amount of publicizing for its item.
 There is a need of a forceful publicizing effort by the association when
contrasted with its rivals. This might be the reason that they are losing the
offer market.
 There is low consciousness of Kich item in retail advertise so they need to lead
mindfulness program this will help a ton for selling an item.
 All through the review we have seen that organization's item administration is
exceptionally low so they need to improve the item conveyance
administration.
 They likewise need to expand request through limits and new plans for retailer
and craftsmen.

52
Conclusions: -

This organization assumes a superior job in the general public. It makes business
opportunity and attempts to give the best quality in the item. As I contemplated, I can
say that this organization is attempts to improve the monetary circumstance of our
country by sending out its item. This organization utilizes the most recent hardware
underway and likewise the vital administration framework to design and gauge
business execution.

As I have worked with organization. The preparation given by KICH PVT. LTD. Has
been demonstrated to be very until. It has been huge in our administrative vocation.
This preparation is one the most urgent preparing for me. It had been a wondrous
encounter.

53
Annexure: -

Questionnaire: -

1. Sir Do you know about 316?

A. Yes
B. No
(If yes how?)

2. Do you sell Stain less steel Products?

A. Yes
B. No
(If yes which one 304 or 202 brand)

3. Which Brand products you used to sell?

A. Enox
B. Ozone
C. godrej
D. Hefle
E. Hettich
F. Local

4. Which products you preferred to promote and why?

A. Brass
B. white metal
C. Steel
D. in SS your preference
E. 202; 304:316
5. Which products/range you preferred to sell
A. Bathroom accessories
B. Mortise Handle
C. furniture fittings
D. Glass fittings
E. All

54
6. Majority of segment you deal with?
A. Walking Customer
B. Carpenter
C. Architect
D. Contractor
E. Project

7. What kinds of promotion activity do you preferred?

A. Monthly Scheme
B. Quarterly scheme
C. Annual scheme
D. Weekly scheme
E. Other(specify)

8. What is your preference while selling any Brand?

A. Branded Products
B. Company Person Support
C. Service factor `
D. High Discount
E. All

9. How your customers are affected by the change in price?

A. Architects
B. End Customer
C. Carpenter
D. other(specify)

10. What is a challenge while selling SS 316?

A. Availability of products
B. High coast/Premium products
C. Low Awareness and education
D. Advertisement
E. Other(specify)

55
11. Which activity will enhance Kich brand?
A. Availability of products
B. Lucrative Schemes
C. Service by Dealer or Distributor
D. Activity like Display, meets& demand creation
E. Other(specify)

12. Which products segment would like to display if we start business?

A. Bathroom accessories
B. Mortise Handle
C. furniture fittings
D. Glass fittings
E. All

56
Bibliography: -

 https://www.kichindia.com/home

57