PROJECT PROPOSAL

BACHELOR IN BUSINESS ADMINISTRATION THESIS

THE IMPACT OF TECHNOLOGY ADVANCEMENT ON M-COMMERCE

PRESENTED TO:
DR. AAMIR ABBAS
PRESENTED BY:
RANA SHAHZAIB
ROLL NUMBER:
B-19531
BBA (2015-2019)
SUBMITTION DATE:
JUNE 20, 2019

HEAD OF DEPARTMENT
DR. AAMIR ABBAS
THE IMPACT OF TECHNOLOGY ADVANCEMENT ON M-COMMERCE

EXECUTIVE SUMMARY
Technology advancement have a great impact on M-Commerce in all over the word through this
study we will try to highlight the current situation of M-Commerce in Lahore and its adaptability
trend over the last decade. We will try to find out all the essential variables involved in impacting
the adaptability of M-Commerce. Through this study we will find out the most significant
variables and there relationships with other variables. Mostly primary data will be used in this
research that will be collected through a questionnaire.

SIGNIFICANCE OF THE STUDY

This study will aims to focus on the untapped m-commerce market in Pakistan and the revolution
which can be brought by the proper implementation of this technique, it is essential to establish
the current situation of m-commerce in Pakistan comparing it with more advanced markets. In
Pakistan there is a misconception that m-commerce is just mobile banking but this is not true.
Mobile commerce is any electronic transfer via a handheld device by which payment is made
and ensures the delivery of the goods or services. Through this study we will try to overcome all
the misconceptions and problems that people have to face while using M-Commerce.

LITERATURE REVIEW
There is no formal conceptualization of m-commerce and most researchers have varying
definitions of m-commerce. According to Chong, et al (2011), m-commerce is an extension of
e-commerce in which mobile transactions are conducted using mobile devices. Hassanein, et al
(2001) also have a similar definition of m-commerce where they define m-commerce as a natural
extension of e-commerce. Leung & Antypas (2001) defined m-commerce as both “content
delivery and transactions on mobile devices.” As Peterson & Balasubramanian (2002) stated that
a common meaning should be assigned to the term m-commerce and its economic, behavioral
and social parameters should be standardized to speed up the research process in the field of m-
commerce.
Balasubrimanian, S., & Peterson, R. A. (2002). Exploring the implications of m-commerce for
markets and marketing. Journal of The Academy of Marketing Science, 348-361.

Chong, A. Y. L., Chan, F. T. S., &Ooi, K. B. (2011). Predicting consumer decisions to adopt
mobile commerce: Cross country empirical examination between china and malaysia. Decision
Support Systems., 1-9.

Clarke, I. (2002). Emerging value propositions for m-commerce. Journal of Business Strategies,

41-57.
DATA COLLECTION
 COLLECTION OF PRIMARY DATA
 COLLECTION OF SECONDARY DATA
 DISTRIBUTION OF QUESTIONNAIRES
 JOURNALS
 ONLINE ARTICLES AND DATA
 INTERVIEWS OF M-COMMERCE SERVICE PROVIDERS

STATEMENT OF PROBLEM
THE IMPACT OF TECHNOLOGY ADVANCEMENT ON M-COMMERCE IN LAHORE

PURPOSE OF RESEARCH
This study aims to analyze the current situation of m-commerce and its usage by businesses and
mobile payment techniques in Pakistan particularly in Lahore. It will also help us to find the
innumerous benefits that businesses can avail and educate them on the proper implementation
and usage of m-commerce to yield greater returns in comparison to the cost that they will incur
on m-commerce application.
The research will identify the factors and variables associated with the application of m-
commerce and also their relationship to this technique. It will provide recommendations to
promote the factors that impact m-commerce positively and will give advice on how to reduce
the impact of the factors that affect it negatively.
This particular study will draw a comparison between the profitability of the businesses that have
applied m-commerce and those which have not. Through this comparison the positive and
negative facets of m-commerce on a business will be identified.
Through this we can approach to our customers from door to door and customers are also finding
easy ways for shopping and for their daily households. I want to work on this and want to know
about all the factors about M-Commerce and to study the behaviors of people how they feel
using this type of technology so that in future we can work on it and make it more easy and
convenient for people.