IIFT RC PASSAGES (2007 to 2018)—SUITABLE TITLES/TOPICS

1. IIFT-2018
Passage-1 (898 words): Factors that Shape and Change Culture and Society Over Time
Passage-2 (959 words): The Attributes of a ‘Public Intellectual’
Passage-3 (938 words): Dealing with VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)
Requires the ‘Agility Shift’ —Shift in Mindset from Overreliance on
Information to Interactions within your Web of Relationships and
Resources.
Passage-4 (847 words): The Importance of Liberal Arts Education in the Second Machine Age
Passage-5 (840 words): Non-GDP measures provide information on efficacy of polices on
specific aspects of human progress, but GDP growth (economic growth)
underpins all aspects of human progress.

2. IIFT-2017
Passage-1 (1,184 words): The MVP (Minimum Viable Product) Approach to Product Development
for Entrepreneurs
Passage-2 (1,197 words): Close Reading for Deeper Comprehension
Passage-3 (1,115 words): Role of Central Banks in Crisis Situations
Passage-4 (1,168 words): What 'Analytics Competitors' do Different from 'Traditional Companies'

3. IIFT-2016
Passage-1 (778 words): Growth in export-oriented manufacturing more impactful on overall
economy than growth in services.
Passage-2 (489 words): Problems of the glocalisation approach can be overcome by the reverse
innovation approach.
Passage-3 (867 words): Greater women participation in the labour force leads to greater GDP
growth in emerging and rich economies.
Passage-4 (378 words): A digital camera—A new eye for self-directing robots.

4. IIFT-2015
Passage-1 (888 words): Privatisation and consolidation of the steel industry globally.
Passage-2 (791 words): Otlet was a visionary who anticipated the Internet.
Passage-3 (702 words): Over-lending is more to blame for a financial crisis than is over-
borrowing.
Passage-4 (831 words): Mass media and political communication.

5. IIFT-2014
Passage-1 (1,535 words): How Wigan Athletic survived in the English Premier League between
2005 and 2013 despite its low wage bill.
Passage-2 (921 words): A day in the life of Judge Jemubhai.
Passage-3 (1,492 words): General Garibaldi—The Battle for Rome.
Passage-4 (1,011 words): Conservatism in lending by public sector banks is leading to lower
profitability.

6. IIFT-2013
Passage-1 (748 words): Were Bernie Madoff's wife and sons guilty?
Passage-2 (1,033 words): The success stories of Grey Poupon mustard and World's Best Ketchup.
Passage-3 (910 words): Removing misgivings that capitalism promotes immorality.
Passage-4 (975 words): Big emerging economies: Brazil and China—A picture in contrast.

7. IIFT-2012
Passage-1 (767 words): The purpose of a business enterprise—to create a customer.
Passage-2 (1,253 words): Sharing memories of school and home.
Passage-3 (920 words): Why KBC (Kaun Banega Crorepati) works?
Passage-4 (864 words): Babur and Humayun defeated by the hot and humid climate and the
festering mosquitoes of Hindustan.
 8. IIFT-2011
Passage-1 (1,180 words): During the 1970s, standardisation of the shipping container brought
considerable reduction in freight costs and provided a boost to the
golbal economy and trade.
Passage-2 (938 words): Some thoughts—strategy for financial inclusion that is commercially
viable.
Passage-3 (1,138 words): Superstar lawyers—their steep fees, quirks and specialities.
Passage-4 (708 words): Indian banks should consolidate and increase their global presence,
even if they don't get to the top of the global league tables.

9. IIFT-2010
Passage-1 (978 words): Kodak lost out because it did little to ready itself for the onslaught of
digital technology.
Passage-2 (821 words): Investors rely more on limited statistical evidence or flash statistics to
predict short-term market movements and make investment choices.
Passage-3 (750 words): Highly committed people will react especially negatively if they are
treated unfairly by the organisation—Lesson for management.
Passage-4 (954 words): Warren Buffet—The investor and the person.

10. IIFT-2009
Passage-1 (1,431 words): Revitalizing the role of independent directors of companies' boards.
Passage-2 (785 words): The collapse in the marginal efficiency of capital leads to an economic
slump.
Passage-3 (1,442 words): 'Enhanced greenhouse effect' due to the human factor.
Passage-4 (738 words): The process in preparation of white sugar from sugar cane.

11. IIFT-2008
Passage-1 (1,204 words): Switching to the direct selling model by DELL dramatically reduced
inventory costs.
Passage-2 (949 words): On the British settlement at Belize—an island known as Silver-Stone, an
adventure is about to begin.
Passage-3 (1,339 words): An extract from the science fiction classic "Twenty Thousand Leagues
Under the Sea".

12. IIFT-2007
Passage-1 (842 words): Google's relaxed trademark policy and exclusive reliance on advertising
makes it vulnerable to law suits and competition.
Passage-2 (1,055 words): Reinventing the department stores to create 'destination malls'.
Passage-3 (966 words): John Salk the 'dragon-slayer' of the 'polio dragon'.

IIFT RC Passages (2007 To 2018)—Subject-Wise

Industry, Business, Trade and Management

1. IIFT-2018, Passage-3 (938 words): Dealing with VUCA (Volatility, Uncertainty, Complexity, and
Ambiguity) Requires the ‘Agility Shift’ —Shift in Mindset from Overreliance on Information to
Interactions within your Web of Relationships and Resources.
2. IIFT-2017, Passage-1 (1,184 words): The MVP (Minimum Viable Product) Approach to Product
Development for Entrepreneurs
3. IIFT-2017, Passage-4 (1,168 words): What 'Analytics Competitors' do Different from 'Traditional
Companies'
4. IIFT-2016, Passage-2 (489 words): Problems of the glocalisation approach can be overcome by
the reverse innovation approach.
5. IIFT-2016, Passage-3 (867 words): Greater women participation in the labour force leads to
greater GDP growth in emerging and rich economies.
6. IIFT-2015, Passage-1 (888 words): Privatisation and consolidation of the steel industry globally.
 7. IIFT-2013, Passage-2 (1,033 words): The success stories of Grey Poupon mustard and World's
Best Ketchup.
8. IIFT-2012, Passage-1 (767 words): The purpose of a business enterprise—to create a customer.
9. IIFT-2011, Passage-1 (1,180 words): During the 1970s, standardisation of the shipping container
brought considerable reduction in freight costs and provided a boost to the golbal economy and
trade.
10. IIFT-2010, Passage-3 (750 words): Highly committed people will react especially negatively if
they are treated unfairly by the organisation—Lesson for management.
11. IIFT-2009, Passage-1 (1,431 words): Revitalizing the role of independent directors of companies'
boards.
12. IIFT-2009, Passage-4 (738 words): The process in preparation of white sugar from sugar cane.
13. IIFT-2008, Passage-1 (1,204 words): Switching to the direct selling model by DELL dramatically
reduced inventory costs.
14. IIFT-2007, Passage-1 (842 words): Google's relaxed trademark policy and exclusive reliance on
advertising makes it vulnerable to law suits and competition.
15. IIFT-2007, Passage-2 (1,055 words): Reinventing the department stores to create 'destination
malls'.

Economics, Finance and Banking

1. IIFT-2018, Passage-5 (840 words): Non-GDP measures provide information on efficacy of

polices on specific aspects of human progress, but GDP growth (economic growth) underpins all
aspects of human progress.
2. IIFT-2017, Passage-3 (1,115 words): Role of Central Banks in Crisis Situations
3. IIFT-2016, Passage-1 (778 words): Growth in export-oriented manufacturing more impactful on
overall economy than growth in services.
4. IIFT-2015, Passage-3 (702 words): Over-lending is more to blame for a financial crisis than is
over-borrowing.
5. IIFT-2014, Passage-4 (1,011 words): Conservatism in lending by public sector banks is leading to
lower profitability.
6. IIFT-2013, Passage-3 (910 words): Removing misgivings that capitalism promotes immorality.
7. IIFT-2013, Passage-4 (975 words): Big emerging economies: Brazil and China—A picture in
contrast.
8. IIFT-2011, Passage-2 (938 words): Some thoughts—strategy for financial inclusion that is
commercially viable.
9. IIFT-2011, Passage-4 (708 words): Indian banks should consolidate and increase their global
presence, even if they don't get to the top of the global league tables.
10. IIFT-2010, Passage-2 (821 words): Investors rely more on limited statistical evidence or flash
statistics to predict short-term market movements and make investment choices.
11. IIFT-2009, Passage-2 (785 words): The collapse in the marginal efficiency of capital leads to an
economic slump.

Business Personalities

1. IIFT-2013, Passage-1 (748 words): Were Bernie Madoff's wife and sons guilty?
2. IIFT-2010, Passage-4 (954 words): Warren Buffet—The investor and the person.

Technology and Innovation

1. IIFT-2018, Passage-4 (847 words):
Machine Age
2. IIFT-2016, Passage-4 (378 words):
3. IIFT-2015, Passage-2 (791 words):
4. IIFT-2010, Passage-1 (978 words):
onslaught of digital technology.
5. IIFT-2007, Passage-3 (966 words):
The Importance of Liberal Arts Education in the Second
A digital camera—A new eye for self-directing robots.
Otlet was a visionary who anticipated the Internet.
Kodak lost out because it did little to ready itself for the
John Salk the 'dragon-slayer' of the 'polio dragon'.

Literature

1. IIFT-2014, Passage-2 (921 words): A day in the life of Judge Jemubhai.

 2. IIFT-2012, Passage-2 (1,253 words): Sharing memories of school and home.
3. IIFT-2008, Passage-2 (949 words): On the British settlement at Belize—an island known as
Silver-Stone, an adventure is about to begin.
4. IIFT-2008, Passage-3 (1,339 words): An extract from the science fiction classic "Twenty
Thousand Leagues Under the Sea".

History

1. IIFT-2014, Passage-3 (1,492 words): General Garibaldi—The Battle for Rome.

2. IIFT-2012, Passage-4 (864 words): Babur and Humayun defeated by the hot and humid climate
and the festering mosquitoes of Hindustan.

General

1. IIFT-2018, Passage-1 (898 words): Factors that Shape and Change Culture and Society Over
Time
2. IIFT-2018, Passage-2 (959 words): The Attributes of a ‘Public Intellectual’
3. IIFT-2017, Passage-2 (1,197 words): Close Reading for Deeper Comprehension
4. IIFT-2015, Passage-4 (831 words): Mass media and political communication.
5. IIFT-2014, Passage-1 (1,535 words): How Wigan Athletic survived in the English Premier League
between 2005 and 2013 despite its low wage bill.
6. IIFT-2012, Passage-3 (920 words): Why KBC (Kaun Banega Crorepati) works?
7. IIFT-2011, Passage-3 (1,138 words): Superstar lawyers—their steep fees, quirks and specialities.
8. IIFT-2009, Passage-3 (1,442 words): 'Enhanced greenhouse effect' due to the human factor.

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