STI COLLEGE RECTO

CROCHET QUEEN

BUSINESS PLAN

An Undergraduate Project Study Presented to the Faculty

Of STI College

Recto Manila

In Partial Fulfilment of the Requirement for Project Management

subject For the Degree Bachelor of Science in Business Management

major in Operations

Submitted by:

Christelle M. Isidoro

Submitted to:

Professor

October 2019
 CHAPTER I

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

You and I call it crochet, and so do the French, Belgians, Italians and Spanish-speaking

people. The skill is known as haken in Holland, haekling in Denmark, hekling in Norway and

virkning in Sweden.

Other forms of handwork - knitting, embroidery and weaving - can be dated far back in time,

thanks to archeological finds, written sources and pictorial representations of various kinds.

But no one is quite sure when and where crochet got its start. The word comes from croc, or

croche, the Middle French word for hook, and the Old Norse word for hook is krokr.

According to American crochet expert and world traveler Annie Potter, "The modem art of

true crochet as we know it today was developed during the 16th century. It became known as

'crochet lace' in France and 'chain lace' in England." And, she tells us, in 1916 Walter

Edmund Roth visited descendants of the Guiana Indians and found examples of true crochet.

Another writer/researcher, Lis Paludan of Denmark, who limited her search for the origins of

crochet to Europe, puts forth three interesting theories. One: Crochet originated in Arabia,

spread eastward to Tibet and westward to Spain, from where it followed the Arab trade routes

to other Mediterranean countries. Two: Earliest evidence of crochet came from South

America, where a primitive tribe was said to have used crochet adornments in rites of

puberty. Three: In China, early examples were known of three-dimensional dolls worked in

crochet.

But, says Paludan, the bottom line is that there is "no convincing evidence as to how old the

art of crochet might be or where it came from. It was impossible to find evidence of crochet

in Europe before 1800. A great many sources state that crochet has been known as far back as
the 1500s in Italy under the name of 'nun's work' or 'nun's lace,' where it was worked by nuns

for church textiles," she says. Her research turned up examples of lace-making and a kind of

lace tape, many of which have been preserved, but "all indications are that crochet was not

known in Italy as far back as the 16th century"- under any name.

Tambour Gives Birth to Crochet

Research suggests that crochet probably developed most directly from Chinese needlework, a

very ancient form of embroidery known in Turkey, India, Persia and North Africa, which

reached Europe in the 1700s and was referred to as "tambouring," from the French "tambour"

or drum. In this technique, a background fabric is stretched taut on a frame. The working

thread is held underneath the fabric. A needle with a hook is inserted downward and a loop of

the working thread drawn up through the fabric. With the loop still on the hook, the hook is

then inserted a little farther along and another loop of the working thread is drawn up and

worked through the first loop to form a chain stitch. The tambour hooks were as thin as

sewing needles, so the work must have been accomplished with very fine thread.

At the end of the 18th century, tambour evolved into what the French called "crochet in the

air," when the background fabric was discarded and the stitch worked on its own.

Crochet began turning up in Europe in the early 1800s and was given a tremendous boost by

Mlle. Riego de la Branchardiere, who was best known for her ability to take old-style needle

and bobbin lace designs and turn them into crochet patterns that could easily be duplicated.

She published many pattern books so that millions of women could begin to copy her

designs. Mlle. Riego also claimed to have invented "lace-like" crochet," today called Irish

crochet.
Irish Famine Spawns Irish Crochet

Irish crochet was a virtual lifesaver for the people of Ireland. It pulled them out of their potato

famine, which lasted from 1845 to 1850 and threw them into abject poverty.

During these times, living and working conditions for the Irish were harsh. They crocheted

between farm chores and outdoors to take advantage of sunlight. After dark, they moved

indoors to work by the light of a candle, a slow-burning peat fire or an oil lamp.

A place to keep their crochetwork presented a problem, for many were living in squalor. If

they had no other spot it went under the bed where it inevitably became dirty. Fortunately, the

crocheted piece could be washed and its original luster completely recaptured. Ironically,

buyers abroad were unaware that their delicate collars and cuffs were made in primitive

dwellings under poverty-stricken conditions.

Irish workers - men as well as women and children - were organized into crochet

cooperatives. Schools were formed to teach the skill and teachers were trained and sent all

over Ireland, where the workers were soon creating new patterns of their own. And, although

more than a million died in less than 10 years, the Irish people survived the famine. Families

relied on their earnings from crochet, which gave them the chance to save up enough to

emigrate and start a new life abroad, taking their crochet skills with them.

Potter tells us that the Irish immigrated to America- two million between 1845 and 1859, four

million by 1900. American women, busy with their spinning, weaving, knitting and quilting,

could not help but be influenced to include in their handwork the crochet skills of their new

neighbors.

Tools - the Hooks, the Material

Techniques for working with a needle -knitting, netting, weaving, twisting, braiding, knotting

- have been called by many names throughout history. They include needle-coiling, knotless
netting, cross-knit looping, looped needle-netting, vatsom, coptic knitting, naalebinding,

Tunisian crochet, tambour, needle lace, lace making, tatting, macrame, sprang and shepherd's

knitting.

Throughout the ages, a variety of materials have been used: hair, grasses, reeds, animal fur

and sinew, hemp, flax, wool, gold and silver and copper strands, silk, white cotton thread,

wool yarns (soft zephyr yam, lustre yarn, double cable yarn, carpet yarn), cotton yarn (anchor

and estramadura), silk thread (cordonnet and floss), linen thread, hemp thread, mohair,

chenille, novelty mixtures, metal thread and string.

Today we have at our disposal an enormously wide selection of cotton, wool, silk and

synthetic yarns. We can also crochet with such unusual materials as copper wire, strips of

plastic, sisal, jute, scraps of fabric, unspun wool and even dog hair.

And how about the crochet tool? Today we walk into a yarn shop or Walmart and purchase

aluminum, plastic or steel hooks available in more than 25 sizes. In earlier times, however,

they used whatever they could get their hands on - fingers first, then hooks made of metal,

wood, fishbone, animal bone, horn, old spoons, teeth from discarded combs, brass, mother-

of-pearl, morse (walrus tusk), tortoiseshell, ivory, copper, steel, vulcanite, ebonite, silver and

agate.

In Ireland at the time of the great famine (1845 to 1850), what at least one person used to

produce fine Irish crochet was a needle or a stiff wire, inserted into a cork or piece of wood or

tree bark, with the end filed down and bent into a little hook.

What Kinds of Things Were Made?

In early centuries, man - and it was the job of the men - created his handwork for practical

purposes. Hunters and fishermen created knotted strands of woven fibers, cords or strips of
cloth to trap animals and snare fish or birds. Other uses included knotted game bags, fishing

nets and open- worked cooking utensils.

Handwork was expanded to include personal decoration for special occasions such as

religious rites, celebrations, marriages or funerals. One might see ceremonial costumes with

crochet- like ornamentation and decorative trimmings for arms, ankles and wrists.

In 16th century Europe, royalty and the wealthy lavished themselves in lace- trimmings,

gowns, jackets, headpieces - and the poor folk could only dream of wearing such things. So,

it is surmised, crochet was developed as the poor people's imitation of the rich man's lace.

Moving forward to Victorian times, crochet patterns became available for flowerpot holders,

bird cage covers, baskets for visiting cards, lamp mats and shades, wastepaper baskets,

tablecloths, antimacassars (or "antis," covers to protect chairbacks from the hair oil worn by

the men in the mid- 1800s), tobacco pouches, purses, men's caps and waistcoats, even a rug

with footwarmers to be placed under the card table for card players.

From 1900 to 1930 women were also busy crocheting afghans, slumber rugs, traveling rugs,

chaise lounge rugs, sleigh rugs, car rugs, cushions, coffee- and teapot cozies and hot-water

bottle covers. It was during this time that potholders made their frrst appearance and became

a staple of the crocheter's repertoire.

Now, of course, anything goes. In the 1960s and 1970s crochet took off as a freeform means

of expression that can be seen today in three-dimensional sculptures, articles of clothing, or

rugs and tapestries that depict abstract and realistic designs and scenes.

Techniques Yesterday and Today

It is interesting to compare crochet methods of the past with those we use today. In the period

1824 to 1833, for instance, it is documented in the Dutch magazine, Penelope, that both the

yarn and hook were to be held in the right hand and the yarn passed over the hook from the
right forefinger. In crochet books from the 1840s, the hook is held in the right hand and the

yarn in the left, as right-handers do today.

In a German publication dated 1847, it stated that one should always "keep the same tension,

either crochet loosely or crochet tightly, otherwise an attractively even texture will not be

achieved. Moreover, if not working in the round, you have to break off your yarn at the end

of each row, since this gives a finer finish to the crocheted article." Today's patterns, thank

goodness, usually instruct us to work both the right and wrong sides of the fabric we are

creating. This change came about at the turn of the 20th century.

Researcher Lis Paludan speculates that the admonition to keep the same tension "seems to

suggest that crochet hooks were of the same thickness and that the crocheter was expected to

work in the correct tension according to the pattern."

Old pattern instructions, dating about the mid-1800s, indicated that the hook was to be

inserted into the back half of the stitch only, using a single crochet stitch unless otherwise

instructed. Jenny Lambert, a European, wrote in 1847 that inserting the single crochet into the

back half of the stitch was useful for making table runners and such, but inserting the hook

through both loops could be used "to crochet soles for shoes and other articles which have to

be thicker than average, but the technique is not suitable for patterns." Today, of course,

unless told to do otherwise, we automatically go through both loops.

Patterns and Book

Before patterns were written down, one simply copied someone else's work. Samples were

made and sewn onto pages and bound like scrapbooks, sewn onto large pieces of fabric or

kept loose in a bag or box. In her travels, author Annie Potter found some of these scrapbooks

-dating from the late 1800s- still in use by nuns in Spain.

Another way to collect stitch samples was to crochet different stitches together in long,

narrow bands - some made by adults, some begun in school and added on to over the years.

(Later on in Europe, from 1916 to about 1926, readers could buy small pattern samples along

with their yarn.)

The earliest crochet patterns known to date were printed in 1824.

The earliest patterns were for purses of gold and silver silk thread in colorwork crochet.

Crochet books were found in many countries, often translated from one language into

another. The most notable expert on crochet was Mlle. Riego de la Branchardiere, who

published more than a hundred books, many about crochet.

The crochet books from the mid 1800s were small, only about 4 inches by 6 inches, but

included woodcut illustrations. These small treasures, Paludan tells us, contained patterns for

white lace-like collars, cuffs, lace, insertions and caps for women and children, along with

patterns for purses and men's slippers and caps. Materials recommended for white crochet

(insertions, edgings, mats, trimming for underwear) were cotton thread, spool yarn (Scottish

thread on spools), linen or hemp thread. For colorwork, silk, wool and chenille yarns, as well

as gold and silver threads, were suggested.

Those early patterns, which often were not accurate, would drive modern crocheters crazy.

An eight-pointed star, for example, might turn out to possess only six points. The reader was

expected, it turns out, to read the pattern but to use the illustration as the more accurate guide.
 MISSION

At crochet queen, I know that my customer value originality and high quality work as much

as they value their time. Using only a small portion of their time to provide me with

important information about their desires in commissioning an item, I will provide them with

high- quality, custom designed crochet.

VISION

I’m aiming to attract as many customers as I can and gain their trust with our product. To

expand more store for the next 5 years not only for the Metro Manila but in Nationwide as

well.

OBJECTIVES

The overall objective of the study is to analyze and gather important information about

Crochet and to introduce the Crochet Queen to the market and its potential to get into the

market.

STATEMENT OF THE PROBLEM

The main problem is how can I make my business as good, as attractive, as patronize as the

other businesses who trusted by the customers. And how can I make my product profitable?

The following problems are divided in different sectors such as:

MARKETING

• Who are the target markets?

• Who are the major competitors?

• What is the pricing strategy of Crochet Queen?

MANAGEMENT

• What is the best management for Crochet Queen?

• What are the job description, duties and responsibilities of each employee in the

company?

• What are the employee’s benefits and privileges?

FINANCIAL

• What is the start-up capital of Crochet Queen?

• What is the sale of each projected sales per year?

PRODUCTION

• What is the product line of the company?

• Where is Crochet Queen Located?

• What are the equipment/materials and tools to produce?

• What are the production processes?

LEGAL & TECHNICAL

• What are the business permits and registration?

• What is the proper procedure that needs to be followed (DTI, BIR, BFAD etc.)?

SCOPE AND LIMITATION

SCOPE

The study of the crochet was conducted to determine the operational function of the

business in the market. The paper will focus on five aspects of business involving Marketing,

Management, Legal & Technical, Financial, and Production aspects of the business. To

determine its affectivity to deal with the pressure of competition, I conducted a research

according to this topic.

LIMITATION

The study did not cover the confidential business information of the competitor.

Confidential business information is information which concern or relates to the trade secrets,

processes, operation, style of works, or apparatus, or to the production, sales, shipments,

purchases, transfers, identification of customers, inventories, or amount of source of any

income, profits, losses, or expenditures of any person, firm, partnership, corporation, or other

organization, or other information of commercial value.

1.2 PROJECT PROPONENTS

NAME NATIONALITY ADDRESS CAPITAL %OWNERSHIP

Christelle M. Filipino 33 D. J.Basa St., 100%

Isidoro Barangay. Pedro

Cruz, San Juan

City

1.3 PROPOSED NAME OF THE BUSINESS

1.4 TYPE OF ORGANIZATION

Crochet Queen is a crochet craft business that specializes in one of a kind item that was

started in August 2019. Crochet Queen will be a sole proprietorship. The sole proprietorship

is the simplest business form under which one can operate a business. The sole proprietorship

is not a legal entity. It simply refers to a person who owns the business and is personally

responsible for its debts. Crochet Queen creates works that cannot be brought in the store and

also adds personal touches to the finish items.

1.5 LOCATION

The location of my business is located at Ground Floor Ever Gotesco Mall, 1958 Recto Ave,

Quiapo, Manila. I decided to put my business in this location is just because this place is a

center of trend and nearby university’s and other establishment.

 CHAPTER II

EXECUTIVE SUMMARY

Crochet Queen is about a business that involves the art of crochet. Crochet is a process of

creating fabric or products from yarn, thread, or other material strands using a crochet hook.

Crocheting, like knitting, consists of pulling loops through other loops, but additionally

incorporates wrapping the working material around the hook one or more times.

Crochet Queen is concentrating on certain types of crochet products which include baby-

wear, card holder, sleeves for gadgets and also Bikini top, Coin Purse, Bags. The best part of

this business is, all the products are 100% handmade and customized to customers’ taste and

choice. The color of each product may be the same, but they are all different to one another.

The exclusivity of these products will definitely earn customers’ satisfactions. I provide both

custom made order items and ready stock items.

For the very beginning of this business, the funding is used to buy the yarns, hooks, craft

supplies and other marketing purpose.

 CHAPTER III

ENVIRONMENTAL & INDUSTRY ANALYSIS

Economy

I choose to establish my stall inside Ever Gotesco Mall, 1958 Recto Ave, Quiapo

Manila. I did a research according to the capabilities of the person that goes to the Recto and

it shows that the people who visited there are most likely students and employees that work

surround the area. Who can afford the Crochet products that I’m offering.

Culture

My products are not just for young, I will also offer my products to the women who

are pregnant and also to the senior citizens.

Technology

Before my business start I made a website and pages so that my future customer, see

what products I offering, to give them some information about my business. They can also

reach me through the social media.

Legal Concerns

In terms of the legalization I will surely get all the licenses/permits before I enter this

industry so that my future customer will trust us.

 CHAPTER IV

DESCRIPTION OF THE VENTURE

Company Name: Crochet Queen “Hooray for hooks”

Industry: Craft

Owners: Christelle M. Isidoro

Form of Business Ownership: Sole Proprietorship

Location: Ever Gotesco Mall, Recto Ave, Quiapo, Manila

Description

Crochet Queen is a business venture that offers product and service under Craft industry

offering and selling Crochet Product. The owners of the business is Christelle Isidoro who

invest ₱300,000.00. My goal is to provide the customers with quality of Crochet products and

create a conductive atmosphere, and I will do this with great service and product. I believe in

the atmosphere to create expression and promote creative process. Crochet Queen works to

provide custom, individually designed, crochet art to customer who value originality but

don’t have time or skills to create such pieces on their own. By working with my customer in

the design phase, I give them the satisfaction of having input into their gift or artwork without

the intense investment of their own time and labour that would be necessary to produce such

an item themselves. The result is a personalized, usable, beautiful crochet item which will be

appreciated for generations to come. I will be in the business of helping our customers to

relieve their daily stresses, convenient location, friendly customer service, and products of

consistently high quality.

 CHAPTER V

PRODUCTION PLAN

5.1 PRODUCT LINE

Crochet

Small

New Born Clothes Baby Dress

Little Mermaid Costume Mickey Mouse Costume

Mini Purse Card Holder

Sleeve for gadget Coin Purse

Product Procedure

Baby Dress

Materials :

Dress size - 74 cm /6-9 month

yarn - cotton

Hook 3,5 mm

Abbreviations

st(s) - stitch (es)

ch - chain

sl st - slip stitch

dc - double crochet

hdc - half double crochet

Procedure:

 Top of dress (hdc into spaces between hdc - repeat 6 rows) Chain 61 Row 1 - hdc into

next 60 st(s)

 Row 2 - hdc into next st, 2hdc into same st (repeat the whole row)

 Row 3 - hdc (repeat the whole row)

 Row 5 and 6 - hdc (repeat the whole row)

 Insert markers into 17th st from both sides of last row, mark 36 st(s) for front of dress

and leave the rest for shoulders

Bottom of dress

 Row 1 - hdc until marker, chain 10, connect by hdc into next marker st (repeat)

 Row 2 - hdc (repeat the whole row) connect both sides by sl st

 Row 3 - dc (repeat around)

 Row 4 - change the different color yarn if you want. Chain 3 (in the start of each

round. Hdc (repeat around)

 Row 5 - Chain 3, skip 2 st(s), 2 dc into same space, chain 1, 2 more dc into same

space, chain 1, skip 2 st(s), dc, chain 1 (repeat 5 rounds) Finishing round - sl st into

chain 3 space

 Ending each round

 Row 10 - Chain 3, 3 dc into same space, chain 1, 3 more dc into same space, chain 1,

dc on the top of dc, chain 1 (repeat 5 rounds)

 Row 15 - Chain 3, 4 dc into same space, chain 1, 4 more dc into same space, chain 1,

dc on the top of dc, chain 1 (repeat 5 rounds)

 Row 20 - Chain 3, 5 dc into same space, chain 1, 5 more dc into same space, chain 1,

dc on the top of dc, chain 1 (repeat 5 rounds) Make last round without chain 1

between 5 dc

Top of dress - sleeve

 4 dc into same st, skip 1 st, sl st, skip 1 (repeat around)

 made 3 flowers for decoration

 Ending - sl st into each st around Buttonhole - chain 10, hdc into 5th st from hook,

hdc into next 4 st(s).

Mini Purse Crochet

Materials:

 worsted yarn, about 50 grams (1 3/4 oz)

 crochet hook in size which will produce a fairly dense fabric.

Procedure:

 Chain 20 or 21 sts.

 Hdc in each ch along one side, plus an extra hdc in last ch (to turn the corner).

 Along the other side of the chain, hdc in each ch, plus an extra had in last ch (to turn

other corner). Do not slip stitch to join round!

 Continue to work around and around in hdc til bag is long enough to cover the largest

item you want to put in it, then work one extra round, ending just before a corner (I

think I worked 17 or 18 rounds).

 Work one round of sc, then 2 or 3 slip sts, then fasten off.

 Take a nice long piece of yarn, maybe six to eight times the length needed to go from

the purse, up around your opposite shoulder, and back down to the purse again. Make a

twisted cord. Fold in half, attach one end under the tops loops of a sc at one side of the

purse. Try on for size, cut the cord the correct length and attach other end to other side

of purse.
Card Holder Crochet

Materials:

 worsted weight yarn in desired colors (I used Peaches & Cream cotton yarn)

 H crochet hook

 yarn needle

 a button

Procedure:
5.2 RAW MATERIALS REQUIREMENT

RAW MATERIALS

Yarns Hooks
5.4 BUILDING AND FACILITIES

We are located at Ground Floor St. Thomas Square at 1150 Espana Blvd Manila in

this place where most of the people who belongs to middle class and lower section of the

society. According to my research every day they have lot of Student s in these facilities.

Since our place are around U-Belt our target market are most likely Student and employees

and senior also. I know that this would be the perfect place for us to introduce and open our

business. In this building, my competitors are Fruitas and Moonleaf because they also sell

drinks. I will take a risk, in building my own store inside the Thomas square even though I

know that our competitors has already known in the market.

 CHAPTER 6

OPERATION PLAN

6.1 TECHNOLOGY/WEBSITE