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DIGITAL TECHNOLOGY AND PRODUCTIVITY 2
technologies have revolutionized the processes, as well as enabled the attainment of higher
the culture and systems existing in academia and workplace. From smart classes and peer-to-peer
learning in schools to electronic record systems and cloud computing in the workplace, digital
technologies establish their presence across the board. In spite of their many advantages, digital
technologies have their dark side which many view as a threat to productivity. Even though they
widen possibilities, critics believe humankind is struggling to cope with the pace and scope of
digital transformation. With new technologies emerging daily in the digital marketplace, it is
important to analyze their impact on productivity, in order to adapt and lead in the digital age.
Digital technologies have increased the flexibility, mobility, and portability of work/study
from their historical status quo. They significantly improved data accumulation, storage, and
transmission capabilities, as well as widened the reach while reducing time consumption. Today,
an engineering analyst can run a simulation by remotely accessing their work server from home,
commute to office, and deliver the output as soon as they get to their desk. Similarly, a student
can access online contents, video lectures, discussion boards, and so on sitting in the comforts of
their home or a coffee shop. Moreover, digital technologies enable continuous communication,
facilitate productivity tracking, generate higher revenue, increase speed, and reduce
mismanagement (Attaran et al., 2019). Additionally, they allow collaborations between students,
researchers, professionals, and experts worldwide in real-time, thus saving money, time,
logistics, and increasing productivity. Furthermore, they provide increased data security and help
impact on productivity among students and workers. Critics characterize such negative impacts
as the dark side of technology. Social media is the usual suspect whenever the negative impacts
of time across multiple social media platforms which can hamper their productivity at school and
workplace. Digital devices especially smartphones bring the digital world and social media to the
tip of their fingers at all times. Easy access to technology in this way result in the development
overload,” “technology addiction,” and so on (“The dark side of digital work,” 2015). Moreover,
digital technology dependence can impact work-life balance and increase work or study related
fatigue.
inevitable in the present age. However, institutions and corporations should educate their
students and workers about the several cons of technology-dependent lifestyle. Workplaces can
implement several tools to improve their digital culture, especially dashboards to track and limit
IT use, auto-block security features to meter online browsing and email content, counseling and
seminars encouraging work-life balance, and so on. Academic institutions should urge their
students to decrease technology dependence, promote interactions outside of social media, and
measures that may be taken in institutions and workplaces, the ultimate responsibility falls on the
individual to limit their technology use and engage in the real world. On the whole, the impact of
digital technology depends on the people and how they use them.
DIGITAL TECHNOLOGY AND PRODUCTIVITY 4
References
Attaran, M.,Attaran, S., &Kirkland, D. (2019, January). The Need for Digital Workplace:
Tarafdar, M.“ The dark side of digital work: how technology is making us less productive.”
NewStatesmanAmerica, www.newstatesman.com/sci-tech/2015/02/dark-side-digital-