Topic:

CraftingMessage for
Electronic Media
What is Business Communication?
Importance of Communication?
 Business communication is information sharing between people within and
outside an organization that is performed for the commercial benefit of the
organization.
 For a business to run successfully and exhibit growth, it is important to lay
emphasis on the way it communicates to its customers as well as ensure
effective communication within the organization. The ability
to communicate, and communicate well, is an important factor
in business success.
Electronic Media for Business
Communication:

 Electronic communication can be achieved by finding the right tool for

communication. ... Email, instant messaging, websites, blogs, text messaging,
voicemail and video messaging are a few examples of electronic
communication. Electronic communication has changed the way businesses
communicate with each other.
Media Choices for Brief Message
 Social media are not the only option available for business communication, of
course. Individuals and companies have a broad range of option for sending
brief messages, including the following:
 Social Networks

 Information and Media Sharing Sites

 Email
 Instant Messaging (IM)

 Text Messaging

 Blogging and Microblogging

 Podcasting
Creating Content for Social Media

 Remember that it’s a conversation, not a lecture or a sales pitch

 Write informally but not carelessly
 Create concise, specific, and informative headlines
 Get involved and stay involved
 Be transparent and honest
 Think before you post!
Social Networks
 Social Networks online services that help people and organizations from
connections and share information, have become a major force in both
internal and external business communication in recent years. In addition to
facebook, a variety of public and private social networks are used by business
and professionals. These can be grouped into three categories:
 Public, general-purpose networks
 Facebook
 Google+
 Public, specialized networks
 LinkedIn
 Private networks
Strategies for Business Communication on
Social Networks

 Choose the best compositional mode for each message, purpose, and network
 Offer valuable content to members of your online communities
 Join existing conversations
 Facilitate community building
 Maintain a consistent personality
Instant Messaging
Different from text
Messaging?
Difference between IM & text Message:

 Text message is a feature that was developed for cellular phones as an

alternative to calling. With text message you can leave short messages even if
the person does not answer his phone. IM, on the other hand, was developed
and is still predominantly used in personal computers; thus IMs utilize
the internet for passing its messages.
Instant Messaging
 Instant messaging (IM) is a type of online chat that offers real-time text
transmission over the Internet.

 Understanding the Benefits and Risks of IM

Adapting the Three-Step Process for
Successful IM
 Planning instant messages
 Writing instant messages
 Completing instant messages
Text Messaging
 Text messaging, or texting, is the act of composing and sending electronic
messages, typically consisting of alphabetic and numeric characters, between
two or more users of mobile phones, tablets, desktops/laptops, or other
devices. Text messages may be sent over a cellular network, or may also be
sent via an Internet connection.
Email
 Email is widely used as a form of business communication and overall it is a
highly effective communication tool. Email is inexpensive, only requiring an
Internet connection that is generally already present in the business.
Email:
 Planning Email Messages

 Writing Email Messages

 Completing Email Messages

Blogging
 A blog is a discussion or informational website published on the World Wide
Web consisting of discrete, often informal diary-style text entries ("posts").
Posts are typically displayed in reverse chronological order, so that the most
recent post appears first, at the top of the web page.

 Communicating with personal style and an authentic voice

 Delivering new information quickly
 Choosing topics of peak interest to audiences
 Encouraging audience to join the conversation
Adapting the Three-Step Process for
Successful Blogging

 Audience
 Purpose
 Scope
Microblogging

 Microblogging is a broadcast medium that exists in the form of blogging. A

microblog differs from a traditional blog in that its content is typically smaller
in both actual and aggregated file size. Microblogs "allow users to exchange
small elements of content such as short sentences, individual images, or video
links", which may be the major reason for their popularity. These small
messages are sometimes called microposts.
Podcasting

 Podcasting the practice of using the Internet to make digital recordings of

broadcasts available for downloading to a computer or mobile device.
The End.