Digital Marketing

Understanding of Digital in Advertising World

With over $135 billion spend in online advertising globally, Digital Marketing is one of the fastest
growing industries today. Asia is leading the trend with over 30% annual growth. According to a recent
report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of
the entire world's population. Organizations worldwide are waking up to the opportunity of this
revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product
Development and Research. This has created an ever-increasing demand of skilled Digital Marketing
professionals.

In the absence of formal avenues of Digital Marketing education, there is a huge gap of talented
professionals. No wonder, a Digital Marketing professional earns anywhere between Rs 35,000 & Rs
450,000/month.

If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about
leveraging Digital Marketing for personal or organizational growth then Understanding of Digital course
is for you. This course will help you build mastery in various disciplines of Digital Marketing - SEM, Social
Media, Digital Content & Medium understanding.

Course Duration 2 Months (Weekend) [2 Days, 6 Hours/ Week]

Course Fee Rs 18,000/-

Course Learning Outcomes

By completion of this course, successful students will be able to:

 Create and/or improve a strategy for measuring and improving digital media
effectiveness
 Review current approaches and identify areas for improving performance
 How Advertising works on Google AdWords & Social Media Ads
 Understanding of Social Media and strength of different platforms
 Digital Marketing Strategy and Planning
Topics

 Introduction to Digital Landscape of Pakistan and Digital Marketing

 Important Digital Marketing Terms
 Why Digital Marketing is important and future scope
 Understand how to create Digital content
 Content promotion and role of influencers
 Understanding of Platform Advertising
 How to create Advertising Brief document
 Brainstorming session to crack Big Ideas
 Digital Strategy
 Campaign Flow and Execution
 How to Plan Digital KPIs

Final Project – 20 Days

Final Project
1. Final Project

One Brief will be given to group of students to come up with wholistic plan which will cover Big
Idea, communication strategy, platform strategy and execution of campaign. This will also include
Creative.