Cosmopolitan’s

Valia CL College of Commerce, BSc. (IT) & BMS.

D.N.Nagar, Andheri (w), Mumbai-400053.

A PROJECT on
“Survey of Loss on Reading Habit Among Youth”
in the subject of
Research Methodology

SUBMITTED TO
UNIVERSITY OF MUMBAI,
FOR SEMESTER-4 OF
MASTER OF COMMERCE

By

Avinash Chavan
Roll no:- 04

MCOM Part-II
UNDER THE GUIDANCE OF
Prof. Iram Tanvir Shaikh
YEAR: 2015-2016

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 Cosmopolitan’s

Valia CL College of Commerce, BSc. (IT) & BMS.

D.N.Nagar, Andheri (w), Mumbai-400053.

DECLARATION BY THE STUDENT

I, Avinash Chavan, Roll No. 04 hereby declare that the project for the
paper Research Methodology, titled,
“Survey on Loss of Reading Habit Among Youth”
Submitted by me for semester-4 during the academic year 2015-2016, is
based on actual work carried out by me under the guidance and
supervision of Prof. Iram Tanvir Shaikh

I, further state that this work is original and not submitted anywhere
else for any examination.

Signature of Student

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 EVALUATION CERTIFICATE

This is to certify that the under signed have assessed and evaluated the
project on “Survey on Loss on Reading Habit Among Youth”
Submitted by Avinash Chavan Student of M.Com. Part-II (Semester-
IV).

This project is original to the best of our knowledge and has been
accepted for Internal Assessment.

Internal Examiner External Examiner Principal

(Prof. Iram Tanvir Shaikh) (Prof. ) (Dr. Satheesh menon)

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 Acknowledgement

To list who all helped me is difficult because they are so numerous and
depth is so enormous.
I would like to acknowledge the following as being idealistic channel
and fresh dimension in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me
chance to do this project.
I would like to thank my Principal Dr. Satheesh Menon, for providing
the necessary facilities required for completion of this project.
I take this opportunity to thank our co-ordinator Prof. V.M.Mathew, for
his moral support and guidance.
I would also like to express my sincere gratitude towards my project
guide Prof. Iram Tanvir Shaikh under whose guidance and care made the
project successful.
I would like to thank my college library, for having provided various
reference books and magazines related to my project.
Lastly, I would like to thank each and every person who directly or
indirectly helped me in the completion of the project, especially my
parents and my peers who supported me throughout my project.

Signature
Avinash Chavan

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 Cosmopolitan’s
Valia CL College of Commerce, BSc. (IT) & BMS.
D.N.Nagar, Andheri (w), Mumbai-400053.

Internal Assessment: Protect 40 marks

Name of the Student: Chavan Avinash Vilas

Class: M.Com. Part-II Semester-IV Roll Number: 4
Subject: Research Methodology
Topic for Project: Survey on Loss on Reading Habit Among Youth

Signature Marks Awarded

Documentation
Internal Examiner
(Out of 10 Marks)
External Examiner
(Out of 10 Marks)
Presentation
(Out of 10 Marks)
Viva and Interaction
(Out of 10 Marks)
Total Marks(out of 40)

College Stamp

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 INDEX
Serial No. Title Pg. No.

1. Preface 07

2. Introduction 08

3. Methodology 09

4. Analyses and Interpretation 10

5. Findings 17

7. Conclusion 19

8. Questionnaire 20

9. Bibliography 23

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 PREFACE

Speaking power is the power of life. To make communication with other we must
have an ability to speak with other via. A medium through gestures or word and for
that reason need study. As we spend every day in our life we are become closer to
modern tough competition. The age was started with “RAMAYANA” and
approached through exercise books and now we are reached to the digital age
where we can’t think our motion without computer.
Earth bears uncounted numbers of animal, but human being is most talented
than other and they serves the whole world and that is really happened as they are
mentally ahead than other animal, and it is possible as humans had their own
thoughts. Human beings always busy into their work to give a real look of their
thoughts. But as years rolling we discovered new technology as a gift of science.
Now one question is coming through the world “Discover”, what does it mean?
Why we are always negotiate ourselves into the fact? The basic region is that we
are human character very much lazy, all time rest is our only destination, that’s
why we are hurry to make practical look of our thoughts that easily done our job
without any cost. But now a day students, people are very much innovative they
grows up into the local habitude where their thoughts always permits them to copy
into their notebook for future requirement. This the only reason that we are going
to lost our remembering capabilities, and this can be easily proved by showing an
example:
“When mobile is not so much available into market we are normal people tried to
remember many contact numbers, but now we trying to save these numbers….”
There are another lots of reason behind the fact that “The loss of reading
habit among youth”. We make a survey on the fact and show the ultimate result
throughout the report.

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 INTRODUCTION
In our country, a sharp decline among youth in reading habits has been observed
during the last one or two decades, as books have been replaced by cell-phone,
computers, laptops, iPads and tablets.
There is an old saying that ‘book is the best friend’. However, in era of
technology, the time to be spent on reading books is now being spent on surfing
the internet with these gadgets. According to some researchers, the main factor
responsible for this decline is our educational system and teaching practice
especially at the primary level.
At one time school libraries used to have a good collection of books accessible
to the students. On this issue they say that modern technology has replaced the
literacy rate, but at the same time habit of book reading has also declined. For the
improved in book reading habit, they say that younger generation requires more
attention and counselling from the parents.
Parents term book reading habit “a culture” during their time in past, and their
parents were regular in book reading and bed time story books was a routine of
life. On the other hand readers, still engaged in habit of book reading ask for
change in library timings. Libraries are open during working hours and weekdays,
whereas parents, children and readers have leisure time on holiday and post
working hours, readers express.
Another report says that the book reading habits have been replaced by online
version of books it has become a rare feature now a days that the people visit the
Bazaars and shops to buy books because all the new and trendy books are easily
available on the internet with no wastage of money and time.
“Book readers always remain in search of good books everywhere as they
thought nothing is as satisfying to their reading instinct as they habit of book
reading latest and interesting books”, it added.
But, unfortunately, books are being sold on shop with expensive prices and that is
why number of book buyers is decreasing day by day as compared to past when
shops and bazaars remained full and busy with books lovers.
The decline in book reading culture is a bad omen for the development of a
society as a civilized, educated, tolerant and plural society, which needs prompt
response by the concerned authorities to attend this crucial issue and revive this

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culture again by setting trend of availability of books on reasonable prices, the
report maintained.
Students observe that decline in habit of reading books is global phenomena and
western countries were also trying to council their youth by placing books in
telephone booth etc to draw public attention towards books. Nonetheless, the
government is also keen to promote the book culture in country and plans are bing
chalked out to extend the library timing.

METHODOLOGY:
All the data collected in this survey is through primary sources. Simple reason for
that is the primary information is more accurate and gives the proper information
for survey though it is time consuming.

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 Analyses and interpretation

Young people’s Reading Habit and Preferences

PICTORICAL DESCRIPTION

Fig. 1: Reading Enjoyment

TOTA L
Total

45.00% 42.80%
40.00%
35.00%
30.00% 26.70%
25.00%
18.20%
20.00%
15.00% 12.30%
10.00%
5.00%
0.00%
Very much Quite a lot A bit Not at all

The first question asked to youth that how much they enjoy reading? and their
responses are quite a mix. Maximum youth chosen that they enjoy reading quite a
lot. Approx. 2 in five youth choose they enjoy reading very much. Only few youth
selected the option they did not enjoy reading at all.

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Fig. 2.2 How often do You Read Outside Study Book

How often Read outside Study Book

15%
Every Day or Almost Everyday
32%
15% Once or Twice A week
Once or Twice A Month
Never or Almost Never
38%

When asked how often they read outside of study book, the majority of youth
stated reading “Every day or almost every day” while a third of youth read outside
of study book “Once or twice a week”. Roughly a sixth of youth reported that they
“Never or almost never” read outside of study, while a similar proportion of Youth
only read outside of study book “Once or twice a month”

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Fig 2.3: Do you think You Read Enough

DO YOU THINK READ ENOUGH

48.20%

29.40%

22.40%

Yes No, But I woul d Li ke to No, And I don’t to

Youth were asked whether they thought that they were reading Enough. Almost
half of the youth felt that they were reading enough. Moreover, a hired of youth
felt that they were not currently reading enough but would be like to read one.
However, a fifth of youth believed that they were not reading enough but they also
did not want to be reading more.

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Fig 2.4: Attitude Towards Reading

Attitude Towards Reading

20
18
16
14
12
10
8
6
4
2
0
Reading is for Girls Reading is No Intresting Book Like Libraries Reading is Hard Reading is Boaring
Important

Storngly Agree Netural Strongly Disagree

Youth were asked to indicate their agreement or disagreement with six attitude
statements on a scale Strongly Agree to Strongly Disagree. Agreement with the
statements that reading is important that they read outside study book, and that
there are No interesting Book was generally high. By Contrast Youth are disagree
with statements that reading is more for girls than boys. Youth also disagree with
the statement that reading is boaring. Where as reading is Hard, Like Libraries
received mix response.

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Fig. 2.5: Which Activities would you like to do to help yourself and others to read
more?

Help more to Read

60

50 51.3

40 40.9 39.6

30 30.1

20
18.5

10

0
Desinging Website Meeting Author Reading Games Talikng about Books Rating Book

In addition, they asked to indicate which of 5 activities would prompt them and
others read more. Designing website, meeting Author and Reading Books were
most frequently chosen reading promotion activities. Rating Books is the only
received less votes.

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Fig. 2.6: Access to Resources

Access to Resources
18
MAGAZINES
16

16
DAILY NEWSPAPER
14

24
BOOKS OF YOUR OWN
22

12
DESK OF YOUR OWN
13

11
COMPUTER
11

0 5 10 15 20 25 30

Girls Boys

Boys estimated that they have more books at home than girls. However, more girls
than boys stated having books of their own and having access to magazine. Both
boys and girls reported approximately equal access to computer, a desk of their
own, and daily newspaper.

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Fig 2.7: I would read more if………

I WOULD R EA D MOR E IF
I had more Time I enjoyed it more About Intresting Subject My Family Encourage me Other

18
16
14
12
10
8
6
4
2
0

Above graph shows that almost two in five youth also said that they would be more
likely to read if they found subjects that were of interest to them. My family
encourage me were the least chosen option.
One pf the old research show that secondary Youth in particular believe that time
constraint, caused by pressures such as Homework, interfere with their
opportunities to read. Indeed there was a small positive association between age
and choice of this option. However, it could also be argued that referring to a lack
of time is an excuse. In support this, there was a negative association in this study
between reading and enjoyment and ticking time constraint, indication that those
who enjoy reading was less likely to tick option than youth who do not enjoy
reading. Thus, this suggest that youth will make time for an activity they enjoy.

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 FINDINGS
In the whole survey behind the fact “The loss of Reading Habit among Youth” I
came to know and collect some specific reason on the fact. When youth face their
books (it may be exam books or other they became challenged by few question that
help to loss their interest, These are----

1. Do you think, in Digital age books are less interested for youth?

2. Now a day, which process of education can attract our mind?

3. Students have enough time to follow their books in regular basis?

4. Do you think other systems become challenge for educational system?

5. Do you feel, over 90% students are lost their mind when they become
familiar with huge syllabus in a short time?

6. Do you follow; some students are unable to understand the teacher’s view
point?

To make our survey through the above question we are going though different type
of students and catch their opinion. Through this investigation to discover the fact
we found----

1. Students are always concerned about new upcoming technology that provide
them new thought on the fact and opened a new sight of the techniques.
Today everyone trying to beat other, competition forces to everyone to be
advanced, at that times computer is only useful device and internet is a
unique media where people can very easily familiar with the whole world in
short time. That’s why many books lost their priority. Now if you consider
me I am much helped by internet access some ideas on report’s topic

2. INDIA is now a advanced country where education means “e-learning” that

make a lot of attraction in the youth’s mind (e.g. if teacher want to read the
frictional force, then it is easier to understand for the students if any video or

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 picture familiar with our regular life is present by the teacher, and therefore
students are able to keep the both theoretical and practical knowledge in a
very short time.)

3. Before 50 years education is the only medium to the future into the lightning
stage. But now a days SPORTS, BUSINESS, NET is very interesting
chapter to earn lot of money. Games cross it is popularity limit and it that
kind of job where players got frame from their supporter, so everybody
trying to achieve it for that reasons is a big part within a few percent of
youth.

4. Educational system type is havoc for students Universities follow semester

system where short time prescribe huge syllabus. At that time neither
students perfectly able to understand nor they score high in the exam.

Someone said that “good student is not a good teacher, but good teacher is also a
good student”. Everyone has their own point of view, sometimes teacher trying to
realize one thing, but student couldn’t able to recall it, so misunderstanding one of
the basic wire of fuse regarding the loss of interest.

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 CONCLUSION:
It is very difficult to make an ultimate speech about 'THE READING HABIT
AMONG THE YOUTH OF POPULATIONS".
Through the whole survey we are ten members team faced a lot of worries within
different types of students in different regions. Students show their verities
problems that weren't fulfilled, really they want. I already mentioned all the causes
though bar graphs in the discussion part. But one thing is clear that as per times
rolling up pupils have lot of tendency to meet with new strategy, at that situation
DIGITAL AGE is more affective to rum around the mind into new technology.
Other thing I lost to mention that everything has both advantages side by side
disadvantages, so at that moment television (today technology refers 3D picture
quality which is more attractive for teen eyes.) play a major rule to abuse the
lifetime. Some TV serials matured the mentality of the teenagers and they lost their
mind into the reading books though they show they are in the books, but their mind
isn't them is busy into past spend times. Similarly though computer is a advanced
part of our life some programming like- Gaming, make a huge waste of time, if we
thought is it our destiny then result easily comes out, but we don't do so because
our miser mind doesn't give permission_ Actually we lost our reading habit is our
failure.

Reading habit is our identity. To maintain balance with time authority and
media should be concerned about the modem demands, because this is the only
way to return the reading habits among the youth. Today students are very
advanced and they never depend on one criterion, so at that situation my personal
opinion refers e-learning method.

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20
 QUESTIONNARIE
Q.1. Is reading Gives You Enjoyment?
 Very Much
 Quite a lot
 A bit
 Not at all

Q.2. how often do you read outside your study book?

 Every day 0r Almost Everyday
 Once or Twice a week
 Once or twice a Month
 Never or Almost never

Q.3. Do you think You Read Enough?

 Yes
 No, but I would like to
 No, and I don’t to

Q.4. What’s Your attitude towards reading?

A) Reading is for Girls
 Strongly agree
 Neutral
 Strongly disagree

B) Reading is Boaring
 Strongly agree
 Neutral
 Strongly disagree

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C) Reading is Hard
 Strongly agree
 Neutral
 Strongly disagree

D) Reading is Important
 Strongly agree
 Neutral
 Strongly disagree

E) No interesting Book
 Strongly agree
 Neutral
 Strongly disagree

F) Like libraries
 Strongly agree
 Neutral
 Strongly disagree

Q.5.Which activities would you like to do to help yourself and others read more?
 Designing website
 Meeting author
 Reading games
 Talking about books
 Rating books

Q.6. What kind of resources you have to access?

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  Computer
 Desk of your own
 Books of your own
 Daily newspaper
 Magazines

Q.7. I would read more if……….

 I had more time
 I enjoyed it more
 About interesting subject
 My family encourage me
 Any other

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 BIBILOGRAPHY
1. The Hindu News paper
2. Scribed

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