MARKETING

AND
ANALYSIS
INTERNSHIP REPORT

Jaswanth R
 15SE390L – INDUSTRIAL TRAINNING

SEMESTER V

YEAR : 2019

NAME : JASWANTH R

REG NO : RA1711020010009

DEPARTMENT OF SOFTWARE ENGINEERING

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
(Under Section 3 of UGC Act,1956)

SRM NAGAR, KATTANKULATHUR-603203,KANCHEEPURAM

DISTRICT.

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 TABLE OF CONTENTS:

HEADER PG.NO

1.Company Profile 3

2.Intern Abstract 4

3.Basic Business Flow 5

4.Analysis Model 6-9

5.Marketing and Stock Tradeoff 9-10

6.Marketing Tactics 10-12

7.Risk Management 13,14

8.Internship Report 15

9.Conclusion 16

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 Company Profile

Introduction

The era of information and communication technology has

changed the world with a whisker and now communication has
emerged as the key to trade and development. The rapid
development of information and communication technology has
turned the world into a global village. Moreover globalization and
its all pervasive impacts on states and their economies have made
life more competitive, complex and technology driven. Now
‘staying competitive’ is the key to survival in today’s world of
business where quality rules and standard products and services
sneak in shedding physical boundaries. Depending on the firm
foundation and highly professional human resources, the Chennai
RR Medicos Pvt. Ltd. Group is still making good use of its
business potentials and also contributing to the development of
the local corporate culture and making a significant contribution
to the overall development of the country and its economy.
Despite intriguing growth and business expansion, the company’s
aims and objectives remain the same – to serve people with
maximum satisfaction and keep on working for the greater
welfare of the people and the country. Still each and every
Chennai RR Medicos Pvt. Ltd. Group companies care for their
clients as their obligation and customer.

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 Intern Abstract

<>My Internship was learning marketing and analysis

of stocks and how to convince clients to buy from us

<>This Internship provides a concise introduction to

the fundamental concepts of marketing.

<>This internship covers about how to sell and market

strategies involving stock movement and how to keep
track of them , create a good Marketing portfolio and
Measuring the return on investment.

<> I was appointed as a Junior temporary employee

without stipend and was allowed to monitor and
accompany the sales representative management team of
the company to learn the sales pitch and how they
manipulate their customers.

<>The company had very specific goals and how to

achieve them through the amalgated efforts of their
marketing team.

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 <>I felt tremendously joyed to closely monitor and learn
from the experts of the field.

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BASIC BUSINESS FLOW:

RETAILER

WHOLESALER

MANUFACTURER

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 Analysis Models

HOW , WHY AND WHAT HAPPENS IN THE BUSINESS SECTOR.

The team is doing promotions by regularly bringing new

products, updates and offers, apart from the same they try competitive pricing
and discount from which they can gain on which is a very great form of today’s
marketing.

The company worked on very basic techniques of business modelling ,

Their main objective of any company would be to increase their profits ,which
can only be done by margin toggling.

Any fundamental business can be broken down into two categories:

i)Volume Factor:

Some business’s thrive off razor thin margins in highly competitive markets,HOW
DO THEY MANAGE TO DO IT ? the solution is simple by selling enough of their
products they could still make profits by moving their stocks in bulks of quantity.

The big Volume driven business are called Wholesalers who take from the
company and provide it to the retailers .

Wholesale business runs on the simple idea that discounts runs everything.

In the course of my internship through my interactions I learnt that wholesale is

something which is very tricky and complex if not done properly it can have
devastating effects

Even in situation like this the only way you get a profit is by discounts and it
works in two ways.

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Two ways:

(1) Increase the discount you get from the supplier.

(2) Decrease the discount you give to your customer.

These two ways are the only ways in which a company can hope to thrive

Now moving on to the second part where the business model differs

(ii)Margin Driven:

These sales point are completely different and cater to the end user.This is
where the play of MRP and taxes comes into use and where these models can
utilise it to maximise their profits,since their volume is less so only way they can
keep the wheels turning is by improving their profit per piece.

They can only rely on their margins and not care about the volume .

SCENARIO:

Now given a simple real-life scenario where both these models work and how
their functioning affects their revenue.

SUPPOSE A COMPANY<C>IS THE MANUFACTURER AND SUPPLIES TO

WHOLESALER <W> WHO INTURN SUPPLIES TO RETAILER< R>

NOW THE COST TO EACH INDIVIDUAL ENTITY :

<C>: MAKING CHARGE: 1 RS.

<W>: BUYING RATE: 2 RS,RETAILER SELLING @ 3 RS

<R>: RETAIL RATE: 5 RS

NOW SEEING THESE COST PER ITEM YOU MIGHT THINK THAT THE RETAILER
EARNS 2RS PER PIECE AND HE MUSTBE THE CLEAR WINNER BUT NOW LETS
BREAK IT DOWN BY VOLUME SOLD

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<C>: 10000 PIECES
<W>: 1000 PIECES
<R>: 10 PIECES
NOW TOTAL AMOUNT CALULATIONS IS AS FOLLOWS:
C>W>R:: 500:50:1
WHICH SHOWS HOW LESS A RETAILER SELLS IN REALITY

MANUFACTURER

WHOLESALER

RETAILER

THIS SHOWS THE ACTUALITY OF THE SITUATION IN THE MARKET.

What we have just done is called analysis of the business now to the other part
of this story.

Manufacturers and retailers don’t need marketing like wholesale would since
both of them are a mandatory choice where manufacturer has to give and
enduser has to buy from enduser.

The real need for marketing arises in the department of wholesale because you
are invisible to the enduser and the manufacturer is not liable to help you with
that so it’s the job of your marketing team to sell the minimum volume and
attract customers.
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Now to bring in retailers is where we come in THE MARKETING TEAM.

This sector being so disruptive is viable to ups and downs and also a lot of
changes ,so a normal salary based employee isnt suitable for the job profile.

Instead we need a frelancer,a incentive or comission based system where the

harder you work the better you earn.

This is a huge driving force for the employee .

There are certain downsides to this too where if hes no permanent employee of
the company and level of abstraction has to be kept from him to avoid him
leaking the details to competitors.

Since he/she is not a permanent employee of the company he is not bind by the
contacts of the company neither its morals ,so he may as he please leave and join
some other wrokplace which provides higher pay which is dangerous since he
may reveal out the company secrets,so its always advisable to keep a closed
system and not to too lenient in sharing the company private records and
database where its advisable to keep separate databases for the non-permanent
employees.

MARKETING AND STOCK TRADEOFF:

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 Marketing is quite litrally selling stuff to users with competition in mind,it very

vast and quite the 8th wonder of this world.

“The one who can speak can even sell sand

,and the one who doesn’t cant sell almonds itself ”

Nobody is quite able to grasp the idea of entreprenuership and marketing,these

topics arent learnt but instead comes from the self and is usually gained by
experience.

For any company selling a product the concepts of marketing and sales are very
important as they can mean the difference between success and failure. While
they are often used interchangeably or grouped together they are two different
concepts and it is important to understand those differences.

When considering marketing vs. sales the important thing for any business owner
is to ensure that you are considering both aspects of your overall sales and
marketing cycle. With many businesses, marketing and sales are both managed
by the same department or even the same individuals due to the fact that they
need to be closely related. For example, sales strategies need to incorporate the
same messaging as the marketing messages in order to be effective and
maximize the chances of successfully making a sale. Focusing on both the 'pull'
and the 'push' effectively will ensure that your business is positioned to succeed.

MARKETING TACTICS:

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TI = Time to Implement: the estimated length of time it typically takes to
implement a tactic in this media. On a scale from 1 to 5. One being the shortest
time, five being the longest.

TR = Time to ROI: the estimated length of time it typically takes to begin to

receive a return on your marketing investment. On a scale from 1 to 5. One being
the shortest time, five being the longest.

E = Effectiveness: There are two meanings for effectiveness: first is the overall
ability of tactics using this media to drive volumes of prospects to you. (In this
case, effectiveness ranks the ability to generate traffic to your offers.) On a scale
from 1 to 5. One being the least amount, five being the largest. Second, is the
ability of the media to convert prospects into leads, and leads into customers. On
a scale from 1 to 5, one being ineffective, five being extremely effective. I’ll make
note in the comments if speaking about effectiveness in the second case. Always
assume the effectiveness rating means the ability to drive traffic.

C = Cost: an estimation of the money required to invest in order to utilize tactics

in this media. On a scale from 1 to 5. One being the least amount, five being the
largest.

S = Skill/Knowledge Required: represents the knowledge or resources you need to

have in order to implement tactics in this media. On a scale from 1 to 5. One
representing general knowledge, five representing advanced skills/mastery or
the need to hire it out.

“If you want to cultivate a habit, do it without any reservation, till it is

firmly established. Until it is so confirmed, until it becomes a part of
your character, let there be no exception, no relaxation of effort.”

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THREE PILLARS OF MARKETING:
(1) Increase your customers.
(2) Optimise your pricing.

(3) Increase how many times your customers buy from you.

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RISK MANAGEMENT IN MARKETING:

 BRAND-RISK

 PRODUCT-DEVELOPMENT

 DEMAND-RISK

 CONCENTRATION-RISK

 PRICE-RISK

 DISTRIBUTION-RISK

 OPERATION-RISK

 REPUTATION-RISK

 SALES-RISK

 INADEQUATE MARKETING STRATERGY

 ADVERTISING

 EVENT BRANDING

 AFFILIATIONS

 BRAND PERCEPTION AND VALUE

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 Conclusion

This internship has been an excellent and rewarding

experience. I can conclude that there have been a lot I’ve learnt
from my work. Needless to say, the technical aspects of the work
I’ve done are not flawless and could be improved provided
enough time. I personally think working in Marketing is not
everyone’s cup of tea.Marketers have to be updated with the
changing technology which is proficiently used by their
companies. Continuous information of what’s happening around
the world in terms of Events, Google Updates, Content
Management and knowledge of the work domain is required

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