STRUCTURE AND FUNCTION OF ONLY PROFIT

INDIA

A PROJECT REPORT

Submitted by

VISHAL NEMA

In partial fulfilment for the award of the degree of

BBA in E – COMMERCE

IN

Department of Media Management

MAKHANLAL CHATURVEDI NATIONAL UNIVERSITY

OF JOUNALISM AND COMMUNICATION

2016 - 2019

1
 CERTIFICATE BY COMPANY

2
 CERTIFICATE

Certified that this project report “STRUCTURE AND

FUNCTION OF ON ONLY PROFIT INDIA” is the
bonafide work of “VISHAL NEMA” carried out the
project work under my supervision. This is to further certify
to the best of my knowledge, that this project has not been
carried out earlier in this institute and the university.

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my mentor

Mrs. Ritu Bhavsar, as well as our Professor Dr. Avinash Bajpayi, who
gave me this golden opportunity to do this wonderful project on the
topic “MARKETING STRATEGY ON WED DESIGNING AND
SOFTWARE COMPANY”, which also helped me in doing a lot
Research and I came to know about so many new things. I am really
thankful to them. Secondly, I would also like to thank my friends who
helped me a lot finalizing this project, within the limited time frame.

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 DECLARATION

I hereby declare that the project report “STRUCTURE AND

FUNCTION OF ONLY PROFIT INDIA” is based on my own work
carried out during the course of our study under the supervision of Mrs
Ritu Bhavsar. I assert the statements made and conclusion drawn are
on outcome of my research work. I further certify that

I. The work contained in the report is original and has been made
by me under the general supervision of my supervisor.
II. The work has not been submitted to any other institution for
any other degree/diploma/certificate in this university or any
other university of India or abroad.
III. I have followed the guidelines provided by the university in
writing the report .
IV. Whenever i have used materials (data, theoretical analysis, and
text) from other resources. I have given the credit to them in the
text of the report and giving their details to the reference.

VISHAL NEMA

Serial number content Page number

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Chapter 1 Introduction of 7-8
company

1.1 Other services 9-10

1.2 Swot analysis 11

Chapter 2 Introduction of topic 12-16

2.1 Importance of study 17-22

Chapter 3 Review of literature 23

Chapter 4 Research 24
methedology

4.1 Objectives of study 25

Chapter 5 Data analysis and 26

interpretation

5.1 Data collected 27-38

Chapter 6 Findings 39-41

6.1 conclusion 42

Chapter 7 Scope 43

Chapter 8 Reference and 44-47

anexure

CHAPTER 1

INTRODUCTION OF COMPANY

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We @ Only Profit India

Welcome to Only Profit India, They're a team of financial gurus,

passionate about the work.They have helped number of big name
clients reach and exceed their financial goals, company would love to
do the same for clients . Only Profit India is an emerging Global
Business incorporated by the proficient financial market veterans after
huge success in many different models. OPI offers complete financial
advisory and a full range of research and analytics services to clients.
OPI take pride in building strategic long-term client relationships by
satisfying their life-time investment needs. Only Profit India is well
known for its vast experience in technical Analysis for many years now
has succeeded exceptionally well in all fields of Long Term and Short
term trading. OPI are a reputed Indian Trading Analysis Providing
company. There Strength lies in the expert human resource who
understand the basics of trading very well. Thus OPI are able to
provide the Best Analysis. OPI understand very well about the
complexities a trader faces right from receiving the expert advice till
the execution of the trade.

Approach
We take pride in our ability to do execute and sustain. Our approach is
based on 6S Principles and 5S study, where we prove different from
others. We identify, analyze, research then execute.

Way of Thinking
We think that together we can grow. Our clients success is our success
and clients profit means our profit. We think that wealth creation is not
just a minute task but it’s a continous process.

Culture
Our Culture is unique and is based on the principles of leadership,
accountability and discipline. We give importance to complaince and
quality and that is our backbone of success.

Clients

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We stand apart from others as a firm by the depth of our relationships
we maintain with our clients. Their interests and requirements are our
prime importance. Their success begets our own.

Believe

We believe to achieve Finest Research and Growth targets along with

the clients.

Mission
To provide our clients with wide-ranging, secured and Finest Financial
Solutions to achieve sustained growth.

Goal

Existence of successful company depended on two things, Product and

Customer Satisfaction. Firmly believing, company strives relentlessly
to improve.

OTHER SERVICES PROVIDED BY ONLY PROFIT

INDIA

 Online Services
 Offline Services
 Depository Services: Demat & Remat Transactions

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  Derivatives Trading (Futures and Options)
 Commodities Trading
 IPOs & Mutual Funds Distribution
 Fundamental Research
 Technical Research
 Portfolio Management
 Free access to investment advice from only profit india's
Research team .
 Only profit India Value Line (a monthly publication with
reviews of recommendations, stocks to watch out for etc)
 Daily research reports and market review (High Noon & Eagle
Eye)
 Pre-market Report
 Daily trading calls based on Technical Analysis
 Cool trading products (Daring Derivatives and Market
Strategy)
 Personalised Advice
 Live Market Information
 Internet-based Online Trading: Speed Trade .

1. Online Services:
1) Online BSE and NSE executions (through BOLT &
NEAT terminals
2) Mutual Funds
3) Commodity Futures
4) PMS (Portfolio Management Services)
5) Technical PMS
6) Demat Services
7) Share shops

2. Offline Services:
1) Trading with the help of Dealer
2) Trading without credit
3) By calling to the Share shops
4) Credit facility (Only in Delivery-based)

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 5) Special website for Offline Clients: www.only profit
India.com
6) Physical contract notes

SWOT ANALYSIS OF ONLY PROFIT INDIA

STRENGTHS:

 Online Trading Facility

 Largest Chain of Retail Share Shops in India
 good equipped staff with technologies.
 Dedicated and responsive workforce/staff

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  Value added service for HNI client
 Research Center
 Membership of NSE & BSE
 Trading option like Future & Option and
Commodities
 Volume based differentiated product.

WEAKNESSES:

 Less informative website

 Does not have slab rate brokerage which is
provided by competitors.
 Problems due to network crash.
 Unawareness Among Investors

OPPORTUNITY:

 Collaboration with international financial

institution
 To tap the Untapped market
 To capture the market lost to its Competitors.
 To focus on developing a superior and
powerful portal
 To spread awareness of its Brand Name.

THREATS:

 Follow government laws

 Competitors develop

CHAPTER 2

INTRODUCTION OF TOPIC

TARGET THE RIGHT MARKET

To effectively build a stable and lucrative book of business, you need

to determine what kind of clients you want to work with. Is your goal

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to be an advisor who services nothing but High Net Worth individuals

or are you aiming for a more financially diverse client base? Do you

have a special knack for building rapport with a certain type of person?

Do you have a large referral network within a particular industry that

will help you quickly build references and proof of capabilities?

Considering your ideal audience is a paramount first step in building

your practice because without it, your attention and focus can get

diluted. When you understand who you want to work with, you’ll

make purposeful decisions about your prospecting techniques,

marketing and advertising opportunities, and networking schedule, and

gain a better understanding of what product knowledge you still need

to master to become a sought-after and credible resource for prospects

and existing clients.

You don’t necessarily need to target just one or two client segments but

if you become too broad in your focus, you may have difficulty

developing a competitive advantage within any one particular niche.

You have no shortage of stress and must-dos to contend with when you

begin a career as a financial advisor—it doesn’t matter if you’re fresh

out of college or an experienced professional making a career change.

Some advisors have certainly built thriving practices comprised of

ultra-diverse client bases, but for a new advisor, focus is key and can

help you avoid the trap of working harder, not smarter.

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SET THE CLIENT SERVICE STANDARD SKY HIGH

this   is   a   fundamental   that   can   never   be   overlooked.   Shockingly,

however, it is. The reputation you create for yourself in this overly

commoditized   profession   is   career   gold   and   without   it,   you’re   just

another body in a sea of competition, offering, for the most part, the

same thing as the guy down the street. Remember, without genuinely

happy customers, loyalties stray and your practice will never achieve

and maintain growth. Exceptional service is a must in your prospecting

activities just as much as in the service delivery phase of your career,

and with the exception of some extra­demanding individuals, it doesn’t

take much to WOW people. 

 Here are a few ways to set yourself apart:

Do what you say you will: 

Don’t   cancel   meetings,   be   on   time   for   phone   calls,   and   deliver

paperwork   on   the   agreed   upon   day.   Your   word   is   everything   and

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abiding   by   it   establishes   the   trust   necessary   for   a   long­term

relationship.

Be transparent:

 Sometimes, even with the best of intentions, you’ll make a mistake.

Maybe   you’ll   flake   and   completely   overlook   a   meeting   on   the

calendar.   Maybe   you’ll   suggest   an   investment   that   grossly

underperforms. Mistakes happen and rather than avoiding a difficult

conversation, own up to the error and if necessary, apologize.  You’re

human, your clients are human and to err is human.   Be the kind of

advisor who can not only acknowledge mistakes  but also overcome

them.

Give 110%:

   You’re in the Financial SERVICES industry. Your job is to service

and you should make every possible effort to do it well.   You don’t

control market performance and you can’t control unpredictable life,

economic or client circumstances.  But you can certainly control your

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behavior and your commitment to your clients’ success.   Make them

feel good by genuinely smiling, extending a call or a meeting a few

minutes longer than scheduled, send birthday wishes and offer timely

condolences.   Be   proactive,   responsive,   honest,   kind,   empathetic,

sincere, and dedicated. Listen with both ears and full attention.  Be and

do the things that so many other advisors won’t and you’ll establish the

type of client relationships that last through generations.

KEEP GOOD COMPANY

Life as a new advisor, while full of diversion, is often a solo­act and

it’s   every   man   for   himself.   Even   within   team   dynamics,   you   are

responsible for your own level of production and contributing to the

growth   of   the   business.   But   the   people   you   choose   to   surround

yourself   with   can   make   a   tremendous   impact   on   your   success   (or

failure). From hiring the right partner or administrative assistant, to the

office colleagues you approach for advice or camaraderie, the lessons

you learned as a child about choosing the right friends applies to your

role as a financial advisor well.   

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If you’re in a position to hire teammates, hire ones who are just as (or

more)   ambitious   and   competent   as   you   are.   Make   sure   they   can

provide proof of ability and references. Often your admin will be the

first line of contact for your clients and it’s critical to choose office

personnel who will enhance your clients’ experience. 

If you’re an advisor at a larger firm, the inter­office relationships you

pursue  can  either  strengthen   your performance  or  be detrimental  to

your productivity.   Do you want to be the guy who’s joking around

with colleagues during market hours and in between meetings, or the

guy who’s attending a lunch and learn about a new asset allocation

portfolio soon available to clients? Don’t be tempted by “fun” office

distractions because there will be many. Did you get into this business

to   have   fun   or   to   create   wealth   and   opportunity   for   you   and   your

clients?   Keep   your   focus   on   doing   the   things   that   will   make   your

clients  more successful and you will be successful in building your

practice.    

WHEN ALL ELSE FAILS

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You’ll never be fully protected from risk in this industry and there will

always be obstacles to overcome, but when all else fails, focusing on

the three tips in this article will ground you and bring you back to a

place   of   doing   the   right   things,   for   the   right   people,   for   the   right

reasons.  Financial advisors who make these tips a priority will be the

ones   who   grow,   succeed   and   enjoy   the   freedoms,   fulfillments   and

financial   rewards   that   outweigh   the   risks   and   challenges   of   such   a

demanding profession. 

IMPORTANCE OF STUDY

Some of the important objectives and importance of financial

planning for an organization are as follows:

Financial planning means deciding in advance how much to spend, on

what to spend according to the funds at your disposal.

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Image Courtesy : covtrustblog.files.wordpress.com//financial-planning-diagram.jpg

Some of the important objectives and importance of

financial planning for an organization are as follows:

Financial planning means deciding in advance how much to spend,

on what to spend according to the funds at your disposal.

Financial Planning

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 In the words of Gerestenbug financial planning includes:

(i) Determination of amount of finance needed by an enterprise to

carry out its operations smoothly.

(ii) Determination of sources of funds, i.e., the pattern of securities to

be issued.

(iii) Determination of suitable policies for proper utilisation and

administration of funds.

(a) The financial planning begins with determination of total capital

requirement. For this the finance managers do the sales forecast and if
the future prospects appear to be bright and expect increase in sale,
then firm needs to increase its production capacity which means more
requirement of long term funds. Higher level of production and
increase in sales will require higher fixed as well as working capital.

(b) After estimating the requirement of funds the next step of financial
planning is deciding how to raise this finance. Finance may be
internally generated by the business or capital may have to be raised
from external sources such as equity shares, preference shares,
debentures, loans, etc.

(c) Financial planning is broader in scope as it does not end by raising

estimated finance. It includes long term investment decision. In
financial planning finance manager analyses various investments plans
and selects the most appropriate. Finance managers make short term
financial plan called budgets.

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 Objectives of Financial Planning:

Financial planning is done to achieve the following two objectives:

1. To ensure availability of funds whenever these are required:

The main objective of financial planning is that sufficient fund should

be available in the company for different purposes such as for purchase
of long term assets, to meet day-to- day expenses, etc. It ensures timely
availability of finance. Along with availability financial planning also
tries to specify the sources of finance.

2. To see that firm does not raise resources unnecessarily:

Excess funding is as bad as inadequate or shortage of funds. If there is

surplus money, financial planning must invest it in the best possible
manner as keeping financial resources idle is a great loss for an
organisation.

Financial Planning includes both short term as well as the long term
planning. Long term planning focuses on capital expenditure plan
whereas short term financial plans are called budgets. Budgets include
detailed plan of action for a period of one year or less.

IMPORTANCE OF FINANCIAL PLANNING STUDY

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financial planning is essential for success of any business enterprise.
Its need is felt because of the following reasons:

1. It Facilitates Collection of Optimum Funds:

The financial planning estimates the precise requirement of funds

which means to avoid wastage and over-capitalization situation.

2. It Helps in Fixing the Most Appropriate Capital Structure:

Funds can be arranged from various sources and are used for long
term, medium term and short term. Financial planning is necessary for
tapping appropriate sources at appropriate time as long term funds are
generally contributed by shareholders and debenture holders, medium
term by financial institutions and short term by commercial banks.

3. Helps in Investing Finance in Right Projects:

Financial plan suggests how the funds are to be allocated for various
purposes by comparing various investment proposals.

4. Helps in Operational Activities:

The success or failure of production and distribution function of

business depends upon the financial decisions as right decision ensures
smooth flow of finance and smooth operation of production and
distribution.

5. Base for Financial Control:

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Financial planning acts as basis for checking the financial activities by
comparing the actual revenue with estimated revenue and actual cost
with estimated cost.

6. Helps in Proper Utilisation of Finance:

Finance is the life blood of business. So financial planning is an

integral part of the corporate planning of business. All business plans
depend upon the soundness of financial planning.

7. Helps in Avoiding Business Shocks and Surprises:

By anticipating the financial requirements financial planning helps to

avoid shock or surprises which otherwise firms have to face in
uncertain situations.

8. Link between Investment and Financing Decisions:

Financial planning helps in deciding debt/equity ratio and by deciding

where to invest this fund. It creates a link between both the decisions.

9. Helps in Coordination:

It helps in coordinating various business functions such as production,

sales function etc.

10. It Links Present with Future:

Financial planning relates present financial requirement with future

requirement by anticipating the sales and growth plans of the company.

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 CHAPTER 3

LITERATURE REVIEW
This paper proposes that investors intention to adopt online trading in
the future is influenced by investment ,psychology , technology and
demographic factors.

Data from the 2000-2001 macro monitor database are employed in this
study.

Macro monitor is the biennial survey .

The sampling method of the survey is two – staged random sampling .

The first stage is a stratified random sampling.

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On average , online investors were less aware about the aids rather
than offline investors have much knowledge than online investors.

CHAPTER 4

RESEARCH METHEDOLOGY

The study used adults of Bhopal city as participants so as to achieve

the set objectives.

Sample: The participants of this study were 20 respondents of

company, students and adults of Bhopal. To select the respondents,
purposive sampling method has been adopted for this study and the
researcher identified approximate sample size of adults with age group
21-40.

Research Design: looking at the nature and objectives of study,

descriptive research design and quantitative method was used by the

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researcher since it includes surveys and fact-finding inquiries of
different kind.
Descriptive research is carried out with specific objective(s) and hence
it results in definite conclusions. This research tries to describe the
characteristics of the respondents in relation to stock company and
investment. Survey has been used frequently with descriptive research
to capture data from the respondents and come out with conclusion
after data analysis.

Tools and Technique: Survey technique has been used for primary data
collection through questionnaire and schedule. Secondary data was
collected from research papers, books, journal, internet and magazines.

The study was confined to Bhopal District in Madhya Pradesh. The

study was conducted during the month of April, 2018. Both primary
and secondary data are used in this study

OBJECTIVES OF STUDY
The main objective of this study is to find whether people know about
the financial services provided by the company and how much are they
useful to the people and how and where to invest the company.

1. To survey the study of awareness towards equity financial

market.
2. To find the number of investments by the people in the
company.
3. To understand the usage and importance of the financial
advisory company.
4. To know how many Indian invest in stock market .

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 CHAPTER 5

DATA ANALYSIS METHOD AND INTERPRETATION

Data analysis and interpretation is the process of assigning

meaning to the collected information and determining the
conclusions, significance and implications of the findings. It is an
important and exciting step in the process of research. In all
research studies, analysis follows data collection.

According to C.R.Kothari (1989), “The term analysis refers to the

computation of measures along with searching for patterns of
relationship that exist among data-groups”. Analysis involves
estimating the values of unknown parameters of the population and
testing of hypotheses for drawing inferences.

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 In the particular pie graph , we can see number of age
group involve in the financial services.

1. As we see , about 40% are the people involved in the trading.

That is 8 people are involved above 40 age group.
2. 25% , that is 5 people are in age of 35-40 involved.
3. Rest , are the people either student or between age 25-30. So,
we can see in most of the financial services seniors are
involved in it.

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 Second pie graph, shows demographical representation.

1. In chart out of 20 people 45% that is 9 people are female in the

financial field.
2. And 55% that is 11 are males involved
From this is clear , males are much perspective towards the
financial service.

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 Third graph , shows the occupation of the people assembling in the
financial services.

1. 45% percent , that is 9 out of 20 people are of employed

sector.

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 2. 25% percent , that is 5 out of 20 people are in business sector
.
3. And rest that is , 4 people are from student field.
From , the current situation it is clear that most of the people
are from employed sector.
And others are from business sector and student sector which
invest in these sector for services.

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 Fourth pie graph, presents from the ideas taken by the people
for their investment.

1. Most of the audience i surveyed , falls under category

of consultants. That is it takes the help of the consultant
or any financial advisory company to work or invest the
money in the right place.
2. 40% percent , are involved in the other sector , either it
can be of own choices or online surveys may help.

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 Fifth pie graph shows, about financial advisory company.

1. 65% percent of the people that is 13 people did know about

the services advisory company offer.
2. 25% percent, that is 5 people out of 20 were in middle
condition of knowing or not knowing.

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 In the following sixth pie graph , it represents involvement in equity
trading.

It shows the study related to the people who are involved in the
trading or financial advisory business.
1. It shows that 63.2% that is 12.008 or 12 responses showed
their interest in the equity trading , or they are the part of it.
2. Whereas , 36.8% that is 7 are not involved in the trading
business or never taken a part in it.
So , it does shows the increasing interest rate of people in
trading business.

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 In this seventh pie graph, we can study about the investment
objective of the people.

Why are they investing and for which purpose they are
investing.
1. It includes , 50% percent of the highest ratio involved in
reasonable income and safety.
2. 40% percent , in high income .
3. 35% percent that is 8 people in future welfare.
4. Others in either retirement or they rest never been the
part of this process.
Therefore , it is cleared most of the people are involved
in basic safety and reasonable purpose . they are not
much involved in taking the risk.and even , from above
data we can say they belong to the employed sector.

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 In eight pie graph , shows frequency of trading.

It examined the frequent times of people using trading or

period they use this services for trading purpose.
1. Most of the percentile that is 83% percent of people
use these services in monthly basis.
2. And about 17% percent of the people use it in weekly
basis. Which mostly includes business men or others.

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 In this ninth pie graph, it is explained about the investment
considered in the financial services or in trading company.

1. About 78% percent, that is 14 people believe in small

savings, that is they invest as in small savings option.
2. Next it is to be , mutual funds which is now considered
as the highest growing investment option among
people.
3. Others include , stocks , real estate , and commodity
that is gold etc.
People therefore , invest in small saving option which
is less risk and easily manageable to bear.

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 This tenth pie graph represents, the number of year invested in
this field, or have been working in this field.

1. It has a equal graphics in it but with a slight difference.

2. Many of the people are either beginners with 1 year or
less or in the stage of 2-3 years .
3. Most of the people never tried trading in the market , or
took any financial services or considered any
investment.
4. And nearby, 20% percent are in year of 1-2 years of
investment.

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 Eleventh pie graph shows, satisfaction of the people.

Next question represents the satisfaction of people in

subject of these services.
1. About, 70% percent that is 14 people said in
favour of the services as yes.
2. And about, 30% that is 6 people said against
the services satisfaction.

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 In the last pie graph, we examine about the trust and helpfulness of
the services provided. they are beneficial or not.

1. About 55% percent that is 11 people agree to the point.

2. Whereas, 15% percent and 10% also disapprove to the
services provided or the services trust building.
It shows , people are in equal position some of they agree and
rest don’t. Which brings out the question that many people are
still unaware about how to use these services and how and
where to invest their money.

39
 CHAPTER 6

FINDINGS

From analyzing the current data methods and by seeing chart

results we can say –

 More of the people are involve from the

employed sector.
 More than young people , middle aged and old
aged are more involved in the financial services.
 Financial companies need to focus and spread
more information regarding the financial trading
services and equity services among young
generation also.

 They should involve more in mutual funds

investments which must involve young and old
generation equally, for better future investment for
young and better retirement plan.

 They should encourage more people for trading

and investments.

 People who invest in stock market have experience

of stock market average 2 to 4years.

 Most of the people do not want to invest in stock

market more than 2 lack.

 Many people take decision to invest in stock

market as per opinion of their friends and relatives.

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  People prefer to invest in stock market rather than
trading

 People who invest in stock market have some

investment knowledge &understanding regarding
stock market.

 Most of the people make investment in stock

market weekly or monthly.

 People would like to invest about 40% of their

saving in stock market.

 Most of the people would like to invest for 1 to 3

months in stock market.

 Most of the people expect 15 % return of their

investment.

 Most of the people invest on the basis of their

broker’s advice and market.

 Most of the people prefer to invest in stocks ,

mutual funds , and real estate funds.

 Invest in company which give good return to

shareholder & have good performance.

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  Take delivery and wait up to sufficient return.

 Long term investment in powerful companies

in recession time.

 Study the companies, make own policies for

investment and do not fall victim of fear and greed.

 Some of the respondent does not give proper

answers of questions.

 Respondent refuse to give answers of questions.

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 CHAPTER 7

CONCLUSION
It is a good experience for me to conduct research
about study of investor investment behavior in stock market &
suggesting good investment strategy. It will prove very helpful to me
in my future career. While conducting this research I can understand
the strategies of the people who invest in stock market, their
preference for investment, their experience of
Stock market, frequency of investment, expected return, on
which basis they invest & their views to about to make money in
stock market.

CHAPTER 7

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SCOPE FOR FUTURE STUDY
 India is today one of the most vibrant global economies, on the
back of robust banking and insurance sectors. The relaxation of foreign
investment rules has received a positive response from the insurance
sector, with many companies announcing plans to increase their stakes
in joint ventures with Indian companies. Over the coming quarters
there could be a series of joint venture deals between global insurance
giants and local players.

 The Association of Mutual Funds in India (AMFI) is targeting

nearly five fold growth in assets under management (AUM) to Rs 95
lakh crore (US$ 1.47 trillion) and a more than three times growth in
investor accounts to 130 million by 2025.

 India's mobile wallet industry is estimated to grow at a

Compound Annual Growth Rate (CAGR) of 150 per cent to
reach US$ 4.4 billion by 2022 while mobile wallet transactions
to touch Rs 32 trillion (USD $ 492.6 billion) by 2022

REFERENCE

@. Websites:

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 1. www.only profit india.com
2. www.nseinda.com
3. www.bseindia.com
4. www.moneycontrol.com
5. www.investopedia.com
6. www.wikipedia.com
7. www.autherstream.com

ANNEXURE

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