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Business Plan

1. Executive Summary

2. Management and Organization

Company Name:
Muskolados Enterprises
Logo:

Address: 122, T. Alonzo St. Block 5 West Rembo, Makati


City

Vision Statement:. Our vision for the next five years. Is that our
product will be a game changing in the market.
Dominating and decimating old fashion chicken
dishes

Mission Statement: The Mission of our company is to deliver


the best chicken dish in town in a cheap
price that everyone can buy.
Key Personnel: Manager

Workforce and Support Personnel: Factory Workers

Organizational Chart: Chief Executive Officer

Advisory Council
Designer and Production Assistant
Ownership: Sole Proprietorship

Capitalization: ₱ 8,575.00

Compensation & Incentives: Minimum wage based on daily rate as provided by


law

External Management Support: Parents and Entrepreneurship Professor will be


tapped as Advisory Council

3. Product Plan

Purpose of the Product


➢ Designs and Decorations
➢ Jewelries and Accessories
➢ Souvenirs
➢ Special Gift
➢ Collectors’ Item
➢ Display

Product’s Unique Features


➢ It is made out of aesthetic wires that come in different colors and sizes.
➢ It is handicraft.
➢ It can be personalized.
➢ The wire used is stainless, durable and is hypoallergenic.

Material and Equipment Requirements and Sources of Supply

MATERIALS SOURCES
Silver Stainless Wire (12 yards)
Gold Stainless Wire (12 yards) Wellmanson Beads & Accessories, Quiapo,
Silver Chain Necklace Manila
Gold Chain Necklace
Long Nose Cutter
Round Nose Plier Lexilene Hardware Store, Rizal, Makati
Flat Nose Plier

Process an equipment that will be used to manufacture the product render the service

➢ Stainless Wire
- The most needed material in making, metal wires are durable and able to withstand
challenges of store environments, it can be engineered to meet product demands, from
light-weight to heavy-duty, from pre-assembled to knock down. It is also recyclable.

➢ Cutter & Pliers


- Pliers are a hand tool used to hold objects firmly, possibly developed from tongs used to
handle metal; they are also useful for bending and compressing a wide range of materials.

Production/Service Process and Controls

The process of making the wire craft is through handmade. It can be made with different
types of pliers to bend and get the desired shape of the desired design of the wire sculpture.
The long nose cutter is used to cut the excess wire after when the product is already done.

Distribution Logistics

The 7 Mean Girls Company will used social media (e.g. Facebook, Instagram, Twitter,
and YouTube) to promote and showcase the different designs and actual Wire Craft products
for ease of browsing and ordering. Any customer will have the option to pick-up their desired
merchandise or have it delivered at their convenience. The Wire Crafts will also be available
in any school bazaars, local bazaars, school fairs, and other occasions.

Regulator and Other Compliance Issues

Because it is handmade, it depends on the demand of the due date of claiming the orders.
It is first come, first serve basis. But usually, when there is only one order, it is done for one
day only, but if it is more than 1, it can consume for about 3 to 5 days depending on the
number of people working. In addition to this, there is an additional fee depending on the
design, if it is not complicated, the price is fixed, small is 100php, 150 for the medium, and
200 for the large.

4. Market Plan

Market Analysis

The demand for Wire Craft in Makati City has shown steady growth over the last 5 years.
It was observed that college students and working citizens are among the biggest market for
the product. These market segments favor trendy and quality wire sculptures at an affordable
price. To increase market penetration, 7 Mean Girls will offer a large catalog of graphics aside
from the affordable wire sculpture to its intended market segment. At the same time, aggressive
marketing campaign will be done to increase the visibility for 7 Mean Girls through the use of
the social media and tapping the various school student organizations and fellow companies.
7 Mean Girls offers price differential based on the complexity of the wire sculpture’s design
with price ranging from ₱ 100.00 - ₱ 200.00
Marketing and Sales Strategies

The sales strategy will emphasize the ordering and buying a wire sculpture from 7 Mean
Girls. The system of buying is very easy, accessible and a pleasing experience. The sales efforts
will extent on the possibility of having its own Facebook page, which can be the main tool in
ordering our items. It will be quite important to be friendly and doable process.

7 Mean Girls will also rely on the three factors to help boost sales. The first is an exemplary
customer service. Having excellent service will provide the customer the feeling that the
business is willing to hear the customers’ interest. Second, when a customer takes an order,
they will probably be excited to see the actual product, so 7 Mean Girls will ensure the shortest
turnaround time possible. Lastly, sales will be boosted by offering customers a very good
product. 7 Mean Girls will ensure economical value for the t-shirt without sacrificing its
quality.

Product/Service Characteristics or Features

7 Mean Girls’ wire sculpture have a number of competitive features that will be used as
an advantage to achieve market penetration.

Large catalog of designs – customers will be offered an array of designs to choose from
which conceptualized by the in-house designers. 7 Mean Girls is also willing to let the
customer gave a designs if they wanted to customize it.

Affordability – teenagers will be the top target market of 7 Mean Girls. And of course,
they are still dependent and having a limited budget to splurge, it is favorable for them to
have access to inexpensive yet quality wire sculpture.

Pricing Policy

7 Mean Girls will adopt the differing price based on the complexity of the design policy.
As such, below is the pricing scheme that will be adopted:

CATEGORY OF DESIGN PRICE (PESO)


Standard 100
Eclipse 150
Deluxe 200
Sales Projections

SALES PROJECTION YEAR 1 YEAR 2


PER
SIZES PRICE MONTH UNITS PESO UNITS PESO

250 3,000.0 300,000.0 3,300.0 330,000.0


Small 100 (50%) 0 0 0 0

Mediu 125 1,500.0 225,000.0 1,650.0 247,500.0


m 150 (25%) 0 0 0 0

125(25% 1,500.0 300,000.0 1,650.0 330,000.0


Large 200 ) 0 0 0 0

6,000.0 825,000.0 6,600.0 907,500.0


TOTAL 500 0 0 0 0

YEAR 3 YEAR 4 YEAR 5


UNITS PESO UNITS PESO UNITS PESO

363,000.0 3,993.0 4,392.3


3,630.00 0 0 399,300.00 0 439,230.00

272,250.0 1,996.5 2,196.1


1,815.00 0 0 299,475.00 5 329,422.50

363,000.0 1,996.5 2,196.1


1,815.00 0 0 399,300.00 5 439,230.00

998,250.0 7,986.0 1,098,075.0 8,784.6


7,260.00 0 0 0 0 1,207,882.50
5. Financial Plan

Start-Up Summary
500 Wire
Expenses Cost Yearly
Sculpture
Silver Stainless Wire (12 yards) 60 600 7200
Gold Stainless Wire (12 yards) 60 600 7200
Silver Chain Necklace 50 500 6000
Gold Chain Necklace 50 500 6000
Long Nose Cutter 60 420 5040
Round Nose Plier 100 700 8400
Flat Nose Plier 65 455 5460
Utility 500 500 6000
Labor Cost 2800 33600
Permits and Licenses 1500 1500
TOTAL 8575 86400

5-Year Projected Profit/Loss Statement (Income Statement)

Income Statement
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
825,000.0 907,500.00 998,250.00 1,098,075.00 1,207,882.50
0
Cost of Goods Sold
78,900.00 86,790.00 95,469.00 105,015.90 115,517.49
Materials
45,300.00 49,830.00 54,813.00 60,294.30 66,323.73
Other Expenses
(Labor) 33,600.00 36,960.00 40,656.00 44,721.60 49,193.76
Gross Profit
746,100.0 820,710.00 902,781.00 993,059.10 1,092,365.01
0
Gross Income 746,100.0 820,710.00 902,781.00 993,059.10 1,092,365.01
0
Expenses:
Other Operational Expenses
Permits and Licenses
1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Utilities
6,000.00 6,600.00 7,260.00 7,986.00 8,784.60
Income Before Tax
746,100.0 820,710.00 902,781.00 993,059.10 1,092,365.01
0
Tax
238,752.0 262,627.20 288,889.92 317,778.91 349,556.80
0
Net Income (Loss)
507,348.0 558,082.80 613,891.08 675,280.19 742,808.21
0

5-Year Projected Cash Flow

7 Mean Girls Company Projected Cash Flow for Year 1-5


Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Cash 8,575.00 491,273.0 319,225.00 285,906.08 379,888.11
Balance 0
Cash Inflows (Income)
Cash Sale 825,000.00 907,500.0 998,250.00 1,098,075.00 1,207,882.50
0
Total Cash Inflows 825,000.00 907,500.0 998,250.00 1,098,075.00 1,207,882.50
0
Cash Out Flows (Expenses)
Payroll 33,600.00 36,960.00 40,656.00 44,721.60 49,193.76
Supplies 45,300.00 49,830.00 54,813.00 60,294.30 66,323.73
Taxes & Licenses 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Utility & Telephone 6,000.00 6,600.00 7,260.00 7,986.00 8,784.60
Other 238,752.00 262,627.2 288,889.92 317,778.91 349,556.80
0
Subtotal 325,152.00 357,517.2 393,118.92 432,280.81 475,358.89
0
Other Cash Out
Flows
Loan Principal
Owner's Draw - - - - -
Subtotal - - - - -
Total Cash Outflows 325,152.00 357,517.2 393,118.92 432,280.81 475,358.89
0
Ending Cash Balance 491,273.00 58,709.80 285,906.08 379,888.11 352,635.50
5-Year Projected Balance Sheet

7 Mean Girls
Company Projected Balance Sheet
Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Assets:
507,348.0 558,082.8 675,280.1
Cash at Hand 613,891.08 742,808.21
0 0 9
507,348.0 558,082.8 675,280.1
Total Current Assets: 613,891.08 742,808.21
0 0 9
Fixed Assets:
Total Fixed Assets:
507,348.0 558,082.8 675,280.1
Total Assets: 613,891.08 742,808.21
0 0 9
LIABILITIES & EQUITY
Curret Liabilities
238,752.0 262,627.2 317,778.9
Income Tax Payable 288,889.92 349,556.80
0 0 1
Short-Term Loan
Payable
Total Current 238,752.0 262,627.2 317,778.9
288,889.92 349,556.80
Liabilities 0 0 1
238,752.0 262,627.2 317,778.9
Total Liabilities 288,889.92 349,556.80
0 0 1
Capital
Capital 8,575.00
507,348.0 558,082.8 675,280.1
Add: Net Profit 613,891.08 742,808.21
0 0 9
Less: Drawings
515,923.0 558,082.8 675,280.1
Net Capital 613,891.08 742,808.21
0 0 9
Total Liabilities & 754,675.0 820,710.0 993,059.1 1,092,365.0
902,781.00
Equity 0 0 0 1
Year 1 Year 2 Year 3 Year 4

Cash Flow
Year 1 Year 2 Year 3 Year 4 Year 4
Php
Beginning Cash Balance 239,350.00 1,461,574.00 409,592.40 1,648,840.64 615,586.44
Cash Inflows (Income):
Php
Cash sales 4,932,000.00 5,425,200.00 5,967,720.00 6,564,492.00 7,220,941.20
Php
Total cash Inflows 4,932,000.00 5,425,200.00 5,967,720.00 6,564,492.00 7,220,941.20
Cash outflows (Expenses):
Php
Payroll 180,000.00 198,000.00 217,800.00 239,580.00 263,538.00
Php
Supplies 2,040,200 2,244,220.00 2,468,642.00 2,715,506.20 2,987,056.82

Taxes & Licenses Php 1,500 1,500.00 1,500.00 1,500.00 1,500.00

Utilities & Telephone Php 84,000 92,400.00 101,640.00 111,804.00 122,984.40

Other: Php 925,376 1,017,913.60 1,119,704.96 1,231,675.46 1,354,843.00


Php
Subtotal 3,231,076 3,554,033.60 3,909,286.96 4,300,065.66 4,729,921.40
Other Cash Out Flows:
Loan Principal

Owners Draw 10,000.00 11,000.00 12,100.00 13,310.00 14,641.00

Subtotal 10,000.00 11,000.00 12,100.00 13,310.00 14,641.00


Total Cash Php
Outflows 3,231,076 3,554,033.60 3,909,286.96 4,300,065.66 4,729,921.40
Php
Ending Cash Balance 1,461,574 409,592.40 1,648,840.64 615,586.44 1,875,433.36

Year 1 Year 2 Year 3 Year 4 Year 5


ASSETS
Current Assets:

Cash at Hand 1,966,424.00 2,163,066.40 2,379,373.04 2,617,310.34 2,879,041.38

Total Current Assets: 1,966,424.00 2,163,066.40 2,379,373.04 2,617,310.34 2,879,041.38

Fixed Assets -
Total Fixed Assets:

Total Assets 1,966,424.00 2,163,066.40 2,379,373.04 2,617,310.34 2,879,041.38


LIABILITIES AND EQUITY
Current Liabilities

Income Taxes Payable 925,376.00 1,017,913.60 1,119,704.96 1,231,675.46 1,354,843.00


Short -Term Loan
Payable

Total Current Liabilities 925,376.00 1,017,913.60 1,119,704.96 1,231,675.46 1,354,843.00

Total Liabilities 925,376.00 1,017,913.60 1,119,704.96 1,231,675.46 1,354,843.00


Capital

Capital 239,350.00 263,285.00 289,613.50 318,574.85 350,432.34

Add: Net Profit 1,966,424.00 2,163,066.40 2,379,373.04 2,617,310.34 2,879,041.38

Less: Drawings 10,000.00 11,000.00 12,100.00 13,310.00 14,641.00

Net Capital 2,195,774.00 2,194,774.00 2,656,886.50 2,922,575.19 3,214,832.72


Total Liabilities and
Equity 3,121,150.00 3,213,687.60 3,776,591.46 4,154,250.65 4,569,675.72

1,154,726.00 1,050,621.20 1,397,218.42 1,536,940.31 1,690,634.30

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