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Marketing Plan
Prepared by:
MichA. Gaite
ArnielJ. Palma
Lester John T. Pusoc
MaylaB. Villaceran
Angelic S. Visayas
Submitted to:
Company Name...................................................4
Company Logo...................................................4
Mission........................................................5
Vision.........................................................5
I.Executive Summary...........................................6
II. Introduction...............................................8
III. Situational Analysis. ...................................10
Strengths................................................10
Weaknesses...............................................10
Opportunities............................................11
Threats..................................................11
IV. Market Planning. .........................................12
Marketing Objectives.....................................12
Target Market............................................12
Market Segmentation .....................................12
Marketing Mix............................................13
Service Strategy.........................................13
Process Map..............................................14
Promotional Strategy.....................................15
Distribution Strategy....................................16
Pricing Strategy.........................................16
Market Research..........................................17
V. Financial Analysis.........................................21
Product Costing..........................................21
Sales Forecast...........................................22
2
Expense Forecast.........................................23
VI. Action Plan...............................................25
VII. Implementation and Control...............................27
VIII. Conclusion..............................................30
3
PARAGON GLASS
and ALUMINUM
WORKS
4
Our Mission
customer satisfaction.
Our Vision
5
I. EXECUTIVE SUMMARY
Philippines.
specifications.
6
PARAGON Glass and Aluminum Works will continue to commit in
7
II. INTRODUCTION
low-maintenance.
8
services and compete with the existing companies in the same
line of business.
9
III. SITUATIONAL ANALYSIS
STRENGTHS
Well-trained personnel
products
WEAKNESSES
market.
competitors.
10
OPPORTUNITIES
the area
THREATS
Competitors
11
IV. MARKET PLANNING
4.2.1MARKET SEGMENTATION
Geographic
point.
Demographic
affordable services.
12
4.3 MARKETING MIX
13
PARAGON Glass and Aluminum Works PROCESS MAP
CUSTOMER
IF NO IF YES
IF NO IF YES
INSTALLATION
FULL PAYMENT
3 MONTHS WARRANTY
14
4.3.2 PROMOTIONAL STRATEGY
installation contract.
15
4.3.4 DISTRIBUTION STRATEGY
the costumer.
16
4.3.5 PRICING STRATEGY
square foot, to the price per square foot. Price per square
the price per unit foot, in this case php260. So, 16 square
well.
17
4.4 MARKET RESEARCH
400
200 YES
NO
0
QUESTION 1 QUESTION 2 QUESTION 3
the first (1st) phase. The survey was held at the area of
18
QUESTION 2 respondents answered YES averaging 39.82%, and
the industry.
19
Table 1.Respondent based on shop location:
Type of housing Frequency Percentage
location
Subdivision 87 39.37%
Urban housing 134 60.63%
80.00%
60.00%
40.00% Subdivision
20.00%
Urban housing
0.00%
Respondent based
on shop location
The result showed that the company must not only focus
20
Respondent based on income level:
Type of income level Frequency Percentage
Minimum wager 92 41.63%
Self-employed 71 32.14%
Professional 58 26.24%
60.00%
40.00% Minimum Wager
20.00% Self-Employed
0.00% Professional
Respondent based
on occupation
26.24%.
21
V. FINANCIAL ANALYSIS
window
Double Sill 4 ft 20 80
Top Rail 4 ft 20 80
Interlocker 8 ft 25 200
Lockstile 8 ft 25 200
Screw 12 pcs 2 24
TOTAL 2112
22
5.2 SALES FORECAST
2000000
1800000
1600000
1400000
1200000
1000000 Sales
Net Profit
800000
600000
400000
200000
0
2020 2021 2022 2023
23
Table 6.Yearly Computation of Profit Based on number of 4x4
window
24
VI. ACTION PLAN
First Quarter
discussed.
Second Quarter
the firms.
25
Third Quarter
Fourth Quarter
operation.
strategic objectives.
26
VII. IMPLEMENTATION AND CONTROL
sure the company’s process map is being followed and the company
salaries and wages. Also, the company will secure a deal with
consignment deals.
27
well in the market and ensure the acquisition of its marketing
objectives.
Feedback gathering:
Specify:
28
Sample Inventory format
006 Interlocker
007 Lockstile
008 Glass
009 Screw
011 Channel
Glazing
012 Sealant
29
VIII. CONCLUSION
30