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FOREWORD BY JAY L.

ABRAHAM

YOUR JOINT VENTURE DEAL-MAKING “JUMPSTART”

SECTION ONE: MAKING THE CASE FOR JOINT VENTURES

CHAPTER ONE: A LIFE-CHANGING SECRET


* “The Case Of The Missing Boxers” Saves YOU From Joint Venture Blunders
* What Does Tom Sawyer Know That You Don’t?
* What Is A Joint Venture? (The Answer Is Deceptively Simple, Yet Unbelievably Powerful!)

CHAPTER TWO: THE INCREDIBLE VALUE OF JOINT VENTURES


* The “C” Word - How It Can Annihilate Your Efforts
* Why Joint Ventures Are Bumping Mergers As Your Best Strategy
* You Can’t Argue With Success: The JV Stats YOU Should Know

CHAPTER THREE: THE WORLD AT YOUR DOORSTEP


* Why JVs Are The Ultimate Tactical Lever
* Harness The Power of “O.P.M.” - Other People’s Money
* How To Make Your Joint Ventures Deliver A Ton Of “Cluck For The Buck”
* How You Can Build Your Own JV Empire
* 11 Ways Joint Ventures Make YOU The Big Winner
* 44 Additional Reasons Why Joint Ventures Can Make You A Small -- Or A HUGE -- Fortune
* The Many JV Perks That Can Be YOURS (And Slippers Are Only One!)
* A “Candy Store” Of Resources Awaits You

CHAPTER FOUR: WELCOME TO MY WORLD… WAYS TO USE JOINT VENTURES


* Turn Unused Assets Into Your Windfall
* Mega-Successes Want To Share Their Secret With YOU!
* How You, Too, Can Pull Rabbits From A Hat
* A Cornucopia Of Opportunity Is Yours For The Taking

SECTION TWO: THE JOINT VENTURE MINDSET


CHAPTER FIVE: THE FUNDAMENTALS
* Here’s The Good News: You’ve Never Really Lost Your Creativity!
* How You Can Turn One Person’s Distress Into Your Mutual Bonanza
* You Can Easily Learn To Be A MASTER Joint Venturist -- Here’s How

CHAPTER SIX: THE POWER OF LEVERAGE


* Don’t Be Fooled By The Dark Side Of Leverage
* The “Flip Side” Of Leverage Keeps You On High Ground

CHAPTER SEVEN: YOUR CREATIVE GENIUS


* How To Unleash YOUR Creative Genius
* Why You Can -- AND SHOULD -- Make The Rules

CHAPTER EIGHT: FINDING THE DEAL


* Discover Your Money Connection, And Unearth Riches
* Put “The Perpetual Motion Remodeling Machine” To Work For YOU
* Visualizing The Concept Will Line People Up Behind YOUR Venture
* With Control, Understanding, And Mastery Of The Deal… YOU Call All The Shots

CHAPTER NINE: HIGHEST AND BEST USE


* Time Is Always Of The Essence - The Tenet That Works In YOUR Favor
* How Prioritization Ampli es Your EVERY MOVE
* Outsource Your Way To Massive Wealth
* How The Mythical “The Man For All Seasons” Sabotages Your Life
* “Home, James…” - Two Golden Words That Can Super-Charge Your Day

CHAPTER TEN: VIABILITY


* How You May Be Diluting Your Own Hard-Won Success
* The Low-Hanging Fruit Yields Your Sweetest Rewards
* How You May Be Setting Your Prospects Up For The Big Fall
* Don’t Be Fooled By The Online Marketing Fantasy

CHAPTER ELEVEN: DOABILITY


* How To Find YOUR Match Made In Heaven
* How Your Prospect’s “Worst” Problem Can Be Your BEST FRIEND
* “Access + Af nity + Delivery = Perfect Setup” - Your Infallible Success Equation
* HEED THIS WARNING SIGN: “Spikes May Cause Severe JV Damage...”
* Know EXACTLY When Financing Your JV Makes Irrefutable Sense
* What YOU Can Learn From A Hooker
* Tie Up The Rights, Then Test The Venture - Your Path To Prosperity
* The Well-Worded Opener That Will Seal Your Deal

CHAPTER TWELVE: DISTRIBUTION NETWORKS


* Why You Should NEVER “Settle” For One-Shot Deals
* Get The Deal By The Tail - And YOU Can Wag The Dog!
* Wearing Two Hats Can Double Your “Take”
* Why YOU Have An Edge Over ANY Finance MBA

CHAPTER THIRTEEN: CREATIVE COMPENSATION, CREATIVE DEALS


* The Dollars and “Sense” Reality That Works In Your Favor
* Why Distribution Is Your Key To Unlimited Wealth
* Learn The Secret Of The Real Estate “Masters”
* How To Craft The Contract That Bridges Crucial Gaps And Protect YOUR Interests
* Why Establishing Your “Payday” Keeps The Wheels Turning
* “Every Last Penny”-- The Adage That May Dilute Your Efforts
* When To Expect “An Open Book” - And What To Do When It’s Closed
* How To Keep Your Deal On The Straight And Narrow Path
* How You’ll Know When It’s NOT About Money
* Anything’s Up For Grabs - Your “Unlimited Options” Mantra
* The Million-Dollar Question: “Who Has What YOU Want?”

CHAPTER FOURTEEN: LET’S TALK ENDORSEMENTS


* When “He Said, She Said” Is A GOOD Thing For Your Deals
* Know When You Need Celebrity Endorsement - AND When You DON’T
* How To Harness The Power Of Capital Investment
* How To Tap Into ”The Mother Lode”
* Instant Credibility Can Be YOURS - Here’s How
* The Psychology

Here’s How to Get Started…Finding the Right Endorsers to Promote You and Product or Service

How to Sell The Concept to The Endorser 

Key Point: Endorsements are NOT a One Shot Deal---Structure Them As a ongoing Relationship, Pro t Center,
Revenue Stream 

How Much Af nity Does this Endorser Have? 

From Concept to Offer 

If Your Business is a Start-Up? 

What Do Potential JV Partners Look For? 

“I Found a JV Partner! -- How Should I Compensate Them?” 

The Value of Names and E-Mail Addresses 

Compensation as Motivation 
Letters of Agreement 

The Hardest Part and the Key To Success 

Commitment 

How To Get -- AND STAY -- Squarely In The Middle Of Your Deal

CHAPTER FIFTEEN: NON-LINEAR THINKING


* Thinking “Out of the Box” Opens The Vault
* The Diving Board Model - A “Springboard” To Disaster
* How The Power Of The Parthenon Supports Your Modern Empire
* Licensing Successful Processes Extends Your Reach - And Explodes Your Results

SECTION THREE: THE “HOW TO’S” OF JOINT VENTURE PRESENTATIONS

CHAPTER SIXTEEN: TARGETING PROSPECTS


* How To Know When To Enlist The Competition
* When To Target The Big (And Not-So Big) Fish… And How To Know The Difference
* Opening The Dialogue 101 - Your Wealth-Building Primer
* Why Your Communications Should Literally DROWN In Con dence
* How To Capture The Perfect Tone For Your Proposals
* How To Know When To “Play Your Ace”
* Why Personal Contact Is Absolutely Indispensable
* “It’s All About Them” - Words You MUST Live By
* How To Reach The Finish Line… One Step At A Time
* How To SUPER-GLUE Your Prospects To YOUR Goals
* A Simple Test Could Reveal This Classic Win/Win

CHAPTER SEVENTEEN: WHY DO GOOD IDEAS BITE THE DUST


* What To Do If Your Proposal Is STILL Refused
* How To Eliminate The Risk For Your Prospect And Smooth Your Path To “Yes!”
* How To Keep The Deal Moving

CHAPTER EIGHTEEN: THE MOST COMMON MISTAKES JV BEGINNERS MAKE


* Common Mistake #1: Dwelling Too Much on the Theory
* Common Mistake #2: Not Knowing How to Communicate
* Common Mistake #3: Biting Off More Than You Can Chew
* What A Crash Course For An “Olympic Hopeful” Can Teach YOU
* Why Mentorships Can Be INVALUABLE
* How Overextending Your Capabilities Send You Into A Tailspin
* Why I’m Happy To Tell YOU… “Yes, Even I Make Mistakes!”
* What To Do If Your Joint Venture Falls Flat
* How To Make Progressive Communications YOUR Key To The JV Kingdom
* Put The Awesome Power of Collaboration To Work FOR YOU
* Case Studies Put Experience Under YOUR Microscope
* Discover These Four Keys to YOUR JV Success
* “You Only Have Two Hands…” And How That CAN’T Hurt You!
* Make The Sky YOUR Limit
* What The “Jay Abraham School of Franchising” Has To Teach YOU
* How The JV Mindset Unleashes Your JV Empire
* How Many Small Victories Will Balloon Your Joint Venture Success

SECTION FOUR: REACH FOR THE STARS

CHAPTER NINETEEN: MY RECOMMENDATION TO YOU


* How Reverence For Your Contribution (Or Lack Thereof) Will Make Or Break Your Deal
* How To Stay On The RIGHT Side Of A Very Fine Line

CHAPTER TWENTY: THE STRATEGY OF PREEMINENCE


* Why You MUST Know The Difference Between Giving Information And Giving Advice
* Why It’s YOUR Job To Help Provide Focus
* Your Essential Success Secret: People Buy For Emotional Bene t
* Six Critical Questions to Ask Before You Do ANY Promotion
* 12 Words That Will Change Your Life Forever:
* Why You MUST Sell End Result, Not Steps to Get There
* Why “Show Me” Is More Powerful Than “Tell Me”
* Ways To Put Massive Success Within Your Prospects’ -- AND YOUR -- Grasp
* Why You MUST ALWAYS Make The Customer The Center of Attention

SECTION FIVE: YOUR JV “PEP TALK” (OR, “THE MOST VALUABLE PEP TALK YOU’LL  EVER
RECEIVE”)

* The Curious Observation That May Change Your ENTIRE Outlook


* How Accepting Mediocrity Is KILLING Your Future
* Principle #1: There Are No Rules
* What Are Your Rules? (Your Own Answer May Surprise YOU!)
* Principle #2: Waking Up From Cultural Hypnosis And Mental Myopia
* How Looking Out Windows, Not In Mirrors Will Change Your Life
* Principle #3: It’s Easier To Make Large Leaps Than Little Steps
* Principle #4: Knowing How And Where To Invest Your Time
* Principle #5: Stepping Outside Of Your Box
* Principle #6: Turning Obstacles Into Opportunities
* Principle #7: Creative Emulation
* The Five Critical Factors Of Passion That Will Open Your Eyes
* The Entrepreneurial Mindset’s Twelve Elements - Why You Should Make Them Yours
* Are You A Charity?
* What You Can Learn From The FedEx Model
* Learn The Secret To My Own Success - The ONLY Three Ways To Grow A Business
* Your Most Revealing Question Are You Limiting Yourself?
* How The Power Of Relationships Builds Momentum FOR You
* Everyone Can Use A Push: How To Ensure That Others Are Furthering YOUR Goals
* Eight Power Principles That Will Guarantee Your JV Success
* The Eternal Value of Integrity: How It Focus Your Entire World
* The Essential Keys To Having A Good Reputation Deal With A Couple Of Issues:
* YOU Can Choose Your World

SECTION SIX: YOUR JV ASSET INVENTORY

* Let’s De ne An Asset
* Your Skills List: The List That Will Open Your Eyes
* Your Knowledge List: YOU Are A Valuable Resource
* Your Relationship List: A List That Will Multiply Your JV Power
* Your Greatest Opportunity Is… (The Answer Will Surprise You!)
* How To Reframe Your World To Create Massive Success

SECTION SEVEN: THE PERFECT JV FIT

CHAPTER TWENTY-ONE: SCENARIO #1: BUSINESS OWNERS

CHAPTER TWENTY-TWO: SCENARIO #2: FOR EMPLOYEES

CHAPTER TWENTY-THREE: SCENARIO #3: MIDDLE-PERSON

BONUS/APPENDIX A: JOINT VENTURE DEAL MAKING PROPOSAL LETTERS

BONUS/APPENDIX B: JOINT VENTURE STRATEGY CONSULTATION TRANSCRIPT