Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
* Run Special Events (“Closed door” sales, preferred customer offers) 403
* Using Special Events to Bring in First Time Buyers 403
* Special Events Can Serve Many Purposes 404
* Consider Having A Ongoing Series of Special Events 405
* Using Special Events for Existing Customer Base 405
* Using the Media to Attract People to Your Special Event 406
* Make Special Offers for Existing Customers 407
* Special Events for Preferred Customers 408
* Using Special Events to Move Products 409
* Special Events to Make Customers Feel Special 410
* Offer “Preferred Customer” Discounts 410
* Keys to a Successful Special Event 411
* Examples and Ideas for Special Events 412
* The Best Programs Recognizing the Customer as Someone Special 436
* A Conversation with Fran Tarkenton 438
* Set Yourself Apart From Competitors 439
* A Conversation with Chet Holmes 440