INVITATION FOR CAMPUS

ENGAGEMENT
AT MICA, AHMEDABAD

2019 – 20
 MICA, Ahmedabad, is the only institute in the Asia Pacific region dedicated to
creating leadership in Strategic Marketing and Communication.

MICAns are groomed to become exceptional business leaders through a

dynamic curriculum which incorporates contemporary learning methodologies
like flipped classrooms, contextual training, and industry sessions. The diverse
specialisations facilitate learning across industries and sectors.

ESTABLISHED IN 1991
Dr. Shailendra Raj Mehta Dr. Preeti Shroff

President and Director, MICA Dean, MICA

MPhil, Oxford University MPhil, University of Sussex
PhD, Harvard University PhD, State University of New York
 Our Vision

To create leadership in Strategic Marketing and Communication.

Our Mission

To develop innovative leaders in the practice, development, and management of

Strategic Marketing and Communication; to serve the needs of the industry and
society through education, research, and advocacy.
ADMISSIONS
at MICA, Ahmedabad
 ADMISSION PROCESS

Each candidate has MICA conducts its own Candidates are shortlisted
to take at least one admissions test, MICAT Results and Final
and invited for the final
of the three exams: which assesses the Selection
round of selection: Group
CAT, XAT, or GMAT candidates’ strategic and Exercise (GE) and Personal
creative aptitude Interviews (PI)
PGDM-C
at MICA, Ahmedabad
 SPECIALIZATIONS

ADVERTISING DIGITAL MEDIA AND

AND BRAND COMMUNICATION MARKETING
ENTERTAINMENT
MANAGEMENT MANAGEMENT ANALYTICS
MANAGEMENT
 ADVERTISING AND SOME NOTABLE ALUMNI
BRAND MANAGEMENT
KEDAR LELE
Advertising and Brand Management course positions Chief Executive Officer and Managing Director
MICAns at the heart of the industry. Experiential learning, Unilever Bangladesh Ltd.
real time case studies, and intensive industry engagements
enable MICAns to excel as Advertising, Branding and
Marketing professionals. KUNAL JESWANI
Chief Executive Officer
Ogilvy India
CURRICULUM OVERVIEW

•Strategic Brand Management PANKA J BHALLA

Director, Gillette and Venus
•Luxury and Rural Branding
Procter & Gamble, Boston
•Decoding Consumers, Categories, and Brands
•FMCG Branding, Consumer and Buyer Behavior
SAURABH VERMA
•Ad Tracking and Evaluation Chief Executive Officer
Publicis Communications, India
•Sports Marketing
•Corporate Communications and PR
SUSHANT DASH
•Account Planning and Creative Brief Writing
Regional President- India and Middle East
•Semiotics Tata Global Beverages
DIGITAL SOME NOTABLE ALUMNI
COMMUNICATION
MANAGEMENT ARVIND KRISHNAMOORTHY
Business Leader- App Store and Apple Media
Products
Apple, Singapore
MICA is India’s first and only premier Institute to start a
specialisation in Digital Communication. In this highly AMOL GURWARA
digitized era, MICA enables its students to understand the
depth of digital marketing by exposing them to tools, Country Manager, Kindle
techniques, and live case studies from the first year itself. Amazon, Singapore

CHARU AGGARWAL
CURRICULUM OVERVIEW Global Digital Strategy Officer
GSK, Singapore
•Digital Marketing and Business Transformation
•Search and Display Advertising JAYA DESHMUKH
•Social Media and Content Management Senior Director, Business Strategy, Microsoft
Digital, AI Industry
•Campaign Planning and Inbound Marketing Microsoft, London
•Gamification
PRAVEEN SHARMA
•Digital Media Citizenship Regional Director-Performance Marketing
•E-Commerce Solutions
Google, APAC, Singapore
•Customer Experience Design
MARKETING ANALYTICS SOME NOTABLE ALUMNI

MICA gauged the pulse of the industry and proved to be

ahead of the curve by offering specialized courses in Big AVINAVA BANERJEE
Data Analytics and Digital Marketing Metrics with special Global Director- Smart Data and Analytics
emphasis on Marketing Analytics.
Unilever

Experiential learning, real time case studies, and intensive ATREYI RAY
industry engagement ensure that students get a firm Managing Vice President- Product Development
foothold in industry relevant marketing skills like Statistical and Product Management
Methods of Data Analysis and Marketing Research. Gartner, Greater New York city

CURRICULUM OVERVIEW MADHUMITA CHAKRABORTY

Associate Director-Consumer Insights
PepsiCo, Switzerland
•Digital Analytics and Big Data
•Use of SAS and R for Data Analytics
SUDIP MITRA
•Applied Areas of Marketing Analytics Senior Vice President, Consumer Insights and
•Data Visualization Brand Development
Aditya Birla Group
•Multivariate Data Analysis
•Applied Areas of Marketing Research TARA PRABHAKAR
•Consumer Insight Mining Global Director, Client Impact
Qualitative, Kantar, London
MEDIA AND SOME NOTABLE ALUMNI
ENTERTAINMENT
MANAGEMENT AMOGH DUSAD
Head - Content, Partnerships,
New Initiatives - Digital Business
Sony Pictures Network India
MICAns are exposed to multiple dimensions of the Media
and Entertainment sector through frequent interactions
with industry experts. This gives them in-depth knowledge AMRITA RANDHAWA
about various facets of the entertainment industry and a CEO- Asia Pacific, Executive Chair- Greater China
nuanced exploration of media mediums and tools. Mindshare

CURRICULUM OVERVIEW
ANAND ROY
Regional Director
•Media Economics The Walt Disney , Singapore
•Strategic Audience Research and Media Planning
•Emerging Media Platforms CHIRADEEP GUPTA
•Media Laws and Ethics Global Media Strategy Director
Unilever, London
•Dynamics of Media Sales
•TAM, BARC and IRS Workshops
•Media, Entertainment, Data, and Business Ecosystems SAUGATO BANERJEE
Managing Director
•Measurement and Metrics A+E Netwroks, North Asia (Korea, Japan, China)
•Neuro Linguistic Programming
ACTIVITIES
at MICA, Ahmedabad
 STUDENT ACTIVITIES
A platform for students to
discuss and share some of
the most innovative and
pathbreaking ideas.
Aims to address various social
issues by involving the entire
MICAn community along with
the external stakeholders.
Functions to strengthen the
bond between the institute
and alumni for a mutually
beneficial relationship.
A college run community
radio that aims to make an
impact in the lives of the
villages around MICA through
effective communication.
Nurtures actors, writers
and creative minds through
the medium of theatre.
The Sports Committee at
MICA brings sporting
infrastructure and an
inexhaustible sports
calendar to MICA.
MICAMINDS is the research
and consultancy wing at
MICA which facilitates
industry projects for
MICAns.
Handles a significant part
of the communication
concerning MICA that
reaches its stakeholders.
The entrepreneurship cell
at MICA aims to foster and
nurture talented young
minds with a vision.

The annual marketing management
festival of MICA, where the best
minds in the country meet to
compete across various events.
Introduces the students to
The Literary Committee aims
various musical influences
to revive the poet in all
that enrich their
MICAns.
experiences at MICA.
 STUDENT
ACTIVITIES
PLACEMENTS
at MICA, Ahmedabad
 PLACEMENTS PROCESS

Pre-Placement Talk Candidates express their Organisations are invited Recruiters extend the
introduces the interest in a particular to MICA to conduct their Job Offer to the
organization and organization – followed by recruitment process as per students.
highlights the roles on the Placement process their discretion
offer
 SUMMER PLACEMENTS 2018

100%
INR 3,20,000 PLACEMENTS ACHEIVED INR 70,000
Highest Median Stipend
Stipend

INR 81,900
INR 81,900 60%
Average 30%
Average Increase in Highest
Stipend Increase in Average
Stipend Stipend Stipend

Note: Figures are with respect to a 2 month internship

ROLES OFFERED
 SECTOR OVERVIEW
MEDIA and ENTERTAINMENT ADVERTISING, PR and BRAND FMCD and RETAIL
CONSULTANCY

14 10 9
NUMBER OF COMPANIES NUMBER OF COMPANIES NUMBER OF COMPANIES

INR 1,20,000 INR 1,00,000 INR 1,00,000

HIGHEST STIPEND HIGHEST STIPEND HIGHEST STIPEND

INR 70,140 INR 55,531 INR 69,687

AVERAGE STIPEND AVERAGE STIPEND AVERAGE STIPEND

50 47 32
NO. OF OFFERS NO. OF OFFERS NO. OF OFFERS

and more… and more… and more…

Note: Figures are with respect to a 2 month internship

 SECTOR OVERVIEW
INTERNET and E-COMMERCE FMCG OTHERS
BASED COMAPNIES

9 7 6
NUMBER OF COMPANIES NUMBER OF COMPANIES NUMBER OF COMPANIES

INR 1,22,300 INR 3,20,000 INR 1,60,000

HIGHEST STIPEND HIGHEST STIPEND HIGHEST STIPEND

INR 88,768 INR 1,85,625 INR 1,06,000

AVERAGE STIPEND AVERAGE STIPEND AVERAGE STIPEND

25 16 10
NO. OF OFFERS NO. OF OFFERS NO. OF OFFERS

and more… and more… and more…

Note: Figures are with respect to a 2 month internship

SUMMER RECRUITMENT PARTNERS
 FINAL PLACEMENTS 2018-19

100%
PLACEMENTS ACHEIVED

2 in 5
INR 58.2 LPA
Students bagged a
Highest CTC
PPO/PPI

INR 81,900
INR 12.8 LPA
Average
Average CTC
Stipend
 ROLES OFFERED

SENIOR
SPORTS LEADER
SALES
EXECUTIVE
MANAGEMENT BRAND
TRAINEE MANAGER

EDITORIAL
STRATEGY LEADERSHIP
EXECUTIVE TRAINEE

CLOUD
CONSULTANT

SENIOR CUSTOMER
RESEARCHER ENGAGEMENT SITE
MANAGER MERCHANDISER

ACCOUNT PRODUCT
MANAGER ACCOUNT
MANAGER PLANNER

BRAND
STRATEGIST
 SECTOR OVERVIEW
FMCG and FMCD IT/ITes, INTERNET and MEDIA and ENTERTAINMENT
TECHNOLOGY and E-
COMMERCE

18 16 13
NUMBER OF COMPANIES NUMBER OF COMPANIES NUMBER OF COMPANIES

INR 58,22,000 INR 25,00,000 INR 19,00,000

HIGHEST CTC HIGHEST CTC HIGHEST CTC

INR 15,73,200 INR 13,57,400 INR 11,20,600

AVERAGE CTC AVERAGE CTC AVERAGE CTC

36 36 34
NO. OF OFFERS NO. OF OFFERS NO. OF OFFERS

and more... and more... and more...

 SECTOR OVERVIEW
ADVERTISING, EVENTS, PR, and ANALYTICS, RESEARCH, and
DIGITAL AGENCIES CONSULTING

11 7
NUMBER OF COMPANIES NUMBER OF COMPANIES

INR 14,00,000 INR 15,00,000

HIGHEST CTC HIGHEST CTC

INR 9,52,500 INR 11,47,100

AVERAGE CTC AVERAGE CTC

32 17
NO. OF OFFERS NO. OF OFFERS

and more...
and more...
 SECTOR OVERVIEW
RETAIL and REAL ESTATE BFSI, MANUFACTURING, and
PHARMA

5 8
NUMBER OF COMPANIES NUMBER OF COMPANIES

INR 33,98,500 INR 21,00,000

HIGHEST CTC HIGHEST CTC

INR 15,30,700 INR 13,79,200

AVERAGE CTC AVERAGE CTC

13 12
NO. OF OFFERS NO. OF OFFERS

and more...
FINAL RECRUITMENT PARTNERS
THE MICAn EDGE
MICAns leading the charts of B-school competitions is a testimony to the
students’ understanding of problem landscapes and ability to design
innovative business solutions. This aligns with the institution's moto as
The School of Ideas.
•Diesel presents Hate it Till You Make it, MICANVAS 2018, National
Winners
•HUL Carpe Diem Season 5, National Winners
•L’Oréal Sustainability Challenge 2018, National Winners
•Nestlé 4P’s Challenger 2018, National Winners
•Samsung Edge 2018, National Winners
•Tolaram Stratathon 2018, National Winners
•Markmania 2018, Mondeléz, National Runners-Up
•Colgate Transcend 2018, National Finalists
•Flipkart Wired 2.0, National Finalists
•Google Case Study Challenge 2018, Regional Finalist
•Mahindra War Room Season 11, National Finalists
•Sony The Next Big Thing 2018, National Finalists
•Tata Steel Steel-A-Thon 2018, National Finalists
•HUL Lime Season 10, National Finalists
•HUL The Premier League 2018, Regionals Finalists
•Reckitt Benckiser Global Challenge 2018, Regional Finalists
 OTHER AVENUES FOR ENGAGEMENT
CUSTOMISED MANAGEMENT
DEVELOPMENT PROGRAMMES
Organizations can develop customized
Management Development Programmes
in collaboration with MICA, Ahmedabad.
These programmes are one of a kind and
encompass contemporary learning
methodologies like case studies,
simulations, coaching, assessments and
experiential learning.
CORPORATE PROJECTS
MICAMINDS, the research and
consultancy wing at MICA,
Ahmedabad facilitates industry
projects which provides MICAns
with an opportunity to develop
innovative and strategic
marketing and branding
solutions.
 CONTACT US
Placement Committee: placements@micamail.in

Aditya Khare +91 9833858453

Akanksha Singh +91 8789259167
Anmol Bajaj +91 9712299987
Arsh Singh Parmar +91 7347313197
Juie S. Shah +91 9167692664
Kaushik Sen Deka +91 9611212584
Priya Doshi +91 7878593222
Sai Hari Chandana Y +91 9686462922
Sayantani Bandyopadhyay +91 9831177151
Tanya Anand +91 9940496182

Professor Vaneet Chhibber

Associate Director, Marketing & External Relations, MICA

Phone: +91-9323619641
+91-2717308328

Email: vaneet.chhibber@micamail.in