BUSINESS PLAN

A business plan is a formal written document

containing business goals, the methods on how these
goals can be attained and the time frame within
which these goals need to be achieved. It also
describes the nature of the business, background
information on the organisation. The organisation’s
financial projection the strategies it intends to
implement to achieve the stated target. In its entirely,
this document serves as a road map that provides
direction to the business.
 INTRODUCTION TO
PRODUCT
Jeans are trousers made from denim or dungaree
cloth. Often the term ‘Jeans’ refers to a particular
style of trousers called ‘Blue Jeans’ and invented by
Jacob Davis and Levis Strauss, in 1873. Starting in
the 1950’s, jeans originally designed by cowboys ,
became popular among the teenager, especially
members of the greaser culture
Initially, jeans were simply sturdy trousers worn by
factor workers. During the period, men’s jeans had
the zipper down the front, whereas women’s jeans
had the zipper down the right side. After James Dean
popularized them in the movie ‘Rebel without a
Cause’ wearing jeans became a symbol of youth
rebellion during the 1950’s. Because of this, they were
banned in theatres, restaurants and schools. During
the 1960’s, the wearing if jeans became more
acceptable and by 1970’s it had become general
fashion in the United States for casual wear.
WHY I HAVE SELECTED
THIS PROUCT?
Jeans is for everyone, young and old. If you have an
innate eye for fashion, a jeans company is one
business you can trust.
Knowing what types of jeans sell best, survey,
checking magazines, to know what fashion icons and
celebrities wear, attending fashion shows to form
network within the industry and reading fashion
reviews for updates are the knack. Customers usually
look for style first and then narrow it down to colour
of their choice and the size that fits them. Jeans is a
huge trend nowadays, as it is very comfortable,
durable and preffered by many people not
considering the age bar.
The production and manufacturing jeans is also very
easy as no particular license or permission is to be
obtained for producing jeans. The manufacturing of
jeans is preffered as not many legal restrictions are
imposed and has a mass and a growing demand for
them.
BRAND NAME :

version
TAGLINE :
Original Attraction
Of Original You
 USP – JEANS
A USP ( Unique Selling Proposition) refers to the
unique benefit exhibited by a company, service,
product or brand that enables a firm to stand out
from competitors. The unique selling proposition
must be a feature that highlights product benefit that
are meaningful to the costumers.

1. Our product are sold at low price, as compared

to our competitors and affordable to all the
income groups.
2. Our product are coloured with natural Indigo,
which does not fade it’s colour easilyby regular
wash.
3. Our product are durable, long lasting and at the
same time comfortable to wear.
 competitors

1. Levi’s
2. Us polo assn.
3. Lee
 Levi’s
Levi Strauss & Co. is an American clothing company
known worldwide for its Levi's brand of denim jeans.
It was founded in May 1853 when German immigrant
Levi Strauss moved from Buttenheim, Bavaria, to San
Francisco, California to open a west coast branch of
his brothers' New York dry goods business. The
company's corporate headquarters is located in the
Levi's Plaza in San Francisco.

Tagline : Quality never goes out of

style.

USP : Oldest Jeans Brand yet modern

 Swot analysis
A. STRENGTHS
1. Strong Brand Name and popular top-of-the-mind
brand
2. Expertise in Jeans Industry
3. Distribution Channels and Global Outsourcing
4. Finance and Access to International Capital
B. WEAKNESSES
1. High Pressures of Brand Protection
2. Increasing competition means limited scope for
growth
C. OPPORTUNITIES
1. Growing casual wear market
2. Low manufacturing and production costs in
various international markets
3. Increasing acceptability of western wear across the
world
D. THREATS
1. Fast changing consumer tastes
2. Lack of protection of property rights in some
countries like China
3. Increasing Competition and Product Substitution
 US POLO ASSN.
U.S. Polo Assn. is the official brand of the United
States Polo Association (USPA), the non-profit
governing body for the sport of polo in the United
States. With worldwide distribution through over
1,000 U.S. Polo Assn. branded stores, independent
retail, department stores and e-commerce, the U.S.
Polo Assn. brand offers apparel for men, women and
children, as well as accessories, footwear, travel and
home goods in approximately 150 countries
worldwide. The Association's trademarks and logos
registered worldwide are managed by USPA Global
Licensing, Inc., a wholly owned subsidiary of the
USPA.

TAGLINE : The Sport Of King’s

Usp : Quality Products

 SWOT ANALYSIS
A. STRENGTHS
1. U.S. POLO is an international company and it
has a great reputation.
2. U.S. POLO has strong market share.
3. The company has an experience to producing
high quality products with high efficiency.
B. WEAKNESSES
1. U.S. Polo doesn’t have an experience to engage
technology in their products.
2. US POLO may not have enough resources to
producing LugSmart Tracker with great capacity.
C. OPPORTUNITIES
1. US POLO is the first and only in adopting this
idea and keeping up with technology progress
2. There are no competitors yet.
D. THEARTS
1. Competitors may fastly attract the idea and
implement it.
2. Customers may not accept the price for
LugSmart Tracker.
 LEE
Lee is an American brand of denim jeans, first
produced in 1889 in Salina, Kansas. The company is
owned by Kontoor Brands, a spin-off of VF
Corporation's Jeans wear Division. Its headquarters
is currently in Merriam, Kansas, just outside
Kansas City, Missouri. The company states that
they are an international retailer and manufacturer
of casual wear and work wear and that they have
more than 400 employees in the United States. In
Australasia, the brand is owned by Pacific Brands
since 2007, after it was acquired from Yakka.

TAGLINE : Own the moment

USP : Rich Heritage, Innovative

Designs and Socially Responsible
Organization.
 SWOT ANALYSIS
A. STRENGHTS
1. The brand has over 100 stores all over the world
and employs over 500 people in the USA.
2. The brand has been known as one of the top jeans
producers all over the world.
3. The brand spends huge money on advertising
campaign and brand awareness.
B. WEAKNESSES
1. The brand has not established itself in the e-
commerce arena that well in Asia where the brand
has a significant market share.
2. The brand has had problems in distribution of the
updated stocks in parts of Asia and Europe.
C. OPPORTUNITIES
1. The brand can focus and expand its production into
shirts, T-shirts on a larger scale.
2. Tie-ups with fashion houses to boost presence.
D. THREATS
1.Existing competition from Brands like Levis, Espirit
and wrangler in the segment is growing day by day.
2. Brand switching cost is very low so the brand has
to be regularly updated in their designs and keep
their customers intact.
 PACKAGING
Packaging also refers to the process of designing,
evaluating and producing packages. Packaging can be
described as a co-ordinated system of preparing
goods for transport, warehousing, sale and end use.
Packaging contains, protects, preserves, transports,
informs and sells. In many countries, it is fully
integrated into government, business, institutional,
industrial and personnal use.

Transportation
Transport or transportation is the movement of
humans, animals and goods from one location to
another. Transport plays an important part in
economic growth and globalization, but most types
cause air pollution and use large amounts of land.
Transportation is important because it enables trade
between people, which is important for the
establishment of a business.
 Warehousing
A warehouse is a building for storing goods.
Warehouses are used by manufacturers, importers,
exporters, wholesalers, transport businesses,
customs, etc. They are usually large plain buildings in
industrial parks on the outskirts of cities, towns or
villages. They usually have loading docks to load and
unload goods from trucks. Sometimes warehouses are
designed for the loading and unloading of goods
directly from railways, airports, or seaports.
 Channels of
distribution
A distribution channel is a chain of businesses or
intermediaries through which a good or service
passes until it reaches the final buyer or the end
consumer. Distribution channels can include
wholesalers, retailers, distributors, and even the
Internet.
Typical intermediaries involved in distribution
include:
Wholesaler: A merchant intermediary who sells
chiefly to retailers, other merchants, or industrial,
institutional, and commercial users mainly for resale
or business use. Wholesalers typically sell in large
quantities.
Retailer: A merchant intermediary who sells direct
to the public. There are many different types of retail
outlet - from hypermarts and supermarkets to small,
independent stores.
Agent: An intermediary who is authorised to act for a
principal in order to facilitate exchange. Unlike
merchant wholesalers and retailers, agents do not
take title to goods, but simply put buyers and sellers
together.
 Target costumers
Just like a well-put together outfit is more than a
stylish top and tasteful accessories, branding goes
way beyond a logo or graphic element. Branding
delivers a company’s message to its customers and
target market. Evoking emotion and reminding
consumers how they feel about a brand is the mission
of branding. This is conveyed with logos, taglines,
images, even colors and fonts that remind buyers how
much they like the product and why. It is even
conveyed by a business’s trade show booth, how a
business answers its phone or responds to an email.
Each person has a unique shape and sense of style
and companies are no different. In this way of
thinking, finding the perfect pair of jeans is like
creating the right brand for your company. There is
power behind finding the perfect fit and without
having a clearly defined brand, companies waste time
with ill-fitting messages that don’t resonate with their
customers or audience.
 risk factors
Starting a clothing store comes with the benefits of
exposing customers to a wide array of cutting-edge
clothing and accessories. Indeed, buyers for clothing
stores get the luxury of attending some of the finest
fashion shows in the world in an attempt to capture
the season’s latest trends. If these risks are not
managed, the result can be a concise and abrupt exit
from the cutthroat industry.
Inventory Management
To operate this type of retail store, owners must keep
an adequate supply of clothing on hand. Failure to
purchase enough inventory results in disgruntled
customers and lost sales.
Trend Analysis
Another risk of the clothing store business is trend
assessment. Trends in the fashion industry are fickle,
ever-changing and often elusive. A successful store
capitalizes on the latest trends and recognizes when
such trends are on the decline.
Marketing
Clothing stores may incur risks through their
marketing strategies. The business must target the
appropriate audience and offer items that correspond
with this demographic
 Promotion
Promotion is a type of communication between the
buyer and the seller. The seller tries to persuade the
buyer to purchase their goods or services through
promotions. It helps in making the people aware of a
product, service or a company. It also helps to
improve the public image of a company. This method
of marketing may also create interest in the minds of
buyers and can also generate loyal customers.

It is one of the basic elements of the market mix,

which includes the four P’s: price, product,
promotion, and place. It is also one of the elements in
the promotional mix or promotional mix or
promotional plan. These are personal selling,
advertising, sales promotion, direct marketing
publicity and may also include event marketing,
exhibitions, and trade shows.

Promotional schemes
 Sampling
 Coupons
 Demonstrations
 Coupons
 Money Refund Offer
 Buy Back Allowances
 Attractive Discount
 ADVERTISING
Advertising is a marketing communication that
employs an openly sponsored, non-personal message
to promote or sell a product, service or idea. Sponsors
of advertising are typically businesses wishing to
promote their products or services. Advertising is
differentiated from public relations in that an
advertiser pays for and has control over the message.
It differs from personal selling in that the message is
non-personal, i.e., not directed to a particular
individual. Advertising is communicated through
various mass media, including traditional media such
as newspapers, magazines, television, radio, outdoor
advertising or direct mail. The actual presentation of
the message in a medium is referred to as an
advertisement, or "ad" or advert for short.

Types of advertising
 Print Advertising: Newspaper, magazines, &
brochure advertisements, etc.
 Broadcast Advertising: Television and radio
advertisements.
 Outdoor Advertising: Hoardings, banners, flags,
wraps, etc.
 Digital Advertising: Advertisements displayed
over the internet and digital devices.
 Product/Brand Integration: Product placements
in entertainment media like TV shows,Youtube,
etc.