Resulticks – Introduction

Copyright © 2019 Resulticks Inc.

 We bridge a marketing gap

eCommerce Omnichannel CRM

Analytics RDBMS

MOBILE WEB analytics

SMS
OFFLINE Email Website / Analytics
eDMS /
Newsletters
Big Data Webinar

E Commerce SOCIAL MEDIA

Facebook LinkedIn /
Twitter / YouTube
CRM

Multiple identities for one person

Brands are juggling several systems to communicate with the Unified communication strategy, structured targeting,
same customer. consolidated data, multi-layered reporting, and analytics

Copyright © 2019 Resulticks Inc.

 Resulticks mCloud

Resulticks, a truly integrated omnichannel real-time conversation marketing cloud

Copyright © 2019 Resulticks Inc.

 About Resulticks

250+
200+
Brands We Serve

Talented Team Customers

Members
Named to the 2019 Magic
Quadrant for Multichannel Solution
Marketing Hubs
Omnichannel
14B communications per month

Consumers
1.2B engaged across verticals

Telecom Travel Out-of-the box connectors

to top-tier databases, CRM,
75+ social, DMP, and industry
Retail Hospitality specific systems
Industries Certification
Served & Compliance
Banking B2B Alliances

Healthcare Real estate

GDPR
Education

Copyright © 2019 Resulticks Inc.

 Our technology enablers - The Resulticks smart link

A universal, ready-to-embed individualized, deferred deep link

that can be used across owned, earned, and paid media assets to track individual
user actions and responses during and post communication campaigns.

PATENT
Device & OS PENDING
Device Web

Communication
channel Email Mobile

Channel SMS
Browser Propensity
Conversion
point Landing Push
Browsing
History page
Print
Website Social
Campaign media
Digital
Contact Response Apps
Map Conversion
History Campaign ID
patterns
Locations
Paid Kiosks
Offers Apps media
marketplace
Coupons
Campaign Attribution Campaign
Type to sales iteration
Interest QR code
Brand Passport
Social media
Interactions ID
property

Copyright © 2019 Resulticks Inc.

 Our technology enablers - The Omnichannel rules engine

A decision engine governing the type, frequency, and content of individual audience
communications. PATENT
PENDING

Inbound Communication
Audience initiate communicatIons Initiate communication across
through inbound channels ACTION channels mapped to identified rules ,
• Call centers • Dynamic list extraction
• Website inquiries • Dynamic content preparation
• Digital kiosks/POS • Multi-wave recipes/automation
• CRM/Loyalty system entries • Automated data synchronization
• Social channels

Outbound Conditions
Audience response to communications Determine rule to execute based on
from outbound channels
• Individual/audience type
• SMS EVENTS RULES
(From sources)
• Communication frequency—campaign
• Push/In-app notifications & lifetime caps
• Email • Configured business conditions
• Paid media • Calculated propensities
• Call centers • Rule prioritization

Copyright © 2019 Resulticks Inc.

 Our technology enablers - Machine learning & AI

Better Audience Segmentation Time

Enrichment of Profile & Lead Scoring

Channel

Individual Audience Propensity Scoring

Content

Predictive & Prescriptive Analysis

Offer

• Decision Trees Similar Audience Match

Purchase Intent
• Random Forests
• K-means Clustering Benchmarking
• Frequent Sequential List
Machine Learning Pattern Mining End-to-End Consumer Journey Mapping
Machine Learning
& Modeling
& Modeling
• NLU/NLP Communication Frequency
• Computer Vision Text Analysis
• Time series modeling
Location
• Logistic regression Image Analysis
• Bayesian network
• Kalman filtering Churn
Click Fraud Analytics

Models & Algorithms

Behavior Analysis
Update Frequency: Batch &
Near Real-Time basis use
case Pattern Recognition

AI – Digital Assistants
Derive Insights & Recommendations
(Voice & Chat Bots)

Deep Learning

Copyright © 2019 Resulticks Inc.

 A solution synopsis

Audience Master Communication AI, Machine Learning

Data Management Orchestration & Deep Analytics

• Audience Data • Single-Dimension • Individualized

Deduplication, Digital Communication (offline Propensity Scores:
Identity Management & online) Time, Channel, Content,
• Profile Augmentation • Multi-Dimension and Offer
through Marketing • Communication Journey
Communication Builder
Blockchain Analytics
• Omnichannel Dynamic
• Data Connectors & • Descriptive Analytics
Resulticks mCloud Communications
Synthesizing (structured • Predictive &
• Communication
& unstructured) Prescriptive Analytics
Authoring (online and
• Segmentation, Persona, • Industry & Client
Lead Scoring offline) Benchmarking
• Omnichannel Rules • Dynamic Offer • Deep Learning &
Engine Management Marketing-focused AI
• KPI Derivatives for • Dynamic Duo: One Line
Predictive & Uplift SDK Code + Smart Link
Modeling
• GDPR / PDP / Regulatory
Data Compliance

Copyright © 2019 Resulticks Inc.

 We deliver seamless user journey

Hi there! Do you need more info

Welcome back. on this product? Register
here.

Read these reviews from

your friend John.

Ready to purchase with

your points?

Happy to have you as Would you like to refer

our elite customer. a friend like Cathy or
Paul?

Seamless user journeys End-to-end

Continuing Contextual
across devices and attributable
conversations communications
channels conversions

Copyright © 2019 Resulticks Inc.

 Why Resulticks – The real differentiators

Top Line Revenue

• Individualized ‘Smart Link’ to measure “click to
Contribution at a
conversion” across channels
Segment-Of-One Level

• First SaaS Platform to provide an omnichannel rules

Omni Channel
engine to orchestrate communication in real-time
Rules Engine Data Backbone

Customer info hub

powered by Big Data and
Truly Integrated • Wholly organically built using modern scalable
a library of API’s –
Marketing technology
owned, paid, and earned
Automation Solution • Minimal technology and resource support
data

Intuitive User
• Easy user experience with integrated modules
Interface and
• Campaign benchmarking and Audience analytics
Reporting

Copyright © 2019 Resulticks Inc.

 Business benefits

360O CUSTOMER VIEW

enables brands to identify and interact with audience across touchpoints.

HIGHLY TARGETED MARKETING EFFORTS

ensure optimized campaigns across multitude of channels & devices to facilitate
seamless user journeys.

CONTEXTUAL CUSTOMER INTERACTIONS

deliver delightful customer experiences and build customer loyalty.

OPTIMAL MARKETING SPEND MIX

gives clarity on which digital channels are most productive and investment worthy.

BOOST IN SALES
contribute to revenue.

Copyright © 2019 Resulticks Inc. 11

 Resulticks Case Studies

Copyright © 2019 Resulticks Inc.

 What the platform has delivered – Some case studies

A leading consumer electronics brand sought to

improve its momentum in the overcrowded
smartphone market

The Resulticks Impact

15+ new smartphone category customer segments

820 M records consolidated

Revenue Contribution

USD 90+ Mn*

* Across period of 34 months

Copyright © 2019 Resulticks Inc.

 What the platform has delivered – Some case studies

One of Asia’s largest private sector banks

wanted to increase its top line growth

The Resulticks Impact

93 M records consolidated
1500 Attributes mapped
15 data sources integrated

Incremental acquisitions

350,000*
Increased usage

425 M transactions per month** *Based on 6-months data inclusive of on-boarding period
** Based on card transactions facilitated

Copyright © 2019 Resulticks Inc.

 What the platform has delivered – Some case studies

A global beauty brand rode the eCommerce

wave to maximize a new revenue channel

The Resulticks Impact

3,500 products consolidated across
8 brands , 6 retailers, and 10 languages

Incremental online sales*

20%
**Over and above traditional / offline sales

Copyright © 2019 Resulticks Inc.

 Thank You

For more information,

contact@resulticks.com www.resulticks.com

Copyright © 2019 Resulticks Inc.