ENT600

TECHNOLOGY ENTREPRENEURSHIP

INTRODUCTION
Semester
September 2019 – January 2020
 Course Description
❑ Behind every successful technology company is a visionary, effective
and efficient technopreneur. In this course, students will be exposed to
entrepreneurship and apply their entrepreneurial skills in developing an
advanced technology that could be a basis for the creation and
development of a technology-based venture

❑ This subject is designed to inculcate the entrepreneurial skills among

science and technology cluster students and promote the development
of technology-based entrepreneurship knowledge

❑ The course delivery combines both theoretical and practical aspects of

technology entrepreneurship. Theoretical aspect is looking at the
important elements in understanding technology entrepreneurship,
while practical aspect is engaging the students to develop their
technology based idea business blueprint

❑ The course has two key components of face-to-face lectures and

practical project based assignments monitored by the course lecturer
 Course Learning Outcomes
At the end of the course, students should be able to:

1. Explain the concept and process related to principles of

technology entrepreneurship using verbal and non-verbal
communication. (A3, PLO5)

2. Demonstrate managerial and entrepreneurial skills in

identifying technology-based business opportunities. (A3,
PLO8)

3. Demonstrate information retrieval and management skills

in preparing technology venture blueprint. (A3,PLO7)
 Syllabus Content
Module 1 : Introduction to Technology Entrepreneurship
Module 2: Creativity and Innovation in Technology
Module 3: Opportunity Analysis
Module 4: Feasibility Studies
Module 5: Technology Venture Blueprint
Module 6: New Product Development
Module 7: Intellectual Properties
Module 8: Commercialization of New Technology-Based Products
Module 9: Financing of Technology-Based Ventures
Module 10: Business Growth Strategies
Module 11: Business Exit Strategies
 TEXT BOOK & REFERENCES
Recommended Text
Ismail Ab. Wahab, Zanariah Zainal Abidin, Hardy Loh Rahim, Zarina Salleh,
Rohana Ngah, Hardi Emrie Rosly, Siti Zahrah Buyong, Noor Faizah Mohd Lajin,
Mohd Ali Bahari Abdul Kadir & Azlin Shafinaz Mohamad Arshad. (2017).
Fundamentals of Technology Entrepreneurship. (1st ed.). Kuala Lumpur:
Global Mediastreet Sdn. Bhd.

References
1. Evers, N. Cunningham, J. & Hoholm, T. (2014). Technology Entrepreneurship:
Bringing Innovation to the Marketplace. New York: Palgrave Macmillan.
2. Kuratko, D. F. (2014). Entrepreneurship: Theory, Process, Practice. (9th ed.).
Mason: South-Western Cengage Learning.
3. Oakey, R. (2012). High-Technology Entrepreneurship. London: Routledge.
4. Shah, R., Gao, Z. & Mittal, H. (2015). Innovation, Entrepreneurship and the
Economy in the US, China and India. Boston: Elsevier.
5. Sodri Ariffin & Syahira Hamidon. (2017). Introduction to Entrepreneurship. (1st
ed). Selangor: Oxford Fajar Sdn. Bhd.
6. Trott, P. (2012). Innovation management and new product development. (5th
ed.). England: Pearson Education.
 ASSESSMENT & COMPONENT OF GROUP
TASK/ASSIGNMENT

❑ Group Case Study (Written Report) 20%

❑ Group Project/Assignment (New Product

Development) 40%
▪ Written Report (30%)
▪ Presentation (10%)

❑ Group Technology Venture Blueprint 40%

▪ Written Report (20%)
▪ Presentation (20%)

Total 100%
 CASE STUDY

Written Report 20%

*** PLEASE REFER ATTACHMENT FOR GUIDELINES

& TEMPLATE
 Scope of Case Study
▪ This activity aims to expose students to real
business through a case study

▪ Throughout the process, students will learn

about entrepreneurial technology ventures and
running a sustainable business, including
challenges and achievements

▪ This will help students gain deeper

understanding of sustainable technology
business entrepreneurship and how it can be
put in place
 Project Deliverables
▪ The group needs to choose ONE company (identified by
student) that required technology solutions.

▪ The group needs to collect as much information as possible

about the companies (i.e. company background, product,
marketing techniques, business performance, etc.)

▪ The information can be collected through document reviews,

personal interviews with the owners, observation, etc.

▪ The group needs to analyse the companies using SWOT

analysis and Consumer Trend Canvas (CTC), and suggest
relevant technology based solutions to these problems and
to enhance the performance of the company

▪ The group needs to write and present a final report.

ASSIGNMENT 1: CASE STUDY (20%)

Identify Issues That Required Technology Solution

To identify the major problems that exist and to suggest
technology based solutions to these problems

METHOD 1
CASE STUDY
LECTURER identifying
METHOD 2
STUDENT identifies the
METHOD 3
LECTURER creates a case
the company for the company for the case / issue based on the
case study study current situation

ANALYSIS TOOLS
• SWOT ANALYSIS
• CONSUMER TRENDS CANVAS (CTC)

WRITTEN REPORT
GROUP PROJECT/ASSIGNMENT:

NEW PRODUCT DEVELOPMENT

TECHNOLOGY BASED:
PRODUCT/SERVICE
(40%)

▪ Written Report (30%)

▪ Presentation (10%)
*** PLEASE REFER ATTACHMENT FOR GUIDELINES
& TEMPLATE
ASSIGNMENT 2: Technology Based Product/Service (40%)

Developing Product/Service For Technology Based

Solution

NEW PRODUCT
DEVELOPMENT PROCESS
(NPD)
Research and Development

Product Design

Concept Testing

Build Prototype

Test Marketing

Minimum Viable Product

• A minimum viable product (MVP) is a development
technique in which a new product or service (website)
is developing with sufficient features to satisfy early
adopters. The final, complete set of features is only
designed and developed after considering feedback
from the product's initial users
• Minimum Viable Canvas

PRESENTATION WRITTEN REPORT

(10%) (30%)
 TECHNOLOGY VENTURE
BLUEPRINT
40%

▪Written Report (20%)

▪ Presentation (20%)
*** PLEASE REFER ATTACHMENT FOR GUIDELINES
& TEMPLATE
Content Technology Venture Blueprint
▪ Cover page
▪ Table of contents
▪ Executive summary
▪ Product or service description
▪ Technology description
▪ Market analysis
▪ Marketing strategies using a social media as
marketing tool
▪ Management team
▪ Financial Estimate
▪ Cash flow statement
▪ Income statement
▪ Balance sheet
▪ Project milestones
▪ Conclusion and appendices
 Presentation

▪ Business pitch
▪ Video pitching
▪ Poster presentation
 Timeline
Activity W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14

Assessment 1 (20%)
28/9
- Case Study: Written
Report
Assessment 2 (40%)
- Written Report:
New Product 26/10
Development [30%]
- Presentation [10%]
Assessment 3 (40%)
- Blueprint [20%]
- Presentation: 19/12
Video Pitching [10%]
Poster Presentation [10%]
 Remarks

▪ All task/assignment are in group basis.

▪ Students are required to form groups (4 or 5
members only)

▪ Important Dates:
Entrance Survey:
Student Feedback Online (SuFO):
Exit Survey:
Special Semester Break:
Final Examination:
Semester Break:
3 – 29 September 2019
12 Nov – 29 Dec 2019
25 Nov – 29 Dec 2019
23 – 28 Dec 2019
30 Dec – 20 Jan 2020
21 Jan – 23 Feb 2020