The self in age of Web 2.

0 technology
-The saturated self in globalized world
*Globalization enables people from around the world to acknowledge the presence of the"
others and a variety of cultures from different parts of the world.
=Politics of identity or what Anthony Giddens calls as Life politics
*he defines it as a new political trend emerging in globalization wich concenrs political issues
wich flow from processes of self-actialisation in post-traditional contexts.
=Saturated self(Kenneth Gergen 1991)
* to describe the identities of people living in the globalized world.
-David beckham - Described as the biggest motrosexual in britain in simpsons 2002 article that led to the
terms popularity
-Metrosexual is a ort manteau, derived from metropolitan and heterosexual coined in 1994 describing a
man( specially one living in an urban,post -industrial,capitalist culture) who is especially
meticulou about his grooming and appearance, typically psending a significant amont of time
and monet on shopping as part of this.
-The virtual self
*Another challenge to traditional view and definition of self is the rise of digital self or virtual
idendtity
-Ben Agger(2004)
*The Virtual Self is an engaging and exciting text that addresses issues relating to our rapidly
changing society, social structure, and communication needs. In doing so, it addresses major
issues in sociology that inform virtually all of a student's course work.
Globalization and the hybridized self
* according to Keri E. Iyall Smith(2008) globalization is an historical,dialectical
process,cultural globalization tens to produce one of the three outcome:
DIFFERENTIATION,ASSIMILATION o HYBRIDIZATION
=Glocalization or the mixing of the local and global,
ex. when american rap culture for instance is combined by young asian people with
local popular culture it takes on different content while the stile or genre
remains.
The problem of defining culture
* Defining culture as an ensemble of practices, values and meanings common to a certain
collective entity, as suggested in our discussion of definitions of culture, brings about a few
theoretical as well as practical problems.
=Our notion and understanding of what it means to belong to a family is something we do not question.
we simply assume these beliefs as given and natural. Alfred Schutz(1967) calls this as Taken-for-
granted-world"