Case Competition Guide

Innovative • Creative • Explorative

Welcome

Welcome to the Nielsen Case Competition! We are delighted to have the chance to run this competition
and bring a little bit of the industry into the classroom. In the dynamic world of global business, leaders
must be proactive, fast learners, and decisive to stay ahead of customer demands and pressure from
competitors. This case competition is designed to enrich and challenge your creativity and problem-
solving skills to help prepare you for a career in today’s rapidly changing business environment.
I encourage you to take full advantage of this opportunity to dive in, connect and learn. We look forward
to hearing your ideas and seeing your presentations!

Best of luck,

Alan Yeo
Executive Director, Talent Acquisition ( APMEA)
Case Competition Guide
Innovative • Creative • Explorative

NIELSEN KNOWS PEOPLE

Since 1923 Nielsen has been a leader in market research, providing insights to the world's leading
companies. We have operations in more than 100 countries, and our clients include many Fortune 500
corporations such as Google, Facebook, Apple, P&G, and Time-Warner.

Through leading services spanning media and consumer information, online intelligence, mobile
measurement, trade shows and business publications, our global clients demand and receive products
and services built on quality and innovation. Whether it’s retail and consumer packaged goods analysis,
media audience measurement, or business information online, in print, or face-to-face - Nielsen’s
products and services offer invaluable insight and perspective that our clients rely on to make informed
business decisions.

Culture and environment

At Nielsen, you’ll be working with great people – people with intelligence, energy and integrity, people
with a drive to achieve significant results, and people who know the importance of balancing hard work
with fun.

Meritocracy
We recognise our employees’ contribution to the business through a range of award programs. Those
employees that make an exceptional contribution to the business are not only significantly rewarded, but
also have the chance to drive their career through specific career development programs.

Learning and development

At Nielsen, you can go places professionally. In our quest to create growth and increase our competitive
edge, we have implemented consistent, high quality learning and development programs to develop your
skills and put you on the fast-track to career highs.

Cross-divisional opportunities
Nielsen’s integrated structure means you’re not limited to one career path. Our associates can develop
their careers across the entire spectrum of marketing and media information, from customised research
to measuring online buzz to working on the Billboard charts!

Why Nielsen?
If you want to work for a global company in a creative, stimulating, professional and challenging
environment that promotes from within and offers the opportunity to really go places, Nielsen is the
destination for you. Our unique combination of global scope with local knowledge and our client-driven,
integrated approach to finding solutions not only gives us the leading edge, it empowers you with
the skills, knowledge and opportunity to take your career to new heights.
Case Competition Guide
Innovative • Creative • Explorative

Schedule of Activities ( Venue will be at Sunway University)

10:00 AM- 1:30 PM April 12 Introduction to GBS, CR Quantitative and

Qualitative.

10:00 AM- 1:30 PM April 13 Introduction to Retail Services, Retail Measurement

and Media

10:00 AM- 1:30 PM April 19 Morning Session, Case Study Brief

1:30 PM- 6:00 PM May 3 Elimination Round

1:30 PM- 6:00 PM May 10 Finals

PRIZES

First Place:
iPad Mini 16 GB WiFi

Second Place:
BeatsSolo HD

Third Place:
Fujifilm Instax

Internship will be offered to the winning teams

Case Competition Guide
Innovative • Creative • Explorative

Preliminary Round

Students should check in at least 30 minutes prior to their assigned presentation time and
will be given a final itinerary for the day’s events.
Each round will run as follows:
− 5 minutes: Presentation set-up
− 15 minutes: Uninterrupted presentation
− 10 minutes: Q&A

Judges will evaluate teams on the following 100-point scale. The top team in each first-
round league will continue to the final round. Then the judges will deliberate privately to
decide the winning team.

Problem Definition and Analysis (30 points)

Definition of problem and key issues
Qualitative and quantitative
Analysis of company & industry

Organization of Material and Overall Presentation (50 points)

Ability to defend position
Clarity and style of presentation
Delivery
Smoothness and balance of work, teamwork

Questions and Answers (20 points)

Presentation style, communication skills
Creativity
Professionalism
Use of Time
Case Competition Guide
Innovative • Creative • Explorative

Final Round

Problem Definition and Analysis (30 points)

Definition of problem and key issues
Qualitative and quantitative
Analysis of company & industry

Alternatives and Recommendation (20 points)

Evaluation of feasible alternatives, solutions and recommendation
Realism and practicality of solutions

Business Case (15 points)

Strategic orientation and focus
Logical tie-in to analysis
Justification of recommendation

Implementation Plan (20 points)

Thoroughness and clarity
Feasibility

Organization of Material and Overall Presentation (20 points)

Ability to defend position
Clarity and style of presentation
Delivery
Smoothness and balance of work, teamwork

Questions and Answers (10 points)

Presentation style, communication skills
Creativity
Professionalism
Use of Time
Case Competition Guide
Innovative • Creative • Explorative

DIVIDING THE WORK

Each team member should have a role; it is the captain’s responsibility to guide the team in
defining & assigning work. One approach might include defining roles based on the judging
criteria:

1. Introduction, Key Issues & Problem Statement: The key issues and problem should be
clearly stated.
2. Analysis: The environmental, economical, financial, and political factors of the case
should be reviewed in terms of relevancy to the key issues. The analysis should evaluate
both external and internal factors. A SWOT analysis is one way participants could review the
organization.
3. Alternatives & Recommendation: Normally, teams should analyze two to three
alternatives. The recommended alternative should address the key issues and solve the
problem stated.
4. Business Case: Teams should justify why their recommendation is the optimum solution
and outline key benefits to the organization.
5. Implementation Plan: The implementation plan must fit the organization and should be
attainable.
It should address all areas of the organization, including operations, marketing, human
resources and finance.
6. Conclusion: Teams should conclude their presentation with a summary of key points and
then open the floor to questions from the judges.

PRESENTING
When entering the presentation room, team members should introduce themselves to the
judges and quickly take their positions. Prior to presenting, the team should designate a
member or members to change slides. There should be balance and flow between
presenters. Practicing these transitions can be as important as the presentation itself.
Sloppy or awkward transitions are distracting and show a lack of preparation to the judges.
A maximum of three members of the team should present the case, and all team members
should be available to answer questions.