ASIF RAHMAN 459 Peconic St.

▪ Ronkonkoma, NY 11779
(516) 924-3586 ▪ asifrahman13@gmail.com
Web - Product Manager & Project Manager

Summary of Qualifications Key Competencies

 Product Development

 7+ years experience in the digital landscape in both business-to-business  Marketing (email/web/social)

and business-to-consumer industries. Work well in fast-paced high-stress  Project Management
work environments
 Web Design & Development
 Adept at creating transparency between IT and Business units to meet
corporate objectives, by simplifying complex process in easy-to-understand  Web Analytics
terms for end users
 Documentation
 Excellent communication, analytical, interpersonal, and presentation skills;
ability to create and deliver audience specific messages  User training & education

 Proficient in agile project management and product development processes  Web content editing and
and methodologies, including managing customer priorities, documenting creation
user requirements and training client-facing staff

Experiences
AR CONSULTING - Ronkonkoma, NY June 2010 – Present
Consultant
 Establish interactive marketing strategies helping clients achieve business goals through data-driven
methodologies
 Provide design, social media and internet marketing consulting services to real estate companies and automobile
dealers
PENTON MEDIA INC. – New York, NY May 2006 – June 2010
Product and Project Manager
Increased speed to market of online projects by 75% resulting from reengineering business processes, also
established templates for new product requests, which were subsequently implemented enterprise wide
 Recently recruited by the CEO and SVP – Strategy and Business Development, to spearhead a web analytics
strategy pilot program, working directly with 3 of the largest brands generating over $14M gross annually
 Led to market over 20 online products. Identified opportunities, analyzed web metrics, researched new
platforms, collaborated with sales and technical teams to aid in securing over $500K in annual sales in ‘09
 Reduced development cost of a professional networking portal by rigorously analyzing statement of work and
project scope to find savings of $50K annually, keeping the project within scope and under budget
 Acted as liaison between business units, design and IT teams. Resulting in market launch of three re-
designed top tier websites/portals within the firm over one year. Managed groups of 4-8 individuals on 80% of all
projects company wide
NATIONAL MARKETING SERVICES – Syosset, NY July 2002 – May 2006
Internet Marketing Consultant
 Managed relationships with over 45 automotive dealers; executing e-mail marketing, website sponsorship and
banner advertising campaigns
 Worked in conjunction with two in house designers and four international technical teams to launch the
company’s first automotive portal, creating a new revenue stream of $175K gross annually. Experienced in
working with bi-cultural team members
 Collaborated with various groups to create specifications, testing and training documentation. These
documents were used as guidelines for documenting other projects throughout the company
 Increased value of products through innovative features and timely execution all the while reducing dependencies
 on resources and cost; reduced client signup by 40%
 Consulted with large national brands regarding their online marketing strategy as it relates to carsmagazine.com;
clients included Ford Motor Co., Honda Motor Co. Ltd., Geico, and Chrysler enhancing carsmagazine.com brand

Education
Master of Business Administration, Marketing May 2011
New York Institute of Technology, Old Westbury, NY

Bachelor of Science, Business Administration May 2006

New York Institute of Technology, Old Westbury, NY

Certifications
Managing Productivity May 2008
Cornell University, Ithaca, NY

Project Management Fundamentals Aug. 2006

New Horizon Learning Center, New York, NY

Technical Knowledge
Software MS. Office suite, Word, Excel, Access, Projects, Frontpage, PowerPoint and Visio.
Macromedia, Dreamweaver and Fireworks. Jasc Print Shop Pro, Adobe Photoshop,
Imageready and illustrator
Operating Systems Windows 95, 98, ME, XP, 2000 and Vista
Online Tools Google Analytics, Omniture, Celoxis, Quickbase, Basecamp, Harvest and Jira
Languages HTML, CSS and working knowledge of Javascript & DHTML

Languages Spoken
Hindi, Bengali and Elementary Spanish