Teste de Avaliação de TCAT

Nº: ___
Módulo: _________________________________________________________
Aluno: ___________________________________________________________
Data: ___/___/____ Ano Lectivo: __ Curso: _______ Turma: _______
Professor: ______________________ Classificação: _________________

Módulo 4- Relações Públicas no Turismo

Prof.: Sérgio Morais

1. Apresente algumas definições de Relações Públicas (nunca menos de duas)

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2. Justifique a seguinte afirmação: “ É histórico afirmar- se que a concepção moderna de

Relações Públicas teve origem nas ideias e na prática de Ivy Lee.

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3. Descreva a evolução do conceito Relações Públicas em

Portugal.
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Modelo.CP.TE.025 Campo Grande, nº 82, loja A/B – 1700 – 094 LISBOA Tel. 217907900 Fax: 217907906
Versão 1 de 28/10/2011
 4. Descreva o objectivo geral das Relações Públicas.
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5. Identifique as etapas fundamentais de uma mensagem de

Relações Públicas.

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6. Identifique as principais actividades de um Relações Públicas.

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Modelo.CP.TE.025 Campo Grande, nº 82, loja A/B – 1700 – 094 LISBOA Tel. 217907900 Fax: 217907906
Versão 1 de 28/10/2011
 7. Descreva as principais funções de um Relações Públicas.
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8. Descreva os principais meios a dispor de um profissional de Relações Publicas para

influenciar os seus Públicos.
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9. Explicite o significado de público para um profissional de Relações Públicas.

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10. Defina atitude

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11. Identifique três fontes a partir das quais se forma as atitudes.

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Modelo.CP.TE.025 Campo Grande, nº 82, loja A/B – 1700 – 094 LISBOA Tel. 217907900 Fax: 217907906
Versão 1 de 28/10/2011
 12. Identifique um exemplo de manifestação de atitude
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13. Exponha a relação entre atitude e opinião

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14. Distinga facto de opinião

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15. De a noção de opinião pública

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Boa sorte

Prof. Sérgio Morais

Modelo.CP.TE.025 Campo Grande, nº 82, loja A/B – 1700 – 094 LISBOA Tel. 217907900 Fax: 217907906
Versão 1 de 28/10/2011