10/9/2019 CONSUMER PERCEPTION TOWARDS WATER PURIFIERS: - A CASE STUDY OF PURE IT | Tripathi | INTERNATIONAL JOURNAL O…

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TOWARDS WATER PURIFIERS: - A Manage
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Nirmani Tripathi, Vidhi Bhargava
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ABSTRACT For Readers
For Authors
For Librarians
One child dies every single minute from a diarrheal disease that is because
of poor sanitation and contaminated water. These deaths supersede the
aggregate deaths caused due to HIV, malaria & TB combined. This is the
reason why water purifiers are gaining significance in India as a source of ABOUT THE
pure and safe drinking water. This research focuses on a survey based study AUTHORS
about water purifiers in Gurgaon. The study is significant owing to a lot of
unplanned humungous construction of high rise apartments. Such Nirmani Tripathi
apartments most of the times do not take care of legal regulations regarding Assistant Professor,
human waste disposal, etc. due to which the underground water is highly AMITY University,
contaminated and not fit for drinking. Gurgaon, India.
India

Assistant Professor,
KEYWORDS AMITY University,
Gurgaon, India.

Water purifiers, Pure it, Consumer perception, Poor sanitation, Diarrheal

disease, Contaminated water. Vidhi Bhargava
HOI, ACC, AMITY
University, Gurgaon,
India.
REFERENCES India

HOI, ACC, AMITY

University, Gurgaon,
Bibliography India.

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10/9/2019 CONSUMER PERCEPTION TOWARDS WATER PURIFIERS: - A CASE STUDY OF PURE IT | Tripathi | INTERNATIONAL JOURNAL O…
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