Graphic Design Rubric

Category 20 points 16 points 12 points 8 points

Used time well Used time well Used some of the Did not use class
during each class during each class time well during time to focus on
Use of period. Focused on period. Usually each class period. the project OR
getting the projectd focused on getting There was some often distracted
Class Time one and did not the project done focus on getting the others
distracte others. and never distracted project done but
others. occasionally
distracted others.
Logo effectively and Logo generally has The logo is focused Logo fails to convey
has a strong impact an impact on the on the mesaage of the meaning of the
on the total design. message of the the design project, design project and
Logo design but could have been there is a lack of
used more effective- understanding
ly by virtue of size or demonstrated by
location, rhythm, etc. poor sizing or
placement.

The graphics and The graphics and The graphics and Graphics and text
text used on the text used on the text used by the do not demon-
menu reflect a menu reflect student, but are strate any original
Menu exceptional degree student creativity in based on the thought or
of student creativity their creation and/or designs or ideas of creativity
in their creation display others and don't
and/or display. demonstrate original
ideas

The wrap was The wrap was The wrap was The wrap is
designed in designed in were not done
Food Truck Wrap an exceptionally an creative & so in a creative
creative & innovative way. & innovative way
innovative way. or detracted/dis-
tracted from the
concept.

The design project The design project The design project The design project
is exceptionally is attractive in terms is acceptably is distractingly
attractive in terms of design, layout attractive though it cluttered or devoid
Design of design, layout, and neatness and may be a bit disor- of necessary
Attractiveness neatness, domi- demonstrate an ganized and does elements and very
nance, rhythm, understanding of the not demonstrate a poorly designed. It
clear understand-
size, etc. use of design tools. ing of layout: is not attractive.
dominance, size,
rhythm, balance,
etc