Louis Vuitton

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Project created by
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Marchidan Ilinca, Gheorghita
Cristina, Prisecaru Alexia, Pricope
Delia
 THE DESIGNER
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Louis Vuitton ( 4 August 1821 – 27 February 1892)
was a French fashion designer and businessman.
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He was the founder of the Louis Vuitton brand of
leather goods now owned by LVMH.
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Prior to this, he had been appointed as trunk-maker to
Empress Eugénie de Montijo, wife of Napoleon III.
THE PORTRET OF LOUIS
VUITTON
 HISTORY
§ The Louis Vuitton label was founded by Vuitton in
1854 on Rue Neuve des Capucines in Paris,
France.
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§ Louis Vuitton had observed that the HJ
Cave Osilite trunk could be easily stacked.
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§ In 1858, Vuitton introduced his flat-topped trunks
with trianon canvas, making them lightweight
and airtight.
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§ Before the introduction of Vuitton's trunks,
rounded-top trunks were used, generally to
promote water runoff, and thus could not be
stacked
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 2012 to present
§ As of September 2013, the company hired Darren Spaziani to lead its accessory collection
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§ On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis
Vuitton under Frédéric Winckler, who is Vuitton's communications and events director
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§ On 26 March 2018, Virgil Abloh was named artistic director of men's wear, replacing Kim Jones
who had departed for Dior

Brand
§ The Louis Vuitton brand and the LV monogram are among the world's most
valuable brands.According to a Millward Brown 2010 study, Louis Vuitton was
then the world's 19th most valuable brand, and was estimated to be worth over
US$19 billion.For six consecutive years, Louis Vuitton was number one of the 10
most powerful brands list published by the Millward Brown Optimor's 2011
BrandZ study with value of $24.3 billion. It was more than double the value of the
second ranking brand.
 Products

§ Since the 19th century, Louis Vuitton trunks have been made by hand.

§ Iconic of Louis Vuitton include the Speedy bag and Neverfull bags. Each seasbagson Louis Vuitton
produces rare, limited edition bags that are generally only available by reservation through larger
Louis Vuitton stores

Advertising campaigns
§ The Louis Vuitton company cultivates a celebrity following and has featured famous models,
musicians and actors, such as Jennifer Lopez, Keith Richards, Madonna, Sean
Connery, , Angelina Jolie, Gisele Bündchen, , and David Bowie in its marketing campaigns.
MEN’S CLOTHING
WOMEN’S CLOTHING