Republic of the Philippines

Department Of Education
Region XII
Division of Sultan Kudarat
Esperanza Sultan Kudarat
Entrepreneurship

PREPARED FOR:
Presented by: group 1
Sharmine Ambong
Venus Keyh Bautista
Jules Maycong
Stephen Liza
Shalleemar Lalamoro
Johara Ukom
Love Joy Saldo
Marisa kaharudin
Norhana Sampayan
Desire Digno
Aljohn Esmires
Saula Nawal
Norania Mohamad
Cherymie Dalanda

Submitted to:
Ms. IVY S. DELA TORRE
Subject teacher
 TABLE OF CONTENT
PAGE
TITLE PAGE 1
MEMBERS 2
TABLE OF CONTENT 3
1.0 INTRODUCTION 4
1.1VISION 5
1.2MISSION 5
1.3OBJECTIVE 6
2.0EXECUTIVE SUMMARY 7
3.0BUSINESS PROPONENT 8
4.0TARGET CUSTOMER 9
5.0THE PRODUCT AND SERVICES
OFFERING 10
5.1THE MAIN PRODUCT 11
5.2BENEFITS 12
6.0THE BUSINESS STRATEGIES 13
6.1PROMOTION STRATEGIES 14
6.2GOAL STRATEGIES 15
6.3MARKETING STRATEGIES 16
7.0FINANCIAL FORECAST 17
8.0ACKNOWLEDGEMENT 18
 1.0 INTRODUCTION
No one can live without food. That’s why food is valid to
be one of the man’s basic needs. After every meal
Filipinos often seek for a sweet that will give them
satisfaction. But now days imported sweet products are
prevailing, ordinary people can’t afford to buys this
because it’s costly. That’s why our group come up with
an idea to sell Pastillas common but delicious, budget
friendly and nutritious. The increasing demand for
craving sweets push us to do this business. Our target
costumers are the students, teachers, and school staff
of any age and gender. Our selling process is we will go
to every classrooms to sell our product. Our Business is
different from other businesses inside the campus
because we are the only one who sell pastillas in the
school. Enable to be profitable we will reinvent our
business we will add more flavors, use social media to
attract more costumers and we will also make sure that
our costumers is satisfied on our product so that he/she
will always buy our product.

1.1 VISION
To cater the need and want of
the costumer on sweet
delicacies.
 1.2 MISION
To commit ourselves on providing the
consumers a pastillas with variety
flavor to choose that are made from
quality ingredients and ensure to give
the costumers a product that are
delicious and healthy at a reasonable
and affordable price.

1.3 OBJECTIVES:
 Give Pleasure
 Please everyones taste bud
and feeling
 Give Happiness to the
cosumers
 Satisfy the costumers need
 2.0 EXECUTIVE SUMMARY
Starting a small business is really exciting
and interesting adventure. For student like
us we figure out that the sweet products like
pastillas is a good start for a business. There
are many factor that we need to mull over
considering starting a business is not easy.
One of these factor is the financial
expectation. Financial expectations are
probably the single most intimidating and
difficult portion of a marketing plan. It
covers fund that we will use to make and
produce our product and it includes the
things we will utilize in promoting it.
3.0 BUSINESS PROPONENT
Strand designation
H Seller
U The one
who
M perform
S sale’s talk
And
Sharmine Ambong S encounter
customer

H Seller
U The one
who
M perform
S sale’s talk
and
Venus Kayh Bautista S encounter
customer
 H Seller
U Seller
The one
M who
S perform
sale’s talk
Jules Maycong
S and
encounter
customer
H Promoter
The one who
U plans a
M project or
formation of
S a new firm,
and then
S sells or
promotes the
Stephen liza plan or
 H Promoter
The one who
U plans a project
or formation
M of a new firm,
Shalleemar lalamoro S and then sells
or promotes
S the plan or
H Promoter
The one
U who plans a
M project or
formation
S of a new
S firm, and
then sells or
Johara Ukom promotes
the plan or
 H Buying
U ingredients
M She will
buys all the
S
ingredients
Love Joy Saldo S we need
H Buying
Ingredients
U She will
M buys all the
ingredients
S we need
Marisa Kaharudin
S
H Buying
Ingredients
U She will
M buys all the
ingredients
S we need
Norhana Kaharudin
S
 H Porter
U She will
M carry the
S product
Desire Digno S during the
selling and
buying
process
H Porter
He will
U carry the
M product
during the
S
Aljohn Esmires selling and
S buying
process
 H Packing of
product
U She will
M pack the
pastillas
Saula Nawal
S before we
S sell it
H Packing of
U product
M She will
pack the
S
pastillas
Noranai Mohamad S before we
sell it
H Financer
Pertaining
U
To the pocket
M member
S when the
S budget is not
Cherymie Dalanda enough
 4.0 TARGET CONSUMER
Our consumer are in different
demographic, life stage and ages,
children, teens, adults even the
senior girls and boy. But of course
children will be the dominant
consumer, since they love sweet
stuff, especially when they have
tantrum, it is a good bait for them.
They will easily love our pastillas.

Our pastillas is not only for single

customer, but for group too. It is
really applicable to a large number
of people in a group. Since people
have different taste. They can have
three flavor in a time
 5.0 THE PRODUCT AND
SERVICES OFFERING
5.1 THE MAIN PRODUCT
To inform everyone, our main product
is patillas. For those who are not
familiar with pastillas, pastillas are
filipino candy made from milk and
sugar.

5.2 BENEFITS
Nutrition Facts
Amount per serving
Calories 104.0
Total fat 5.3g
Saturated Fat 3.3g
Polyunsaturated Fat 0.4g
Monounsaturated Fat 3.9g
Cholesterol 29.3mg
Sodium 83.3mg
Potassium 0.4mg
Total Carbohydrate 0.9g
Dietary Fiber 0.0g
 Protein 0.9g
Sugar 5.3g
Vitamin A 6.7%
Vitamin B-12 4.4%
Vitamin B-6 0.0%
Vitamin C 3.2%
Vitamin D 16.7%
Vitamin E 0.0%
Calcium 20.3%
Cooper 0.0%
Folate 0.0%
Iron 2.0%
Magnesium 0.0%
Manganese 0.0%
Niacin 0.0%
Pantothenic Acid 0.0%
Phosphorus 0.0%
Riboflavin 0.0%
Selenium 0.0%
Thiamin 0.1%
Zinc 0.0%
 6.0 BUSINESS STRATEGIES
Struggles in planning, making, and selling of
product

6.1 PROMOTION STRATEGIES

For the promotion, we allotted money for0.9g poster
but we will just make it small and simple since we
are just starting and our product is not that classy.
Beside, we can also endorse it though social
networking sites like Facebook, Instagram and
twitter. In this case we can make saving to be use
for future purposes.

6.2 GOAL STRATEGIES

Short term goal: since we are new in the business,
our goal is to recover our expenses. After we
achieve the first goal. We will make our product
know or popular. Once our product is know in the
market that will be the time we’ll earn money
because many people will purchase our product
Long term goal: Once we achieve the short term
goal, there will be greater chance to achieve long
term goal. Our first goal is to maintain our business
not only in the campus but also in the market.
Second, to earn money after a year. It would mean
that the strategies we created are effective.
Strategies: We will do our best to provide the
demand of consumer when it comes to sweet

6.3 MARKETING STRATEGIES

We will do anything and take those
risk to get our business name
known. We will sell our product by
going to classrooms inside the
campus. We are also planning have
a raffle draw.
 7.0 Financial forecast
Beginning capital : 210 peso